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TV ad pitch targets Sacramento's lapsed Catholics
The Sacramento Bee ^ | August 25, 2009 | Jennifer Garza

Posted on 08/25/2009 7:20:31 AM PDT by Alex Murphy

Sacramento Catholic leaders hope TV commercials will achieve what the diocese has struggled to do for years: bring lapsed Catholics back to the church.

In a series of feel-good commercials promoting the church, diocesan leaders are reaching out to Catholics who may not have attended church in years. It is the first time in recent memory the Sacramento Diocese has launched an advertising campaign.

"There's a large number of people who have left the church and are waiting for an invitation to come back," said Monsignor James Murphy, vicar general of the diocese. "This is their invitation."

The Sacramento Diocese has a Catholic population estimated at more than 950,000, but weekly Mass count is about 136,500.

The $380,000 campaign will specifically target the estimated 800,000 Sacramento-area Catholics who are not attending Mass regularly, according to church officials.

"It does bother me to see so many Catholics filling fundamentalist churches," said Murphy. "I'm glad they're going to church … but we want them back."

At worship services over the next several weeks, church leaders will outline the program and ask parishioners to help pay for the ads.

Nearly 60 percent of the money has been raised, said Mike Halloran, executive director of the Catholic Foundation.

"The money we raise will go to the commercials only," said Halloran. The ads will air in the Sacramento market 1,200 times over the six weeks from Dec. 18 to Jan. 31.

The Sacramento Diocese is one of eight in the U.S. running "Catholics Come Home," which features Catholics talking about why they returned to the church and what it means to them. The campaign, the most recent effort by an organization that has used TV to evangelize since 1998, first ran in the Phoenix Diocese in 2008. An estimated 90,000 Catholics returned to church

(Excerpt) Read more at sacbee.com ...


TOPICS: Catholic; Current Events; Mainline Protestant; Ministry/Outreach; Religion & Culture
KEYWORDS: ads; outreach
"It does bother me to see so many Catholics filling fundamentalist churches," said Murphy. "I'm glad they're going to church … but we want them back"....

....Catholics account for nearly 23 percent (64.8 million) of the U.S. population, the single largest faith group in the United States. But only 33 percent of U.S. Catholics attend Mass on a weekly basis, according to a 2005 poll by CARA Catholic Poll.

...let me once again share the four-pronged typology that a veteran priest here in Washington, D.C., gave me a few years ago. There are, he said, four kinds of Catholics in this country and, thus, four “Catholic votes” on almost any issue. Any news report that lumps these groups together isn’t worth very much.

* Ex-Catholics. Solid for the Democrats. Cultural conservatives have no chance.

* Cultural Catholics who may go to church a few times a year. This may be one of those all-important “undecided voters” depending on what’s happening with the economy, foreign policy, etc. Leans to Democrats.

* Sunday-morning American Catholics. This voter is a regular in the pew and may even play some leadership role in the parish. This is the Catholic voter that is really up for grabs, the true swing voter that the candidates are after.

* The “sweats the details” Roman Catholic who goes to confession. Is active in the full sacramental life of the parish and almost always backs the Vatican, when it comes to matters of faith and practice. This is a very small slice of the American Catholic pie.

Related threads:
Bare Minimum Catholicism
Those consistently complex “Catholic voters”
1 posted on 08/25/2009 7:20:31 AM PDT by Alex Murphy
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To: Alex Murphy

is this the one?
http://www.youtube.com/watch?v=OF7Lk271ahI


2 posted on 08/25/2009 7:31:02 AM PDT by Rio (Don't make me come over there....)
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To: Alex Murphy
...let me once again share the four-pronged typology that a veteran priest here in Washington, D.C., gave me a few years ago.

Interesting breakdown. I suspect the old Evangelical Churches breakdown in a similar way, but the third group is probably those that are leaving and joining non-denominational churches.

"It does bother me to see so many Catholics filling fundamentalist churches," said Murphy. "I'm glad they're going to church … but we want them back"....

I don't see how they will get them back. The Bible is available everywhere, Christian radio is in multiple languages, and Christian cable stations are also available. IOW, those that seek the truth will find that no church controls an individual's salvation only Jesus.

3 posted on 08/25/2009 7:40:52 AM PDT by wmfights (If you want change support SenateConservatives.com)
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To: Alex Murphy
I am a Catholic (once a Catholic, always a Catholic) who recently joined a fundamentalist church. There are tons of us there. It is a much more personal connection with the Holy Spirit, and a much more active communion with God.

I learned thing exploring my faith though other means then I did those years of attending mass and taking CCD classes. I think I understand the tenets of faith better, and I understand the Catholic church better. I think I may be becoming a better Catholic outside of the church than sitting in the pews.

It occurs to me from time to time that I may want to return someday - with a completely different understanding of both Grace and the Scriptures.

4 posted on 08/25/2009 7:42:35 AM PDT by Fido969 ("The hardest thing in the world to understand is income tax." - Albert Einstein)
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To: Fido969

“It is a much more personal connection with the Holy Spirit, and a much more active communion with God.”

You can’t have a more “active communion” with God than with the Eucharist.


5 posted on 08/25/2009 7:45:18 AM PDT by Carpe Cerevisi
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To: wmfights
I don't see how they will get them back. The Bible is available everywhere

Great! Since the Bible attests to the Catholic faith in every page, it will be easy.

The problem is getting your average fundamentalist to actually read the Bible, instead of just dismissing "problem passages" as "not applicable to us in the church age" because that's what his minister told him.

no church controls an individual's salvation only Jesus.

Red herring. We don't claim to "control an individual's salvation".

6 posted on 08/25/2009 7:49:56 AM PDT by Campion ("President Barack Obama" is an anagram for "An Arab-backed Imposter")
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To: Fido969
Please read "Rome Sweet Home" by Scott Hahn and "My Life on the Rock" by Jeff Cavins.

Both are former Protestant pastors. Mr. Cavins left the Catholic church to become a Protestant pastor, then returned.

7 posted on 08/25/2009 7:58:08 AM PDT by Campion ("President Barack Obama" is an anagram for "An Arab-backed Imposter")
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To: Fido969
I am a Catholic (once a Catholic, always a Catholic) who recently joined a fundamentalist church. There are tons of us there. It is a much more personal connection with the Holy Spirit, and a much more active communion with God.

Too bad you turned your back the Holy Eucharist--that's the closest you will ever get to our Lord Jesus Christ.

8 posted on 08/25/2009 8:02:43 AM PDT by notaliberal (Right-wing extremist)
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To: Alex Murphy

This is a very interesting book about conversion. The author pretty much covered all bases and ended up back where he originally started—as an agnostic.
http://williamlobdell.com/book-excerpts

I think it’s an excellent demonstration of why intellectual appeals rarely, rarely work. Very few people will make a huge life change based on intellectual conviction. Lobdell was influenced by emotion at every turn, from the enjoyment of support and fellowship in the Christian community to the extreme disgust he felt when uncovering the truth about Catholic church’s coverups of sexual abuse of children by priests.

In a culture that officially recognizes every religious and philosophical belief as equal, it’s pretty hard to keep a believer to a particular system when emotions tend to encourage exploration and make the grass look greener on the other side of every other fence.


9 posted on 08/25/2009 8:19:35 AM PDT by edweena
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To: Alex Murphy

Too liberal. Soft on abortion. Support for Mexican invaders. Pope talking one world government, “social justice”. Homosexual pedophiles, $multi-million hush money payouts. Unhealthy sexual obsession, guilt & prudery. Too friendly with liberal fascist government.


10 posted on 08/25/2009 8:31:37 AM PDT by gorilla_warrior (Metrosexual hairless RINOs for hopey-changey bipartisan-ness)
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To: gorilla_warrior
Too liberal.

The Church cannot be defined in the American political spectrum as "liberal" or conservative. Have you ever caught wind as to how the leftists describe the Church, or what left-wing regimes throughout the 20th century did to Catholics?

Soft on abortion.

How can you say that with a straight face? You only have a two-dimensional view of things. Catholic teaching is unequivocal.

Support for Mexican invaders.

Unfortunate stance on a temporal issue, but an issue that doesn't affect eternal affairs.

Pope talking one world government, “social justice”.

Again, you only have a two-dimensional view of the situation. I dare you to read the whole encyclical.

Homosexual pedophiles, $multi-million hush money payouts.

Is your faith community without sin?

Unhealthy sexual obsession, guilt & prudery.

The only thing "unhealthy" is the secular warping of God's plan for sex, which only the Catholic Church has successfully refuted.

Too friendly with liberal fascist government.

Again, how can you say that with a straight face? Read "The Black Book of Communism" for what happened to Catholics from Cuba to Vietnam (and it's still happening in both places).

11 posted on 08/25/2009 8:47:44 AM PDT by Pyro7480 ("If you know how not to pray, take Joseph as your master, and you will not go astray." - St. Teresa)
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To: Campion
We don't claim to "control an individual's salvation".

Then you really shouldn't care if someone attends your church or mine as long as it is Christian.

12 posted on 08/25/2009 8:54:30 AM PDT by wmfights (If you want change support SenateConservatives.com)
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To: Alex Murphy

“We are just certain that if we do things their way just enough, the people of Sodom and Gomorrah will come flocking back to church.”


13 posted on 08/25/2009 8:56:28 AM PDT by yefragetuwrabrumuy
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To: wmfights
Then you really shouldn't care if someone attends your church or mine as long as it is Christian.

That doesn't follow. I care that people attend a church which teaches the whole counsel of God. Can they be saved otherwise? Sure, but God still wishes that they have all the helps he gave for our salvation, not some of them.

14 posted on 08/25/2009 12:19:56 PM PDT by Campion ("President Barack Obama" is an anagram for "An Arab-backed Imposter")
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To: gorilla_warrior
Soft on abortion.

Compared to whom? Catholics have been at the forefront of the pro-life movement since it started. We are the only major Christian denomination which is consistently pro-life, because the other ones all allow contraception, including abortifacients like the "Pill".

Unhealthy sexual obsession, guilt & prudery.

Because we defend the Biblical standard? The same people who make that accusation are generally the ones who really are "soft on abortion".

15 posted on 08/25/2009 12:27:44 PM PDT by Campion ("President Barack Obama" is an anagram for "An Arab-backed Imposter")
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To: notaliberal
Too bad you turned your back the Holy Eucharist--that's the closest you will ever get to our Lord Jesus Christ.

Makes you wonder how the first disciples and apostles got into heaven.

16 posted on 08/25/2009 12:45:51 PM PDT by Fido969 ("The hardest thing in the world to understand is income tax." - Albert Einstein)
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To: Fido969

Your loss!


17 posted on 08/25/2009 1:16:45 PM PDT by notaliberal (Right-wing extremist)
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To: Fido969

You are always welcome to come back to the Catholic Church. Perhaps you can sit down with a priest and get your questions answered about the feelings you have.

How would you solve this Catholic problem. We have no problem at my church because we have wonderful greeters who greet everyone who enters and have a message before Mass about them coming up for a blessing at Communion time.

There are many groups who are leading inactive Catholics back to the one, holy, Catholic and apostolic Church. The one we have is entitled Catholics Can Come Home Again.


18 posted on 08/25/2009 4:48:20 PM PDT by Salvation (With God all things are possible.)
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To: wmfights

**I don’t see how they will get them back. The Bible is available everywhere**

No, it isn’t. Not the complete Bible.


19 posted on 08/25/2009 4:49:13 PM PDT by Salvation (With God all things are possible.)
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To: gorilla_warrior
**Soft on abortion.** You are sadly mistaken. The Catholic Church has been the ONLY church standing firm AGAIST abortion.

enter the Table of Contents of the Catechism of the Catholic Church here

1: CCC Search Result - Paragraph # 2271  (618 bytes )  preview document matches
1 Since the first century the Church has affirmed the moral evil of every procured abortion. This teaching has not changed and remains unchangeable. Direct abortion,
URL: http://www.scborromeo.org/ccc/para/2271.htm
97%**********

2: CCC Search Result - Paragraph # 2272  (580 bytes )  preview document matches
2 Formal cooperation in an abortion constitutes a grave offense. The Church attaches the canonical penalty of excommunication to this crime against human life. "A
URL: http://www.scborromeo.org/ccc/para/2272.htm
96%**********

3: CCC Search Result - Paragraph # 2322  (290 bytes )  preview document matches
2 From its conception, the child has the right to life. Direct abortion, that is, abortion willed as an end or as a means, is a "criminal" practice (GS 27 § 3),
URL: http://www.scborromeo.org/ccc/para/2322.htm
96%**********

4: CCC Search Result - Paragraph # 2274  (554 bytes )  preview document matches
gravely opposed to the moral law when this is done with the thought of possibly inducing an abortion, depending upon the results: a diagnosis must not be the equivalent
URL: http://www.scborromeo.org/ccc/para/2274.htm

20 posted on 08/25/2009 4:52:39 PM PDT by Salvation (With God all things are possible.)
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To: Campion
Red herring. We don't claim to "control an individual's salvation".

Actually, yes the Catholic Church does. It claims to be the one and only "true" church of Jesus Christ and as such all others who profess their faith in Jesus Christ that are not members of the Catholic Church are not "in unity in the holy spirit."

I was born Catholic, raised Catholic, had my Confirmation and was married in the Catholic Church to my (then) Catholic wife. When I left the Catholic church in 1996 and joined one of those "fundamentalist" churches, members of my own family said I was going to hell for leaving the Catholic Church, my salvation was in "jeopardy" for leaving the "one and only true apostolic Church."

Now, I'm not going to engage in Catholic bashing because I don't believe in doing that. My own choice in leaving the Catholic church was intensely personal and based in a desire to go deeper into a relationship with Jesus. I didn't find that in the Catholic Church.

The problem is getting your average fundamentalist to actually read the Bible, instead of just dismissing "problem passages" as "not applicable to us in the church age" because that's what his minister told him.

As for the crack about getting a fundamentalist Christian (non-Catholic) to read the Bible, the funny thing is I know more non-Catholics who actually pick it up and read it on a DAILY basis than I ever met Catholics who did. Members of my own family who are Catholic seldom if ever pick up a Bible to read it, they only knew what they heard on Sundays.

The reality is every Church whether it's Catholic, Lutheran, Baptist, Christian, yadda yadda yadda has its members that come to be "fed" every Sunday and then there are those who do their best to live the word.

21 posted on 08/25/2009 5:11:38 PM PDT by usconservative (When The Ballot Box No Longer Counts, The Ammunition Box Does. (What's In Your Ammo Box?))
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To: wmfights
Then you really shouldn't care if someone attends your church or mine as long as it is Christian.

Touche'

22 posted on 08/25/2009 5:14:23 PM PDT by usconservative (When The Ballot Box No Longer Counts, The Ammunition Box Does. (What's In Your Ammo Box?))
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To: Salvation
The Catholic Church has been the ONLY church standing firm AGAIST abortion.

There's no dispute that the Catholic Church has a long history of a firm stance against abortion. This is one area where I applaud how forcefully the Church speaks out.

But it's not the ONLY Church that stands against abortion. That statement doesn't hold water. Any Christian based Church that bases its teachings on Christ is going to be firmly against abortion.

Google Jill Stanek, she and I attend the same Church. You'll see what standing against abortion is all about.

23 posted on 08/25/2009 5:24:28 PM PDT by usconservative (When The Ballot Box No Longer Counts, The Ammunition Box Does. (What's In Your Ammo Box?))
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To: Alex Murphy
"It does bother me to see so many Catholics filling fundamentalist churches," said Murphy. "I'm glad they're going to church … but we want them back."

Then how about you stop teaching that the Torah is mythology and the Book of Daniel is a pseudepigraph retrojected from the time of Antiochus?

24 posted on 08/25/2009 6:49:22 PM PDT by Zionist Conspirator ( . . . Timcheh 'et-zekher `Amaleq mitachat hashamayim; lo tiskhach!)
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There is ONE Christian Church, under the lordship of Jesus Christ, established by Him for ALL believers. Now, on this earth, the doors may have different names, and the local bodies may observe different customs. Some are even invisible; there may be a lone worshipper in the middle of the African continent. But, he is part of the ONE church, if he believes and has faith in the saving work of Jesus. Man loves to divide, categorize and boast about his “church”; in reality, he is often boasting about his own particular flavor and preference. The flesh has kept the Church divided since the very beginning (read Paul’s epistles), but, thank God, the Spirit preserves the ones He has called. He will unite us all in Heaven, where no Catholic, no Baptist, no Lutheran, No Methodist and so on will exist. ONLY the Church and the angels worshipping forever GOD will be.


25 posted on 08/26/2009 7:15:24 AM PDT by Arkansas Toothpick
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To: wmfights
I don't see how they will get them back

I can't speak for anyone but myself, but for me it is the sacramental life that keeps me renewing my faith.

26 posted on 08/26/2009 9:45:05 PM PDT by D-fendr (Deus non alligatur sacramentis sed nos alligamur.)
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To: Fido969
I think I may be becoming a better Catholic outside of the church than sitting in the pews. It occurs to me from time to time that I may want to return someday - with a completely different understanding of both Grace and the Scriptures.

this describes me... i am interested in seeing these commercials... curious...

27 posted on 08/26/2009 9:49:32 PM PDT by latina4dubya ( self-proclaimed tequila snob)
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To: Campion
The problem is getting your average fundamentalist to actually read the Bible,

while i don't agree with what wmfights said, i know many more fundamentalists who do read the Bible than Catholics who read the Bible... i may go back to the Catholic church some day... it is quite possible... but if i do go back, it will be with far more knowledge that i obtained as a Protestant...

28 posted on 08/26/2009 9:54:36 PM PDT by latina4dubya ( self-proclaimed tequila snob)
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To: D-fendr
I can't speak for anyone but myself, but for me it is the sacramental life that keeps me renewing my faith.

I'm sorry to hear that.

29 posted on 08/27/2009 7:55:14 AM PDT by wmfights (If you want change support SenateConservatives.com)
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To: wmfights

I’m sorry you’re sorry.


30 posted on 08/27/2009 8:24:45 AM PDT by D-fendr (Deus non alligatur sacramentis sed nos alligamur.)
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