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Fox Rejects “John 3:16” Super Bowl Ad
The New American ^ | 02/03/11 | Dave Bohon

Posted on 02/04/2011 9:39:23 AM PST by MintyHippo1980

s FOX Network puts the finishing touches on its advertisement lineup for the February 6th Super Bowl — arguably as popular a part of the evening as the game itself — one thing is certain: just about any thing will be permissible in the way of sex, sleaze, and crude humor. Apparently, however, one type of ad will not be permitted: those promoting positive values and faith in God.

Following last year’s media furor over a Focus on the Family-sponsored pro-life spot during the Super Bowl featuring Christian football phenomenon Tim Tebow (left) and his mother, FOX has put the kibosh on wholesome advocacy ads with the potential of offending any viewer with an opposing viewpoint.

Specifically, the network has rejected a 30-second spot from the Christian apologetics group Fixed Point Foundation advertising its website, lookup316.com. The goal of the site, as its main page communicates, is to offer a “message of hope” base on the well-known New Testament scripture John 3:16: “For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.”

The ad itself features a group of men and women viewing a televised football game in a living room. As the crowd cheers a play on the field, the camera focuses in on a player with the Scripture reference “John 3:16” written over the black under his eyes. When one of the group asks his buddy what the phrase means, someone reaches for a cell phone and says, “I’ll look it up,” as the ad fades to the website Lookup3:16.com, and the phrase, “A Message of Hope.”

Larry Taunton, executive director of Fixed Point, explained his group’s reasoning in producing the ad for the big game. “If I had 30 seconds to say anything I wanted to an audience of millions, what would I say?” He wrote on the organization’s site. “I put this question to my friends. As we considered the question thoughtfully, we concluded that we would want to deliver a message of hope.”

Taunton emphasized that the spot “advertises no products, asks for no money, promotes no political platform and doesn’t even mention the sponsoring organization. It has a simple, yet direct message: Hope . . . ‘For God so loved the world that he gave his only son.’”

But after Fixed Point had worked for months to shoot the spot and raise the millions needed to air it, FOX pulled the plug, explaining in a prepared statement: “As a matter of company policy, Fox Broadcasting Company does not accept advertising from religious organizations for the purpose of advancing particular beliefs or practices. The Fixed Point Foundation was provided with our guidelines prior to their submission of storyboards for our review. Upon examination, the advertising submitted clearly delivers a religious message and as a result has been rejected.”

Taunton commented on FOX’s decision, noting that “it seems one can advertise just about anything else. Few movie trailers are deemed too violent or beer commercials too sexual for primetime. But religious messages, particularly Christian ones, well, that’s just too controversial.”

While the Alabama-based group won’t be able to air the ad nationally, it is planning to run it locally on Birmingham’s Alabama’s FOX affiliate, during the time the network reserves for local advertising. “We believe that Super Bowl XLV is an opportunity to encourage football fans to look up John 3:16,” Fixed Point said on its website. “After all, John 3:16 is part of the culture of football,” referring to the number of football players, such as Tim Tebow, who have taken to wearing the scripture reference on their eye black, as well as the longtime tradition of fans in the seats holding large signs bearing the phrase “John 3:16.”

Said Taunton, “We want to generate a conversation about what this verse means and does it offer authentic hope — which I think it does.”


TOPICS: Current Events; General Discusssion; Moral Issues; Religion & Culture
KEYWORDS: bowl; commercial; rejected; super
I'm not a sports fan and neither is my husband. Someone told me we should be watching the Super Bowl anyway, because of all the creative ads. My limited television viewing is usually about avoiding commercials, but we tried it anyway. Some ads were funny, but a great many of them evinced the very depths of depravity.

"Woe unto them that call evil good, and good evil; that put darkness for light, and light for darkness; that put bitter for sweet, and sweet for bitter!" - Isaiah 5:20

1 posted on 02/04/2011 9:39:33 AM PST by MintyHippo1980
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To: MintyHippo1980

That is one verse that comes to my mind daily, I can’t believe how applicable it is today.


2 posted on 02/04/2011 9:44:17 AM PST by Spudx7
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To: MintyHippo1980
What a sad sad commentary on where we are today.

Shame on you, Fox.

3 posted on 02/04/2011 9:45:26 AM PST by jackv (The darkness hates the light!)
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To: MintyHippo1980

the depths have not been reached, but its not far now. There is no reason to ask why any current event is happening.


4 posted on 02/04/2011 9:48:09 AM PST by huldah1776
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To: MintyHippo1980

I guess it would be too much to ask people to boycott the super bowl!?!


5 posted on 02/04/2011 10:00:30 AM PST by christianhomeschoolmommaof3
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To: christianhomeschoolmommaof3

Yes, a boycott would be too much to ask but if all Christians would contact FOX and let them know that WE are offended and there are more of us than there are Muslims and Liberals. Giving in to political correctness, simply a tactic to silence the conservative opposition, must no longer be tolerated in silence.

I will send an e-mail to them. The more the merrier.


6 posted on 02/04/2011 10:04:25 AM PST by Mind-numbed Robot (Not all that needs to be done needs to be done by the government.)
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To: MintyHippo1980

It should be lookup316.com not lookup3:16.com (colon’s are used for indicating a port number at the end of a URL).

I expect many rejected ads get a lot of free publicity for the fact that they are rejected. Some ad producers probably hope for rejection for that reason.


7 posted on 02/04/2011 10:08:11 AM PST by posterchild (Endowed by my Creator with certain unalienable rights.)
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To: christianhomeschoolmommaof3

I’ve been boycotting the Stupid Bowl since 2002 and I love football. It’s always on when I’m at church and the game takes a back seat to the hype.


8 posted on 02/04/2011 10:16:52 AM PST by demshateGod (The fool hath said in his heart, There is no God.)
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To: MintyHippo1980

If it was something out of the Koran or Talmud, they would run it.


9 posted on 02/04/2011 10:17:36 AM PST by WilliamHouston
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To: Mind-numbed Robot

My thought is that the TV mostly belongs to Satan anyway. Why should we expect him to allow God’s message of salvation on his medium.


10 posted on 02/04/2011 10:18:22 AM PST by demshateGod (The fool hath said in his heart, There is no God.)
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Comment #11 Removed by Moderator

To: MintyHippo1980
Fox Rejects “John 3:16” Super Bowl Ad

It would be more fun to do Isaiah 48:22.

12 posted on 02/04/2011 10:28:57 AM PST by Lee N. Field ("And if you are Christ's, then you are Abraham's offspring, heirs according to promise" Gal 3:29)
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To: demshateGod

I will go out on a limb here, and will undoubtedly be flamed by many of the sports loving freepers here.

But I feel sports viewing is just over the top in this country — and has been on the upswing since the 60’s. I feel it’s a lot of the reason why decent men do nothing about the sorry state of our nation, our society, our families, etc.

Yes, it’s fun, it’s social, it’s stress relieving, but it has also made many a man soft, disengaged, dumber, fatter, drunker, poorer. We can fill stadiums with millions, but can’t get people to march in the streets about the sorry state of affairs we have today.

I just don’t buy into it myself.


13 posted on 02/04/2011 10:30:08 AM PST by LibsRJerks
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To: christianhomeschoolmommaof3

I’ll boycott the superbowl.


14 posted on 02/04/2011 10:31:18 AM PST by Durus (Don't talk about what you have done or what you are going to do. Thomas Jefferson)
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To: MintyHippo1980
Wouldn't it be fun if a whole bunch of fans at the game held up signs with John 3:16 as the cameras panned the crowds?
15 posted on 02/04/2011 10:51:33 AM PST by mckenzie7 (Democrats = Trough Sloppers!)
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To: jackv

What do we expect? FOX is partly Saudi owned.


16 posted on 02/04/2011 11:14:12 AM PST by 353FMG
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To: demshateGod
My thought is that the TV mostly belongs to Satan anyway. Why should we expect him to allow God’s message of salvation on his medium.

This reminds me of the deciples grumbling about Jesus spending time in the taverns drinking wine with the regulars there. They asked why he did that and he replied, "That is where the sinners are." In other words, he was going where there are those who needed to hear his message.

Are you of the mind that God should be discussed only with the Godly? That God should be worshipped only in the churches? That God's message should be shared only in church bulletins? We both know that although Satan has an easier time of it, God can invade his territory anytime he wants. I was suggesting that we should remind the media we are still out here and they should be aware of it.

The Left uses political correctness to shut up their opposition. It only works if we cooperate and allow it. I am suggesting we mouth back at them.

17 posted on 02/04/2011 11:17:59 AM PST by Mind-numbed Robot (Not all that needs to be done needs to be done by the government.)
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To: LibsRJerks
but it has also made many a man soft, disengaged, dumber, fatter, drunker, poorer.

"Dumb, fat, drunk, and poor is no way to go through life son..."

Seriously, though, I agree with you.

18 posted on 02/04/2011 11:24:09 AM PST by Drawsing (The fool shows his annoyance at once. The prudent man overlooks an insult. (Proverbs 12:16))
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To: LibsRJerks
I agree with you. It is no more than modern “bread and circuses” the way the powered elite distract the populous from their tyranny.
19 posted on 02/04/2011 11:42:34 AM PST by Durus (Don't talk about what you have done or what you are going to do. Thomas Jefferson)
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To: MintyHippo1980

Is Fox accepting ads with plenty of scantly clad females and rutting innuendo?


20 posted on 02/04/2011 11:43:28 AM PST by veracious
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To: MintyHippo1980
I do not watch or follow football. I will not watch the Superbowl and it may not be watched in my household. Football or NASCAR or whatever are merely the distractions for the masses of the failing American empire, just as gladiatorial games were the distraction for the failing Roman Empire.

What will I do on Superbowl Day? The same thing I do every year. I offer all my friends a trip the shooting range to shoot whichever of my guns they want for however many rounds they want. We always have the range to ourselves and I have introduced a great many individuals to shooting like this. So far I have 3 confirmed for this Sunday.

21 posted on 02/04/2011 11:55:31 AM PST by atomic_dog
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To: WilliamHouston

Since the Talmud makes up the first five books of the Christian bible, that would not be a bad thing!! ;-)


22 posted on 02/04/2011 12:26:14 PM PST by AgThorn (So, when are we going to quit blaming banking, wall street and everyone but the gov't for this mess?)
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To: LibsRJerks

I agree!


23 posted on 02/04/2011 12:27:54 PM PST by jackv (The darkness hates the light!)
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To: MintyHippo1980
The arrow on my baloney meter just went over the top.

The cost this year for a 30-second Super Bowl commercial is $3 million.

If this unknown foundation has this kind of money for 30 seconds of air time when a good portion of folks go to the loo I'll eat my Stetson. Or, they are a charity not worth its salt as 3 mil could go a long way to help a lot of poor folks.

IMO, this is just ballyhoo which neither side of the "proposed deal" took seriously.

Spots for the Super Bowl were reserved a LOOOOONG time ago.

Let's get real. Free publicity is an art practiced every minute of every day.

Leni

24 posted on 02/04/2011 12:38:47 PM PST by MinuteGal
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To: christianhomeschoolmommaof3
I guess it would be too much to ask people to boycott the super bowl!?!

I've never seen a "Super Bowl" in my life.

I hate football (especially pro).

25 posted on 02/04/2011 12:59:32 PM PST by Zionist Conspirator (Venatata 'el-ha'aron 'et ha`edut 'asher 'etten 'eleykha.)
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To: atomic_dog

You, my friend, have got it goin’ on. Well done!


26 posted on 02/04/2011 1:41:27 PM PST by MintyHippo1980
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To: MintyHippo1980

It’s funny that there is a big freeze over in Dallas where the superbowl is staged. Also some people have been injured from falling ice. I really think man’s arrogance is coming to head for the whole world. I wonder if there will be a terrorist event. Sooner or later something has to give. What with all the sinful indulgence of people today on tv. I pray for this country. God help us.


27 posted on 02/04/2011 10:04:03 PM PST by johngrace (God so loved the world so he gave his only son! Praise Jesus and Hail Mary!)
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To: MintyHippo1980
It's funny that there is a big freeze over in Dallas where the superbowl is staged. Also some people have been injured from falling ice. I really think man's arrogance is coming to head for the whole world. I wonder if there will be a terrorist event. Sooner or later something has to give. What with all the sinful indulgence of people today on tv. It was just 14 degrees in dallas. Very weird weather. I pray for this country. God help us. Check out this.

http://www.johnmcternan.name/

28 posted on 02/04/2011 10:07:04 PM PST by johngrace (God so loved the world so he gave his only son! Praise Jesus and Hail Mary!)
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To: johngrace

http://www.johnmcternan.name/


29 posted on 02/04/2011 10:08:04 PM PST by johngrace (God so loved the world so he gave his only son! Praise Jesus and Hail Mary!)
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