So true - I have sat in on many a relative’s AA meetings and their “award ceremonies.”
I find people who have (or had) great troubles, but each has done a great deal of prayer and self-introspection. They have a level of understanding of themselves and the failings of humanity that most people do not have.
Anniversaries, or "chips". No one in AA would call it an "award", but they'd all get a kick out of that description. When I mentioned to my mom once I picked up a medallion at AA, she asked me about my AA "award." I had to laugh.
A friend told me the other day that “AA is for quitters”.