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Bible App Hits 100 Million Downloads; Pastor Hopes It Surpasses Facebook, Twitter in Popularity
The Christian Post ^ | July 9, 2013 | Alex Murashko

Posted on 07/09/2013 9:32:39 AM PDT by Alex Murphy

As Christians and tech fans alike watched the YouVersion Bible App hit the 100 million downloads milestone Sunday evening, the pastor who came up with the idea of using technology to make the Bible more accessible on smart phones and tablets said he hopes it will surpass the popularity of other top rated apps in the field.

"We're excited to see the Bible rising in the ranks, because it means God's Word is becoming more widely known," Pastor Bobby Gruenewald of LifeChurch.tv in Oklahoma told The Christian Post on Monday. "One day we hope it would far exceed the popularity of Facebook, Twitter and Instagram."

The free YouVersion Bible App was among the first 200 apps available on iTunes. Today, there are over 900,000 available on iTunes, which celebrates its five-year anniversary on Wednesday. For three consecutive years, Apple has ranked the Bible App among the top 100 free apps. Currently, it's available for virtually every mobile device.

"This is not a story about an app as much as one about a global mission to share the Bible – from publishers and Bible societies offering 500+ versions of the Bible for free in 300+ languages to the assistance of hundreds of committed volunteers that enable our 20+ staff members to provide world-class customer service for an app at no charge," said Gruenewald. He initially hoped for 80,000 downloads in the first six months, a number surpassed during the first weekend the Bible App was released.

"The most exciting part about hitting 100 million installs is that it's just the beginning," Gruenewald told CP. "Time and time again we've seen God use milestones like this to fuel exponential growth. In fact, we hit 50 million installs just 14 months ago in May 2012. We know there's so much more God wants to do to get people engaged in his Word, and we truly believe it starts with 100 million."

The makers of the YouVersion app state that a first-ever survey of the world's largest digital Bible-reading community found that the Bible App is not only changing the frequency of Bible usage but the experience as well. More than 77 percent of respondents read the Bible more frequently because they have it on their mobile device that accompanies them virtually everywhere.

The survey also showed that while the app was most used at home (81 percent) and church (60 percent), it was also used "on the go" (55 percent). Nearly a third used the Bible App at work. More than 67 percent of its users switch between Bible versions.

"Never before could you compare multiple translations of the Bible in an instant. In the past, it would have taken an entire room of Bibles and weeks if not months to do so," said Gruenewald. "Now when you don't understand a particular phrasing, it's easy to check out another translation for clarity."

Further tracking research provided by YouVersion indicates people love to share Bible verses. In 2012 alone, there were more than 31 million shares of Bible verses via Twitter, Facebook, email, and text. The three most shared verses were Isaiah 53:5, Hebrews 4:15 and Matthew 7:7.

"Building on this research, we're currently launching a new social feature of the Bible App that will advance the Bible-reading experience in the context of trusted relationships and community," announced Gruenewald. The new feature allows readers to form a group of close friends and interact with them about the Bible, "learn from what their friends are learning, discover new insights, and explore what passages mean in conversation with people they are close to."

A collection of new initiatives announced in celebration of the 100 million milestone will extend the demographic reach of the Bible App:

The apps makers say that Gruenewald sees no end in sight when it comes to growth of the Bible App, and the celebratory theme for the historic milestone expresses his sentiments best: "It starts with 100 million."

The ministry organization released a series of infographics to help commemorate the milestone that can be seen by clicking here.


TOPICS: Evangelical Christian; Mainline Protestant; Ministry/Outreach; Religion & Culture
KEYWORDS: youversion
The free YouVersion Bible App was among the first 200 apps available on iTunes. Today, there are over 900,000 available on iTunes, which celebrates its five-year anniversary on Wednesday. For three consecutive years, Apple has ranked the Bible App among the top 100 free apps. Currently, it's available for virtually every mobile device.

"This is not a story about an app as much as one about a global mission to share the Bible – from publishers and Bible societies offering 500+ versions of the Bible for free in 300+ languages to the assistance of hundreds of committed volunteers that enable our 20+ staff members to provide world-class customer service for an app at no charge," said Gruenewald. He initially hoped for 80,000 downloads in the first six months, a number surpassed during the first weekend the Bible App was released....

....The makers of the YouVersion app state that a first-ever survey of the world's largest digital Bible-reading community found that the Bible App is not only changing the frequency of Bible usage but the experience as well. More than 77 percent of respondents read the Bible more frequently because they have it on their mobile device that accompanies them virtually everywhere....

...."Never before could you compare multiple translations of the Bible in an instant. In the past, it would have taken an entire room of Bibles and weeks if not months to do so," said Gruenewald. "Now when you don't understand a particular phrasing, it's easy to check out another translation for clarity."

1 posted on 07/09/2013 9:32:39 AM PDT by Alex Murphy
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To: Alex Murphy

I like this “app” better:
http://www.ewordtoday.com/large/


2 posted on 07/09/2013 9:45:20 AM PDT by US Navy Vet (Go Packers! Go Rockies! Go Boston Bruins! See, I'm "Diverse"!)
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To: All
FYI, the title was shortened to fit FR. The title at the original is
Bible App Hits 100 Million Downloads; Innovative Pastor Hopes It Surpasses Facebook, Twitter, Instagram in Popularity
3 posted on 07/09/2013 9:47:07 AM PDT by Alex Murphy ("...Someone handed the keys to the Forum to the OPC and its sympathizers...")
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To: Alex Murphy

Love this app!!! Have it on my nook as well as my phone. Have a couple of other Bible apps too...use in different situations.


4 posted on 07/09/2013 9:49:20 AM PDT by 2nd amendment mama ( www.2asisters.org | Self defense is a basic human right!)
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To: Alex Murphy

It’s a great app and was one of my first apps. However, I must admit that I do not use it as much as I should.


5 posted on 07/09/2013 9:49:34 AM PDT by BRK
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To: US Navy Vet

Yeah, it’s a good app, but there are better.


6 posted on 07/09/2013 9:56:47 AM PDT by Obadiah (Inside of every Liberal beats the heart of a fascist yearning to reveal their true nature.)
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To: Teotwawki

ping


7 posted on 07/09/2013 9:59:51 AM PDT by Teotwawki (For a person to get a thing without paying for it, another must pay for it without getting it.)
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To: Alex Murphy
Innovative?

Cadre Bible ... is at least four years old.

Good looking app, though. Thanks.

Those interested in one particular organized approach to reading the Scriptures might try the Divine Office.

8 posted on 07/09/2013 9:59:52 AM PDT by ArrogantBustard (Western Civilization is Aborting, Buggering, and Contracepting itself out of existence.)
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To: 2nd amendment mama

I can’t find it in the app store. Help?


9 posted on 07/09/2013 10:19:25 AM PDT by Mamzelle
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To: Mamzelle
Here you go: YouVersion Bible App
10 posted on 07/09/2013 10:26:55 AM PDT by 2nd amendment mama ( www.2asisters.org | Self defense is a basic human right!)
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To: Alex Murphy

YouVersion is decent for one of the little free apps.
I prefer Olive Tree, which may be a bit pricey for some but you can synchronize multiple translations or a translation and a commentary.


11 posted on 07/09/2013 10:44:40 AM PDT by MrEdd (Heck? Geewhiz Cripes, thats the place where people who don't believe in Gosh think they aint going.)
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To: Alex Murphy

Here’s something going right in the world today! I’m happy for the creators of this ap and the success their mission has acheived so far.

On Sunday at Church service or Sunday school... the tablets, smartphones, come out and this ap is usually on them.


12 posted on 07/09/2013 11:05:45 AM PDT by Made In The USA (I'm not yelling, just... just talking enthusiastically..)
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To: MrEdd
I agree. OliveTree is MUCH better. There's a free KJV version, along with several other translations. I bought the Amplified version a decade ago when I used OT on my Palm Pilot, and now used on both my iPhone and iPad.

Blue Letter Bible is fantastic for the concordance, multiple version and Append clipboard feature. I use it for studies by OT for day to day reading,

13 posted on 07/09/2013 1:58:16 PM PDT by The Truth Will Make You Free
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To: MrEdd
I agree. OliveTree is MUCH better. There's a free KJV version, along with several other translations. I bought the Amplified version a decade ago when I used OT on my Palm Pilot, and now used on both my iPhone and iPad.

Blue Letter Bible is fantastic for the concordance, multiple version and Append clipboard feature. I use it for studies by OT for day to day reading,

14 posted on 07/09/2013 1:58:17 PM PDT by The Truth Will Make You Free
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To: All

It really doesn’t matter which app a person has. The main thing is that so many people, myself included, now “carry” a bible with them all the time. I know I reference it or my devotionals at least a couple of times a day....what a great testament to God that so many people find these apps useful and are downloading them.


15 posted on 07/09/2013 7:34:41 PM PDT by 2nd amendment mama ( www.2asisters.org | Self defense is a basic human right!)
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