Yep. I blame government schools. And unfortunately, you must reach 'the man on the street' where he is.
In much of the world, access even to government schools is difficult. Iirc, basic literacy is declining overall.
Pope Francis, in my opinion, is trying to reach simple people in their simplicity, with obvious, ground-level expressions of divine and human love.
“The harvest is plentiful,” as the Lord said, and it’s reasonable to believe that the fruit of this type of evangelism will be more abundant than an emphasis on persuading the self-proclaimed elites whose minds are clouded by their attachment to sin.