Thank you for the whiff of common sense. What indeed, will people do? Are they going to investigate every single product they buy and what any person or family who owns over 4% of the stock does with their money?
Of course not. They're just going to kneejerk because of the name here and feel satisfied. Teresa Heinz Kerry is extremely wealthy. Nothing you do is going to affect that. So relax.
These boycotts are targeted, not scatter-gun. In case you didn't notice.
And your claim that people are "kneejerking" due to the name only is disingenuous. It's already been posted (on this and earlier threads) that the company lends its support to lots of radical causes and groups, not the least of which is planned parenthood. That alone, for some of us, is reason enough to eschew their products. It's called consumer choice, SD. Nobody told the Heinz company that it had to pick sides.