Heinz: a premier global food company
Heinz is the most global U.S.-based food company, with a world-class portfolio of powerful brands holding number-one and number-two market positions in more than 50 countries. The Heinz brand is a $2.5 billion global icon and Heinz's top-15 power brands account for two-thirds of annual sales.
Today, Heinz brands are cultural icons to consumers everywhere, symbolizing quality, convenience and great taste. To learn more about the core categories, click on the links below:
Ketchup, Condiments and Sauces
If it isn't Heinz®, it isn't ketchup.
Throughout the world, Heinz® is synonymous with ketchup. It sits atop restaurant tables from Melbourne to Miami and Montreal to Mumbai. Each year, Heinz sells 650 million bottles of ketchup.
And, for those on the go, Heinz makes 11 billion packets of ketchup and dressings each year...that's at least two packets for every person on earth.
Heinz is a leader in ketchup, condiments and sauces, selling nearly $2.5 billion worldwide in 140 counties.
Ketchup is experiencing explosive growth and unprecedented excitement. It's caught the attention of teens the world over, with imaginative new colors from Blastin' Green® and Funky Purple® to new "mystery" shades...even Wicked Orange® and Green Sauces® in Europe...And, the surprises continue with new "bottoms-up" easy-squeeze bottles and organic varieties.
Heinz markets an ever-expanding range of condiments There's the British favorite, Salad Cream; Spain's popular Orlando® range; Costa Rico's Banquette® line; UFC® "banana" ketchup in the Philippines; and Indonesia's ABC® soy sauce, the second largest selling brand in the world.
Heinz's line up of "meal enhancers" are number-one and it offers an expansive range of tomato sauces for restaurants, trattorias and café...chances are, your favorite pizza is topped by Heinz.
In the U.S., consumers enjoy Jack Daniel's® and Yoshida's® grilling sauces...and what else buy Heinz 57® Sauce...Plus, the expanding range of Classico® (acquired 2002) pasta sauces, America's number-one premium brand.
Meals and Snacks
Frozen foods represent more than $2 billion in sales and offer convenience and unsurpassed taste.
Ore-Ida® (acquired 1965) is the world's best-known branded potato processor, with a U.S. share at nearly topping 50 percent. Families enjoy its wholesome goodness and the excitement of new Funky Fries®.
Bagel Bites® (acquired 1991) and Hot Bites® are among the most popular after-school snacks and the company's newest brands offer the taste of Mexico with Delimex® Tacquitos.
For hearty appetites, there are Boston Market® HomeStyle frozen meals and side dishes. And, Smart Ones® varieties combine great taste with great nutrition.
In Britain, some of the favorite frozen foods are Weight Watchers® from Heinz; Jane Asher® desserts; and the new Linda McCartney® meat-free entrees.
Creative one-minute cooking shows showcase Heinz® and Wattie's® frozen foods in Australia and New Zealand.
Soups, Beans and Pasta
In many nations, Heinz means soups, beans and pasta a vigorous category in which Heinz serves up an enormous portion.
In the U.K., the company's advertising is so memorable that most Britons think Heinz is an English firm.
Thanks to breakthrough advertising and innovations, Heinz is a leader in the growing soup category in Europe and is tops in the U.K.
Worldwide, Heinz beans and pastas offer nutrition and fun for not only youngsters but parents, too. As far as Venezuela, South Africa and New Zealand, Heinz power brands lead the way.
Recent acquisitions in Europe added Honig® dry soup, the best name brand in the Netherlands...along with HAK® vegetables...and KDR® spreads and sprinkles, a traditional Dutch topping for breakfast toast.
Parents everywhere trust Heinz. And, in Italy, the Plasmon® environmental oasis program remains the hallmark of purity and safety.
This year, moms and dads worldwide will spend nearly $1 billion on infant foods, biscuits, cereals and juices from Heinz. Heinz nutritionists keep pace with the latest trends, offering innovative new tastes and organic varieties.
Most babies in Italy, Canada, Venezuela, and Australia enjoy Heinz brands. And, in the U.K. and India, Heinz is know for its Farley's® and Farex® brands. Chinese parents are quickly becoming loyal to the trusted Heinz name.
At any given moment, on any given continent, the people of Heinz are at work...creating new products, perfecting fresh ideas, and developing nutritious and innovative foods for today's families. Heinz is a trusted name for consumers, a valued partner in the community, and a great investment with tremendous growth potential.