Posted on 09/15/2003 7:26:18 AM PDT by Aquinasfan
An ad for the DC school choice plan aired during the Fox NFL pregame show. First, the ad recapitulated the history of the civil rights movement, particularly regarding the education of minorities. The ad highlighted the historical efforts of John and Robert Kennedy to reform government education. The narrator then described how test scores for blacks in DC have declined as money has poured into the government school system.
Voiceover: "why can't these parents be given a choice?" Then answering its own rhetorical question, "because one man stands in the way." A photo of Ted Kennedy appears on the screen. Voiceover: "Are the interests of the teacher unions more important than the interests of these poor children?" Photos of poor black children appear on screen. Voiceover (paraphrasing): "Shouldn't Ted get in step with his brothers' vision?"
When my wife and I heard this line with the face of Ted on screen we both war-whooped from different rooms.
Did anyone else see this? It was rhetorically very effective. It must have reached a huge male audience. I didn't catch the group that sponsored the ad. It was something like, "D.C. for school choice."
That's the thing, it was national. It was on the most popular NFL pregame show on TV. It must have cost a fortune. That's why I'm interested in knowing who sponsored it.
It was a refreshing change from the few namby-pamby school choice ads that I've seen. It went for the jugular, and got it.
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