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Trump Starts Tracking, Targeting Fans With Web Ad Software
NBC News ^ | June 27, 2016 | Ari Levy, CNBC

Posted on 06/27/2016 8:09:26 PM PDT by 2ndDivisionVet

Donald Trump is finally acknowledging that his online activity has to go beyond just posting on Twitter and Facebook.

The Republican Party's presumptive nominee for president has started using online advertising software from ad-tech company Rocket Fuelthat can help the campaign track user behavior, send targeted messages to prospective supporters and engage with fans.

CNBC.com learned of the addition by using Ghostery, a browser plug-in that shows all the data tracking tools running on a website.

Hillary Clinton and Bernie Sanders turned to ad-tech software early on in the Democratic primary, as did Ted Cruz and others on the Republican side. Trump, by contrast, has boasted of the leanness of his media effort, counting on messages to his many millions of Twitter andFacebook followers plus all the free attention he gets from non-stop news coverage....

(Excerpt) Read more at nbcnews.com ...


TOPICS: Campaign News
KEYWORDS: ads; computers; internet; trump
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1 posted on 06/27/2016 8:09:26 PM PDT by 2ndDivisionVet
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To: 2ndDivisionVet

Build the wall.


2 posted on 06/27/2016 8:12:25 PM PDT by Eddie01
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To: 2ndDivisionVet
Donald Trump is finally acknowledging that...

Yeah, because he's made so many mistakes.

LOL

3 posted on 06/27/2016 8:12:32 PM PDT by Talisker (One who commands, must obey.)
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To: Talisker

Yeah...He’s made so many mistakes, he has set a record for primary votes....


4 posted on 06/27/2016 8:15:32 PM PDT by JBW1949 (I'm really PC....PATRIOTICALLY CORRECT!!!!)
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To: 2ndDivisionVet

He needs a lot more than some ad software. He needs some serious data scientists and credible big data sources to figure out how to target ads, mail, email, and GOTV campaigns.


5 posted on 06/27/2016 8:17:03 PM PDT by ProtectOurFreedom
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To: Talisker

Did he beat Hillary while I was napping? She’s going to have over two billion dollars, an army of aides and volunteers and most of the media on her side.


6 posted on 06/27/2016 8:18:17 PM PDT by 2ndDivisionVet (You cannot invade the mainland US. There'd be a rifle behind every blade of grass.)
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To: ProtectOurFreedom

And Cruz had all that. He should hire his team, en masse.


7 posted on 06/27/2016 8:19:32 PM PDT by 2ndDivisionVet (You cannot invade the mainland US. There'd be a rifle behind every blade of grass.)
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To: 2ndDivisionVet
Trump Starts Tracking, Targeting Fans With Web Ad Software...

You mean like NBC, CBS, CNN, and every other news outlet does, downloading megabytes of adware and spyware every time you visit one of their stupid websites?

This is what Trump is doing?

8 posted on 06/27/2016 8:20:53 PM PDT by Steely Tom (Vote GOP: A Slower Handbasket)
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To: Steely Tom

Welcome to the 21st Century.


9 posted on 06/27/2016 8:21:49 PM PDT by 2ndDivisionVet (You cannot invade the mainland US. There'd be a rifle behind every blade of grass.)
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To: 2ndDivisionVet
Did he beat Hillary while I was napping? She’s going to have over two billion dollars, an army of aides and volunteers and most of the media on her side.

So she can use the value of the Clinton Foundation directly? Then she'll lose, because that means Donald can use ten billion dollars of Trump company money.

As for aides, I believe Trump has a few, and he's been beating the crap out of the media for a year, if you've noticed.

So what is your point?

10 posted on 06/27/2016 8:22:55 PM PDT by Talisker (One who commands, must obey.)
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To: 2ndDivisionVet

Only the ethical part of Ted’s Team need apply. The folks responsible for the Carson Deception probably need not apply.


11 posted on 06/27/2016 8:22:59 PM PDT by SubMareener (Save us from Quarterly Freepathons! Become a MONTHLY DONOR!e)
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To: 2ndDivisionVet

Good.


12 posted on 06/27/2016 8:23:14 PM PDT by Savage Beast (Trump is Alexander slashing the Gordian Knot!)
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To: SubMareener
The data analytics people almost certainly had nothing to do with that little kerfuffle.
13 posted on 06/27/2016 8:24:06 PM PDT by 2ndDivisionVet (You cannot invade the mainland US. There'd be a rifle behind every blade of grass.)
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To: 2ndDivisionVet

Trumps usage of Twitter has been phenomenal, yet the MSM is trying to paint him as non tech savvy.

The same jokers that tell us Hilly can’t use email


14 posted on 06/27/2016 8:25:27 PM PDT by mylife (The roar of the masses could be farts)
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To: ProtectOurFreedom
Bingo!


15 posted on 06/27/2016 8:26:10 PM PDT by nathanbedford (wearing a zot as a battlefield promotion in the war for truth)
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To: 2ndDivisionVet

he’s been doing a pretty damn good job so far...And the general campaign is just beginning at the end of the conventions...

BTW, Trump knows what he is doing...Just ask 15 other republicans....


16 posted on 06/27/2016 8:26:11 PM PDT by JBW1949 (I'm really PC....PATRIOTICALLY CORRECT!!!!)
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To: 2ndDivisionVet

There is no way Hillary has 2000 million. Last I heard she has only 42 million and Trump raised 11 million in 2 days.


17 posted on 06/27/2016 8:27:31 PM PDT by jonsie
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To: Steely Tom

https://www.ghostery.com/why-ghostery/for-individuals/


18 posted on 06/27/2016 8:30:53 PM PDT by libertarian27 (FR Cookbooks - On Profile Page)
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To: Talisker

She’ll have a much bigger team of paid staff and volunteers, including those from the unions, NGOs, LGBTQ organizations, Hollywood, Wall Street, etc. and is on track to raise $2 billion dollars, not counting Super PAC money or Clinton Foundation cash. Since I post a lot of threads I read dozens of articles for every one I post.


19 posted on 06/27/2016 8:31:04 PM PDT by 2ndDivisionVet (You cannot invade the mainland US. There'd be a rifle behind every blade of grass.)
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To: 2ndDivisionVet
Hope he targets AOL.

I'm tired of being greeted by Hillary's ugly mug whenever I check my e-mail.

20 posted on 06/27/2016 8:31:08 PM PDT by Churchillspirit (9/11/2001 and 9/11/2012: NEVER FORGET.)
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