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Why Fox News Is Clobbering the Competition
NewsMax ^ | 9/3/04 | Paul McGuire

Posted on 09/02/2004 7:56:50 PM PDT by wagglebee

For the first time in the history of television, a cable news network had more viewers than the "big three" in covering an event. Fox News Channel delivered unprecedented and historic numbers for Tuesday night's coverage of the Republican National Convention.

According to the ratings, Fox News had 5.2 million viewers; NBC, 5.1 million; CBS, 4.4 million; ABC, 4.3 million; MSNBC, 1.6 million and CNN, 1.5 million.

The obvious question is why has a cable news network like Fox been able to attract more viewers than NBC, ABC and CBS? The networks have a clear advantage because they are in more households in America and are not restricted to cable.

The answer is one that their competition simply does not want to hear, and that is that Fox News is “fair and balanced” and the American public knows it!

I happened to be channel surfing immediately after the Republican convention was over on Wednesday night. Democratic Sen. Zell Miller had delivered the keynote address, a harsh denunciation of John Kerry and the Democratic Party. On the other channels the news anchors and reporters were visibly upset by what they had heard. In fact, they were just plain angry.

Their liberal bias was not even disguised – it was “in your face”! The talking heads on the other cable channels and networks kept saying over and over: “This is the angriest convention in the history of politics. Zell Miller gave the angriest speech I have ever heard in American politics!”

The reality was that the liberal networks were in a rage that the message of the Republican convention was effective. They felt threatened and intimidated, and it showed on their faces. So much for “fair and balanced.”

Yet on Fox News the talking heads Bill O’Reilly, Greta Van Susteren and Sean Hannity all looked calm and composed, even when interviewing liberal politicians and representatives of liberal organizations. There was no bias, no angst – they simply reported it like it was.

Obviously, America sensed that and that’s why Fox pulled in 5.2 million viewers.

Chris Matthews of MSNBC, who masquerades as objective, is always showing his hand. Matthews asked Zell Miller something to the effect of “Do you really think John Kerry is going to defend the nation with spitballs?” Zell answered with something like “It was a metaphor. Do you know what a metaphor is?” Would Matthews have asked that kind of tough question of John Kerry?

Peter Jennings had to remind everyone before Zell’s speech that the senator was retiring. Why the editorial? Why the dig? Why not just air the speech as Fox News did, without all the spin and hype?

The reason Fox News' audience is growing is because the network is living up to its promise of “fair and balanced.” In any other industry besides television news the CEOs and executives would hold themselves accountable and examine why they are losing market share to their competition. Then they would immediately make the necessary changes to win back that market share.

But in the television news business it seems you have entire networks willing to go down because of their ideology. In effect, it doesn’t matter what their customers want. They are not willing to respond to the marketplace even if it means losing ratings and viewers.

When you hear the wrath the other networks have toward Fox News, it comes down to one word: jealousy. Fox News has what they wish they had – loyalty and respect from their viewers. No wonder Fox News is growing.


TOPICS: Business/Economy; Culture/Society; Editorial; News/Current Events; Politics/Elections
KEYWORDS: cablenews; foxnews; foxnewsratings; mainstreammedia; mediabias; rncconvention
With notable exceptions, Fox News isn't really that conservative. The appeal is that they're not so overwhelmingly liberal.
1 posted on 09/02/2004 7:56:50 PM PDT by wagglebee
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To: wagglebee

Fox won again last night and tonight will make it a hat trick!


2 posted on 09/02/2004 7:58:50 PM PDT by Phantom Lord (Advantages are taken, not handed out)
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To: wagglebee

< |:)~

3 posted on 09/02/2004 7:59:59 PM PDT by martin_fierro (A v v n c v l v s M a x i m v s)
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To: wagglebee

I seem to remember that CNN and MSNBC did well during the Demorat convention. I think it is a reflection of whose supporters have something to watch.


4 posted on 09/02/2004 8:00:16 PM PDT by Ahban (I doubt they are monitoring FR, but loose lips and all of that)
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To: Ahban

I know the RATS are scared by virtue of the vociferous reaction to Zell's speech. GO W!!!


5 posted on 09/02/2004 8:02:25 PM PDT by chris1 ("Make the other guy die for his country" - Gen. George S. Patton)
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To: wagglebee

In all fairness, during the Dem convention CNN was ahead. It's only natural that Republicans are going to watch Fox during our Convention. Agree?


6 posted on 09/02/2004 8:04:51 PM PDT by Hildy (John Edwards is to Dick Cheney what Potsie was to the Fonz.)
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To: Ahban

But the total numbers were 4 million less.


7 posted on 09/02/2004 8:07:00 PM PDT by TheGeezer (If only I had skin as thick as Ann Coulter, and but half her intelligence...)
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To: Hildy
In all fairness, during the Dem convention CNN was ahead

CNN was ahead of Fox, but not the alphabets. Tuesday and Last night CNN came in DEAD LAST. Even PMSNBC beat CNN the past two nights! That is just embarassing.

8 posted on 09/02/2004 8:08:58 PM PDT by Phantom Lord (Advantages are taken, not handed out)
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To: Hildy

But CNN's numbers were nowhere near the numbers that Fox is getting. Personally, if I'm just watching a speech, I go to the channel with the best picture whatever it is, it's the "commentary" and interview numbers that make this huge.


9 posted on 09/02/2004 8:09:27 PM PDT by wagglebee (Benedict Arnold was for American independence before he was against it.)
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To: Hildy
In all fairness, during the Dem convention CNN was ahead. It's only natural that Republicans are going to watch Fox during our Convention. Agree?

Yup. People will go where they feel comfortable and their beliefs aren't belittled or challenged.

10 posted on 09/02/2004 8:16:00 PM PDT by randog (What the....?!)
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To: wagglebee

I suppose you are correct--I got a bit upset with them for some things the other night but after looking at the competition I quickly came back. The other networks are complete trash.


11 posted on 09/02/2004 8:18:08 PM PDT by Republican Wildcat
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To: wagglebee

I just finished watching Bush's speech on FNC. A couple of times I switched to KCBS to see if they were broadcasting it. They were but there was no audio. I guess KCBS doesn't have any money left for maintenance!


12 posted on 09/02/2004 8:20:53 PM PDT by gorebegone
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To: wagglebee

What competition?


13 posted on 09/02/2004 8:21:03 PM PDT by Paleo Conservative (Do not remove this tag under penalty of law.)
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To: All

just as RUSH said today about voters this election:

IT"S the Reagan Democrats and conservatives watching FOX.


14 posted on 09/02/2004 8:26:46 PM PDT by wvromania (CHALLENGE KERRY TO GO TO IRAQ!!!!!!!!!!!!!!)
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To: Ahban

I agree.


15 posted on 09/02/2004 8:42:47 PM PDT by elfman2
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To: wagglebee
Do you really think John Kerry is going to defend the nation with spitballs?” Zell answered with something like “It was a metaphor. Do you know what a metaphor is?” Would Matthews have asked that kind of tough question of John Kerry?

With all due respect to the author,it was not a tough question. It was a stupid question to suggest that Miller intended the "spitball" comment to be taken literally.

16 posted on 09/02/2004 8:45:32 PM PDT by luvbach1 (President Bush is conservative only when compared with the commies allied against him.)
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To: wagglebee
Chris Matthews of MSNBC, who masquerades as objective, is always showing his hand. Matthews asked Zell Miller something to the effect of “Do you really think John Kerry is going to defend the nation with spitballs?” Zell answered with something like “It was a metaphor. Do you know what a metaphor is?”

Actually, it was hyperbole - but nevermind! The speech was masterful.

BTW, his delivery of the spitball line reminded me of an old time humorist who told offbeat stories of bucolic life. One had the punchline, "No ma'am! Hot steel balls!"

17 posted on 09/02/2004 8:50:44 PM PDT by dr_lew
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To: luvbach1

And it is a further wonder that Fox is not available in many areas that the omnipresent CNN has them locked out of.


18 posted on 09/02/2004 8:51:31 PM PDT by Ingtar (Understanding is a three-edged sword : your side, my side, and the truth in between ." -- Kosh)
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To: wagglebee

Let's see:

Fox gets 5.2 million people to watch and ABCNNBCBS gets 16.9 million. Looks to me that Fox came in last.


19 posted on 09/02/2004 8:54:04 PM PDT by doblin
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To: Hildy

Sort of. I watched C-Span but yes, conservatives are more likely to watch Fox and Libs watch CNN> Though quite a few here like watching Chris make a fool of himself. LOL

BUT, CNN didn't beat the Alphabets in coverege. The Aplhabets are FREE TV. FOX DID!! Huge upset has just occured here!!

Now I have complaints with Fox but I love that OLD media is getting it's butt kicked.


20 posted on 09/02/2004 8:54:45 PM PDT by Soul Seeker
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To: wagglebee

You are exactly right. For instance, today, Fox referred to the SBV ads as "attack" ads. It would be more objective to refer to the SBV ads as "rebuttal" ads. Ads calling Bush a NAZI and Hitler, etc are "attack" ads.


21 posted on 09/02/2004 9:04:22 PM PDT by Nephi (Why are we shooting terrorists in Iraq? We have plenty of liberals here in the US!)
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To: wagglebee
This is the angriest convention in the history of politics.

They must not remember the fire and brim stone speeches of George Wallace. Or the insane ravings of Al Gore for that matter.

Zell hie them where it hurts and he hit them with the truth.

22 posted on 09/02/2004 9:14:34 PM PDT by Graybeard58 (Graybeard - Illinois resident - Keyes voter)
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To: Hildy

The Dems weren't watching either convention. A large number of Dems are ignorant and/or apathetic and can't read a ballot.


23 posted on 09/02/2004 9:15:20 PM PDT by lonestar (Me, too!--Weinie)
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To: Phantom Lord

CNN was ahead of FOX at the Dem convention by a few hundred thousand viewers. FOX is ahead by around 4 million. I agree that FOX isn't especially conservative, it just presents both sides of an issue, which I think is what most people are looking for.


24 posted on 09/02/2004 9:34:49 PM PDT by bushinohio
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To: doblin

The paying advertisers will not see it your way. The paying advertisers are boss, you ain't.


25 posted on 09/02/2004 9:40:08 PM PDT by Vision Thing (Bling... Bling... It.... On....)
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To: wagglebee
Gee, I don't know why Fox is beating everyone out. I'm usually solidly in their camp but... I've been more entertained by MSNBC these past few nights.

Tonight while MSNBC was airing General Tommy Franks, O'Rielly was bloviating with that ugly, stupifying.. Bill Mahr!

Did a lot of channel surfing and got the best on MSNBC and C-Span.

26 posted on 09/02/2004 9:50:42 PM PDT by catfur (In my world, no outfit is complete without .cat fur)
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To: All
came from here
You should check out the photo that Reuters had with this article.

Fox News Beats 3 Networks in Convention Coverage
Thu Sep 2, 9:41 PM ETAdd Entertainment - Reuters TV to My Yahoo!

By Steve Gorman
LOS ANGELES (Reuters) - Cable's Fox News Channel appeared to make TV history by twice drawing bigger audiences than any of the big three commercial networks in their first matchups of the Republican convention, ratings figures showed on Thursday. 

The Fox News telecast of Wednesday's speeches by Democratic conservative Zell Miller and Vice President Dick Cheney (news - web sites) averaged 5.9 million viewers during the 10 o'clock hour in which ABC, CBS and NBC joined live coverage of the proceedings.

That was even more than the network-leading 5.2 million viewers who tuned into Fox on Tuesday to hear California Gov. Arnold Schwarzenegger (news - web sites) and first lady Laura Bush address the GOP delegates at New York's Madison Square Garden.
 
But the actor turned politician and Laura Bush proved more popular overall, with the combined audience for the three major broadcast networks and three cable outlets -- Fox News, CNN and MSNBC -- totaling 22.1 million on Tuesday, according to Nielsen Media Research.
 
The Miller-Cheney hour on Wednesday drew 18 million.
 
NBC ranked second on both Tuesday and Wednesday, with 5.1 million and 4.5 million viewers, respectively. CBS fell from 4.4 million on Tuesday to a lowly 2.6 million on Wednesday, suffering from a weak "lead-in" from the Latin Grammy Awards an hour earlier.
 
ABC fell from 4.3 million to 3.3 million one night to the next, while cable networks MSNBC and CNN also lost viewers, each dipping from more than 1.5 million to about 1.2 million. MSNBC finished both nights slightly ahead of CNN.
 
The Fox victory was believed to be the first time a cable channel has attracted more viewers than any of the three major broadcasters during an event covered by all the networks, the News Corp.-owned outlet said.
 
Broadcast network executives grumbled privately that Fox's triumph was no surprise given the cable channel's reputation as a conservative-leaning outlet favored by the Republican Party. One network official who spoke on condition of anonymity called the Republican National Convention a "made-for-Fox event."
 
Fox News spokesman Rob Zimmerman dismissed the barbs as sour grapes, saying: "The numbers speak for themselves. We obviously have a mass appeal."
 
By comparison, Fox's audience for former President Bill Clinton (news - web sites)'s speech on opening night of the Democratic convention in July -- also covered by all six networks -- averaged just 1.4 million viewers, while 2.5 million tuned into CNN.
 
As they did for the Democrats in Boston, the broadcast networks are limiting their prime-time coverage of the Republican convention in New York to one hour a night for three nights and skipping one evening of the event altogether. The three cable outlets are offering gavel-to-gavel coverage.
 
NBC is owned by General Electric Co. . CBS is a division of Viacom Inc. . ABC is owned by the Walt Disney Co. . CNN is a unit of Time Warner Inc. . MSNBC is a joint venture between NBC and Microsoft Corp. .

27 posted on 09/02/2004 10:14:18 PM PDT by united1000 (Politicans are like diapers. They both need to be changed often and for the same reason.)
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To: wagglebee

FOX News is biased, the alphabets as well as CNN and MSNBC are nothing more than Leftist propaganda mills, churning out BS as gospel.


28 posted on 09/02/2004 11:00:21 PM PDT by BigSkyFreeper (Real gun control is - all shots inside the ten ring)
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To: Phantom Lord
Before and after President Bush spoke I was checking the other channels. With the exception of CSPAN they were in full dirge mode.

Was there bias? You bet your sweet ass there was!

That is why FoxNews wins.

Its the New Media, and it works.

The old media is stuck in the past, and it appears to be unaware of its obvious demise.

29 posted on 09/02/2004 11:18:31 PM PDT by smoothsailing (Eagles Up !!)
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To: StarFan; Dutchy; Timesink; Gracey; Alamo-Girl; RottiBiz; bamabaseballmom; FoxGirl; Mr. Bob; ...
FoxFan ping!

Please FReepmail me if you want on or off my FoxFan list. *Warning: This can be a high-volume ping list at times.

30 posted on 09/03/2004 8:38:14 PM PDT by nutmeg ("We're going to take things away from you on behalf of the common good." - Comrade Hillary - 6/28/04)
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To: nutmeg

Thanks for the ping!


31 posted on 09/03/2004 10:21:21 PM PDT by Alamo-Girl
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To: Vision Thing

"The paying advertisers will not see it your way. The paying advertisers are boss, you ain't."

Whenever I post, I always seem to draw friendly fire.

It's hard for me to rejoice in FoxNews' success when their non-liberal coverage of a conservative event barely leads the pack. The rest of the pack is unified in deceptive liberal spin and reaching many times more people with that spin than Fox is reaching with the "Fair and Balanced" approach. It's good news for Fox but there is little reason to rejoice that the truth is winning.

Most people are still watching the lies


32 posted on 09/03/2004 11:07:37 PM PDT by doblin
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To: wagglebee
Why fox news is clobbering the competition. Nothing hard to figure out. People got tired, make that sick, of advocacy journalist masquerading themselves as objective.
33 posted on 09/03/2004 11:34:05 PM PDT by BJungNan (Stop Spam - Do NOT buy from junk email.)
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To: doblin
You're stuck on static analysis. Yes, Fox News barely won on the first two nights going head-to-head against the nets (although they blew away the competition by drawing 7 million for President Bush's speech, according to Brian Wilson on Fox News's Special Report with Brit Hume on Friday). That's the snapshot of the current state of TV. However, your choice and willingness to suffer prevents you from noticing that the trends are moving away from the Liberal media.

You also make the mistake that the Americans who watched the nets are mindnumbed robots who cannot think for themselves. You're absolutely, howingly wrong if you think all those people are monolithically swallowing the lies of the nets without questioning them. Sure, perhaps 50 percent are slaves to the opinions of the nets, However, you're a glutton for abuse if you think all 100 percent of them are mindslaves.

The trends are going against the negative view that you choose to hold. I'll choose to notice the relevant trend going the Republican way. You choose to wallow in what you perceive to be the Godawful Now. You choose to suffer. So be it. We're all free. I'm not even going to try to convince you anymore because your mind is made up. You've made your choice. Live with it. Embrace it. Love it. Live it.

34 posted on 09/04/2004 1:08:32 PM PDT by Vision Thing (Bling... Bling... It.... On....)
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To: wagglebee

"Why is Fox news Clobbering the Competition?"

Easy answer... Well over 40% of sentient Americans consider themselves conservatives. We get our news from the New Media; the Internet, Blogs coming on strong too, we simply aren't captive of the MSM anymore; and we voted a long time ago (Sorry Ran Blather, Tom Lockjaw, and Peter the Canadian); you lost. We've got the Internet and the MSM lost it's monopoly (THANK GOD!!!).

We simply don't want, or accept, the MSM spin anymore; that leaves us with FOX...

I haven't watched the MSM newscasts in years now... And I never will again...


35 posted on 09/04/2004 1:22:52 PM PDT by gatorgriz ("The world is full of bastards - the number ever increasing the further one gets from Missoula, MT")
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To: wagglebee

Bush's national TV audience topped Kerry's speech at the Democratic convention in July by just over 3 million viewers, among those watching Big Three commercial networks ABC, CBS and NBC and the three leading cable news outlets -- Fox, CNN and MSNBC.


The Republican meeting as a whole also drew bigger audiences than the Democrats, averaging 22.6 million viewers over four nights at New York City's Madison Square Garden, compared with 20.4 million mustered by Kerry and his party in Boston in July.


Meanwhile, Fox News continued its unprecedented ratings dominance over this year's Republican convention, edging out not only its cable rivals but each of the major broadcast networks by drawing 7.3 million viewers to its telecast of Bush's address.


That marked the third straight night Fox has surpassed its larger broadcast rivals in the first case of a cable channel attracting more viewers than any of the three major networks during a scheduled event covered by all of them, experts said.


NBC ranked second on Thursday with 5.9 million viewers, followed by ABC with 5.1 million and CBS with 5 million. CNN finished fifth with 2.6 million viewers while NBC's sister cable channel, MSNBC, brought up the rear with 1.7 million.


Fox benefited from the fact that its audience is "ideologically very much aligned with the Republican Party" and apparently turned out in larger numbers to watch the GOP convention than the Democrats, said independent network news analyst Andrew Tyndall.

http://story.news.yahoo.com/news?tmpl=story&cid=597&e=2&u=/nm/20040904/tv_nm/campaign_media_convention_dc


36 posted on 09/04/2004 1:30:34 PM PDT by blackie (Be Well~Be Armed~Be Safe~Molon Labe!)
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To: nutmeg

Thanks for the ping.


37 posted on 09/04/2004 8:46:37 PM PDT by GOPJ
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To: wagglebee
Wonder if media shareholders understand the Faustian bargain...

But in the television news business it seems you have entire networks willing to go down because of their ideology. In effect, it doesn't matter what their customers want. They are not willing to respond to the marketplace even if it means losing ratings and viewers.

38 posted on 09/04/2004 8:56:02 PM PDT by GOPJ
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