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CNN PLANS SHAKEUP AT HEADLINE (response to dumpster ratings)
NY POST ^ | 2/20/05 | TIM ARANGO

Posted on 02/20/2005 3:09:00 AM PST by Liz

For the first time in its history, CNN's Headline News is tinkering with its all-news format.

The network will launch a new primetime lineup tomorrow — the first time in the network's 20-plus years on the air that it's making a break from airing straight newscasts.

"We're doing it because it's a chance to use both of our networks in a complementary way," said Ken Jautz, executive vice president of CNN Newsgroup.

"In this day and age there is so much competition in news. By the time you get to prime time people know the headlines of the day."

The switch is one of the early changes under new CNN President Jonathan Klein, who took over the network late last year.

While Fox News surpassed CNN in the ratings in recent years and is the No. 1 cable news network, CNN's sister network Headline News has held its own. Last year, for example, Headline News averaged 213,000 viewers during daytime hours, compared with 201,000 for MSNBC and 207,000 for CNBC, according to Nielsen.

In primetime last year, Headline News' ratings were largely flat from the year before.

Beginning tomorrow evening, Headline News will begin airing "Showbiz Tonight" from 7 p.m. to 8 p.m. — a live, talk-oriented show on the entertainment business. In the next hour, from 8 p.m. to 9 p.m., the network will air the legal talk show "Nancy Grace," hosted by the CourtTV anchor of the same name.

Grace, who became a prosecutor after her fiancee was murdered, will continue to host her CourtTV show "Closing Arguments."

"There's a very high interest among viewers in legal news and entertainment," Jautz said.

"It's the first time we've had a major marketing campaign for Headline News," Jautz said.

(Excerpt) Read more at nypost.com ...


TOPICS: Extended News; News/Current Events
KEYWORDS: cnn
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To: JohnLongIsland
im taking bets that six months from now their ratings between seven and nine will tank ... any takers?

Not here. There's 24 hours a day of "entertainment news" on the E! channel, and 24 hours a day of Nancy Grace et al on Court TV, not to mention the insufferable Abrahmson on MSNBC.

So this is not what one would call a savvy and cutting-edge executive decision.

But they'd see ratings skyrocket if they ran 2 hours of Seinfeld reruns.

41 posted on 02/20/2005 5:36:52 AM PST by angkor
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To: tongue-tied

Fox could use "Just the Facts, Ma'am" as their advertising slogan for an all-news the old fashioned way programming. Show clips of blather from CNN and intercut with Joe Friday's "Just the facts, ma'am" from the 1950s and you've got a winner.

Another great slogan -- show CNN blather, show real news on Fox, and have the real newscaster say "You can't make this stuff up."


42 posted on 02/20/2005 5:38:18 AM PST by KateatRFM
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To: Liz
"We're doing it because it's a chance to use both of our networks in a complementary way," said Ken Jautz, executive vice president of CNN Newsgroup.

This stuff is too hilarious to make up.
What an idiot!

Being the propaganda arm of the radical faction of the Democrat Party hasn't dragged you far enough into oblivion?
Seeking a quicker death?
What?

43 posted on 02/20/2005 5:47:16 AM PST by Publius6961
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To: dirtboy
It would probably do better if it reported all of the news instead of just the half Ted Turner wants you to hear.

Great point!

One would think that they are about to introduce us to more trash programming because they have "run out of" news.

44 posted on 02/20/2005 5:50:16 AM PST by Publius6961
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To: Liz
In primetime last year, Headline News' ratings were largely flat from the year before.

Compared to their parent network; Headline News should count their blessings.

45 posted on 02/20/2005 5:56:06 AM PST by who knows what evil? (If arrogance was beauty, New England women would be supermodels!)
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To: Liz

They should get a big round table and seat a dozen liberals sipping kool-aid and whining how evil conservatives are.

They can call it "Kool-aid With Kooks."


46 posted on 02/20/2005 6:08:11 AM PST by sergeantdave (Smart growth is Marxist insects agitating for a collective hive.)
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To: Liz

When I want to hear the latest slap at Bush Administration policy, or at Bush's ongoing success in Iraq, or on the GOP plan to reform social security and/or the tax code -- THEN I turn to CNN/Headline News.

Unfortunately, I don't care to hear such drivel, which means that Headline News is simply a flyby channel while I click my way from Discovery to the Movie Channel to Fox News.


47 posted on 02/20/2005 6:32:45 AM PST by Edit35
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To: MojoWire
When I want to hear the latest slap at Bush Administration policy, or at Bush's ongoing success in Iraq, or on the GOP plan to reform social security and/or the tax code -- THEN I turn to CNN/Headline News.

LOL.....about sums it up.

48 posted on 02/20/2005 8:38:56 AM PST by Liz (Wise men are instructed by reason; lesser men, by experience; the ignorant, by necessity. Cicero)
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To: sergeantdave

LOL.....hey, maybe Kool-Aid mfg will even sponsor it.


49 posted on 02/20/2005 8:39:56 AM PST by Liz (Wise men are instructed by reason; lesser men, by experience; the ignorant, by necessity. Cicero)
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To: xp38

They play Headline News in many truck/rest stops, hotels, and other common areas for just that reason.


50 posted on 02/20/2005 8:40:08 AM PST by College Repub
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To: Liz
"There's a very high interest among viewers in legal news and entertainment," Jautz said.
They might as well bring the show during the day and make it into soap!!! That may keep their rating on par with "As the world turns..."
51 posted on 02/20/2005 9:31:41 AM PST by Toidylop
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To: rawhide
I do not have a problem with her. She is smart, articulate, and well-informed. She was on 'our' side during the Simpson debacle.

Broken clock. Right. Twice a day.
52 posted on 02/20/2005 10:35:27 AM PST by Mad Mammoth
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To: Liz

Rudi Bhaktiar nude news coming up next.


53 posted on 02/20/2005 10:36:23 AM PST by wardaddy (I don't think Muslims are good for America....just a gut instinct thing.)
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To: Liz

Deckchairs/Titanic.


54 posted on 02/20/2005 10:37:07 AM PST by Cyber Liberty ( 2005, Ravin' Lunatic since 4/98)
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To: Liz

If you want to know what's happening after everyone else, watch Headline News. On FOX News, CNN, etc., when they have breaking news, they stop what they're doing and report it. On Headline News, they might get around to it in the next half-hour.


55 posted on 02/20/2005 10:37:25 AM PST by July 4th (A vacant lot cancelled out my vote for Bush.)
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To: Liz

56 posted on 02/20/2005 10:43:01 AM PST by Species8472
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To: Mad Mammoth

New format is clock that runs backwards. Right four times a day!


57 posted on 02/20/2005 10:43:06 AM PST by rector seal
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To: Species8472

Heheh, don't know where they're going, or how to get there.


58 posted on 02/20/2005 12:52:33 PM PST by Liz (Wise men are instructed by reason; lesser men, by experience; the ignorant, by necessity. Cicero)
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To: July 4th

...in a time warp......


59 posted on 02/20/2005 12:53:48 PM PST by Liz (Wise men are instructed by reason; lesser men, by experience; the ignorant, by necessity. Cicero)
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To: wardaddy

......more like Clothing Optional News......to be politically correct.


60 posted on 02/20/2005 12:55:51 PM PST by Liz (Wise men are instructed by reason; lesser men, by experience; the ignorant, by necessity. Cicero)
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