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Pop-Ups Drive Customers Away
Media Buyer ^ | 7/28/05

Posted on 07/28/2005 3:26:04 PM PDT by Tumbleweed_Connection

Seventy percent of consumers said they were unlikely to purchase from, or even return to, a Web site that has pop-up advertising, registration log-on pages, software installation, or slow-loading pages, E-Commerce Times reports.

A study, commissioned by Hostway, a Chicago-based Web site hosting service, found that approximately 35 percent of visitors to commercial sites said pop-up ads were their number one pet peeve.

More than 24 percent of the respondents said they were extremely or somewhat likely to complain to the company when they were exasperated by a site.


TOPICS: Business/Economy
KEYWORDS: ads; internet; news
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To: Sofa King
Sure. The advertising company that provides the ad content for my website offers me $6.30 per hundred pop ups on customer machines vs $2.30 per hundred static advertisement displays.

The advertisers are willing to pay three times as much for a product. That product is evidently worth that, since I've never had a PSA or other sideline advertisement appear as a popup.

This is pretty standard across the industry and a visit to many of the advertising portals and examining the rate cards will show you this. What does seem to drive folks away is a new window opening for every link - on pages where we did this, return visits dropped 40%.

We don't accept pop-ups for advertising, but the temptation traps a lot of folks out there. We've discovered though that if you spend the time and effort, you can get far better returns by seeking out particular advertisers that work well with your consumer base. We sold a heck of a lot of buffalo meat for one company, resulting in a lot of happiness for both us as the media provider and them as the advertiser.
51 posted on 07/28/2005 5:18:50 PM PDT by kingu (Draft Fmr Senator Fred Thompson for '08.)
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To: All
The following site has some tests for everyone who would like to verify their popup-blocking capabilities:

http://www.popuptest.com/

Firefox's popup blocking feature alone doesn't get the job done anymore. But the code below in conjunction with Firefox works well:

Firefox popups

Like you, I love Firefox for many reasons, including popup blocking. So over the last few weeks I’ve been surprised to see occasional popups.

It turns out that some clever people figured out that you could launch popups from Flash, getting around the Firefox default settings.

Fortunately, you can get around it:

  1. Type about:config into the Firefox location bar.
  2. Right-click on the page and select New and then Integer.
  3. Name it privacy.popups.disable_from_plugins
  4. Set the value to 2.

The possible values are:


52 posted on 07/28/2005 5:20:00 PM PDT by monkapotamus
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To: kingu

"The advertisers are willing to pay three times as much for a product. That product is evidently worth that, since I've never had a PSA or other sideline advertisement appear as a popup."

That indicates that a user is more likely to click on a pop-up than a static ad, not that traffic to the web site with the ads is not affected by pop-ups. Your data has no relevance to the article's statement.


53 posted on 07/28/2005 5:29:41 PM PDT by Sofa King (MY rights are not subject to YOUR approval.)
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To: Sofa King


The above comparison shows the last six month's 'reach' statistic from Alexia (a semi-spyware utility). Myway has no popups, Drudge Report is rife with them. If a huge proportion don't return to the site, why are the two lines similar in keeping to their range?
54 posted on 07/28/2005 5:35:12 PM PDT by kingu (Draft Fmr Senator Fred Thompson for '08.)
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To: kingu

Now you're REALLY stretching.

For this data to have any relevance, everybody who visited Drudge's website in the entire period from Feb to Jul would have had to have done so for the first time in their lives on Feb. Drudge's sight has been around for years. Also, basing your conclusions off of the data for a single website as compared to another completely dissimilar website is a crime against statistical analysis.


55 posted on 07/28/2005 5:48:27 PM PDT by Sofa King (MY rights are not subject to YOUR approval.)
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To: Sofa King
Actually for your conclusion to be valid, the assumption has to be that the traffic to Drudge Report would be declining (over half would decline to return due to the popups) and the traffic to MyWay would be increasing due to the lack of popups.

The nearly opposite is true - the Drudge Report is increasing their traffic, MyWay is declining in traffic.

Dissimilar websites? Both are third party news portals, and a fair amount of traffic on MyWay comes from Drudge Report, making a nice synergistic connection to the data.

What evidence is there to support this article?
56 posted on 07/28/2005 5:55:53 PM PDT by kingu (Draft Fmr Senator Fred Thompson for '08.)
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To: monkapotamus

Thanks!!!


57 posted on 07/28/2005 6:10:12 PM PDT by diamond6 (Everyone who is for abortion has already been born. Ronald Reagan)
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To: kingu
Actually for your conclusion to be valid, the assumption has to be that the traffic to Drudge Report would be declining (over half would decline to return due to the popups)

Only if everybody who visited Drudge's website in the entire period from Feb to Jul had done so for the first time in their lives on Feb. Otherwise, the first time hits from the 70% who do not come back will be uniformly distributed across the months from Feb to Jul and, when combined the 30% who continue to return throughout the entire period after comming the first time, cause an increase in traffic.

What evidence is there to support this article?

"A study, commissioned by Hostway, a Chicago-based Web site hosting service,"

Now, I'm going to ask you for the last time, do you have any data to post that actually backs up your statement or are you just trying to cover for your first stupid comment by posting random statistics that you can't logically link to your claim?
58 posted on 07/28/2005 6:16:03 PM PDT by Sofa King (MY rights are not subject to YOUR approval.)
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To: monkapotamus
Muy bíen y mucho gracias.
59 posted on 07/28/2005 6:42:49 PM PDT by Chief_Joe (From where the sun now sits, I will fight on -FOREVER!!!)
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To: Sofa King
Indeed, your point might have carried just a tiny portion of weight if MyWay maintained a similar or better line than DrudgeReport. Instead, you completely ignored that two news portals with two completely separate theories for revenue stream, one in compliance with the assertions of the article, the other in opposition, resulted in real world data that the one not in compliance increased their traffic by a million readers, vs the one in compliance which lost a million readers.

Drudge not acceptable? Let's try the NY Times vs MyWay.com The NY Times has popups, interstatial advertising, required registration and a pay component. MyWay has none of this.



The page views do not change significantly for either of them.



MyWay.Com vs LaTimes.com - the LA Times website includes banner advertisements, flash animations and required registration. Statistically a flat line over time.

You don't agree? Wonderful. Don't care. Once the conversation degrades to assertions of stupidity, it isn't worth continuing. Perhaps others might find the graphs interesting.
60 posted on 07/28/2005 7:01:35 PM PDT by kingu (Draft Fmr Senator Fred Thompson for '08.)
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To: kingu
"Once the conversation degrades to assertions of stupidity, it isn't worth continuing." You've repeated the exact same flawed logic three times now without bothering to address the enormous hole shown to be in it. If you don't like your statements being called stupid, then don't make stupid statements. Better yet, just refrain from posting to me again period, since it doesn't look like you have the discretion necessary to make that call.
61 posted on 07/28/2005 7:27:16 PM PDT by Sofa King (MY rights are not subject to YOUR approval.)
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To: Marie Antoinette; listenhillary

Cool. Ping. Check out the post I replied to.


62 posted on 07/28/2005 7:40:18 PM PDT by Big Giant Head (I should change my tagline to "Big Giant Pancake on my Head")
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To: Big Giant Head

I use Firefox, but I still haven't given up Explorer. The google tool bar gets most of them. Drudge and Intellicast have thwarted google's pop up blocker, so I just stay away.

Hey! Put some pics up on the clan site sometime. I put some up of the recent conflagration. Going down tomorrow to help clean up.


63 posted on 07/29/2005 8:23:32 PM PDT by listenhillary (Don Rumsfeld /Karl Rove - Next US supreme court justices - Will Dem heads explode?)
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