Pour some Melita coffee beans on a table next to Starbuck beans. See the difference? It is the oil content and the roasting of the beans that makes the difference. Starbucks has mastered the roasting of the beans. Make a pot of Starbucks and a pot of Melita. Taste the difference? Starbucks is rich in flavor. Melita makes you want to vomit.
When I want something better than everyday Melita- a mild roast just the way I like it- for special occasions, I go to the local coffee co.
It's not only cheaper and better coffee, they're good people.