Skip to comments.Inventor of light beer is dead
Posted on 12/20/2005 4:12:22 PM PST by lunarbicep
AP) SONOMA, Calif. The man who's given credit for inventing light beer has died.
SONOMA, Calif. The man who's given credit for inventing light beer has died.
Joseph Owades (oh-WAY'-deez) was 86 years old. His brother says he died Friday of heart failure at his home in Sonoma, California.
He worked for several beer companies, and ran a consulting firm that helped both Miller and Budweiser develop products.
In addition to light beer, he's credited with creating the formulas for some well-known brands, including Samuel Adams and Tuborg.
> In Boston and Anheuser-Busch in St. Louis.
Well if this is the guy who formulated Merrimack Bud, may he and that sticky sweet brew RIP.
....1 part goat
LOL, you guys are tougher than wine snobs any day of the week!
On this sad occasion, we must pray to the patron saint of beer.... http://www.beerchurch.com/saint_arnold.htm
How many happy guys do you think there were during that procession?
"Let's be honest, you would have spilled it anyway when you fell over ;-)"
LOL. I wasn't falling over, I was just resting my legs.
Drinking lite beer is like making love on the beach.
F*****G near water.
What a piss-poor shame......
Always a good decision.
The movie, or the...oh, never mind. ;)
Do any of you brew your own beer? I know a guy who is passionate about the topic!!
so many ways to go with this thread...I love light beer, and thus, I mourn this fellow; on the other hand, I'm drinkin' a pint of Fosters as I write this, so there's something to be said for "brand loyalty"...I too have always been a runner (enjoyed your bio) and I have burned off many a nights alcoholic celebration by "jogging" (more like falling at a rapid pace) home, which was usually some frickin' box up on the DMZ; and yes, I often lost my way, which usually was a fortunate thing...
I would like INDUSTRIAL STRENGTH BEER. :)
No disrespect to the dearly departed. May he land in heaven an hour before the devil realizes he is dead.
A$$ first! :)
I'm trying. It is hard to fight the Byrd$eed he spreads around the state. They just plain suck...
Only had to bury him four feet deep...
I thought that was from Martin Luther.
They only like to pee.
There's nothing wrong with light beer. It just means it has less calories than regular beer, that's all. The alcohol & taste content remains the same.
Dear Mother, dear Mother, the Church is cold,
But the Ale-house is healthy & pleasant & warm:
Besides I can tell where I am use'd well,
Such usage in heaven will never do well.
But if at the Church they would give us some Ale.
And a pleasant fire, our souls to regale:
We'd sing and we'd pray all the live-long day:
Nor ever once wish from the Church to stray.
Then the Parson might preach & drink & sing.
And we'd be as happy as birds in the spring:
And modest dame Lurch, who is always at Church
Would not have bandy children nor fasting nor birch
And God like a father rejoicing to see.
His children as pleasant and happy as he:
Would have no more quarrel with the Devil or the Barrel
But kiss him & give him both drink and apparel.
Chimay Ale Groaned ReserveSay what??
Well, yeah, I've "Groaned" once or twice from a Chimay Bleue too many or two...
But in checking, I did find this:
I wonder if this man died knowing that, if anyone was to piss on his grave, the favor would be returned.
Dear "Two Beer" E.E.E. ;),
Light beer = less alcohol content.
"In fairness, ice beers aren't that much more alcoholic than the regular stuff--typically 5.6 percent, about the same as malt liquor, versus 5 percent. Some aren't higher at all. Anheuser-Busch doesn't filter out the ice crystals, so its Budweiser Ice Draft has the same alcohol content as regular Bud. For comparison, light beers range from 3.7 to 4.2 percent alcohol."
Merry Christmas WV Mountain Mama!
Yeah, I didn't mean to knock the guy or anything. Light beer still beats "wine coolers" (shudder). And nothing unmanly about going through, oh, 15+ light beers in a short evening and retaining coherency. Still, my staying in relatively good shape despite being an exercise-averse foodaholic requires less beer and more Scotch, vodka, and rum. But you could probably tell that from my bio (Russian, lawyer :)
I was at a tour of a microbrewery (St. Arnold's, Houston, TX) where the founder, Brock Wagner, gave a demo on how to make light beer. First fill a glass halfway or two-thirds with beer, say a pils with not too much hops in it. Fill the rest of the glass with seltzer. There you have it, light beer.
Chase it down with something like Samichlaus (a Swiss Christmas beer with about 14% alcohol). Michael Jackson (the beer hunter, not the other dude) just announced that it is back in production.
You need to find some new friends!
Guess I'm eating crow.
A pity but then he didn't really contribute anything decent in the field of beer anyway.
Light beer seems to lose something as it passes through the horse's kidneys.
Let us all hope the good doctor took all the secrets of lite beer to the grave with him!
The "secret" to lite beer is to use less malt and a yeast that metabolizes more of the sugars in the malt. A longer brew time at a lower temperature is also important. Lite beer is not just watered down regular beer.
Doesn't matter. The result is bad beer.
I still raise my glass to Mr. Owades. He was a brewer/chemist of the first order.
(Real Men of Genius!)
Today we salute you, Mr. Light Beer Inventor.
(Mr. Light Beer Inventor!)
The double-knit leisure suit. New Coke. Thermonuclear warfare. In the history of bad ideas, one idea stands alone: Light beer. And you came up with it.
(What were you thinking?)
While most men want a rich, satisfying beer-drinking experience, you decided to give us a bucket of cold piss.
(Brewed through the Clydesdales!)
"Tastes great"? "Less filling"? How about, "Tastes like crap. No fooling."
(Stay outta the Busches!)
So crack open a bottle of your own witches' brew, O Inflictor of Liquid Torture. But wait! You can't. You're dead. . . . Some guys have all the luck.
(Mr. Light Beer Inventor!)
LOL! Anyone who drinks light beer just shouldn't be allowed to drink!
Light Beer: The perfect refresher after your morning jog.
What took you so long? ;)
If he wakes up in the next world and is offered a light beer, he'll know he landed in hell...
Lite Beer is like having sex in a canoe. F-ing near water.
Not always. If you see me at the bar with a Bud Light, I'm just trying to sober up.
I thought SA was an old "family recipe" beer.
Never understood the mstique surrounding this guy. From The History of Beer and Brewing in Chicago, 1833-1978 by Bob Skilnik.
"After buying out Buckeye Brewing in Toledo, Ohio and their formula for a low-calorie beer in 1967, the Chicago brewery launched Meister Brau Lite, a low-calorie, low-carbohydrate beer that was promoted as having a "non-filling quality...On June 29, 1972, Miller Brewing Company confirmed that it had purchased for cash the trade names of Meister Brau, Meister Brau Lite, and Buckeye beers, and certain assets of Meister Brau, including distributor Better Brands of Illinois which had been recently purchased by M-B...
Opening up a beer advertising blitz in August of 1972, just months after buying the M-B brands, Miller began saturating the Chicago daily papers with full-page ads and multiple 30-second TV spots during local sportscasts, targeting the old Meister Brau and Meister Brau Lite crowd. With the deep pockets of Phillip Morris and the formula for the old Meister Brau Lite, now known as the new low-calorie, low-carbohydrate Lite beer from Miller, the Milwaukee brewery exploited the same market that M-B had successfully nurturedyoung sports enthusiasts. They could now, however, take their advertising efforts to a much higher level; they went totally national, not region by region as Meister Brau had cautiously attempted. To push a product that held a great deal of appeal for athletic, fitness-conscious people, Miller bought sports. Any sports. By the time Anheuser-Busch went looking for available sports airtime, Miller owned something like 70 percent of network television sports beer advertising, says author Philip Van Munching in his entertaining and informative book, Beer Blast...
Lite beer from Miller, son of Meister Brau Lite, soon became the beer that made Miller famous. In a bit of ironic beer karma, the renamed Miller Lite is currently the biggest selling brand of beer in the city of Chicago, with a market share of about twenty-three percent..."
Nary a mention of this guy and no connection to him, Buckeye Brewing or Meister Brau. By the time Lite beer came to Miller, it had already been in the market in the form of Meister Brau Lite.
Hmmmm...wonder what Jim Koch will have to say about that.
Not a beer drinker normally and I loathe light beer.......but Sam Adams??? Now THAT is a beer.......
Me too. I used to love Miller High Life. Since I came back from a trip to Ireland this past Summer, I haven't had a Miller yet.
I sampled some really fine brews and now...when I look at a Miller I think, "Why bother?"
For health and waistline reasons, I have cut my overall consumption back...but when I do imbibe, it's a Bass or a Smithwick's.
May God forgive his misdeed.