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'Brokeback' a Box Office Success So Far
AP in Yahoo News ^ | December 29, 2005 | Sandy Cohen

Posted on 12/29/2005 6:11:43 AM PST by rightwingintelligentsia

LOS ANGELES - Who's afraid of a couple of gay cowboys? Not moviegoers, who helped "Brokeback Mountain" post the highest per-screen average over the film-flush holiday weekend.

The Ang Lee film, which follows the 20-year forbidden romance between two roughneck ranch hands, earned $13,599 per theater, compared with $9,305 for weekend winner "King Kong" and $8,225 for "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe."

The big question is whether "Brokeback" can maintain its momentum as it moves from selected cities, where audiences are receptive to the subject matter, to suburbs far and wide, where that might not be the case.

Early numbers — and early awards buzz — establish the picture's staying power, industry insiders say. "Brokeback" earned a leading seven Golden Globe nominations.

"It delivered very strong growth in what is truly a highly unforgiving, competitive, cruel market at this Christmas period," said Jack Foley, president of theatrical distribution for Focus Features. "It showed it has breadth beyond the gay community."

Distributors planned to roll out the film slowly. It opened in just six theaters, where it earned an "unprecedented" $109,000 per venue, said Paul Dergarabedian, president of box office tracker Exhibitor Relations Co. Inc.

(Excerpt) Read more at news.yahoo.com ...


TOPICS: Culture/Society
KEYWORDS: boxoffice; hollyweird; homosexualagenda; pudding
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To: rightwingintelligentsia

Yep, the theaters were packed and so were the patrons.


51 posted on 12/29/2005 6:36:15 AM PST by Jaxter ("Vivit Post Funera Virtus")
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To: Publius6961

The Polar Express tipped the scales at $20K per theatre. Never heard of it.


52 posted on 12/29/2005 6:40:27 AM PST by NeonKnight (Republican Death Machine)
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To: stuartcr

I think it's for Oscars. If they roll it out to a few screens in areas that they know it will succeed in, the high screen average they get it will generate buzz among Hollywood elites , increasing their chances. They know it will flop nationwide which would put a damper on buzz.


53 posted on 12/29/2005 6:40:49 AM PST by loreldan (Lincoln, Reagan, & G. W. Bush - the cure for Democrat lunacy.)
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To: rightwingintelligentsia

The only reason why BrokeColon Mountain made as much as it has so far is due in large part to the threaters installing knee pad dispensers in the bathrooms.


54 posted on 12/29/2005 6:41:43 AM PST by reagan_fanatic (Darwinism is a belief in the meaninglessness of existence - R. Kirk)
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To: NeonKnight
The Polar Express tipped the scales at $20K per theatre. Never heard of it.

I suspect the "penguin" movie did better than this...

55 posted on 12/29/2005 6:42:30 AM PST by Publius6961 (The IQ of California voters is about 420........... .............cumulatively)
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To: Alouette
Who's ==>afraid<== of a couple of gay cowboys?

I think he meant "sheepboys".

56 posted on 12/29/2005 6:43:24 AM PST by AppyPappy (If you aren't part of the solution, there is good money to be made prolonging the problem.)
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To: Publius6961

Worldwide gross for the penguin movie was 106 million :)


57 posted on 12/29/2005 6:44:48 AM PST by mewzilla (Property must be secured or liberty cannot exist. John Adams)
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To: rightwingintelligentsia
Behind every successful Hollywood revisionist cowboy...there's a good woman another cowboy
58 posted on 12/29/2005 6:46:15 AM PST by joesnuffy (A camel once bit our sister.. but we knew what to do.. we gathered rocks and squashed her!)
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To: Regicide

they can always release it this summer in Provincetown, Fire Island and Rehoboth Beach ....


59 posted on 12/29/2005 6:46:38 AM PST by Seajay (Ordem e Progresso)
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To: Quilla

"two to three hours"
I had heard it averaged about 30 minutes.
You're talking some serious long term relationships here!!
(SARC!)


60 posted on 12/29/2005 6:47:31 AM PST by cavtrooper21 (No snappy tagline ideas available at this time... Please try again later.)
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To: grobdriver

Or chapped lips...


61 posted on 12/29/2005 6:48:18 AM PST by joesnuffy (A camel once bit our sister.. but we knew what to do.. we gathered rocks and squashed her!)
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To: rightwingintelligentsia
"It delivered very strong growth in what is truly a highly unforgiving, competitive, cruel market at this Christmas period," said Jack Foley, president of theatrical distribution for Focus Features. "It showed it has breadth beyond the gay community."

Solely because of their dishontest marketing.

62 posted on 12/29/2005 6:48:50 AM PST by BlessedBeGod (Benedict XVI = Terminator IV)
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To: jimbo123
The producers spent $14 million to the movie and the box office take has been $8 million, which means the producers have made approximately $4 million of that. They're still $10 million in the hole (pun not intended!)

Is that the cost of just making the movie, or of all expenses? I ask because Disney's Treasure Planet didn't even make enough to pay for the cost of advertising. While BM doesn't have near the advertising as a Disney would-be "blockbuster" (and no Burger King tie-ins, etc) there should be some expenses for promoting the thing-so this movie may be even more of a financial bomb than your scenario suggests.

63 posted on 12/29/2005 6:49:29 AM PST by kaylar
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To: HostileTerritory

COFFEE!!! Too much coffee!!! Plus, I just learned to type without looking at the screen. It's fun!


64 posted on 12/29/2005 6:49:32 AM PST by Mathews (Shot... Splash... Out!)
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To: Mr. K
hmmm... I have NEVER (NEVER NEVER NEVER) heard of this 'per screen' average being used to rate a movie success.

======================================================

It is common within the industry and takes into account what is known as P&A costs; that is the Prints (copies of the film at $100k per) and local Advertising expense. The wider the release the greater the P&A and due to the way distribution deals are structured, the harder it is to recoup production costs.

65 posted on 12/29/2005 6:50:02 AM PST by wtc911 (see my profile for how to contribute to a pentagon heroes fund)
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To: JennysCool

When you walk into a Tampa theater and count the number of people on a Friday night watching Brokeback...and its less than 60...you've got profit issues. There is a profit margin for every theater...and if a movie can carry it...you dump it quickly. Well...in this case...there are probably 40 theaters throughout the nation...half in LA or San Fran which are profitable on this movie. The rest are spread throughout the country. It simply isn't making any major profit.


66 posted on 12/29/2005 6:50:11 AM PST by pepsionice
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To: frankjr
I guess when the total box office take is crummy, you talk about sales per screen. There is a reason the movie is on so few screens...a very limited audience. Who really wants to see two gay sheepherders. If there is a sequel, I suggest the sheep go into hiding.

Yep, they went from 10 screens to 69 screens and now to 219 screens, and each week their Boxoffice is going down. They are still clinging to their first weekend where every gay in San Fransissy went to see it four times.

67 posted on 12/29/2005 6:50:16 AM PST by Always Right
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To: frankjr
I guess when the total box office take is crummy, you talk about sales per screen.

Exactly. This is totally deceptive.

68 posted on 12/29/2005 6:52:06 AM PST by KC_Conspirator
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To: Cletus.D.Yokel
If my memory serves me, "limited market roll-outs" are generally subject to "special" (read: higher) pricing per ticket.

It is amazing how they have greatly increased the theaters each week but they keep slipping at the box office. Spin, spin, spin those numbers.

69 posted on 12/29/2005 6:52:46 AM PST by Always Right
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To: rightwingintelligentsia
So now we have a new description of success.......the highest per screen average.

Anyone care to splain!!

nevermind

70 posted on 12/29/2005 6:55:51 AM PST by OldFriend (The Dems enABLEd DANGER and 3,000 Americans died.)
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To: Always Right

http://www.boxofficemojo.com/movies/?page=daily&id=brokebackmountain.htm

Monday the 26th was the first day when they broke $1,000,000 in a single day.


71 posted on 12/29/2005 6:56:47 AM PST by HostileTerritory
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To: rightwingintelligentsia

This movie will die on the vine.


72 posted on 12/29/2005 6:57:25 AM PST by hershey
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To: frankjr
Yup. that was my first thought as well. Misdirection is the primary game of the MSM. I would doubt that this thing will even make money, but there are groups out there willing to go to extremes to make it look like it is doing much better than it is.
73 posted on 12/29/2005 6:58:20 AM PST by zeugma (Warning: Self-referential object does not reference itself.)
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To: rightwingintelligentsia
"Don't be fooled by Brokeback Mountain's seven Golden Globe nominations. What a sad day in America when a movie that glorifies homosexuality, adultery, dangerous and deadly unprotected anal sex and deception is up for Best Picture of the Year. This anti-family movie sends a very harmful, insidious message to its viewers, cloaked in awards nominations," said Stephen Bennett, host of Straight Talk Radio.

"Brokeback Mountain's nomination for Best Picture of the Year depicts a tragic picture of the all time moral low our culture has sunk to. When a movie based on a short story, containing graphic, explicit, dangerous homosexual anal sex by two men is elevated to Best Picture of the Year, America better wake up. With HIV and AIDS on the rise, and homosexual men dropping dead because of this dangerous, potentially deadly behavior, you better believe, I'll be sounding the alarm on this movie. I've buried too many friends who died from AIDS to keep quiet on this one," said Bennett.
Straight Talk Radio

74 posted on 12/29/2005 6:59:36 AM PST by bulldozer
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To: KC_Conspirator

I guess when the total box office take is crummy, you talk about sales per screen.
Exactly. This is totally deceptive.


At the local theaters here in the SF Bay Area King Kong is or was playing on as many as 4 screens per theater. Funny they don't mention that.


75 posted on 12/29/2005 6:59:49 AM PST by overkill_007_2000
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To: HostileTerritory

Yes, but that was a Holiday weekend and a day everyone had off with nothing to do. If you notice their ranking dropped from 8th to 14th. Other movies on that holiday weekend kicked its barebutt.


76 posted on 12/29/2005 7:00:07 AM PST by Always Right
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To: Always Right

Dear Always Right,

Dec 23, 24 & 25 were off from a week before, but Dec 26 (a traditionally strong day for movies) came back rather strongly. Box Office Mojo hasn't shown any numbers for Tuesday or Wednesday, yet. That'll be the real test to see how well this flick will do.

In 217 theaters, now, the movie's per-screen gross is still strong (although perhaps not as strong as should be for such a limited release). One wonders, though, what would happen if they released in a thousand theaters instead of two hundred.

It's possible that the film will at least gross the cost to film and distribute, perhaps even possible to eventually break even (especially once released to DVD). But of course, this is only because some of the folks associated with this film (including the award-winning director) forewent much of the compensation that they usually would have received for their participation. Otherwise, this film would have easily cost double or triple what it actually did.

So the lesson is, if some communofascist pigs of Hollyweird get together and give away millions of dollars of their own time to produce a movie that undermines critical social values, they might not get soaked at the box office.


sitetest


77 posted on 12/29/2005 7:01:45 AM PST by sitetest (If Roe is not overturned, no unborn child will ever be protected in law.)
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To: reagan_fanatic

You forgot the dispensers of "bite pillows", too.


78 posted on 12/29/2005 7:02:44 AM PST by Cletus.D.Yokel (Dagnabit! I dint set my beeber to stune. How will I stop the the chimpeachment now?)
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To: dfwgator
...but it still won't prevent the movie from being profitable.

This film has a loooong way to go before it gets anywhere near profitable.

79 posted on 12/29/2005 7:04:00 AM PST by Bloody Sam Roberts (Crime cannot be tolerated. Criminals thrive on the indulgences of society's understanding.)
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To: bulldozer
"Don't be fooled by Brokeback Mountain's seven Golden Globe nominations."

I never think much of Hollywood's incestuous, self-congratulatory awards anyway. Of course they're going to heap praises on something that advances their agenda.
80 posted on 12/29/2005 7:04:39 AM PST by rightwingintelligentsia
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To: SAMS

Right, popcorn with extra butter. Yuck


81 posted on 12/29/2005 7:05:01 AM PST by DariusBane
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To: manic4organic
That was actually the title of the cover story about the film in The Village Voice.

Though it might not have been pluralized.

I'm amazed at how hard the media is straining to make this bomb seem appealing.

You would assume that even the most cloistered left-wing zombie would start to catch the drift after a while.

I guess not.

82 posted on 12/29/2005 7:05:59 AM PST by Do not dub me shapka broham
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To: rightwingintelligentsia

The film and its attendant media-spin is a big joke. As a matter of fact....

2 queer sheep herders walk into a tent...


83 posted on 12/29/2005 7:07:54 AM PST by Cletus.D.Yokel (Dagnabit! I dint set my beeber to stune. How will I stop the the chimpeachment now?)
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To: Always Right
Spin, spin, spin those numbers

If you can't pound the facts, pound the table.

84 posted on 12/29/2005 7:08:22 AM PST by Semper Paratus
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To: rightwingintelligentsia
The big question is whether "Brokeback" can maintain its momentum as it moves from selected cities, where audiences are receptive to the subject matter,
85 posted on 12/29/2005 7:09:23 AM PST by Paleo Conservative (Hey hey ho ho Andy Heyward's got to go!)
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To: rightwingintelligentsia

Eventually, they will reduce the stats to "The avg salary of movie watcher for this movie was...".

What a pathetic attempt to shine a turd.


86 posted on 12/29/2005 7:09:25 AM PST by smith288 (Peace at all cost makes for tyranny free of charge...)
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To: kaylar

The $14 million cost for making BrokeHump does not include marketing and advertising costs. I would expect they're not spending a ton, even those ads have been running in NYC.


87 posted on 12/29/2005 7:09:59 AM PST by jimbo123
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To: JennysCool
How to Lie With Statistics
88 posted on 12/29/2005 7:10:02 AM PST by torchthemummy ("Reid...Kerry...Rockefeller. They were unable to attend due to a prior lack of commitment." - Cheney)
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To: Semper Paratus
If you can't pound the facts, pound the table.

If you cant pound the table... Nah...wont go there.

89 posted on 12/29/2005 7:10:57 AM PST by smith288 (Peace at all cost makes for tyranny free of charge...)
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To: rightwingintelligentsia

"Brokedick Mountain", There, correct movie title.


90 posted on 12/29/2005 7:12:33 AM PST by Issaquahking
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To: mewzilla
ROTF. Now we know where Baghdad Bob landed....

Absolutely ROFLMAO!!!!!!

Thanks for making my day!

homosexual cowboys..........ew! So now the homosexuals want to take away cowboy heros....double puke!

91 posted on 12/29/2005 7:12:44 AM PST by Republic (I have AMAZING confidence in and TRUST in our PRESIDENT! I LOVE HIM and his ENTIRE TEAM!)
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To: sitetest
It's possible that the film will at least gross the cost to film and distribute, perhaps even possible to eventually break even (especially once released to DVD). But of course, this is only because some of the folks associated with this film (including the award-winning director) forewent much of the compensation that they usually would have received for their participation. Otherwise, this film would have easily cost double or triple what it actually did.

It will probably make money. But that is only because the actors and directors took a huge cut in pay to make this movie and the movie enjoyed millions of dollars of free hype by the liberal critics and the MSM. If Bareback had paid normal salaries and had to pay for its publicity, it would have lost money bigtime. But this wasn't about making money of course, but advancing negative stereotypes of conservatives while trying to put the best possible face on liberalism.

92 posted on 12/29/2005 7:14:45 AM PST by Always Right
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To: HostileTerritory; peyton randolph
All the signs indicate the movie's going to do very well for a small independent film, make its producers some money, and not be seen by the large majority of Americans.

In one sense I agree - put aside all the adoring MSM hoopla and what you've got is a glorified arthouse flick.

But that's the good news. As several here have pointed out, it's box office take is nowhere near to covering production costs and already they are getting close to being out of reliable markets. And promotional costs must have been substantial, just considering the TV ad buys - it would not surprise me to find those costs exceeded production costs.

As peyton randolph says, gays may prop it up through January with repeat viewings but the demographics are such that it won't be enough.

All in all, it's a small financial gamble by Hollywood standards, well worth the political and Oscar points they think they are scoring. That's what this flick is about.

93 posted on 12/29/2005 7:17:50 AM PST by Heatseeker (Never underestimate the left's tendency to underestimate us.)
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To: rightwingintelligentsia
HAHAHAHAHAHAHA

I love how they use the per-screen number to inflate the success of this movie. LOVE.

6 theaters with a highly-targeted (and VERY affluent audience) == Widely-distributed Family Film?

Hey Hollywood, keep it up!
(I'd love to see you become COMPLETELY irrelevant next year!)

94 posted on 12/29/2005 7:20:49 AM PST by detsaoT (run bsd)
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To: Paulus Invictus

Well since we can't seem to let this movie go since we discuss it everyday. The worst thing about this movie is that they fu** around when they are married. You know it is bad enough that it is a gay film, but they just had to add adultury which was not necessary. It looks like a stupid boring film anyway. I can't even imagine why the gays would want to see this anyway.


95 posted on 12/29/2005 7:20:53 AM PST by napscoordinator
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To: Mr. K

comparing apples to road-apples...


96 posted on 12/29/2005 7:21:28 AM PST by epluribus_2
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To: Publius6961; Regicide; Mr. K; dfwgator; Alberta's Child; A. Pole

Giant Commie Robot sez:

YOU CAPITALIST, BOURGEOISIE FILTH! How little you see, plutocratic, homophobic scum. "Brokeback Mountain" is the height of aesthetic realism, and gay, robotic, Soviet artistic expression. You shall lap up our tendentious propaganda about gay sheep-rustlers eating the pudding of the proletariat, or YOU SHALL BE CRUSHED BY THE ONCOMING ONSLAUGHT OF THE WORKER-LABORER STATE! Fascist-capitalists who despise the heightened consciousness aroused by the brilliant, politically correct oeuvre of Kushner and Larry Kramer will have no place in our classless utopia. *buzz* *clank* *sssssst* DEVIATIONISTS MUST BE CRUSHED!!! *plonk*

97 posted on 12/29/2005 7:22:44 AM PST by Do not dub me shapka broham
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To: rightwingintelligentsia
NOT WORK SAFE: Brokeback Mountain Parody
98 posted on 12/29/2005 7:23:31 AM PST by WolfRunnerWoman (Communism isn't dead, it's just regrouping)
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To: loreldan
There's a reason they're rolling this movie out so slowly...

Yes, they're just easing it in...

99 posted on 12/29/2005 7:24:16 AM PST by RightFighter
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To: mewzilla
>Now we know where Baghdad Bob landed....

Right here at FR!
Can you remember a film
getting daily threads

every day this long?
Freepers are plugging this film
with the same passion

of Lord Of The Rings!
Any publicity is
good publicity!

So many Freepers
talking about this movie
will make it millions!

100 posted on 12/29/2005 7:28:10 AM PST by theFIRMbss
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