Ayinde O. Chase - All Headline News Staff Writer
Somerset, NJ (AHN) - A study in Internet marketing reveals over 75% of manufacturing companies plan to increase their online marketing budgets in 2006.
The findings are a result of an annual survey of industrial marketing executives conducted by SVM E-Business Solutions who surveyed more than 220 marketing executives at U.S. manufacturing firms.
Analysts uncovered that online marketing efforts are producing tangible results for manufacturers. Previously, companies who have made the switch to advertising online frequently experienced problems when it came to result measurement and price-cost effectiveness.
However, the survey found the vast majority of respondents plan to step up their online marketing efforts to address their most important business challenges in 2006.
Bob DeStefano, president of SVM E-Business Solutions, says, "This study confirms that online marketing should be an essential component of a manufacturer's overall marketing mix." He continues, "Industrial marketers who hesitate to embrace online marketing will miss a critical opportunity to increase sales, grow market share and strengthen relationships with customers."(excerpt)
Every dime spent on web advertising comes out of the hides of the Dinosaur Media - newspapers and television.