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To: abb
Internet Advertising Effects On Business Budgets

April 10, 2006 10:55 a.m. EST

Ayinde O. Chase - All Headline News Staff Writer

Somerset, NJ (AHN) - A study in Internet marketing reveals over 75% of manufacturing companies plan to increase their online marketing budgets in 2006.

The findings are a result of an annual survey of industrial marketing executives conducted by SVM E-Business Solutions who surveyed more than 220 marketing executives at U.S. manufacturing firms.

Analysts uncovered that online marketing efforts are producing tangible results for manufacturers. Previously, companies who have made the switch to advertising online frequently experienced problems when it came to result measurement and price-cost effectiveness.

However, the survey found the vast majority of respondents plan to step up their online marketing efforts to address their most important business challenges in 2006.

Bob DeStefano, president of SVM E-Business Solutions, says, "This study confirms that online marketing should be an essential component of a manufacturer's overall marketing mix." He continues, "Industrial marketers who hesitate to embrace online marketing will miss a critical opportunity to increase sales, grow market share and strengthen relationships with customers."(excerpt)

9 posted on 04/14/2006 5:35:57 AM PDT by demoRat watcher (Keeper of the Anthropocentrism Ping List)
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To: demoRat watcher

Every dime spent on web advertising comes out of the hides of the Dinosaur Media - newspapers and television.


10 posted on 04/14/2006 5:41:13 AM PDT by abb (Because News Reporting is too important to be left to the Journalists.)
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