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Anheuser-Busch buys Rolling Rock
MSNBC ^ | 05/19/06 | AP

Posted on 05/19/2006 8:12:55 AM PDT by evets

Anheuser-Busch Cos., which brews Budweiser and Bud Light, said Friday it bought the Rolling Rock beer brand from InBev USA, the U.S. subsidiary of Belgian-Brazilian brewer InBev SA, for $82 million.

Under the agreement announced by the two companies, Anheuser-Busch will use the brand to expand its portfolio of products and begin brewing Rolling Rock and Rock Green Light in August.

Meanwhile, InBev said it will sell its brewery in Latrobe, Pa., to focus its U.S. business on imported beers and is currently in discussion with potential buyers.

(Excerpt) Read more at msnbc.msn.com ...


TOPICS: News/Current Events
KEYWORDS: beer; chatroom; crappybeer
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To: akorahil

Neither of these is the one brewed with "Pure Rocky Mountain-Goat Water"


51 posted on 05/19/2006 8:48:53 AM PDT by SmithL (I voted)
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To: CertainInalienableRights
Great beer to knock back on a hot summer day while working in the yard.

Yup!

52 posted on 05/19/2006 8:50:58 AM PDT by Toby06 (I'm a conservative-I'll support conservative candidates. That does NOT necessarily mean republican)
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To: evets
You know how you make Budweiser?

Send him to school. HAHAHAHAHAHAHA!

53 posted on 05/19/2006 8:52:01 AM PDT by gov_bean_ counter (There are just a few absolute truths in life, the rest are just opinion.)
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To: evets
When I lived in PA, I used to drink Rolling Rock (33)... but only to excess.

I loved the stuff. Here in the Midwest, it was always a guess as to what quality you might get. For some reason, it always seemed to me that Rolling Rock went "bad" more quickly than any other beer on the market.

*sigh*

"From the glass lined tanks of Old Latrobe..."

54 posted on 05/19/2006 8:52:22 AM PDT by Volunteer (Just so you know, I am ashamed the Dixie Chicks make records in Nashville.)
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To: SmithL

Beauty!


55 posted on 05/19/2006 8:52:53 AM PDT by Argh
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To: ImProudToBeAnAmerican
It's Jesus age at his death.


56 posted on 05/19/2006 8:55:08 AM PDT by evets (beer)
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To: Labyrinthos

"Despite its cult-like following, Rolling-Rock is a mediocre beer at best, certainly better than anything from the beer hacks at AB and MBC, but quite a few notches below Shiner Boch."

I agree. I do like it but it's no Shiner.


57 posted on 05/19/2006 8:55:50 AM PDT by L98Fiero (I'm worth a million in prizes.)
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To: akorahil

Yuengling is my absolute favorite beer!! But it's not sold in Ohio, so I get my in-laws (who live 3 miles from the Penn border) to buy me a case at a time. I hope Yuengling buys up the RR brewery and increases its capacity.


58 posted on 05/19/2006 9:01:55 AM PDT by Remole
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To: evets

Budweiser....

Like sex in a canoe...
f**king close to water!


59 posted on 05/19/2006 9:02:17 AM PDT by PAMadMax (Islam is the enemy of all mankind...AlJazeera is its PR Firm)
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To: kb2614
No!!!

Western PA Ping.

60 posted on 05/19/2006 9:02:35 AM PDT by meowmeow (In Loving Memory of Our Dear Viking Kitty (1987-2006))
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To: Remole
I'm in Minnesota.
I hope so too.
61 posted on 05/19/2006 9:14:46 AM PDT by akorahil (Thank You and God bless all Veterans. Truly, the real heroes.)
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To: Volunteer

It went "bad" because it wasn't loaded with preservative!


62 posted on 05/19/2006 9:17:46 AM PDT by Al Gator (Refusing to "stoop to your enemy's level", gets you cut off at the knees.)
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To: 1rudeboy

I thought the price sounded low. They bought it from InBev USA, so it had no debt. I don't know their sales volume, so have no idea what "fair value" would be.


63 posted on 05/19/2006 9:24:00 AM PDT by Toddsterpatriot (Beware the Rothschild Int'l Banking Cartel !!!)
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To: evets

Death to yet another fine micro brew


64 posted on 05/19/2006 9:27:22 AM PDT by Military family member (GO Colts!!)
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To: 1rudeboy
I lived in Germany for four years, and the beer in Germany makes Bud seem like dirty water. I don't blame the Germans, I prefer Spaten, Hacker-Pshorr, Lowenbrau (the real stuff), etc. to Bud and Miller.
65 posted on 05/19/2006 9:29:09 AM PDT by GeorgefromGeorgia
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To: akorahil

I switched to Yuengling a long time ago, but evry now and agian I do get some "Ponies". I hope they just don't change it. Good (real cold)or bad (not very cold) it brings back fond (yet blurry) memories of my college days.


66 posted on 05/19/2006 9:30:12 AM PDT by black_diamond
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To: evets

Does anyone think it will have an aftertaste after the change in ownership?


67 posted on 05/19/2006 9:32:22 AM PDT by TommyDale (North Carolina looks forward to the disbarring of Mike Nifong.)
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To: evets
Antoher good beer gets swallowed by the Borg !


BUMP

68 posted on 05/19/2006 9:40:48 AM PDT by capitalist229 (Get Democrats out of our pockets and Republicans out of our bedrooms.)
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To: evets

The guy may be crying the but woman on the left is applauding.


69 posted on 05/19/2006 9:44:05 AM PDT by rahbert
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To: evets

Iron City next?


70 posted on 05/19/2006 9:44:46 AM PDT by Mikey_1962 (If you build it, they won't come...)
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To: TommyDale
I don't know what you're all moaning about; it's not like they're messing with the One True Brew:


71 posted on 05/19/2006 9:45:10 AM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: SmithL
It's all Busch's fault!

For the first time in well over a million posts that joke is actually funny again.
72 posted on 05/19/2006 9:51:47 AM PDT by BJClinton (Forget the fence, annex Mexico.)
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To: evets

Damn. My favorite beer. Hope they don't screw it up.


73 posted on 05/19/2006 9:53:13 AM PDT by Wolfie
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To: ImProudToBeAnAmerican

But you knew and I had to look it up. ;-(

My parents bought a case of RR every Memorial Day to get our yard in shape along with a case of O-So pop. We worked like dogs.

It makes me shed a tear. I'll have to get some and toast my dearly departed parents, quick!


74 posted on 05/19/2006 9:53:52 AM PDT by netmilsmom (To attack one section of Christianity in this day and age, is to waste time.)
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To: kenth
NOOOOOOOooooooooooooo!!!!

I'll second that!

NOOOOOOOooooooooooooo!!!!

75 posted on 05/19/2006 9:54:35 AM PDT by VoiceOfBruck (I'm not being defensive. You're the one being defensive.)
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To: evets; martin_fierro
I don't know who Busch plans on selling the beer to, but it won't be the beer drinkers of western Pennsylvania. This is my brand and I'll never drink it again.

To sell off the "brand name" and leave the brewery and workers high and dry is bad enough.

To label something made in New Jersey "Rolling Rock" is an insult. Rolling Rock is made in Latrobe. Whatever they start selling after July 31st will be a cruel joke.

SD

76 posted on 05/19/2006 10:10:35 AM PDT by SoothingDave
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To: SoothingDave

Do they still make "Iron City" there?


77 posted on 05/19/2006 10:11:49 AM PDT by TommyDale (North Carolina looks forward to the disbarring of Mike Nifong.)
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To: 1rudeboy
Doesn't $82M appear kinda' low for an established brand? Is RR carrying a lot of debt? Any of you guys do rough valuations?

They're buying the brand name, not the brewery. The brewery has until July 31 to find someone to buy them out to produce something or they're all out on their butts.

SD

78 posted on 05/19/2006 10:12:33 AM PDT by SoothingDave
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To: TommyDale
Do they still make "Iron City" there?

They don't make Iron City in Latrobe. Yes, the Pittsburgh Brewing Company is still in operation as an independent, though they are in constant financial trouble. They nearly had their water supply turned off in the pst year for a million dollar unpaid back bill.

They should be able to make much hay from displaced Rolling Rock drinkers who still want to support a local brewer and who don't want to give any money to AB and their ersatz "Rolling Rock."

SD

79 posted on 05/19/2006 10:15:02 AM PDT by SoothingDave
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To: SoothingDave

By "there" I meant Western Pennsylvania. Thanks...


80 posted on 05/19/2006 10:18:03 AM PDT by TommyDale (North Carolina looks forward to the disbarring of Mike Nifong.)
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To: SoothingDave; evets; TommyDale
Man, I never liked either RR *OR* IC.

The last few times I've been back Yuengling's has been all over the place.

Me, I like


81 posted on 05/19/2006 10:20:05 AM PDT by martin_fierro (< |:)~)
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To: evets
Under the agreement announced by the two companies, Anheuser-Busch will use the brand to expand its portfolio of products and begin brewing Rolling Rock and Rock Green Light in August.

Meanwhile, InBev said it will sell its brewery in Latrobe, Pa., to focus its U.S. business on imported beers and is currently in discussion with potential buyers.

Let me understand this. Bud is buying the Rolling Rock lable but not the Latrobe brewery? They will brew it in their MacBreweries around the country, but not in Latrobe?

Sad if this is the case. Another fine local brewery gets swallowed by Big Beer. I'll miss my Rolling Rock.

82 posted on 05/19/2006 10:23:25 AM PDT by Ditto
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To: evets

One more crap beer in a whole line of crap beers.


83 posted on 05/19/2006 10:30:37 AM PDT by flada (Posting in a manner reminiscent of Jen-gis Kahn.)
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To: akorahil
I grant you that Yuengling is a fine tasting beer, but frankly, it gave me headaches --- the only beer I have ever tried that did. Rolling Rock is also a good tasting beer that was brewed locally which was my primary reason for making it my regular brand. Looks like it will become just another MacBeer from MacBrewery now. I'll miss it.
84 posted on 05/19/2006 10:31:01 AM PDT by Ditto
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To: Ditto
Let me understand this. Bud is buying the Rolling Rock lable but not the Latrobe brewery? They will brew it in their MacBreweries around the country, but not in Latrobe?

That is correct. A-B's "Rolling Rock" will be as genuine as a wooden nickel. July 31 is the deadline.

SD

85 posted on 05/19/2006 10:34:02 AM PDT by SoothingDave
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THIS JUST IN...

Avery's Hog Heaven barleywine just knocked me on my ass...

film at 11:00

86 posted on 05/19/2006 11:19:22 AM PDT by evets (beer)
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To: battlecry

87 posted on 05/19/2006 11:39:46 AM PDT by evets (beer)
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To: VoiceOfBruck

Clean and crisp will now be the dull fermented bread that all AB beers are.

Well, so long as the Spoetzl brewery and the makers of Moosehead don't do anything stupid, I'll be okay.


88 posted on 05/19/2006 11:46:23 AM PDT by kenth
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To: evets
Beer Bump! Shiner is my favorite of the available brews, with Negra Modelo a close second (tho its now on my 'banned' list).

Anyone ever try a Cruzcampo, brewed in Seville, Spain? Absolutely the best pils style brew anywhere! I'm surprised I have any brain cells left!

89 posted on 05/19/2006 12:24:26 PM PDT by Don Carlos (Beer is proof God loves us and wants us to be happy. (B. Franklin))
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To: SoothingDave

I hope the bought and follow the recipe.


90 posted on 05/19/2006 1:09:00 PM PDT by Hydroshock
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To: 1rudeboy

Sorry....not something I know about.


91 posted on 05/19/2006 1:17:33 PM PDT by nopardons
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To: Hydroshock
I hope the bought and follow the recipe.

They can follow the recipe all they want, but if they make it in New Jersey, it's not going to be authentic. Beer is mostly water, and the local mountain water is what gives RR its distinctive character.

SD

92 posted on 05/19/2006 1:22:14 PM PDT by SoothingDave
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To: evets

bump


93 posted on 05/19/2006 1:22:54 PM PDT by Tribune7
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To: SoothingDave

Agreed.


94 posted on 05/19/2006 1:36:54 PM PDT by Hydroshock
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To: Tribune7

95 posted on 05/19/2006 1:40:55 PM PDT by evets (beer)
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To: Spktyr
Last night I finally tried a Guiness . My first and last. Akin to love in a canoe. But then I've got some of the best ,

5%

Innes and Gunn , aged in oak barrels . 6.6%

96 posted on 05/19/2006 2:00:07 PM PDT by Snowyman
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To: evets

This makes sense - put all the world's worst beers under the same company!!!

p.s. I hate Rolling Rock and I hate Budweiser. They deserve each other!!


97 posted on 05/19/2006 2:07:16 PM PDT by Enchante (General Hayden: I've Never Taken a Domestic Flight That Landed in Waziristan!)
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To: Snowyman

From a can or a bottle?


98 posted on 05/19/2006 3:26:12 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: meowmeow

ALL IS WOE!! SACKCLOTH AND ASHES!! GNASHING OF TEETH!!

Somehow I'll endeavor to strive forward.

Hey, there is always the barftacular Iron City Beer.


99 posted on 05/19/2006 3:28:01 PM PDT by kb2614 (Hell hath no fury than a bureaucrat scorned.)
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To: Remole

Great idea! I love Yuengling!


100 posted on 05/19/2006 3:30:32 PM PDT by toothfairy86
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