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Top Mexican tequila sells for six figures
Reuters ^
| 07/21/06
Posted on 07/21/2006 8:16:23 AM PDT by presidio9
Forget about the kind of tequila you slam down on the bar or knock back at parties in throat-burning shots with salt and lemon. If you're paying six figures, you might prefer to savour it in small sips.
An impossibly upmarket brand of tequila -- 100 percent blue Agave lovingly aged for six years and sold in a limited edition platinum bottle with fancy artwork on the label -- went on sale in Mexico on Thursday night for $225,000 (121,000 pounds) a bottle.
"Tonight we are trying for the Guinness Book of Records with the most expensive bottle in the world," Fernando Altamirano, chief executive of producer Tequila Ley .925, told a launch party for the liquor.
Tequila Ley .925 has produced 66 bottles of the "Pasion Azteca" tequila, half of them pure platinum bottles and half of them gold and platinum-decorated bottles that sell for the slightly less extravagant price of $150,000.
"Since we started out, we began with the idea of making the finest, most expensive bottle of tequila in the world," Altamirano told Reuters.
For those on a smaller budget, there are 999 bottles of the same tequila in silver and gold bottles priced at $25,000.
Showing off one of each type, Altamirano said they had already been sold to a collector, but declined to give away the buyer's identity.
Altamirano, whose company has won awards for its stylish bottles, said his next goal was to create a million-dollar tequila bottle made from diamond-encrusted platinum and auction it at Sotheby's next year.
TOPICS: Business/Economy; Culture/Society; Extended News; Mexico; Miscellaneous
KEYWORDS: aliens; chatroom
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1
posted on
07/21/2006 8:16:25 AM PDT
by
presidio9
To: presidio9
gimme some sauza hornitos and lemme die in peace!
2
posted on
07/21/2006 8:18:28 AM PDT
by
Artemis Webb
(All Truth is God's Truth...regardless of the source.)
To: Artemis Webb
To: presidio9
I've tried a lot, but this is my favorite by far. I've always got a bottle around somewhere, and it's for sipping only.
4
posted on
07/21/2006 8:21:03 AM PDT
by
Sax
(You Done Tore Out My Heart And Stomped That Sucker Flat)
To: presidio9
Wouldn't a platinum bottle create a risk of altering the flavor of the tequila?
5
posted on
07/21/2006 8:23:37 AM PDT
by
tortoise
To: presidio9
Well its sunday morning
And the sun is shining in my
Eye that is open
And my head is spinning
Was the life of the party
I can't stop grinning
I had too much tequila last night
Jose Cuervo
You are a friend of mine
I like to drink you with
A little salt and lime
Did I kiss all the cowboys
Did I shoot out the lights
Did I dance on the bar
Did I start any fights
Now wait a minute
Things don't look to familiar
Who is the cowboy who's sleeping beside me
Well he's awful cute
But how'd I get his shirt on
I had too much tequila last night
Jose Cuervo
You are a friend of mine
I like to drink you with
A little salt and lime
Did I kiss all the cowboys
Did I shoot out the lights
Did I dance on the bar
Did I start any fights
All those little shooters
How I love to drink them down
Come on bartender lets have another round
Well the music is playing
And my spirits are high
Tomorrow might be painful
But tonight we're going to fly
Jose Cuervo
You are a friend of mine
I like to drink you with
A little salt and lime
Everytime we get together
I sure have a good time
You're my friend, you're the best
Mi amigo(Tequila)
Jose Cuervo
You are a friend of mine
I like to drink you with
A little salt and lime
Did I kiss all the cowboys
Did I shoot out the lights
Did I dance on the bar
Did I start any fights
Jose Cuervo
You are a friend of mine
Jose Cuervo by Shelly West
6
posted on
07/21/2006 8:25:16 AM PDT
by
Redcloak
(Speak softly and wear a loud shirt.)
To: Sax
Perhaps I'm not an aficionado of fine liquors - but I've never thought of tequila as something to be sipped and savored.
7
posted on
07/21/2006 8:29:53 AM PDT
by
MplsSteve
To: presidio9
Interesting. However, marketing research has repeatedly shown that consumers can't tell the difference in blindfold tests between the taste of one brand vs. another. This holds true for just about any commodity including soft drinks, coffee, cigarettes, whiskey, and even beer (with the exception of regular drinkers who swill 6 or more suds per night -- these dudes can usually pick out their own brand but no more).
On the other hand, the "price-quality illusion" is very much alive and well.
Bottom line -- people crazy enough to shell out the bucks for a drink of the real expensive cactus juice aren't really purchasing just a good drink.
8
posted on
07/21/2006 8:33:18 AM PDT
by
Zakeet
(Thank goodness we don't get all the government we pay for ~ Will Rogers)
To: MplsSteve
Try ordering a shot to sip next time you see it behind a bar. It's lightyears different from the lick-it, suck-it, slam-it varieties.
Cheers!
9
posted on
07/21/2006 8:33:34 AM PDT
by
Sax
(You Done Tore Out My Heart And Stomped That Sucker Flat)
To: Artemis Webb; Xanadu2112; Sax; Redcloak
10
posted on
07/21/2006 8:33:38 AM PDT
by
presidio9
(“The term ‘civilians’ does not exist in Islamic religious law.”)
To: presidio9
"I say we let him go."
11
posted on
07/21/2006 8:35:42 AM PDT
by
Sax
(You Done Tore Out My Heart And Stomped That Sucker Flat)
To: tortoise
Hahahah.. the BOTTLE is what you are buying, not the contents.... Its basically take a commodity and somehow convince people its special.
To: Sax
When do we get to see the basement?
13
posted on
07/21/2006 8:36:19 AM PDT
by
presidio9
(“The term ‘civilians’ does not exist in Islamic religious law.”)
To: presidio9
To paraphrase Robin Williams: this is God's way of saying you makin' too much money!
14
posted on
07/21/2006 8:36:51 AM PDT
by
ihatemyalarmclock
(actually, I have two and use them. I'm not lazy, just sleepy.)
To: tortoise
Wouldn't a platinum bottle create a risk of altering the flavor of the tequila? This stuff is not for drinking. This is so you can tell your friends: "You wanna know how much f****** money I've got? I just bought a bottle of tequila -- for $225,000!!!"
15
posted on
07/21/2006 8:38:43 AM PDT
by
ClearCase_guy
("He hits me, he cries, he runs to the court and sues me.")
To: tortoise
re: platinum bottle
Naah, doubt it. Pt is a notably non-reactive metal, though when very finely divided, it can act as a catalyst for other chem reactions. And like (but less than) Palladium, it can absorb surprisingly large amounts of hydrogen gas.
I'm partial to Cazadores tequila for the lower hangover level; Commemorativo for the smoothness, even though it's "fake", rice-dominated tequila.
Jose Cuervo = IMO one of the biggest and most successful frauds ever perpetrated. Rice tequila.
16
posted on
07/21/2006 8:38:53 AM PDT
by
Attention Surplus Disorder
(Islam claims to have invented the zero; True or not, it's been downhill ever since.)
To: tortoise
Wouldn't a platinum bottle create a risk of altering the flavor of the tequila? If you paid a quarter of a million dollars for a bottle of booze, would you drink it?
17
posted on
07/21/2006 8:39:42 AM PDT
by
presidio9
(“The term ‘civilians’ does not exist in Islamic religious law.”)
To: presidio9
Wow. One could say that the hangover was worth it, which is truly rare.
18
posted on
07/21/2006 8:40:10 AM PDT
by
1rudeboy
To: presidio9
On the other end of the spectrum is El Toro at $3.99 per bottle.
To: presidio9
If you paid a quarter of a million dollars for a bottle of booze, would you drink it? Good point, though I would never buy booze that I would not drink. Otherwise, it is just another piece of crappy artwork.
I do have some liquor worth hundreds of dollars a bottle (e.g. rare old Islay single malts), and some exceptional ports worth thousands of dollars per bottle (e.g. the most famous Nacional vintages). And they all get drank eventually.
20
posted on
07/21/2006 8:49:15 AM PDT
by
tortoise
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