People who don't want to watch it don't have to watch, people who think the show shouldn't be broadcast don't have to invest in the stock. If enough people feel that way, unless you are willing to pay thousands of dollars to self-finance the program, you will NOT be allowed to watch it.
That's the free market for you.
Thanks for re-stating what the article states.
Ally contends, Anyone with any semblance of basic Judeo Christian values should find this type of programming offensive, I would challenge them to consider divesting from VIACOM stock, whether they hold it directly or through a mutual fund investment, send a letter to the president of the company and explain why they are no longer going to profit from and support his organization