I am a marketing PhD. We thrive on polling, so I believe that whenever you make a decision, in business or politics, it is better to make the decision with at least one eye open than to go in blind. You take what imperfect information you have and make of it what you will.
This poll is roughly the same as yesterday's Gallup poll, so that adds more credence to it. But no poll has Rudy out of his front-runner status, nor Fred Thompson getting any traction, and that is what really matters. The numbers vary from poll to poll, but the message does not.
So far, Fred Thompson hasn’t made any attempt at gaining traction. So what? A national poll is meaningless when the elections are individual state-by-state elections. All that is revealed in a nationwide poll is name recognition and positive/negative appeal.
I will take your word for it because I believe you know what you are talking about. Thank you!