Skip to comments.McDonald's Rolls Out $4 Burger: Why?
Posted on 04/23/2009 9:07:36 AM PDT by re_tail20
With the nation in its deepest recession in decades, why would McDonald's pick this moment to launch a $4 burger?
You may have noticed the signs that just went up on some McDonald's drive-through menus: The new Angus burger. It weighs one-third of a pound. It costs four bucks.
In its first-quarter earnings conference call this morning, the company did not say it is rolling out the Angus nationwide, but it did not say it isn't. The company was cagey.
Still, they're starting to pop up -- The Ticker saw the Angus on a menu last Saturday, at a McDonald's on the road from Washington to Morgantown, W.Va.
An upscale product in this climate? What could the company be thinking?
(Excerpt) Read more at voices.washingtonpost.com ...
Thanks..and I’ve got a tip for you...try Laura’s ground beef at the grocery...you’re gonna be in for a reeeeeeeeel treat...IMO, Laura’s ground beef makes the ABSOLUTE BEST burgers you ever tasted! No antibiotics or growth hormones...just grass & grain. (and no I don’t work there. LOL)
High quality expensive meat? At McDonalds? Hold on, I just saw a pig fly by my window. No, it was actually being pulled along by the whoosh of the air as hell froze over.
One, competitors like Burger King and Carl's Jr. already have them.
Two, they may catch customers giving up pricier restaurants and returning to this category.
Three, it's just in test. If it doesn't fly, they won't roll it out nationwide.
Four, Mickey D's burger menu is rather tired, without a new product in a long time.
It shouldn't be that hard for a business "reporter," even at the Wash Post, to see why they're looking into this.
I haven’t done McDonalds in a while. When I have, it is usually about convenience and not the quality of food. But I may have to give the Angus a try one day.
I tried the Jack in the Box Sirloin burger three weeks ago - not the mini ones. It was surprisingly good. I was disapointed the prior visits to JINTB. Their menu/quality seems to change with the days of the week.
For fast food hamburgers, Whataburger has always been my favorite. Its a southern treasure. Cooked to order with fresh vegetables made the way you want it. And they don’t ruin it with some crappy “special sauce” either. ;->
Let the burger debates begin...
McDonald's wants its piece of those stimulus checks.
Speaking of Double-Doubles, I actually drove by the Indio In-n-Out at 11am thinking I'd beat the lunch rush.....no way; jammed inside, jammed drive-thru.
I've had excellent experiences with Carl's Junior burgers. I order them the same way. Much tastier and no bad after effects.
That’s why I go to In-N-Out.
That’s what a burger’s all about...
How about myob....
Jack used to be the worst of the worst. Now they are very, very good.
In-N-Out. You must be a guy. In-N-Out is a guy thing. I do like the organization, too, and the scripture references they have on their cups, etc., is kinda cool.
This is a smart move on McDonald’s part. Their menu more or less has been stale with very few new offerings for a number of years now. An Angus burger would be a great seller and a big draw for them.
Look at Hardees - their Angus burgers is what saved them, and proved that people are more than willing to pay $4 for a good burger.
In-N-Out's are always packed, staffed with cheerful english speaking, clean cut kids, very simple menu, good food prepared where you can watch it being handled, what's not to like?
I don’t really care where or what people eat and 4 dollars is not that much for a good burger. The Food police have no right deciding what we should pay esp considering what their hero in the WH pays for beef and pizza.
I guess this is a bad time to mention the In-N-Out's "protein style" burger...
more salt for that wound?
Yep, that’s what the wife and I grab when we want a convenience burger. Tasty for what it is, and especially the cost and convenience. If we want a high quality burger, we’ll make them at home.
^^^ Makes me wonder what is so special about "Angus."
The judge threw out that award and they settled for something south of $600,000. The three million dollar figure was based on two days revenue for coffee alone.
My wife’s first job was McDonalds and she still eats there today 20+ years later. Drives me crazy because its like the only fast food she’ll eat and it gets old to me real fast.
Because Carls has the six-dollar burger?
That’s good road food. And without the carbs, you don’t end up feeling sleepy at the wheel.
No thanks...Ex-Lax is milder on my system than a McDonald’s burger at any price.
Agree. We’ve had the Angus burger since ‘07. It’s the only thing on the McDonald’s menu that I actually sort of like.
But it’s still fast food....
Yeah - interestingly though it’s called “fast food” yucky stuff but if you bought that same burger in a “Fan and Fern” place for $12.95 why that’d be a delicious meal and nutritious too!....</s>off
We have Jack in the Box in Pocatello. I have to drive about 60 miles west to Burley to find a Carl's Jr. Frankly, the Black Angus burgers at Arctic Circle taste just as good as any burger I've had at Carl's and we have two stores in town. Their shakes are outstanding.
My wife and son joined me for a brief ride around town last night on our motorcycles. We stopped by Sonic to get a drink. We have so many choices in town. McDonald's, Arby's, Jack in the Box, Wendy's, Sonic, Arctic Circle, Central Park, Tastee Treat, Quizno's, Subway, Schlotzky's, Jimmy John's, Taco Time, Taco Bell, Burger King and Dairy Queen. That's just the fast food joints. Sitdown's include Chile's, Applebee's, Texas Roadhouse, Ruby Tuesday, IHOP, Perkin's, Red Lobster, Denny's, Pizza Hut, Golden Corral, Winger's and Sizzler. That's the big chains. Locals include Chang's (chinese), ButterBurrs and Uncle Jim's, Tom's (greek), Grecian Key (greek), Riverwalk Thai (in Lava Hot Springs), Puerto Vallarta (mexican), Mandarin House, Taste of India (Indian & Nepalese), Remo's (steak & Italian), Buddy's (italian and great salads) and Elmers. We even have a micro-brewery (Portneuf brewing).
What are we missing? Vietnamese and German cuisine. Idaho Falls has lots of sushi bars, a TGI Friday's, Red Robin and some sports bars. If you can't find it in Pocatello, it's probably available 50 miles north in Idaho Falls. At 75 MPH, that goes pretty fast.
“Maybe cuz in a (supposed) free market companies can produce a product and see if it meets or exceeds customer demand and expectations?”
Now, now, now...you’re thinking like a last era capitalist, not a new ear Zero socialist. We are all told how horrible the economy is and we now know that McDonalds is only serving this super expensive burger to the fat cat bourgeoisie.
Remember, this is the Washington Post, the Pravda of our age.
Ooooooooooooooo! Talk dirty to me some more!!!
Yea, well pickup some of Laura’s ground beef and I PROMISE you she’ll NEVER eat at McDee’s again!
My son worked at In-and-Out when he returned from his deployment in Iraq/Kuwait. Eventually, he moved to real estate sales. We don't have an In-and-Out in Pocatello. It might be hard to get a store going because of the way the family that owns the chain handles new stores.
I forgot to mention the Italian/buffet at Craigo's Gourmet Pizza, Blimpie subs, Papa Murphy's pizza, the Mystique dinner, theater, Senang wine bar & restaurant, Roberto's mexican (same chain as San Diego), Bajio and many more. Lots of pizza joints and bars with food service.
What, no Cracker Barrel or Black-Eyed Pea? What do you do for home-style cooking? (I know - cook at home - LOL)
Seriously though, it sounds like you’ve got a real nice assortment of restaurants.
There is a whole generation of people who can't cook. These young people are also struggling with student loans and lower income jobs. You can eat pretty cheap at Mickey D's.
Going up the income level, we have a lot of people who are accustomed to going out to eat every night, but who are now trying to build up savings, and/or paying down debt in case they may be without a job. I suspect that McDonalds is targeting this group with an 'upscale' burger.
One specialty we found at Smith's is Reed's Gourmet Chocolate milk. It has a very smooth consistency achieved with potato flakes. The local "Mocha Madness" coffee house makes some very tasty offerings with that chocolate milk. Mocha Madness has a large and loyal local following. Their business continues to flourish even after Starbuck's built their first company store. The folks at "Double Shot" had to scale their business back a bit.
Carl’s makes really decent burgers if you can’t make it to In-N-Out. I particularly like their Guacamole Six Dollar Burger — and if you want, they’ll even make it for breakfast!
That's why I patronize the locally owned/operated restaurants. The home-style food is founds at ButterBurrs, Oliver's, Elmer's, Uncle Jim's and Tom's. I've eaten at Cracker Barrel during my business trips in southern states, so I do have a point of reference.
We have a 50's style diner at Johnny B. Goode. Good food and good service. They frequently sponsor special evenings that attract lots of classic restored cars or motorcycles.
I very much enjoy the Lei's Mongolian BBQ. You build your own plate including chicken/beef/pork/fish, lots of veggies and a long line of sauces. The chef does the stir fry with the sauces you poured on. The plate is delivered hot to your table. A bowl of rice, egg drop soup, fried egg roll and salad bar are included. About $8. You get exactly what you want because you put all the ingredients in the bowl. It's an "all you can eat" for that price too.
I was a frequent diner at Carl's when I lived in San Diego. When I'm on business trips to Alabama or Ohio, I hit Hardee's. My nearest Carl's is 60 miles west in Burley or 110 miles south in Logan, UT. When traveling to San Diego, we sometimes take a lunch break in Primm, NV at the Carl's. The low carb $6 burger is my favorite item.
I ate at a Culvers in South Dakota and swore never again. I had the poorest excuse for a taco salad you could create. Did eat there once much later, with the group I was with..Wasn’t all that great IMHO and I would not go back on my own.
Jack is in Texas along with many other states.
Check out “gluten intolerance” ~ two of us here already and I assure you it’s NOT the burger, it’s the Bun.
We have to act now to stop this $4 burger.
Easily done, just go to Hardees and get a real burger, and avoid the McHood food garbage.
No Hardees in the Bay Area. But we do have Rubio’s Fish Tacos!
I hear you. Much as I like the Guacamole $6 burger, I don’t think I’d drive 60 miles for it!
Do you have a Red Robin? Great burgers I’ve heard. Of course, the greatest burgers I’ve ever eaten were prepared by my stepson who worked for Friday’s as a food preparer. He made burgers so thick you had to cut them with a knife to eat them, and they were never burnt ont he outside but done on the inside. And he cooked them on a grill to boot! That boy mixed up stuff and rolled those chokers into massive meat balls with a slight flatened appearance. I was never able to eat two full burgers the way he massed them ground round into those things.
Not me. I tried it once and that will be my last one.