Posted on 05/30/2009 5:18:33 AM PDT by FromLori
Based on the long-time claim by General Mills that its Cheerios cereal can lower cholesterol by 4 percent in just six weeks — when part of a diet low in saturated fat and cholesterol, of course — the Food and Drug Administration has admonished the giant breakfast cereal producer and said those claims mean the little round “o’s” of oats are to be considered a drug.
Simply by indicating the cereal is intended for use as a cholesterol-lowering product, it now falls under the FDA regulations regarding drugs, and because it’s a “new” drug by definition — never mind that the cholesterol ad has been around for about 2 years — it must be approved via a drug application before General Mills can continue making the claim, the FDA told the company in a letter May 5.
Now, it seems Cheerios can indeed be marketed as a healthy choice in the fight against heart disease because the FDA already has regulations authorizing the claim by products with soluable fiber from whole grain oats.
The FDA goes on to attack Cheerios’ box labeling and associated claims of healty diet and the reduction of cholesterol on the company website. The bottom line: Cheerios can’t say it reduces cholesterol without having gone through specific FDA-approved testing to back it up.
Make the claim and the FDA will regulate the cereal just like a drug.
So who got the FDA all up in arms about the cereal box labeling? The National Consumers League back in September flagged the feds to Cheerios’ “drug-like claims, calling the ads “magic bullet health claims” that are impermissible under the law and “properly reserved to cholesterol-lowering medications.”
For its bit, General Mills issued a statement saying “Cheerios’ soluble fiber heart health claim has been FDA-approved for 12 years. …The science is not in question…and the clinical study supporting Cheerios’ cholesterol-lowering benefit is very strong. We are in dialog with the FDA.”
The agency gave the Minneapolis-based company 15 days to come up with a decision on what to do.
lmao
“Think carbon dioxide.”
Yep, every single one of us every day is polluting the air with carbon dioxide emissions.
Moreover, Obama has clearly established the “golden rule” principle with banks and auto manufacturers: he who owns the gold rules. Thus, once Obamacare arrives to establish universal government-provided health care to us all, he has two rock solid reasons to regulate every aspect of our lives. Progressives are rubbing their hands in glee at the prospect. Don’t object to this massive encroachment of the Nanny State in the years ahead lest you be accused of racism.
Sunshine also lets terrorists see, grows their crops, and makes them nice and warm in the morning after a cold Afghan night. So, sunshine gives harbor and comfort to the enemy, and is therefore a traitor to the United States as well. We should declare a War On Sunshine in addition to the other things you mention.
General Mills must be owned by God-and-Country Conservatives. Just the sort of company that zer0’s goons attack.
>>terrorists...cold Afghan night.
???
Do you mean Freedom Fighters? In Obama’s America, the only terrorists are veterans, pro-lifers, and people with Ron Paul bumper stickers!
Do your heart a favor, think valium, and Sparky, get over yourself.
Yes, milk, cereal, fruits, vegetables,etc. Everyone knows that only drugs can improve your health!!
hh
LOL!!! Excuse me while I wipe the coffee off my keyboard...
Broccoli has a proven anti-cancer compound in it.
It should no longer be sold in grocery stores but in the pharmacy.
And farmers who grow it should now be considered narco-traffickers.
Question: What’s more stupid than an FDA official?
Answer: Absolutely nothing.
LOL!
Next they’ll set their sights on the Kellogg’s Frosted Flakes.
Make them change their slogan from “They’re grrreat!” to “They’re just ok.”
Well actually they are getting to that or something close on the Broccoli lol they want to outlaw back yard gardens as a health hazard you know.
Decided to give you your own reply.
Nuts can replace high-carb foods in a carb restricted diet, and very well and tastily. I can make a pound cake out of ground almonds that Hubby can’t tell from sugary store bought.
Since I went low carb, all of my doctor tests went from “you’re gonna die soon” to “HOW old are you???” Nuts are a big part of the reason.
Fine, so long as they can give us a couple more hours of sunshine a day in January--in North Dakota...
Popular Cheerios cereal is a ‘drug’: U.S. FDA
Posted on Wednesday, May 13, 2009 4:37:13 PM
http://www.freerepublic.com/focus/f-news/2250303/posts
Searching for Cheerios...
Don't you realize that if there is the possibility that even one of our 350,000 Freepers has not seen a particular story, then the story should be posted again and again and again and again until that injustice is remedied?
Don’t forget that Tony the Tiger is probably and endangered (or at least protected) species, so its probably against the law to let him eat sugary cereal, no matter how grrreat he thinks they are.
What do they claim is health-hazardous about back yard gardens?
That means my doc can write me a script for Cheerios, and they become a deductible medical expense.
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