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Going Rogue:An American Life -- 300,000 Copies Sold on the First Day!
Allahpundit ^ | 11-19-09 | kozanne

Posted on 11/19/2009 3:49:23 PM PST by kozanne

Hey, remember that story last week about how she’d have to sell a whopping 400,000 copies for HarperCollins to break even?

I think it’ll be okay.

There’s a rule of thumb in the industry that publishers net about $10 per hardcover sold, after expenses, but before the cost of the advance. Once she’s sold 700,000 copies, then, HarperCollins is in the black. And what of that 1.6 million printed? An ideal “sell-through” rate is about 75 percent, which means HarperCollins thinks it’s going to sell about 1.2 million copies. At that level, Palin will have made $7 million and HarperCollins $5 million of its own.

A HarperCollins insider told The Daily Beast that the book sold a staggering 300,000 copies on the first day alone, which was Tuesday. “Sales are phenomenal, and we are convinced that the book will continue to sell phenomenally for some time to come,” says the insider. They’re not prevaricating: As of 2:30pm today, the book was #1 on Amazon, ahead of both Stephen King’s new novel, Under the Dome, and Dan Brown’s The Lost Symbol.

The latter sold 1 million copies on its first day, but that figure included the UK, and top fiction generally trumps non-fiction. Any way you carve it, Going Rogue looks to be a $12 million goldmine.

--snip--

(Excerpt) Read more at hotair.com ...


TOPICS: News/Current Events; Politics/Elections
KEYWORDS: goingrogue; sarahpalin
You go girl!
1 posted on 11/19/2009 3:49:23 PM PST by kozanne
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To: kozanne
Hmmm...don't forget the pre-release sales too.

And those picking up a copy to have signed on the tour.

Cheers!

2 posted on 11/19/2009 3:50:29 PM PST by grey_whiskers (The opinions are solely those of the author and are subject to change without notice.)
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To: grey_whiskers

I bought one. It’s a great read as expected.


3 posted on 11/19/2009 3:56:11 PM PST by Pavegunner72
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To: Pavegunner72
(Vanity) First Take on Sarah Palin's "Going Rogue"

Cheers!

4 posted on 11/19/2009 3:59:57 PM PST by grey_whiskers (The opinions are solely those of the author and are subject to change without notice.)
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To: kozanne

>> At that level, Palin will have made $7 million

After what Sarah Palin has been through, I wouldn’t blame her if she took the cash, went back to Alaska, and lived the good life with Todd & family.

But I doubt she’ll do that. Whatever she does, I’m behind her.

Suddenly, her decision to declare asynchronous warfare on the nasty garbage in Alaska that were persecuting her, quit the Governors mansion, and go raise a boatload of dough doesn’t seem like such a dumb idea anymore... does it.

If she DOES decide to continue on in politics — and I think she will — that’s quite a war chest to start out with. And there’s more where that came from.


5 posted on 11/19/2009 4:00:25 PM PST by Nervous Tick (Stop dissing drunken sailors! At least they spend their OWN money.)
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To: Pavegunner72

Finished her book today. Love her & her family more than ever!!!!!


6 posted on 11/19/2009 4:05:35 PM PST by FES0844
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To: kozanne
There’s a rule of thumb in the industry that publishers net about $10 per hardcover sold, after expenses, but before the cost of the advance.

Not sure that rule is very good if they are selling them for $10

7 posted on 11/19/2009 4:06:23 PM PST by Always Right
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To: grey_whiskers

I wonder if the 300K included the pre-sales number. As for picking up copies, unfortunately there are several postings that said some stores that hosts Palin didn’t have enough copies for everybody... Hopefully the situation gets better after the first day experience of book signings...


8 posted on 11/19/2009 4:08:19 PM PST by paudio (Road to hell is paved by unintended consequences of good intentions)
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To: kozanne

How can they make that much when it sells for under $10 in lots of places?


9 posted on 11/19/2009 4:15:45 PM PST by Freddd (CNN is not credible.)
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To: Always Right

That’s because Amazon and Walmart are at a price war. They are cutting their own profits per book.


10 posted on 11/19/2009 4:16:10 PM PST by SolidWood (Sarah Palin: "Only dead fish go with the flow!")
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To: kozanne

This doesn’t make a lot of sense. There were already some short stories today about second printing. If the first printing was 1.5 million... And Amazon alone pre-sold 80,000.

http://www.google.com/search?hl=en&q=going+rogue+second+printing&sourceid=navclient-ff&rlz=1B3GGGL_enUS345US345&ie=UTF-8

There seems to be some confusion, but the 300,000 seems very low if the initial printing was 1,500,000 and a second printing has already been ordered. Some times the industry counts for book and CD sales can be confusing and can lag.


11 posted on 11/19/2009 4:18:27 PM PST by Will88
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To: kozanne

Picked up one last night and another for a buddy tonite right before getting signed them by Sarah.


12 posted on 11/19/2009 4:19:01 PM PST by AFreeBird
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To: kozanne

More details have to be released. These figures are based on an article appearing on the Daily Beast, a loony leftist site, so you have to take it with a grain of salt. It is in their interest to downplay the real numbers.

If there were 300,000 recorded by Nielsen’s Bookscan, you have to add about 25 percent more to account for books sold by WalMart, Target, Sam’s Club, Costco, and some independent stores which are not part of the Bookscan system. Usually, pre-release sales are included in first day sales, but this article doesn’t make that real clear either.

It’s interesting that the day after Bill Clinton’s My Life was published, the Bookscan numbers were released the very next day, why hasn’t that been done for Going Rogue? Is the media waiting to release the figures late tonight or on Saturday when fewer people are paying attention? That’s my guess.


13 posted on 11/19/2009 4:19:44 PM PST by euram
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To: grey_whiskers
Hmmm...don't forget the pre-release sales too.

I saw somewhere that the pre-release sales on Amazon were HUGE.

14 posted on 11/19/2009 4:19:47 PM PST by hsalaw
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To: kozanne

If this is true, it’s quite amazing !


15 posted on 11/19/2009 4:21:45 PM PST by WillT
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To: hsalaw

That’s how I got mine!


16 posted on 11/19/2009 4:23:29 PM PST by downwdims (It does not take a majority to prevail... but rather an irate, tireless minority)
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To: kozanne

There would have been 299,999 without ME! I am thoroughly enjoying the book, read half of it last night, will finish it tonight. Easy reading, sort of like reading an adventure book rather than the political tome I thought it was going to be. She is what she is ... she and I would vote identically on issues ... so why should I look further? Great read ... get it if you haven’t already.


17 posted on 11/19/2009 4:37:06 PM PST by ThePatriotsFlag (The Patriot's Flag (http://www.thepatriotsflag.com))
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To: kozanne

I just finished chapter 1. It started a little awkward, but by 5 pages in, I was hooked. A great read so far. :)


18 posted on 11/19/2009 4:42:23 PM PST by TruthBeforeAll (To liberals, if something is a complete and utter disaster, it's because there's not enough of it.)
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To: FES0844

I picked up a copy yesterday and have already read about 2/3 of it. A really good read. So much of the silliness we heard in the media is refuted with the simple truth. Sarah Palin is a treasure and we are lucky that she is willing to be of service to our country.


19 posted on 11/19/2009 4:43:19 PM PST by Ann de IL
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To: kozanne

My husband gave me my copy for my birthday yesterday. She has an amazing bio.


20 posted on 11/19/2009 4:44:33 PM PST by jersey117
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To: Freddd

How do all the retail stores sell what they do for what they do on Black Friday? Look up “leader loss” and you might get a bit of insight.


21 posted on 11/19/2009 4:55:09 PM PST by mazda77 (Rubio for US Senate)
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To: Will88

You might want to remember that institutions buy a lot of copies of books like this, public and academic libraries in particular. They buy multiple copies [my library has bought 6 copies so far] and they have lists of people who are putting it on hold. This will accelerate for a few months, they will buy more copies as more people request the book.

Some businesses buy a number of copies as sales promotions for other products. There is more to this than individual sales. These figures don’t usually get published.


22 posted on 11/19/2009 5:09:15 PM PST by daylilly
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To: Always Right

I bought it on Amazon.com a couple days ago for less than $10. I also bought a couple other books for my kids, a drum book and a flute book. My total was about $35. I’m sure the cost on the latter two books was almost nothing so Amazon made money off from me. I guess their loss leader worked.


23 posted on 11/19/2009 6:47:18 PM PST by Rudolphus (Tagline? I don't need no steenkin' tagline.)
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