Skip to comments.CNN Falls Behind MSNBC in Annual Prime-Time Ratings (Dinosaur Media DeathWatch™)
Posted on 12/17/2009 5:10:14 AM PST by abb
CNN will finish 2009 behind MSNBC in prime-time ratings, the first time CNN has ever trailed a competitor other than the Fox News Channel over a full calendar year.
That finish had been expected. In recent months, CNN, which continues to stand behind its policy of steering clear of the opinion-based shows that draw large prime-time audiences for its competitors, has also trailed its own sister network, HLN (formerly Headline News). CNN has frequently finished fourth in the news channel category.
CNN will finish the fourth quarter of 2009 in fourth place another first and with two weeks left has been fourth on more than 100 nights this year.
But the end-of-the-year ratings for the news networks which were being presented this week because nothing is likely to change by Jan. 1 are bringing some other, less expected, results. One is the ability of Fox News, which had the biggest ratings year in its history, to grow even against the heavily viewed election year of 2008. (Both CNN and MSNBC were down sharply from last year.)
Perhaps most surprising is the overall growth in viewing for all the news networks over the last several years. For example, even with its competitive problems in prime time, CNN has had more viewers on average this year than it did in 2006 or 2007. So has MSNBC. But they both have been left in the dust by Fox News.
Fox has averaged 699,000 viewers for the year, up 10 percent, in the weeknight prime-time hours. (All figures cited here are for viewers ages 25 to 54, the audience that determines success among news networks because that is the group sought by news advertisers.) MSNBC was second with 307,000 viewers, while CNN averaged 297,000.
(Excerpt) Read more at nytimes.com ...
In recent months, CNN, which continues to stand behind its policy of steering clear of the opinion-based shows that draw large prime-time audiences for its competitors, has also trailed its own sister network, HLN (formerly Headline News). “
LOL. Yeah right. No opinionated shows on CNN. LOL
MSNBC is far left and appeals to the hard left base. CNN, while still left, can tilt to the center on occasion.
Same reason “moderate Republicans” lose. They alienate their base.
Lou Dobbs was all that CNN had, he left, CNN tanked further and then Lou Dobbs went insane on criminal immigration.
CNN needs more Nancy Grace!
“In recent months, CNN, which continues to stand behind its policy of steering clear of the opinion-based shows”
I guess that tells us how much credibility the writer of the article has.
This is a joke, right?
“Anderson Cooper: “It's Hard to Talk When You're Teabagging” — 4.15.09 “
Maybe if they fact-checked Obama's speeches instead of Saturday Night Live people would take them more seriously.
They are more biased than Fox just less honest about it.
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Yep, you nailed it.
Idiotic thing to say since there are only 3 cable news networks in competition.
I would think that MSNBC - Morning Joe beats F&F and CNN's American Morning but have never seen the ratings.
STeers clear of opinion based news just like the Old York Times does.
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Is it news or rationalization.
Am I the only one who sees the “real” news of this article: “Fox has averaged 699,000 viewers for the year, up 10 percent, in the weeknight prime-time hours. (All figures cited here are for viewers ages 25 to 54, the audience that determines success among news networks because that is the group sought by news advertisers.) MSNBC was second with 307,000 viewers, while CNN averaged 297,000.”
Using my trusty calculator, that comes up to 1,303,000 people and I take it that’s a “daily” figure? You divide that number by 300 million people in the U.S. and that works out to .434333%.
That’s less than 1/2 of 1 percent. Glenn Beck, are you listening?
That’s less than 1/2/ of 1 percent. How many people are in that age group? Lets say roughly 150 million. Back to the calculator and..........that works out to .8686666%; still less than 1% are watching any of these news stations.
Homework assignment: check the circulation numbers of your local hometown newspaper, (assuming you have one).
The answer that will suddenly come clearly into focus???? Something on the order of 90% of the selected age group aren’t plugged into any news outlet whatsoever, ever. These people have........unplugged from MSM.
Chicken Noodle News needs bring back the Mouth of the South - Red Ted Turner. Things just haven't been the same since the newser traded billboards and bull chips for Hanoi Jane and buffalo chips.
They just don't get it. They're in trouble BECAUSE they insert so much (far-left) opinion into their coverage.