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CNN Falls Behind MSNBC in Annual Prime-Time Ratings (Dinosaur Media DeathWatch™)
The New York Times ^ | December 16, 2009 | Bill Carter

Posted on 12/17/2009 5:10:14 AM PST by abb

CNN will finish 2009 behind MSNBC in prime-time ratings, the first time CNN has ever trailed a competitor other than the Fox News Channel over a full calendar year.

That finish had been expected. In recent months, CNN, which continues to stand behind its policy of steering clear of the opinion-based shows that draw large prime-time audiences for its competitors, has also trailed its own sister network, HLN (formerly Headline News). CNN has frequently finished fourth in the news channel category.

CNN will finish the fourth quarter of 2009 in fourth place — another first — and with two weeks left has been fourth on more than 100 nights this year.

But the end-of-the-year ratings for the news networks — which were being presented this week because nothing is likely to change by Jan. 1 — are bringing some other, less expected, results. One is the ability of Fox News, which had the biggest ratings year in its history, to grow even against the heavily viewed election year of 2008. (Both CNN and MSNBC were down sharply from last year.)

Perhaps most surprising is the overall growth in viewing for all the news networks over the last several years. For example, even with its competitive problems in prime time, CNN has had more viewers on average this year than it did in 2006 or 2007. So has MSNBC. But they both have been left in the dust by Fox News.

Fox has averaged 699,000 viewers for the year, up 10 percent, in the weeknight prime-time hours. (All figures cited here are for viewers ages 25 to 54, the audience that determines success among news networks because that is the group sought by news advertisers.) MSNBC was second with 307,000 viewers, while CNN averaged 297,000.

(Excerpt) Read more at nytimes.com ...


TOPICS: Business/Economy; Culture/Society; Extended News; News/Current Events
KEYWORDS: advertising; cnn; dbm; television
Thursday morning good news.
1 posted on 12/17/2009 5:10:15 AM PST by abb
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To: 04-Bravo; aimhigh; andyandval; Arizona Carolyn; backhoe; Bahbah; bert; bilhosty; Caipirabob; ...

2 posted on 12/17/2009 5:11:03 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

In recent months, CNN, which continues to stand behind its policy of steering clear of the opinion-based shows that draw large prime-time audiences for its competitors, has also trailed its own sister network, HLN (formerly Headline News). “

LOL. Yeah right. No opinionated shows on CNN. LOL


3 posted on 12/17/2009 5:14:01 AM PST by nuconvert ( Khomeini promised change too // Hail, Chairman O)
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To: abb

MSNBC is far left and appeals to the hard left base. CNN, while still left, can tilt to the center on occasion.

Same reason “moderate Republicans” lose. They alienate their base.


4 posted on 12/17/2009 5:14:25 AM PST by tips up
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To: abb

Lou Dobbs was all that CNN had, he left, CNN tanked further and then Lou Dobbs went insane on criminal immigration.


5 posted on 12/17/2009 5:14:58 AM PST by Graybeard58 ("Get lost, Mitt. You're the Eddie Haskell of the Republican party." (Finny))
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To: abb
I know the solution....

CNN needs more Nancy Grace!

6 posted on 12/17/2009 5:16:30 AM PST by earlJam
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To: abb

“In recent months, CNN, which continues to stand behind its policy of steering clear of the opinion-based shows”

I guess that tells us how much credibility the writer of the article has.


7 posted on 12/17/2009 5:16:43 AM PST by Poser (Enjoying Prime Rib for 58 Years!)
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To: abb
In recent months, CNN, which continues to stand behind its policy of steering clear of the opinion-based shows that draw large prime-time audiences for its competitors,”

ROFL!
This is a joke, right?

Reality:

Anderson Cooper: “It's Hard to Talk When You're Teabagging” — 4.15.09 “
http://www.youtube.com/watch?v=xvwSvBK9sGY

8 posted on 12/17/2009 5:20:22 AM PST by SmokingJoe
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To: abb
CNN, which continues to stand behind its policy of steering clear of the opinion-based shows

Maybe if they fact-checked Obama's speeches instead of Saturday Night Live people would take them more seriously.

They are more biased than Fox just less honest about it.

9 posted on 12/17/2009 5:20:54 AM PST by Tribune7
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To: abb

http://www.foliomag.com/2009/115-magazine-and-media-predictions-2010
115 Magazine and Media Predictions for 2010

http://www.thewrap.com/ind-column/variety-hollywood-reporter-both-face-end-game-11889
Variety, Hollywood Reporter Both Face the End Game

http://www.broadcastingcable.com/article/440766-Cable_News_Ratings_Fox_News_Has_Highest_Rated_Year_In_Network_History.php
Cable News Ratings: Fox News Has Highest Rated Year In Network History

http://www.mediabistro.com/tvnewser/ratings/msnbc_touts_yearly_demo_win_over_cnn_146264.asp
MSNBC Touts Yearly Demo Win Over CNN

http://www.mediabistro.com/tvnewser/ratings/cnn_preparing_for_poor_ratings_month_gets_2009_report_out_early_146258.asp
CNN, Preparing for Poor Ratings Month, Gets 2009 Report Out Early


10 posted on 12/17/2009 5:21:45 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: tips up

Yep, you nailed it.


11 posted on 12/17/2009 5:21:59 AM PST by DemforBush (Now officially 100% ex-Democrat.)
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To: abb
the first time CNN has ever trailed a competitor other than the Fox News Channel over a full calendar year.

Idiotic thing to say since there are only 3 cable news networks in competition.

12 posted on 12/17/2009 5:27:40 AM PST by submarinerswife ("If I win I can't 't be stopped! If I lose I shall be dead." - George S. Patton)
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To: abb
Does anybody know what the ratings are for the 3 cable networks in the mornings?

I would think that MSNBC - Morning Joe beats F&F and CNN's American Morning but have never seen the ratings.

13 posted on 12/17/2009 5:31:19 AM PST by submarinerswife ("If I win I can't 't be stopped! If I lose I shall be dead." - George S. Patton)
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To: abb

STeers clear of opinion based news just like the Old York Times does.

Pray for America’s Freedom


14 posted on 12/17/2009 5:32:19 AM PST by bray (Palin can see the White House from her Porch)
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To: abb

http://www.newsreview.com/sacramento/content?oid=1339136
Bee cheaper - Sacramento’s last daily newspaper seeks more concessions from union


15 posted on 12/17/2009 5:39:49 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

Is it news or rationalization.


16 posted on 12/17/2009 5:47:20 AM PST by bert (K.E. N.P. +12 . Lukenbach Texas is barely there)
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To: abb

Am I the only one who sees the “real” news of this article: “Fox has averaged 699,000 viewers for the year, up 10 percent, in the weeknight prime-time hours. (All figures cited here are for viewers ages 25 to 54, the audience that determines success among news networks because that is the group sought by news advertisers.) MSNBC was second with 307,000 viewers, while CNN averaged 297,000.”

Using my trusty calculator, that comes up to 1,303,000 people and I take it that’s a “daily” figure? You divide that number by 300 million people in the U.S. and that works out to .434333%.

That’s less than 1/2 of 1 percent. Glenn Beck, are you listening?

That’s less than 1/2/ of 1 percent. How many people are in that age group? Lets say roughly 150 million. Back to the calculator and..........that works out to .8686666%; still less than 1% are watching any of these news stations.

Homework assignment: check the circulation numbers of your local hometown newspaper, (assuming you have one).

The answer that will suddenly come clearly into focus???? Something on the order of 90% of the selected age group aren’t plugged into any news outlet whatsoever, ever. These people have........unplugged from MSM.


17 posted on 12/17/2009 5:49:23 AM PST by glide625
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To: abb

Chicken Noodle News needs bring back the Mouth of the South - Red Ted Turner. Things just haven't been the same since the newser traded billboards and bull chips for Hanoi Jane and buffalo chips.

18 posted on 12/17/2009 5:51:28 AM PST by Zakeet (When in doubt, empty the magazine)
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To: abb
CNN, which continues to stand behind its policy of steering clear of the opinion-based shows

They just don't get it. They're in trouble BECAUSE they insert so much (far-left) opinion into their coverage.

19 posted on 12/17/2009 5:55:51 AM PST by libertylover (The problem with Obama is not that his skin is too black, it's that his ideas are too RED.)
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To: abb
Haha

Image Hosted by ImageShack.us

20 posted on 12/17/2009 5:55:54 AM PST by Bon mots
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To: abb

21 posted on 12/17/2009 5:56:08 AM PST by maggief
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To: abb
Haha

Image Hosted by ImageShack.us

22 posted on 12/17/2009 5:58:56 AM PST by Bon mots
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To: abb

“CNN who stands clear of OPINION BASED SHOWS!!”

Since when!! They haven’t uttered a straight fact in years and years, with the possible exception of their only true Star who has now been thrown out for being to honest, Lou Dobbs!! CNN isn’t worth the Hot Air it generates on a frigid Day! That said, it is still head and shoulders above that GE PROPAGANDA MACHINE, PMSNBC!


23 posted on 12/17/2009 6:00:27 AM PST by True Republican Patriot (May GOD Continue to BLESS Our Great President George W. Bush!!)
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To: abb

GRRRREAT news! If CNN built more airports, they could increase their viewership. /sarcasm


24 posted on 12/17/2009 6:01:07 AM PST by PGalt
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To: abb
CNN, which continues to stand behind its policy of steering clear of the opinion-based shows

oh, puleeeeze..... what a crock of solid nitrogenous waste.... yeah, if CNN were more biased,like FOX, then their ratings would soar...

But CNN is fighting the good fight and remains the last bastion of unbiased reporting... liberals make me laugh.

So pathetic.. hey,CNN. Maybe you can get Olberman and sissy Chrissy to join the freak fest over at CNN... that should at least get you even with MSNBC. Right?

25 posted on 12/17/2009 6:02:13 AM PST by erman
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To: abb
Fox has averaged 699,000 viewers for the year, up 10 percent, in the weeknight prime-time hours. (All figures cited here are for viewers ages 25 to 54, the audience that determines success among news networks because that is the group sought by news advertisers.) MSNBC was second with 307,000 viewers, while CNN averaged 297,000

Even when reporting "Facts" the msm slants them in favor of the lefties.

FOX total numbers beat the other two by 4-1, or 5-1 but by showing the viewers 25-54 they don't look as bad as they are.

26 posted on 12/17/2009 6:20:53 AM PST by USS Alaska (Nuke the terrorist savages - In Honor of Standing Wolf)
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To: abb

http://www.medialifemagazine.com/artman2/publish/Magazines_22/Playboy_suitor_gets_the_chills_at_the_altar.asp
Playboy suitor gets the chills at the altar

http://www.medialifemagazine.com/artman2/publish/Newspapers_24/Newspaper_outlook_for_2010_Thinner.asp
Newspaper outlook for 2010: Thinner

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119282
Newspapers To Hit Bottom In 2010... Maybe?

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119279
FedEx Taking Pass On Super Bowl Again

http://newsosaur.blogspot.com/
What the heck are publishers thinking?


27 posted on 12/17/2009 6:23:51 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb
"CNN will finish the fourth quarter of 2009 in fourth place — another first — and with two weeks left has been fourth on more than 100 nights this year."

HTH does anything finish last to the uS sewage network? How?

Hey, abb?
Let's send a copy of the DVD Network to Red Ted *&* CNN for Christmas.
Then simply step back, and wait.

For CNN's version of Sybil the Soothsayer. LOL

28 posted on 12/17/2009 6:27:06 AM PST by Landru (Forget the pebble Grasshopper, just leave.)
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To: USS Alaska
FOX total numbers beat the other two by 4-1, or 5-1 but by showing the viewers 25-54 they don't look as bad as they are.

That is a trick TV Newser has been using for ages. Remember how the media used to report oil spills? A 4,200 gallon oil spill sounds like way more than a 100 barrel spill.

29 posted on 12/17/2009 6:29:06 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: Landru

30 posted on 12/17/2009 6:30:34 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: submarinerswife
The December Nielsen ratings showed an average of 386,000 viewers for Morning Joe and 1,179,000 for Fox and Friends.
31 posted on 12/17/2009 6:41:55 AM PST by Mr. Lucky
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To: abb
Preeeeecisely. ;^) LOL

-BTTT-

32 posted on 12/17/2009 6:54:17 AM PST by Landru (Forget the pebble Grasshopper, just leave.)
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To: abb

http://www.upi.com/Business_News/2009/12/16/Media-revenue-streams-in-modern-shift/UPI-30961260995323/
Media revenue streams in modern shift

http://www.pcworld.com/article/184876/mobile_internet_to_dominate_within_5_years_study.html
Mobile Internet to Dominate Within 5 Years — Study

http://www.foliomag.com/2009/mpa-reduces-staff-more-14-percent
MPA Reduces Staff by More Than 14 Percent


33 posted on 12/17/2009 7:44:20 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

CNN’s going down... but below MSNBC? Hard to believe...


34 posted on 12/17/2009 8:17:17 AM PST by GOPJ (Journalists as BaghdadBobLite - Global Warming Scientists as ElmerGantry - what's happening?)
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To: abb

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004054222
Strupp: My Top 10 Newspaper Biz Stories 2009

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004054211
Charging Your Readers More for Less — Bad Idea?


35 posted on 12/17/2009 8:49:53 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

http://www.nonprofitquarterly.org/index.php?option=com_content&view=article&id=1611:nonprofits-and-journalism-an-interview-with-mark-jurkowitz&catid=154:current-issue
Nonprofits and Journalism: An Interview with Mark Jurkowitz


36 posted on 12/17/2009 9:25:59 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: tips up
MSNBC is far left and appeals to the hard left base. CNN, while still left, can tilt to the center on occasion.

Same reason “moderate Republicans” lose. They alienate their base.

Worth repeating...

37 posted on 12/17/2009 9:41:46 AM PST by Ogie Oglethorpe (2nd Amendment - the reboot button on the U.S. Constitution)
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To: abb

I’m thinking calling their viewers snide homosexual names (teabaggers), accusing the citizenry of being racists and bigots, and outright lying to cheerlead an out of touch, weak, loon liberal, promoting a false image to create a President..............doesn’t sit well with Americans.


38 posted on 12/17/2009 10:07:08 AM PST by Freddd (CNN is not credible.)
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To: abb

http://www.politico.com/blogs/michaelcalderone/1209/CNNs_Walton_rallies_the_troops.html
CNN’s Walton rallies the troops


39 posted on 12/17/2009 10:23:42 AM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

http://newsafternewspapers.blogspot.com/
News after Newspapers

http://www.bloomberg.com/apps/news?pid=20601079&sid=aS8hm4FGQflk
Golf Inc. Pays for Tiger’s Affairs With Lost Ads

http://www.multichannel.com/article/440751-Analyst_Comcast_Could_Own_100_of_NBCU_by_2014.php
Analyst: Comcast Could Own 100% of NBCU by 2014


40 posted on 12/17/2009 12:52:21 PM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: abb

http://www.mediacurmudgeon.com/archives/2009/12/index.html#a000616
How to Save Journalism: Part I


41 posted on 12/17/2009 3:18:07 PM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: Mr. Lucky
average of 386,000 viewers for Morning Joe and 1,179,000 for Fox and Friends

Wow. So, F&F number 1 above CNN and MSNBC

42 posted on 12/17/2009 3:50:43 PM PST by submarinerswife ("If I win I can't 't be stopped! If I lose I shall be dead." - George S. Patton)
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