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Early Ratings: Super Bowl On Pace To Break Records
TV By The Numbers ^ | February 8, 2010 | by Robert Seidman

Posted on 02/08/2010 7:58:55 AM PST by Oldeconomybuyer

Between 6:30-9:45 Super Bowl XLIV averaged a 46.4/68 (household rating/share) in preliminary Nielsen numbers. If it holds up in the finals we will see new records. This is better than last year’s 42.1/65 by 10 percent.

Unfortunately it’s not possible to accurately predict the number of average viewers based on preliminary household rating, but given the general trend of the numbers, it looks like last year’s viewing record of 98.7 million average viewers will be shattered, and 100 million for the New Orleans Saints vs. Indianapolis Colts certainly looks possible.

In the 9:30p-9:45pm portion of the game almost 51 percent of the households in the USA were tuned to the game, and of people who were watching television at that time, 71 percent were watching the Super Bowl.


TOPICS: Culture/Society; News/Current Events; US: Indiana; US: Louisiana
KEYWORDS: football; louisiana; neworleans; neworleanssaints; nfl; saints; superbowl; superbowlxliv; topten
Great game.
1 posted on 02/08/2010 7:58:55 AM PST by Oldeconomybuyer
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To: Oldeconomybuyer

Manning is a great QB, but he’s a step down from the big game heroes. That was an ugly interception, and shortly after the same guy almost picked him in the same manner. Manning choked.


2 posted on 02/08/2010 8:03:13 AM PST by Huck (Q: How can you tell a party is in the majority? A: They're complaining about the fillibuster.)
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To: Oldeconomybuyer

Inclement weather and deep snow over highly populated areas of the US keep a lot more people at home in front of the TV for yesterday’s game.

“Roots” was near the top of the all time TV ratings, it was originally broadcast during a particularly cold and snowy January 1977.


3 posted on 02/08/2010 8:04:00 AM PST by I_Like_Spam
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To: Oldeconomybuyer

I wonder how many people saw the Tebow ad. :)


4 posted on 02/08/2010 8:04:19 AM PST by CondoleezzaProtege ("When I survey the wondrous cross...")
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To: Oldeconomybuyer

Does that mean the DEAR LEADER was watched by a 100+ million? Ughhhh...I hope they were ticked off at the JOKERS crushing in on their party!! Otherwise the Prompter-in-chief will get a good bounce!


5 posted on 02/08/2010 8:04:26 AM PST by RoseofTexas
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To: Oldeconomybuyer
It was a good game. I don't really follow football during the season but I watch the Superbowl. The Saints were my sentimental favorite but both teams played a heck of a game. It was a delightful way to spend the evening.
6 posted on 02/08/2010 8:05:07 AM PST by Sunshine Sister
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To: Oldeconomybuyer

Great game. However, those were the LAMEST, worst commercials ever. Just lame.


7 posted on 02/08/2010 8:07:04 AM PST by Obadiah (Democrats and their life partners, the MSM)
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To: Huck

When I saw that interception I shouted: “Who let Brett Favre in here!”


8 posted on 02/08/2010 8:08:40 AM PST by Obadiah (Democrats and their life partners, the MSM)
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To: CondoleezzaProtege

I only watched to see the Tebow ad. I think the brouhaha before the ad was bigger than the ad itself. I want to thank the abortion crowd for bringing the ad to everyone’s attention because if I didn’t know before hand what the ad was trying to accomplish, I’m afraid I would have missed the point.


9 posted on 02/08/2010 8:13:26 AM PST by GrannyAnn
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To: Oldeconomybuyer

Sat down to enjoy a football game, came away feeling as though I had watched a basketball game. The NFL has gone too far in rigging the game for passing attacks. We want to watch football not basketball. Boring game altogether. Totally forgetable.


10 posted on 02/08/2010 8:15:34 AM PST by equalitybeforethelaw
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To: Oldeconomybuyer

TV has become the new ‘entertainment’

No money for dining out, taking weekend vacations, thanks to the dreadful economy.

My guess is that more people will be watching TV this year.


11 posted on 02/08/2010 8:17:35 AM PST by Carley (Are you better off now than one year ago? HELL NO!!!!!)
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To: Obadiah

Thanks, most of the commercials were terrible.

What happened to our talent?

Topped off by that lame, really lame, census commercial.

I WANT MY MONEY BACK.

Even the Clydesdale commercial left me with with a weird feeling when the two guys mentioned that fences could keep friends apart.


12 posted on 02/08/2010 8:19:26 AM PST by Carley (Are you better off now than one year ago? HELL NO!!!!!)
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To: equalitybeforethelaw

Interesting. Spoke with family and friends from around the country and all had the same thoughts.

Boring game. Seemed to have no energy or excitement.


13 posted on 02/08/2010 8:20:48 AM PST by Carley (Are you better off now than one year ago? HELL NO!!!!!)
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To: equalitybeforethelaw

I thought it was one of the better Super Bowl games. And the officiating was better than usual-—only one review that I remember...and the on-field call was over-turned, correctly.


14 posted on 02/08/2010 8:22:05 AM PST by lonestar (Obama and his czars have turned Bush's "mess" into a national crisis!)
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To: Obadiah
Great game. However, those were the LAMEST, worst commercials ever. Just lame.

It used to be the game was lame and the commercials were great. We're living in Bizarro World.

15 posted on 02/08/2010 8:26:00 AM PST by Moonman62 (The issue of whether cheap labor makes America great should have been settled by the Civil War.)
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To: lonestar

That was an AMAZING play by that player, BTW. In live action, I didn’t even think it was close. On replay, it was a spectacular effort. In the end, it didn’t factor into the outcome, but I love seeing someone play that hard.


16 posted on 02/08/2010 8:40:43 AM PST by Trust but Verify
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To: Huck

Manning had them heading for a touchdown. They had three first downs in a row on the ground! then that slant pass and the interception. He should have stayed on the ground...there was plenty of time.


17 posted on 02/08/2010 8:40:55 AM PST by AngelesCrestHighway
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To: Oldeconomybuyer

I wonder if the high ratings might have anything to do with the mid-atlantic blizzard. If 100 people stayed home instead of going to the bar or to a private party, that would be 100 people watching the game on 100 TVs instead of 100 people watching the game on 1 TV. Obviously, the numbers are much higher than that, but for arguments sake, does that make a difference? I don’t know how the ratings system works.


18 posted on 02/08/2010 8:46:10 AM PST by wolfman23601
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Comment #19 Removed by Moderator

Comment #20 Removed by Moderator

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To: GrannyAnn

Yes, Ma’am.

The PR battle was won before the game even started and prior to the ad being shown.

The ad itself was innocuous and benign, but because of all the pre-game hype, it scored a major victory for the pro-life cause.


22 posted on 02/08/2010 9:04:54 AM PST by Canedawg (Our government has become a travesty of itself.)
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To: Oldeconomybuyer

Except for the NYG takedown of Bill Belacheats Pats, this was the best game I have ever watched.


23 posted on 02/08/2010 9:08:06 AM PST by 101voodoo
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To: Obadiah

The one with the dog and the no bark coller was great!!


24 posted on 02/08/2010 9:09:10 AM PST by 101voodoo
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To: Huck
I definitely like Drew Breeze. He has surpassed Tom Brady in my book. He is doing great work for New Orleans and great to see him getting some applause.
25 posted on 02/08/2010 9:33:53 AM PST by napscoordinator
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To: Moonman62

>> We’re living in Bizarro World.

I dunno... I kinda prefer it the new way. :-) Good game, and ommercials go back to being break-time like they should be.


26 posted on 02/08/2010 9:34:51 AM PST by Nervous Tick (Eat more spinach! Make Green Jobs for America!)
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To: napscoordinator

He’s got a ways to go to surpass Brady. But check this Sports Science video of Brees vs. an archer. His accuracy is AMAZING.

http://www.youtube.com/watch?v=tVoqA-LKGb4


27 posted on 02/08/2010 9:35:48 AM PST by Huck (Q: How can you tell a party is in the majority? A: They're complaining about the fillibuster.)
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To: TonyRo76

Oh come on President Bush was always on Superbowl Sunday. This is tradition.


28 posted on 02/08/2010 9:36:43 AM PST by napscoordinator
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To: RoseofTexas
Does that mean the DEAR LEADER was watched by a 100+ million? Ughhhh...I hope they were ticked off at the JOKERS crushing in on their party!! Otherwise the Prompter-in-chief will get a good bounce!

I am shocked!

Shocked I tell you!

That you would not acknowledge Dear Reader's "hard-working, every man" attire sans tie and jacket to show all of us yokels how he is a down-to-earth, common Joe just like all of us.

< /sarcasm >

29 posted on 02/08/2010 9:44:43 AM PST by N. Theknow (Kennedys: Can't fly, can't ski, can't drive, can't skipper a boat, but they know what's best.)
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To: Huck

That was amazing! I never realized how throwing a football takes such accuracy. I also did not realize how much aim was involved. Thank you for sharing that. I was mezmerized watching this video and how interesting it was.


30 posted on 02/08/2010 9:47:26 AM PST by napscoordinator
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To: RoseofTexas
It was outrageous. SeeBS gave Barry millions of dollars of free ad time to push his political agenda and try to lighten up his image. I don't think it helped. I actually turned away and channel surfed a while.
31 posted on 02/08/2010 9:48:46 AM PST by colorado tanker
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To: Oldeconomybuyer

Nope, I didn’t watch this years handpicked participants of the Stupid Bowl. And, as long as the NFL keeps deciding who the participants are going to be, I will continue to boycott.


32 posted on 02/08/2010 10:19:02 AM PST by SoldierDad (Proud Papa of two new Army Brats! Congrats to my Soldier son and his wife.)
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To: napscoordinator

I know. I’ve watched that video a bunch of times. It still amazes me. They’ve got one where they measure the force of being tackled by Ray Lewis. Scary!


33 posted on 02/08/2010 10:45:19 AM PST by Huck (Q: How can you tell a party is in the majority? A: They're complaining about the fillibuster.)
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To: lsucat; Roux; Pikachu_Dad; WFTR; chemicalman; abb; Liberty911; CajunConservative; LSUfan; ...
almost 51 percent of the households in the USA were tuned to the game

Pelican State ping

And that does not even hint at the ratings throughout the New Orleans metro area (and the whole State of Louisiana for that matter).

WHO DAT??? WHO DAT??? WHO DAT SAY DEY GONNA BEAT DEM SAINTS???

(Not the Colts!)

34 posted on 02/08/2010 1:46:37 PM PST by rrstar96 (Strength and Honor!)
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To: rrstar96

CNN - three shot during celebration in New Orleans. Heh, sounds like a disgruntled Colts fan. (Though three shot in a night is not a bad night there at times.)


35 posted on 02/08/2010 1:55:40 PM PST by Ingtar (I closed my eyes, only for a moment, and the moment's gone...)
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To: rrstar96

No football fan here. Wasn’t interested , did a crossword puzzle. Never could understand the identification with sports teams. I’m just glad it’s over and maybe there can be tv news, weather etc without football mentioned every 2 seconds.


36 posted on 02/08/2010 3:56:05 PM PST by ClearBlueSky (Whenever someone says it's not about Islam-it's about Islam. Jesus loves you, Allah wants you dead!)
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Comment #37 Removed by Moderator

To: ClearBlueSky

It’s over? Brace yourself.

I am under the impression that, for better or for worse, the Saints’ Super Bowl victory will be a constant topic of discussion in the local media for a long time to come. Think of it as an antidote of sorts to the ongoing discussion of hurricane Katrina after almost 5 years.


38 posted on 02/15/2010 9:03:34 AM PST by rrstar96 (Strength and Honor!)
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