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Walmarts Replace Brand Name Food with Their Brand “Great Value”
NewsFlavor ^ | Friday, December 4, 2009 | DiamondPoet

Posted on 02/16/2010 10:01:48 AM PST by Star Traveler

Walmart’s Replace Brand Name Food with Their Brand “Great Value”. Who Will This Really Benefit?

Published by diamondpoet
December 4, 2009

What is Walmart really up to.

Walmart is one of the biggest supermarket chains in the world. As of August 31, 2008, Walmart has as many as 100 food categories:

United States 4,227 total units.

International 3,210 total units

This is a time where families needs to make every penny count, Walmart expansion of it’s Great Value brand is replacing many of the name brands, we have used for so many years.

The new improved Great Value products — which has been appearing on shelves and various sections of the store, is slowly  being integrated into Walmart stores across the country, within the past few months – will provide families with affordable and possible high quality groceries. This is some sales jargon that Walmart has come up with, but what is really going on?

Walmart is the company, that is famous for their roll-back slogan, and now it would seem that they are also trying to monopolize the food industry. I am all for savings, but I prefer quality products and good taste. I grew up with many of the brand names and it is what I am accustomed to.

There are a few thing that I could settle for, that is not name brand, but when I was shopping during the Thanksgiving holiday, I was looking for McCormick’s vanilla, this is the only brand that I use to make my pies. I discovered that Walmart had completely removed McCormick’s brand and replaced it with their own brand Great Value. I rely on McCormick’s products to prepare many of my meals.

I tried using substitutes, but there is no comparison to McCormick’s Seasonings. I have never shopped anywhere other than Walmart, because I was comfortable and they basically provided most of my needs.

It would now see that I am being forces to shop somewhere else. Walmart no longer stock  all the brand names that I desire. Since Walmart is trying to completely eliminate the middle-man, what type of effect will this have on many of the distributors and will this also have a spiraling effect on the economy as well?

Since so many distributors rely on Walmart’s business, will they not suffer and be forced to downsize? I can’t help but wonder is this really going to benefits the consumers or hurt us even more?


TOPICS: Business/Economy; Culture/Society; Extended News; Miscellaneous
KEYWORDS: china; grocery; retail; retailfood; walmart
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This topic was posted about an hour ago, but the thread was pulled (someone else's thread) because of no link. So, since it was an interesting topic, I thought I would post it here with the accompanying link to the article... :-)
1 posted on 02/16/2010 10:01:48 AM PST by Star Traveler
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To: All

There were several comments on the other thread, so please... “go at it again”...:-)


2 posted on 02/16/2010 10:02:44 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: Star Traveler

Answer: It will benefit Wal-Mart

If not then they are really not smart business people....


3 posted on 02/16/2010 10:03:12 AM PST by Mr. K (This administration IS WEARING OUT MY CAPSLOCK KEY!)
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To: Star Traveler

House brand products are more profitable for retailers, even if the retail price is much lower than brand-name equivalent items.


4 posted on 02/16/2010 10:04:05 AM PST by Disambiguator
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To: Star Traveler

I hope “Great Value” isn’t code for Made in China.


5 posted on 02/16/2010 10:04:09 AM PST by oyez ( damnant quod non intelligunt)
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To: Star Traveler

If you look close they have raised prices also...


6 posted on 02/16/2010 10:05:51 AM PST by jrd
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To: All

I have used Walmart quite a bit, too, for grocery shopping, and then go to some other grocery stores to fill in a few odds and ends.

But, I have noticed a big increase in the “white” Walmart brand that they seem to be really pushing hard at their stores. And I don’t necessarily think that all “house brands” are the equivalent of some of the name brands. The quality doesn’t always match up, even if the price is lower. It’s lower for a reason... LOL...

Anyway..., if they start pushing out a lot of other name brands, I think Walmart is going to start to lose a bunch of business in the process... sorry Walmart, but I’ll be looking at other stores, more now... that you’re trying to get rid of other quality products and replace them with no-name-brands (and yeah, “Walmart brand” is a no-name brand... :-) ...).


7 posted on 02/16/2010 10:05:58 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: Star Traveler

That is interesting. On the rare occasions I am in Wal-mart, the only grocery items I buy there are brand-name products.


8 posted on 02/16/2010 10:06:08 AM PST by La Lydia
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To: Star Traveler

I think Great Value is one of the best generic brands out there. My father worked at a food plant and most of the time the food was the same, they would stop the line and replace the label.

That being said, I do like some brand names (McCormicks is a good example) and don’t want to wade through a football size store for Walmart brand items only. This is a really dumb move on Walmart IMO.


9 posted on 02/16/2010 10:06:13 AM PST by autumnraine (You can't fix stupid, but you can vote it out!)
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To: oyez

I think it is, wherever they can do it... :-)


10 posted on 02/16/2010 10:06:21 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: Star Traveler

Well, more power to them! Where you shop is a choice. Don’t like great value? Don’t shop there.

Cindie


11 posted on 02/16/2010 10:06:22 AM PST by gardencatz (Proud mom US Marine! It can't always be someone else's son.)
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To: Star Traveler

So Walmart is now just the World’s ALDI.
I think this is good news for Kroger. If they carry the brands people want, people will shop there.

Walmart can keep their cheap, unknown brand.


12 posted on 02/16/2010 10:06:49 AM PST by CrappieLuck
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To: Star Traveler
In all likelihood, the Great Value products are being made by the brand-name manufacturers.

I was once an auditor for a chain retail/grocer and noticed on select bills of lading for pasta (for example), the brand name and store brand were on the same manifest.

13 posted on 02/16/2010 10:07:00 AM PST by Mengerian
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To: Star Traveler

To me the quality of their house brand “Great Value” isn’t as good as name brand food .... IMHO ....


14 posted on 02/16/2010 10:07:06 AM PST by SkyDancer (If you don't read the newspaper you are uninformed, if you do read the newspaper you are misinformed)
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To: Mr. K
You were saying ...

Answer: It will benefit Wal-Mart

I'm not convinced of that, although they may be, at corporate headquarters. I think they will go through a painful process, over some years of time and experience and start losing customers to other stores, as customers find the name-brands that they want.

And I have found some name-brands to be the kind I want, too... and I'll be looking at some other stores, too.

If they hadn't done this, then I might not have bothered to start to look elsewhere, and that's the big mistake that Walmart will be making, with consumers.

15 posted on 02/16/2010 10:08:52 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: autumnraine

You are 100% correct, see my post #13.


16 posted on 02/16/2010 10:08:53 AM PST by Mengerian
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To: Star Traveler
Why don't they drop the subterfuge and just call it the Great Wall Value. We already know what it is and where it comes from. And no thanks. My dollars may not buy me as much, but the food I purchase won't have me glowing at night, or with mercury levels higher than a carp taking a water nap, floating on it's side.
17 posted on 02/16/2010 10:08:53 AM PST by DoughtyOne (God, Family, Friends, Home, Town, State, the U.S., Conservatism, Free Republic & a dollar a day...)
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To: SkyDancer

I would agree, for the most part...


18 posted on 02/16/2010 10:09:14 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: Star Traveler
This is all horsefeathers. Every major chain has its off brand, store brand "value" line of staple products, and carries them alongside national brands. Consumers can choose lots of advertising for about the same thing or a lower price. Entirely up to them.

I hate whiners, and that is all this is, whining.

19 posted on 02/16/2010 10:09:48 AM PST by JasonC
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To: Star Traveler
I am normally a big fan of Walmart. But not happy with this. In most grocery chains the generic or store brand is cheaper then name brands. This is not true with Walmart. I have found on most grocery items Walmart’s Great Value items are about the same price or more expensive then name brand items.
20 posted on 02/16/2010 10:09:55 AM PST by FloridianBushFan
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To: Star Traveler

This is getting annoying.

Their ‘Great Value’ garbage is pushing out the brands that my family likes. I have a rule of thumb: Store brands are OK, as long as you don’t have to put it in your mouth.

Soon it will be time to find somewhere else to shop.


21 posted on 02/16/2010 10:10:26 AM PST by edge10 (Obama lied, babies died!)
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To: Star Traveler

You can gripe if you want, but all-in-all, Walmart is an American company focused on making a profit. I see nothing wrong with what they are doing by offering another option, “Great-Value”. If the public doesn’t like the choices at WM, then the market will force a change. It’s the way capitalism works. Always has, always will.


22 posted on 02/16/2010 10:10:40 AM PST by mentor2k
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To: Star Traveler
The producers have only themselves to blame. Some products, like Oreos, have so many varieties that there is little room for anything but all the different kinds of Oreos in the cookie section. Every variation on box-size, flavor, cookie size, etc. is available. Why are there vanilla Oreos when there are Vienna Fingers? Why are there vegetable flavored Ritz when there are Vegetable thins?

Every producer is trying to cut into every other producer's marketshare by loading up the shelves with dozens of similar products.

I would rather have each producer put its best foot forward, rather than one producer monopolizing the shelves.

Unfortunately many stores are trying to cut costs by having the distributors fill the shelves. This is basically like have the foxes guard the henhouse. You can bet that the distributors are enticed to pack the shelves with various overlapping products of one producer rather than giving each producer a fair piece of shelving real estate.

Also, a bunch of businesses went on a buying spree during the bubble and got in so much debt they had to cancel certain brands. Archer cookies is gone. No more windmill cookies for me because some global bakery conglomerate bought them up and then shuttered their bakeries.

The free market is being twisted around real bad right now. Another reason to get rid of the Fed and let the market set interest rates so we don't have these credit boom/bust cycles allowing the inmates to run the asylum.

23 posted on 02/16/2010 10:12:22 AM PST by who_would_fardels_bear (These fragments I have shored against my ruins)
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To: Star Traveler

So they are getting rid of all brand name food products and going to generic only?


24 posted on 02/16/2010 10:12:42 AM PST by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: FloridianBushFan
If customers don't like the change, expect Wal-Mart's market share for groceries to drop.

Other grocers could capitalize on the story, if they're smart.

The customer is king.

25 posted on 02/16/2010 10:13:04 AM PST by TChris ("Hello", the politician lied.)
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This will create more room for competitors to Wal Mart. I have noticed the gradual changes on Wal Mart shelves where the number of brands being offered is very small.

The Great Value brand IS just as good on most items I’ve found, but of course not all.

People who love certain brands will gravitate to other stores, so Wal-mart is being very short sighted IMO. They gain from the people who, on the spot, will just buy the other brand, but are not accounting for people who will venture into a Publix, Winn Dixie, Piggly Wiggly, Target or Kroger to get certain brands and then buy some other items.

There is a fine line between being cheaper, but not carrying everything. People like to save money, but they don’t like making 2 or 3 different stops either.

This is the exact thing I would tell people who were so scared of Wal-mart “taking over”...they are a WIDE discounter, but not DEEP. Now they are even getting more shallow, leaving plenty of room for stores that specialize to work around wal-mart.

They can’t ever carry the depth in any one category to satisfy everyone.


26 posted on 02/16/2010 10:13:11 AM PST by Crimson Elephant
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To: Star Traveler

I tried the Great Value canned ravioli and can’t tell
it from Chef Boy-Ar-Dee. Sorry, Chef. It’s a half buck cheaper.


27 posted on 02/16/2010 10:13:23 AM PST by humblegunner
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To: Star Traveler

How many people really care where you shop?


28 posted on 02/16/2010 10:13:26 AM PST by verity (Obama Lies)
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To: Star Traveler
I shop for groceries at Wal-Mart all the time. In my experience, they have a much larger selection of brand name products than the average grocery store, and their everyday prices tend to be in line with the "sale" prices of some other stores. I've found many national brand products at Wal-Mart which I could not find at other grocery stores.

All grocery stores have some sort of house brand product. In some cases, the house brand is comparable in quality. In some cases, it's the exact same stuff with a different label.

House brands aren't always fixated on cost. For example, Safeway has an "Eating Right" house brand which focuses on nutrition.
29 posted on 02/16/2010 10:13:27 AM PST by Question Liberal Authority ("My...health care plan is a Bolshevik plot... which will destroy America." - Barack Obama)
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To: edge10
Soon it will be time to find somewhere else to shop.

Again, that's the way capiitalism works. If your customers like what you offer, then you'll profit. If they don't, they'll go somewhere else and you'll be forced to make a change.
30 posted on 02/16/2010 10:13:29 AM PST by mentor2k
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To: Star Traveler
I like the 'Great Value' products, buy them and save money. Saving money benefits me.

Not the least bit complicated!

31 posted on 02/16/2010 10:13:33 AM PST by Voltage
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To: Star Traveler

They’re trying to compete with grocery stores like Trader Joes. Most of Trader Joe’s foods are their own brand.


32 posted on 02/16/2010 10:13:49 AM PST by Tamar1973 (Freedom of the Press?! I need Freedom FROM THE PRESS!)
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To: Star Traveler

Our HEB food stores here in Texas do the same thing. It is very annoying, but they are pretty much the only store out in the area where I live. I actually go to Walmart when I am in town to stock up by the case on the items HEB has discontinued and replaced with their Hill Country Fare brand, such as the Allen’s Italian Green Beans. If Walmart discontinues them, I don’t know what I will do, my family and friends love those beans.


33 posted on 02/16/2010 10:13:52 AM PST by ravingnutter
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To: Star Traveler

sometimes I just can't help myself...hehe

34 posted on 02/16/2010 10:14:06 AM PST by scottdeus12 (Jesus is real, whether you believe in Him or not.)
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To: Mengerian
You were saying ...

In all likelihood, the Great Value products are being made by the brand-name manufacturers.

It can be and may be, but it's not always. And in addition to that, some "name-brands" create different quality levels for their production... their own "name-brand" being the best quality they produce, and then a lower quality for "off-brand production".

So, it will show up on an invoice as from that supposedly "name-brand" manufacturer, but it will be a lower quality.

Again, some may be the same and some may not... and you just have to check it out yourself and see.

And, by the way..., it's good marketing on behalf of those manufacturers to sell off their inferior product (compare to their own name-brand) because then they can "pick and choose" the best raw materials and "sell off" the raw materials that they've rejected for their own product and give those raw materials to the "off-brands"... they do that... :-)

35 posted on 02/16/2010 10:14:29 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: oyez

I won’t buy their brand name because of that reason and the fact it doesn’t taste as good. probably all that lead


36 posted on 02/16/2010 10:14:36 AM PST by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: Star Traveler
I do not remember anyone being forced to shop at WalMart and buy their brands?

In fact, I have been finding in the past couple of years that I can get a better deals shopping at my local Kroger stores. And still find many quality name brands on sale there. WalMart cannot compete with them.

Another fact, my local WalMarts have stopped stocking many items and have downsized their displays all over the store, resulting in fewer choices than ever before.

I find other stores are better for me to shop at than WalMart for selections.

37 posted on 02/16/2010 10:15:36 AM PST by rawhide
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To: DoughtyOne
My dollars may not buy me as much, but the food I purchase won't have me glowing at night, or with mercury levels higher than a carp taking a water nap, floating on it's side.

LOL, yeah, you sound rational.

38 posted on 02/16/2010 10:15:37 AM PST by ansel12 ( (anti SoCon. Earl Warren's court 1953-1969, libertarian hero, anti social conservative loser.))
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To: DoughtyOne

I have no problem with Great Value label items. In many cases the taste is just as good as the brand name and the cost is significantly lower. Their GV potato chips are awesome...I dare you to eat just one, LOL. I also buy the butter, orange juice, cereals, pasta, etc. Even their mixed nuts are yummy and my son will only eat the GV cocktail peanuts. My hubby bought Planters b/c they were on sale and my son hated them. I think it’s just a matter of what you are accustomed to.


39 posted on 02/16/2010 10:15:40 AM PST by LatinaGOP
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To: Voltage

Well, the saving money part is great, but when quality suffers then my mouth may not like it... LOL...


40 posted on 02/16/2010 10:15:50 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: oyez
I hope “Great Value” isn’t code for Made in China.

You might be on to something there...'Great Wall'...'Great Value'...hmmm.

41 posted on 02/16/2010 10:15:58 AM PST by who knows what evil? (G-d saved more animals than people on the ark...www.siameserescue.org.)
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To: Star Traveler

As someone who lived in the South for awhile, thank you for the proper pronunciation of Walmart as “Walmart’s.”


42 posted on 02/16/2010 10:16:12 AM PST by boocoowell (Nuclear power now for crying out loud)
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To: Star Traveler

I don’t see a story here. Store brands have been around for a very long time. Many of them are as good as the brand names too.


43 posted on 02/16/2010 10:17:01 AM PST by GeronL (Dignity is earned from yourself. Respect is earned from others.)
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To: Star Traveler
I see little point in having a generic house brand if you don't have the name brand beside it for comparison.

I don't care what they do. I don't shop much @ Wal-Mart anyway. I go to Kroger 99% of the time.

44 posted on 02/16/2010 10:17:02 AM PST by Sans-Culotte ( Pray for Obama- Psalm 109:8)
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To: Disambiguator
House brand products are more profitable for retailers, even if the retail price is much lower than brand-name equivalent items.

The name brand companies sell their products under license to these large companies...it's good business.....so those Walmart Pinto Beans could or may be Delmonte, Heinz, or Bush.

45 posted on 02/16/2010 10:17:18 AM PST by cbkaty (I may not always post...but I am always here......)
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To: Star Traveler
I tried using substitutes, but there is no comparison to McCormick’s Seasonings.

I haven't bought jarred spices for many years, I prefer the fresh ones available at a few markets and health food store.

46 posted on 02/16/2010 10:17:25 AM PST by ansel12 ( (anti SoCon. Earl Warren's court 1953-1969, libertarian hero, anti social conservative loser.))
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To: rawhide
You were saying ...

I do not remember anyone being forced to shop at WalMart and buy their brands?

No they are not -- and that is precisely the problem for Walmart marketing. They're going to end up driving their former customers to other stores to get the things that Walmart has discontinued.

If Walmart hadn't done that, they wouldn't have people starting to "look elsewhere"...

So, you see... that's precisely the problem for Walmart -- people can go elsewhere and that does not benefit Walmart... :-)

47 posted on 02/16/2010 10:18:05 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: Star Traveler
Other grocery store chains have their "own brands". Does not mean it is made by a brand one would not recognize. Wal Mart also became the main distributor of an some artist's music, cutting out the middle men.

But as far as food goes not unusal for a store to have their own brands.

I am not a wal mart shopper as do not need to buy in bulk and hate "warehouse" size stores. I buy local from farmers, I spend locally when I can outside of my addiction to a Starbucks product I can't get anywhere else or a in frequent visits to Barnes & Noble (do not like Borders) or the local bookstore/coffee shop filled with "Don't Shop at Wal Mart" liberals (yes they had a sign related to such in front of their store a couple summers ago). The same owner runs the library but could not put that sign in front of the public library but could her bookstore. Enough said.

Wal*mart made it easy to order on line and pick up at the store, families with children appreciate the bargains. The grocery store itself is ranked in the 50's in popularity/quality etc with Whole Foods, Hannafords in the top 15.

It's a free country, so shop where you want. If people were not treated fairly and with friendly service, they would not be shopping there and as a result; keeping the stock at an ongoing high (mol).

48 posted on 02/16/2010 10:18:28 AM PST by fight_truth_decay
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To: Star Traveler

Nothing new. Many stores or affiliates have their own brands for sale.


49 posted on 02/16/2010 10:18:32 AM PST by Ruy Dias de Bivar (Don't touch my ..Shoulder, Pork and Ham!)
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To: ansel12

That makes me think of Whole Foods... they’ve got some of the absolute greatest tasting stuff there... yum, yum... LOL...


50 posted on 02/16/2010 10:18:51 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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