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Walmarts Replace Brand Name Food with Their Brand “Great Value”
NewsFlavor ^ | Friday, December 4, 2009 | DiamondPoet

Posted on 02/16/2010 10:01:48 AM PST by Star Traveler

Walmart’s Replace Brand Name Food with Their Brand “Great Value”. Who Will This Really Benefit?

Published by diamondpoet
December 4, 2009

What is Walmart really up to.

Walmart is one of the biggest supermarket chains in the world. As of August 31, 2008, Walmart has as many as 100 food categories:

United States 4,227 total units.

International 3,210 total units

This is a time where families needs to make every penny count, Walmart expansion of it’s Great Value brand is replacing many of the name brands, we have used for so many years.

The new improved Great Value products — which has been appearing on shelves and various sections of the store, is slowly  being integrated into Walmart stores across the country, within the past few months – will provide families with affordable and possible high quality groceries. This is some sales jargon that Walmart has come up with, but what is really going on?

Walmart is the company, that is famous for their roll-back slogan, and now it would seem that they are also trying to monopolize the food industry. I am all for savings, but I prefer quality products and good taste. I grew up with many of the brand names and it is what I am accustomed to.

There are a few thing that I could settle for, that is not name brand, but when I was shopping during the Thanksgiving holiday, I was looking for McCormick’s vanilla, this is the only brand that I use to make my pies. I discovered that Walmart had completely removed McCormick’s brand and replaced it with their own brand Great Value. I rely on McCormick’s products to prepare many of my meals.

I tried using substitutes, but there is no comparison to McCormick’s Seasonings. I have never shopped anywhere other than Walmart, because I was comfortable and they basically provided most of my needs.

It would now see that I am being forces to shop somewhere else. Walmart no longer stock  all the brand names that I desire. Since Walmart is trying to completely eliminate the middle-man, what type of effect will this have on many of the distributors and will this also have a spiraling effect on the economy as well?

Since so many distributors rely on Walmart’s business, will they not suffer and be forced to downsize? I can’t help but wonder is this really going to benefits the consumers or hurt us even more?


TOPICS: Business/Economy; Culture/Society; Extended News; Miscellaneous
KEYWORDS: china; grocery; retail; retailfood; walmart
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This topic was posted about an hour ago, but the thread was pulled (someone else's thread) because of no link. So, since it was an interesting topic, I thought I would post it here with the accompanying link to the article... :-)
1 posted on 02/16/2010 10:01:48 AM PST by Star Traveler
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To: All

There were several comments on the other thread, so please... “go at it again”...:-)


2 posted on 02/16/2010 10:02:44 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: Star Traveler

Answer: It will benefit Wal-Mart

If not then they are really not smart business people....


3 posted on 02/16/2010 10:03:12 AM PST by Mr. K (This administration IS WEARING OUT MY CAPSLOCK KEY!)
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To: Star Traveler

House brand products are more profitable for retailers, even if the retail price is much lower than brand-name equivalent items.


4 posted on 02/16/2010 10:04:05 AM PST by Disambiguator
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To: Star Traveler

I hope “Great Value” isn’t code for Made in China.


5 posted on 02/16/2010 10:04:09 AM PST by oyez ( damnant quod non intelligunt)
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To: Star Traveler

If you look close they have raised prices also...


6 posted on 02/16/2010 10:05:51 AM PST by jrd
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To: All

I have used Walmart quite a bit, too, for grocery shopping, and then go to some other grocery stores to fill in a few odds and ends.

But, I have noticed a big increase in the “white” Walmart brand that they seem to be really pushing hard at their stores. And I don’t necessarily think that all “house brands” are the equivalent of some of the name brands. The quality doesn’t always match up, even if the price is lower. It’s lower for a reason... LOL...

Anyway..., if they start pushing out a lot of other name brands, I think Walmart is going to start to lose a bunch of business in the process... sorry Walmart, but I’ll be looking at other stores, more now... that you’re trying to get rid of other quality products and replace them with no-name-brands (and yeah, “Walmart brand” is a no-name brand... :-) ...).


7 posted on 02/16/2010 10:05:58 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: Star Traveler

That is interesting. On the rare occasions I am in Wal-mart, the only grocery items I buy there are brand-name products.


8 posted on 02/16/2010 10:06:08 AM PST by La Lydia
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To: Star Traveler

I think Great Value is one of the best generic brands out there. My father worked at a food plant and most of the time the food was the same, they would stop the line and replace the label.

That being said, I do like some brand names (McCormicks is a good example) and don’t want to wade through a football size store for Walmart brand items only. This is a really dumb move on Walmart IMO.


9 posted on 02/16/2010 10:06:13 AM PST by autumnraine (You can't fix stupid, but you can vote it out!)
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To: oyez

I think it is, wherever they can do it... :-)


10 posted on 02/16/2010 10:06:21 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: Star Traveler

Well, more power to them! Where you shop is a choice. Don’t like great value? Don’t shop there.

Cindie


11 posted on 02/16/2010 10:06:22 AM PST by gardencatz (Proud mom US Marine! It can't always be someone else's son.)
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To: Star Traveler

So Walmart is now just the World’s ALDI.
I think this is good news for Kroger. If they carry the brands people want, people will shop there.

Walmart can keep their cheap, unknown brand.


12 posted on 02/16/2010 10:06:49 AM PST by CrappieLuck
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To: Star Traveler
In all likelihood, the Great Value products are being made by the brand-name manufacturers.

I was once an auditor for a chain retail/grocer and noticed on select bills of lading for pasta (for example), the brand name and store brand were on the same manifest.

13 posted on 02/16/2010 10:07:00 AM PST by Mengerian
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To: Star Traveler

To me the quality of their house brand “Great Value” isn’t as good as name brand food .... IMHO ....


14 posted on 02/16/2010 10:07:06 AM PST by SkyDancer (If you don't read the newspaper you are uninformed, if you do read the newspaper you are misinformed)
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To: Mr. K
You were saying ...

Answer: It will benefit Wal-Mart

I'm not convinced of that, although they may be, at corporate headquarters. I think they will go through a painful process, over some years of time and experience and start losing customers to other stores, as customers find the name-brands that they want.

And I have found some name-brands to be the kind I want, too... and I'll be looking at some other stores, too.

If they hadn't done this, then I might not have bothered to start to look elsewhere, and that's the big mistake that Walmart will be making, with consumers.

15 posted on 02/16/2010 10:08:52 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: autumnraine

You are 100% correct, see my post #13.


16 posted on 02/16/2010 10:08:53 AM PST by Mengerian
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To: Star Traveler
Why don't they drop the subterfuge and just call it the Great Wall Value. We already know what it is and where it comes from. And no thanks. My dollars may not buy me as much, but the food I purchase won't have me glowing at night, or with mercury levels higher than a carp taking a water nap, floating on it's side.
17 posted on 02/16/2010 10:08:53 AM PST by DoughtyOne (God, Family, Friends, Home, Town, State, the U.S., Conservatism, Free Republic & a dollar a day...)
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To: SkyDancer

I would agree, for the most part...


18 posted on 02/16/2010 10:09:14 AM PST by Star Traveler (Remember to keep the Messiah of Israel in the One-World Government that we look forward to coming)
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To: Star Traveler
This is all horsefeathers. Every major chain has its off brand, store brand "value" line of staple products, and carries them alongside national brands. Consumers can choose lots of advertising for about the same thing or a lower price. Entirely up to them.

I hate whiners, and that is all this is, whining.

19 posted on 02/16/2010 10:09:48 AM PST by JasonC
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To: Star Traveler
I am normally a big fan of Walmart. But not happy with this. In most grocery chains the generic or store brand is cheaper then name brands. This is not true with Walmart. I have found on most grocery items Walmart’s Great Value items are about the same price or more expensive then name brand items.
20 posted on 02/16/2010 10:09:55 AM PST by FloridianBushFan
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