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Ford Plans to Kill Storied Mercury
The Wall Street Journal ^ | MAY 28, 2010 | MATTHEW DOLAN

Posted on 05/27/2010 9:11:13 PM PDT by MinorityRepublican

Ford Motor Co. is preparing to phase out its 71-year old Mercury brand, adding to the list of storied Detroit nameplates that reached the end of the road in recent years as the industry has become more competitive.

Ford Chief Executive Alan Mulally and his top lieutenants have won the backing of key members of the Ford family and are expected to seek approval from the car maker's board to kill Mercury after years of dwindling sales, a person familiar with the matter said Thursday.

Mercury was created in 1939 by Edsel Ford, the son of legendary founder Henry Ford. It was prompted by General Motors Co.'s strategy of building a "ladder of brands" that included Chevrolet, Pontiac, Oldsmobile, Buick and Cadillac. That allowed GM to appeal to a wide range of customers and move them up the brand and price ladder as their incomes rose, enabling GM to pass Ford as the world's largest auto maker.

Mercury would be the latest Detroit brand to die since 2000. As part of its bankruptcy restructuring last year, GM shut down its Pontiac and Saturn divisions, and Hummer appears to be headed for the same fate. Earlier this decade GM phased out Oldsmobile and Chrysler Group LLC killed off Plymouth.

(Excerpt) Read more at online.wsj.com ...


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To: Mr. Mojo

Definitely cool. That’s from back when stock cars really were stock cars.


41 posted on 05/27/2010 10:37:49 PM PDT by Yardstick
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To: MinorityRepublican
The only Mercury I have owned and this thing went everywhere and anywhere. I know other people had trouble with them but my Mercury Sable wagon just kept going and going. Put studded snow tires on the front and it was nearly unstoppable in a snow storm.


42 posted on 05/27/2010 10:38:57 PM PDT by gunsequalfreedom
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To: Richard Kimball
Hot Rod Race by Arkie Shibley (1950), the song that inspired "Hot Rod Lincoln."
43 posted on 05/27/2010 10:40:26 PM PDT by Fiji Hill
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To: jessduntno

Now that’s a good song!


44 posted on 05/27/2010 10:43:02 PM PDT by gunsequalfreedom
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To: jessduntno

Think this is the one we want though...

http://www.youtube.com/watch?v=uHEzBdtbQ6k


45 posted on 05/27/2010 10:46:02 PM PDT by gunsequalfreedom
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To: jessduntno
Tiny Hill's version of Hot Rod Race has the speed contest starting in Kokomo, Hawaii, instead of San Pedro, Calif.

Arkie Shibley continues the story in Hot Rod Race No. 2 (1951).

46 posted on 05/27/2010 10:57:05 PM PDT by Fiji Hill
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To: Fiji Hill
My third car was a 1947 Mercury coupe. Definitely not a Ford. Much heavier. Radio changer on the floor.

I'm definitely old school.

My first was a 1935 Ford coupe with a rumble seat and the second was a 1940 super deluxe Ford Tudor.. Just like the one Junior Johnson drives today ( see NASCAR Hall of Fame).

47 posted on 05/27/2010 11:22:17 PM PDT by Eaglefixer
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To: gunsequalfreedom; jessduntno
Please, in the future, do not sully the legacy of one of the all-time great blues standards by mentioning Alan Jackson. His is the version that gets piped into elevators and dentists offices.

If you cannot refer to the original, at least point to someone who does a good (i.e. not hokey or cheesy) version.

David Lindley

48 posted on 05/27/2010 11:45:05 PM PDT by uglybiker (BACON!!)
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To: uglybiker
I have never been a fan of Jackson Brown but appreciate the music history lesson. I'll disagree with your assessment of Alan Jackson's version of the song.

I had a room in college that was a music major and it amazed me there were so many types of music he did not like. I find most music enjoyable - even a little bit of Jackson Brown.

I'll figure you are expressing a preference for one artists version of a song over another unless you happen to be a certain music major I knew many years ago.

49 posted on 05/28/2010 12:09:17 AM PDT by gunsequalfreedom
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To: uglybiker

Just watched the David Lindley version. You know who I’d really like to see do a version of this song? Johnny Winter.

Anyhow, you have provided me with more than I ever knew about a song I have always enjoyed. Thanks.


50 posted on 05/28/2010 12:12:44 AM PDT by gunsequalfreedom
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To: uglybiker

Wen’t looking to see if Johnny Winter had done the song. Did not find it but found a track with Winter playing with Hendrix. Had never heard the two of them play together.

http://www.youtube.com/watch?v=nqvBXqfOZiM&feature=related


51 posted on 05/28/2010 12:19:32 AM PDT by gunsequalfreedom
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To: MinorityRepublican

My first car was a 1969 Mercury Montego. I paid my step-father’s boss $100 for it. His wife committed suicide in the thing and he just wanted to be rid of it. For a 16 year old kid in 1977, it was irresistible. My friends dubbed it the “Deathmobile” (Animal House was in the theatres that Summer) and they loved it.


52 posted on 05/28/2010 4:33:18 AM PDT by Buckeye Battle Cry (Enjoy nature - eat meat, wear fur and drive your car!)
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To: MinorityRepublican

The 49-51 era of flathead V8 and suicide doors were the only bright spots in an underwhelming history.


53 posted on 05/28/2010 4:35:25 AM PDT by anton
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To: Mad Dawgg

That is a boss ride.


54 posted on 05/28/2010 5:07:05 AM PDT by AceMineral (Do you go to women? Don't forget your whip.)
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To: MinorityRepublican

If I had money...tell ya what I do....go downtown buy a Mercury or two.....crazy about a Mercury....

RIP Mercury....there were some truly fine cars made by Mercury over the years


55 posted on 05/28/2010 6:16:58 AM PDT by UCFRoadWarrior (JD Hayworth for Senate ..... jdforsenate.com)
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To: jessduntno

I think Steve Miller remade that song as well.


56 posted on 05/28/2010 6:24:55 AM PDT by jurroppi1 (America, do not commit Barry Care-y!)
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To: MinorityRepublican
That's right, Detroit, kill off easy-to-remember names for American cars....replace them with trendy numbers with lots of X's in them.....so no one can remember or recognize brands any more.

While you're at it, turn the reliable, roomy, family cars into trendy, slick capsules with masses of superfluous buttons and controls staring you in the face like you're in an airplane cockpit.

And don't forget, eliminate automatic shifts on the steering wheels....just crow about the intrusive, dangerous, macho-man knobbed sticks sticking up in the middle of the front floor that those antediluvian old fogies with arthritis (and the money) hate.

Yep, no wonder the old fogies are hanging on to their venerable 10-year-old Mercuries, Lincolns, Chryslers (with the useful big trunks and good interior height) till their last gasps. They're not out surfing the new car showrooms much, anymore, either.

The only thing that will revive the U.S. auto industry is some genius designing "real-people cars" in various price brackets.....and there are some of you who know exactly what I mean.

There's a reason folks are nostalgic about old cars.....and it's not tail fins.

Leni

57 posted on 05/28/2010 6:52:03 AM PDT by MinuteGal (Bill O'Reilly: 9/8/09: "Communism is not a threat to us anymore" - 10/20/09 "Obama is not a Marxist")
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To: B4Ranch
Been here and read this. See my link on the Nascar thread. I grew up lived and raced on the streets of FResno when Hot Hod Lincoln was the song of the day. I even drag raced my 38 Chevy at the old Hammer Field (FResno air termial) in the early 50s, also Lodi and Bakersfield. Was a member of the FResno Pan Draggers and founded the Nor-Cal Slicks in Eureka. Sorry you asked aren't you...
58 posted on 05/28/2010 7:10:25 AM PDT by tubebender (Lost another to Mr Bumble....)
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To: All
Alas, poor Mercury, I knew thee well bump.

Leni

59 posted on 05/28/2010 8:39:49 AM PDT by MinuteGal (Bill O'Reilly: 9/8/09: "Communism is not a threat to us anymore" - 10/20/09 "Obama is not a Marxist")
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To: MinorityRepublican
In accordance with BrainWashington’s belief in globull warming , the substitute for the Mercury will be the new 2011 Ford Pluto!

It will feature a lawn mower engine powering a Huffy bicycle (forced upon Ford because they will not “play ball”) and an attractive plastic “car body” to rest comfortably on your shoulders. It will get 118MPG on the highway and 122MPG around town.

“The Green Future is Here! Getcherself a Pluto!™” ¬

¬ Endorsed by Al Gore for Greener/Redder Amerika*

*Have we gone to that new govt approved spelling yet, or are we supposed to wait until 2013?

Just wait until GM unveils it's even greener 2013 Nogo!

60 posted on 05/28/2010 9:56:17 AM PDT by PATRIOT1876 (Language, Borders, Culture, Full employment for those here legally)
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