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Money Pit? CNBC's Maria Bartiromo Loses 40% Of Demo Viewers In 2010 (From ABB thread)
Businessinsider.com ^ | Jan. 3, 2011, 3:47 PM | Glynnis MacNicol

Posted on 01/04/2011 2:46:31 PM PST by SanFranDan

2010 was not good to CNBC's Maria Bartiromo.

Bartiromo, arguably the most recognizable face at CNBC, lost 40% of her demo (ages 25-54) viewers in 2010 according to Nielsen. Yes.

Bartiromo is not alone. CNBC saw one of its worst years in the 25-54 demo in the past decade and ratings are way down across the board, but Bartiromo suffered the worst drop. [Numbers below].

Clearly the entire network needs a shot in the arm that goes way beyond Jim Cramer's excessively energetic show. However, the sort of headlines the newschannel might generate by switching up Bartiromo's chair might be just the thing.

A few years back the obvious successor to Bartiromo was Erin Burnett, but over the years Burnett has lost her newness factor raising the question: is it time for some fresh blood?

(Excerpt) Read more at businessinsider.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
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To: SanFranDan

People who are 25-54 are AT WORK!! I watch for a few minutes every morning, then I’m gone. My guess is that most viewers are retired, have money and want to keep track of things. But really, who else can sit around all day and watch it? Besides, that’s what the Internet is for. And you can do that at work.


21 posted on 01/04/2011 3:24:23 PM PST by ExtremeUnction
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To: Carley

The only proof you need that Obummer owns all of CNBC is to Watch Kudlow every night. His comments at the drop of a hat that Obummer is totally pro business in comparison to his Sat morning program on 770AM WABC where he is fully open to comment on the disaster this guy is. CNBC commentators are muzzled.


22 posted on 01/04/2011 3:27:27 PM PST by Lazlo in PA (Now living in a newly minted Red State.)
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To: surely_you_jest
>>>Erin is still attractive, and she’s bright. ,/i><<<

In my book, you are the master of understatement!

23 posted on 01/04/2011 3:30:14 PM PST by HardStarboard (I'm sure George and Dick had quiet smiles while watching the election results!)
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To: HardStarboard
>>>Erin is still attractive, and she’s bright. <<<

In my book, you are the master of understatement!

Fixed it...That's better....

24 posted on 01/04/2011 3:32:35 PM PST by HardStarboard (I'm sure George and Dick had quiet smiles while watching the election results!)
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To: SanFranDan
It's because they are not independent, they are shills. Learned that 30 years ago. Used to have a subcription to Money magazine back then, bought one of their "Five-Year High Flyers" funds, which was Monetta Fund.

True, it was the best high-flyer, HOWEVER, what I didn't know was that it was at the end of its run.

Reason being, it was a small, nimble fund, which could easily re-allocate its holdings, and had a great five-year run. But, once it became well-known, money poured into it by the billions, and it became a big, sluggish fund.

I didn't lose money in it, in fact made about 8% annually, but that was poor performance during the buildup of the tech bubble.

Moral of the story is, don't trust these shills, do your own research, and learn from experience.

25 posted on 01/04/2011 3:34:40 PM PST by FlyVet
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To: SanFranDan

Jane Wells -— I like her
Beck Quick — very good
Fast Money -— best show
Cramer -— moron, you will go broke following his advice
Kudlow at 7Pm— very good show
Liz Clayman -— good and intelligent


26 posted on 01/04/2011 3:42:09 PM PST by dennisw (- - - -He who does not economize will have to agonize - - - - - Confucius)
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To: hflynn

mo’ money, mo’ money


27 posted on 01/04/2011 3:54:51 PM PST by Lexington Green (Bring Our Troops Home - Send The Democrats)
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To: Lexington Green

Probably nothing to do with this female host and a lot to due with the fact that Individual Investors have largely fled the stock market.

The most active trades these days are by Large Institutions and Hedge Funds.

Mom and pop investors realize the fix is in and no longer invest like they used to and there is no longer a need to watch shows regarding the stock market.


28 posted on 01/04/2011 4:01:31 PM PST by WaterBoard
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To: Lexington Green

CNBC may be run by a liberal network, but the majority of the analysts are superb. Rick Santelli, the Paul Revere of the Tea Party movement,still reports from the the bond pit for CNBC.

Fox Business has no depth to their coverage.


29 posted on 01/04/2011 4:04:33 PM PST by Tim n Texas
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To: preacher

But they have Cramer the genius.


30 posted on 01/04/2011 4:13:18 PM PST by screaminsunshine (Beware the Big Government Media Complex)
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To: Tim n Texas

Santelli kicks ass. The bald guy is a total Keynesian and Erin is Hot. The old Doofus on in the morning has got to go.


31 posted on 01/04/2011 4:15:23 PM PST by screaminsunshine (Beware the Big Government Media Complex)
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To: surely_you_jest
"Erin is still attractive, and she’s bright. Too bad she doesn’t work for FOX."

Word on the street in NY, they are working on that.

32 posted on 01/04/2011 4:20:58 PM PST by AGreatPer (Voting for the crazy conservative gave us Ronald Reagan....Ann Coulter)
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To: dennisw

I love Fast Money,,,But I wish Jeff (”in the long run,we’re all dead”) Macke was still there.


33 posted on 01/04/2011 4:44:30 PM PST by joelt
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To: joelt

I love Fast Money,,,But I wish Jeff (”in the long run,we’re all dead”) Macke was still there.>>>>>

Guy Adami is a major clown. I like him. Macke I missed...didn’t watch it back then. But Fast Money has its finger on the daily pulse of the markets

Melissa Lee is very fast and sharp for a girl


34 posted on 01/04/2011 4:59:35 PM PST by dennisw (- - - -He who does not economize will have to agonize - - - - - Confucius)
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To: screaminsunshine

Santelli kicks ass.>>>>>

He’s always keeping it real in the way Freepers like it.


35 posted on 01/04/2011 5:01:47 PM PST by dennisw (- - - -He who does not economize will have to agonize - - - - - Confucius)
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To: SanFranDan

CNBC pimps stocks.

Real investors are not interested in hype.


36 posted on 01/04/2011 5:09:55 PM PST by Presbyterian Reporter
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To: Lazlo in PA

Laz, where da hell are ya!?


37 posted on 01/04/2011 5:15:12 PM PST by SgtHooper
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To: SgtHooper

Spreading love and joy where ever I can all over Free Republic. Who wants to know?


38 posted on 01/04/2011 5:23:48 PM PST by Lazlo in PA (Now living in a newly minted Red State.)
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To: SanFranDan
I imagine that the loss of viewers is not Maria's fault. I'm guessing that the circus-like buffoonery of MSNBC or any NBC brand has driven away any semi-sane CNBC viewers. Unfortunately, the sane demographic that has been driven away were probably disproportionately the type of people that formerly watched her show. Maria would be smart to jump the sinking ship and move to a more professional network, where she would do fine.
39 posted on 01/04/2011 5:38:07 PM PST by purplelobster
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To: Lazlo in PA

Well, what’s your decision on Maria!?


40 posted on 01/04/2011 5:57:31 PM PST by SgtHooper
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