Skip to comments.Chattanooga-Built Volkswagen Ad Was Big Super Bowl Hit
Posted on 02/07/2011 8:22:46 AM PST by Tennessee Nana
An ad focusing on the new Chattanooga-built Volkswagen and featuring a kid Darth Vader was a big Super Bowl hit.
In its annual Super Bowl Ad Poll, AOLs FanHouse asks viewers to vote on their favorite commercial.
So far the resounding #1 is the Volkswagoe: Darth Vader Kid ad.
The top five are below:
1. Volkswagen: Darth Vader Kid 2. Doritos: Pug 3. Doritos: House Sitting 4. Chevy: Senior Citizen 5. Chrysler: Eminem, Imported from Detroit
However the engine is built in Mexico
No no no. All VW engines have been built in Germany. The cars were assembled in Mexico. The Passat will be built in America but the engines will still be imported from Germany. Highly regarded engines by the way.
Interesting trick when you consider that the first car isn’t supposed to roll off the line in Chattanooga until late March 2011 at the earliest.....
darth vader kid, coke border, ozzie osbourne...
but who can forget the House takoff on the coke gig when in stead of giving the kid his jersey, House throws his cane at the kid anc clockes him.
and of course rosie vs. tree trunk.
They must be made in Brazil, too. I was down there last week and VW’s were everywhere. Lots of old style Beetles and vans. Quite a few body styles from VW and others that I’d not seen before, too.
“5. Chrysler: Eminem, Imported from Detroit.”
VW in TN, BMW in SC, Mercedes and others better tell those states if you “import” the UAW then it is Auf Wiedersehn. Buh Bye.
I do not watch Obama TV but I saw the game at a relative’s house. Most of the TV ads were garbage. The VW ad was cute. Chrysler’s ad touting Detroit and Obama/UAW/Chrysler was laughable. Paid for with taxpayer money.
The general consensus is the classic Bug needs to be babied along but the New Beetle is a very reliable car. The next generation New Beetle should interest male buyers put off by the first generation’s cute look. 1st generation was on the Golf platform and the 2012 is on the Jetta platform. I don’t think it can float. ;-)
I was disappointed with the Ozzy ad. I was hoping he would bite off Bieber's head.
Generally the ads weren't all that good this year. Such a big deal was mad about the Bud ad, including having ad "trailers" in the past couple of weeks of football games but it turned out to be a dud. The Bud Light kitchen rebuild ad was one of the funnier ones.
The general consensus is correct. I've had several Beetles during my high school and college years. I wouldn't go out of the driveway without a clutch cable, throttle cable, and a tune up kit. I liked the Baja version best because I could drop the engine out in 20 minutes or less. The engines also ran cooler without all the cooling shrouds on the stock Beetle.
they have to go pretty far to match the farting horse of a few years back.
I think the latest generation of Jettas are getting 59mpg highway.
Interesting. I was looking at maybe getting an old beetle years ago.
Thanks for the heads up!
That one almost killed me. Steve didn't think it was funny at all.
If you like to tinker they’re one of the cheapest cars out there to keep on the road. Gotta keep those valves adjusted, though! (and track the valve stretch so the engine doesn’t inadvertently ingest a valve when they go out of tolerance). Not many cars that will outperform a Beetle in the snow, either, especially a Baja that has been raised a little.
And, Pennsylvania had a VW plant around the same time.
I’m not, but I want to get more hands-on experience. My dad was terrible for car repair and didn’t teach me anything.
You know which one is my favorite!
Engine plant in city unlikely
Volkswagens chief in Chattanooga said Friday he does not expect the city to win a new VW engine plant that the German automaker is planning for North America.
Frank Fischer, CEO of VWs operations here, said while local company officials pitched Chattanooga, the engine plant will go elsewhere as it now stands.
We said, Please do it, Fischer said. We were supporting it.
But VW officials are looking at such issues as capacity and demand for the engines when it comes to locating the plant, he said.
Mexico has been named by VWs top brass as a potential site for the engine plant. VWs production plant in Puebla, Mexico, has an annual capacity of 525,000 vehicles.
I especially liked the white woman that was flirting with the black man in the Pepsi commercial.~sarc She gets clocked in the head with a can and it’s soooo funny.
The House commercial was the only one that wasn’t gawd awful boring.
Engine plant battle revs up
Volkswagen facilities in Puebla, Mexico, make cars and engines, employing more than 14,000 people, according to the German automaker.
VW tilts toward Mexico on plant
Chattanoogas chief job-growth group says its not surprised by a report Volkswagen may be leaning toward Mexico as the site for an engine plant.
Stuart Varney of Fox Business considered it as showcasing racial violence and was offended by it. The black panelist made light of his reaction and joked that Varney considered it like the Black Panthers.
Call me homophobic but I found the Doritos ad disgusting. I bet it was a big hit in San Francisco.
Yep. I had a Rabbit truck that was made in PA. It was a diesel and got about 54 mpg, but you didn't dare pull out in front of granny on a bicycle for fear you would be run over. Very underpowered. When you have some time to kill and you're really bored, read up on the story about why VW pulled out of PA. They left the locals in PA holding the bag. I'm afraid the same thing is going to happen here in Chattanooga if and when the Dollar recovers and it's no longer profitable for them to operate a plant here in the USA......
The VW 1500/1600 is a great engine to learn on. Simple, easy to maintain and the parts are cheap. Lots of cheap used parts available, too. Once you learn a VW you can easily translate that knowledge to most piston aviation engines, and to Porche, Subaru and other horizontally opposed engines. Considering when the original design was conceived by Dr. Porche (1930’s) it’s really a pretty amazing little engine. A little dated and not nearly as reliable as today’s engines without constant maintenance, though. Honda and others are lightyears ahead of the old VW’s in terms of reliability.
How does it take to the ethanol blends? That’s been my main concern. And the converters? Are most of the models already adapted?
Good question. My experience has been the manufacturers aren't doing much, if anything to qualify their products for Ethanol. If they have a problem they will address it. Otherwise, most seem content to let it ride. I am aware of some aircraft engine manufacturers like Rotax and others who have commented and are generally accepting of ethanol up to 10%. I know of no manufacturer who recommends the use of ethanol, though.
Ok. Thanks. Some jurisidictions don’t offer you the option of having gas without ethanol.
IIRC, the bugs were not originally built with catalytic convertors. Do they need to be installed, or have most of the used ones you’ve found already have them installed?
None of the VW’s I’ve owned had CC’s installed. They were grandfathered in because of their date of manufacture.
Interesting. Learn something new everyday.
Thank you for your patience.