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Jackson Lee blasts 'demeaning' Pepsi Super Bowl ad
The Hill ^ | 02/09/11 08:56 AM ET | Pete Kasperowicz

Posted on 02/09/2011 10:41:43 AM PST by BradtotheBone

Rep. Sheila Jackson Lee (D-Texas) took to the House floor Tuesday night to criticize what she called a "demeaning" Pepsi ad that aired during the Super Bowl.

In the ad for Pepsi Max, a black woman sitting on a park bench gets angry with her husband after an attractive, white female jogger sits down next to the couple and smiles and waves at the man.

After the man smiles back, his girlfriend or wife gets angry and whips her Pepsi Max can at him. The man ducks, and the can hits the attractive jogger in the head. The ad is titled "Love hurts."

Jackson Lee said it was ridiculous for the soft drink maker to air the advertisement during African-American history month.

"In this month of African-American history where we're trying to celebrate what is good and great, it certainly seems ridiculous that Pepsi would utilize this kind of humor," she said. "It was not humorous. It was demeaning — an African-American woman throwing something at an African-American male and winding up hitting a Caucasian woman."

(Excerpt) Read more at thehill.com ...


TOPICS: Culture/Society; Extended News; Front Page News; Government; US: Texas
KEYWORDS: ads; domesticviolence; jacksonlee; pepsi; racism; superbowl
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1 posted on 02/09/2011 10:41:45 AM PST by BradtotheBone
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To: BradtotheBone

Just imagine the roles reversed, so that it would be a big joke when two whites knocked out a black woman “by accident.”


2 posted on 02/09/2011 10:43:16 AM PST by Travis McGee (EnemiesForeignAndDomestic is now on Kindle.)
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To: BradtotheBone

Lee waits on a daily basis to be offended. She waits for it.


3 posted on 02/09/2011 10:44:20 AM PST by ColdOne
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To: BradtotheBone

I thought it was one of the few funny ones. Too bad Jackson Lee has no sense of humor. How’s she on the State Farm commercials where the African-American woman wishes she had a hunk for a hubby (by ‘singing’ the State Farm jingle), gets him and then gets mad when he does the same?

Or does her memory not go back that far?


4 posted on 02/09/2011 10:44:33 AM PST by BelegStrongbow (St. Joseph, patron of fathers, pray for us!)
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To: BradtotheBone

I’m glad old Sheila is on top of the critical issues facing this nation.


5 posted on 02/09/2011 10:44:57 AM PST by Jedidah
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To: BradtotheBone

This stupid b*tch would find racism in an oreo cookie.


6 posted on 02/09/2011 10:45:00 AM PST by reagan_fanatic (A communist is just a liberal in a hurry)
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To: BradtotheBone
Ad in question: http://www.youtube.com/watch?v=1mjRU6b4ecw
7 posted on 02/09/2011 10:45:08 AM PST by Yo-Yo (Is the /sarc tag really necessary?)
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To: BradtotheBone

I found it demeaning to white women


8 posted on 02/09/2011 10:46:03 AM PST by PGR88
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To: reagan_fanatic

What??!

You don’t??

Your skin is much too thick, my FRiend. /s/


9 posted on 02/09/2011 10:46:08 AM PST by Jedidah
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To: ColdOne

Well, how else could she be a perpetual, professional victim?

SJL is an affront to the great state of Texas.


10 posted on 02/09/2011 10:46:32 AM PST by tgusa (Investment plan: blued steel, brass, lead, copper)
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To: BradtotheBone

It was funny. Not quite as good as Roseanne Barr, or whoever that was, getting zonked by a log, but it was good.


11 posted on 02/09/2011 10:46:42 AM PST by Jemian
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To: BradtotheBone

I wouldn’t call it demeaning. I think I’d use the term Assault and Battery.

Ms. Jackson-Lee is correct about the commercial not being the least bit funny, though.


12 posted on 02/09/2011 10:48:40 AM PST by WayneS (Enlightened statesmen will not always be at the helm. -- James Madison)
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To: BradtotheBone
African-American history month

I thought it was black history month.

13 posted on 02/09/2011 10:49:20 AM PST by AmusedBystander (Republicans may have helped drive the economy into the ditch, but Obama is driving it off the cliff.)
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To: Jedidah

The black woman in question represents Michelle Obama, no?


14 posted on 02/09/2011 10:49:25 AM PST by PGR88
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To: BradtotheBone

This particular ad somehow reminded me of Michelle and Barack....and how Michelle is always giving him grief for what he eats.

Racist? no
Sexist? no
Demeaning? no
Somewhat violent? ok
Typical of married couples (no matter what race)? Yeh..I can see it.

Once again, another lib’s feelings are hurt....lets regulate.


15 posted on 02/09/2011 10:49:39 AM PST by Lucky9teen (Jobs? Nope! Economy? Nope! Disarm the U.S? Yep! Impeach the treasonous Marxist Muslim usurper bast)
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To: BradtotheBone

Some people live just to get their knickers twisted. Sounds like she is one of them. Since she thought the commercial was in bad taste for February’s Black History Month... would it have been funny in March? Just a thought.


16 posted on 02/09/2011 10:49:46 AM PST by momtothree
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To: BradtotheBone

This lady needs to slow down and relax a mite. Maybe have a Pepsi?


17 posted on 02/09/2011 10:49:57 AM PST by RexBeach
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To: BradtotheBone
The only part that bothered me was that they ran away instead of helping the victim up and making sure she was ok. There can be humorous accidents resulting from your actions, but you need to take responsibility for them too.

I took away, hit white biatch with soda can in head and run to avoid the situation. Nice message if you're going to worry about the societal consequences of pepsi commercials.

18 posted on 02/09/2011 10:50:10 AM PST by blackdog
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To: WayneS

All I’ll say is that most good comedy is based partially on the truth, so I wonder if Ms. Jackson-Lee is projecting a bit?


19 posted on 02/09/2011 10:50:13 AM PST by CarmichaelPatriot
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To: BradtotheBone

Pretty obvious we haven’t gotten to a ‘post racial’ society.

But I’m also wondering if Ms. Lee isn’t also suffering from and covering over the widely known anger of black women at black men who show any perceived attraction for white women.


20 posted on 02/09/2011 10:50:39 AM PST by wildbill (You're just jealous because the Voices talk only to me.)
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To: BradtotheBone

I thought the ad was titled “It’s Funny to Attack White People”


21 posted on 02/09/2011 10:50:59 AM PST by Christian Engineer Mass (25ish Cambridge, MA grad student. Any potential conservative Christian FReepmail-FRiends out there?)
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To: Travis McGee

Yeah, like that would ever be aired... LOL

What came to my mind was the fact that it is so accepted that women can act out violently against men. Imagine getting hit in the head with a can full of Pepsi.

If the guy had been hit, I can see a lot of women whooping it up and saying, “Right on!”

The silly thing here is that white women would have signed on just as easily as black women. I don’t see this as a racial add. The message clearly speaks to women of any race.


22 posted on 02/09/2011 10:51:03 AM PST by DoughtyOne (All hail the Kenyan Prince Obama, Lord of the Skid-mark, constantly soiling himself and our nation.)
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To: BradtotheBone

You mean that wasn’t supposed to represent Michelle Obama?


23 posted on 02/09/2011 10:51:40 AM PST by t-dude (Sarah causes banal and vituperous evil snarks to shriek in horror!)
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To: BradtotheBone

Isn’t she the one who wanted “African-American” names for hurricanes?..........


24 posted on 02/09/2011 10:52:08 AM PST by Red Badger (Whenever these vermin call you an 'idiot', you can be sure that you are doing something right.)
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To: Travis McGee

Sheila just thought the skit should have been set
on Mars...then it would have been funny.


25 posted on 02/09/2011 10:52:44 AM PST by tet68 ( " We would not die in that man's company, that fears his fellowship to die with us...." Henry V.)
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To: BradtotheBone

There is more to this commercial. Much more.

The whole ‘concept’ is that the Black Guy was making ‘poor food choices’ and the Black Woman kept correcting his eating habits.

Sound like anyone we know? The blonde was cast waaay too young. If older and chubbier...’Me!chelle’ tossing the can at ‘Hillary.’

I can play the SJL game too!


26 posted on 02/09/2011 10:52:48 AM PST by PennsylvaniaMom (Newt Gingrich, he would rather sit on a couch with Nancy Pelosi, than stand with Sarah Palin.)
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To: BradtotheBone


27 posted on 02/09/2011 10:53:03 AM PST by JoeProBono (A closed mouth gathers no feet - Visualize)
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To: BradtotheBone

what’s in that ad is also the idea that black men prefer white women every chance they get, and black women dont like it one bit. It’s disturbing on a few levels


28 posted on 02/09/2011 10:53:16 AM PST by 1000 silverlings (everything that deceives, also enchants: Plato)
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To: BradtotheBone

Wait a second.. When’s my national Irish/German/Polish Month?


29 posted on 02/09/2011 10:53:20 AM PST by Svartalfiar
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To: BradtotheBone

These type of people will find racism anywhere and everywhere. They WANT to find racism everywhere. It justifies their very existence. Time to just start ignoring them.


30 posted on 02/09/2011 10:53:20 AM PST by Graneros ("The difference between genius and stupidity is; genius has its limits." — Albert Einstein)
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To: BradtotheBone

Well, I didn’t see it, but I fail to see how that would inspire me to run out and buy a can of Pepsi.


31 posted on 02/09/2011 10:53:38 AM PST by Cicero (Marcus Tullius)
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To: RexBeach

Pepsi is a big dem owner. I meant to write funder.

I thought the ad was one of the nastiest, right next to the one where they killed a baby by throwing the baby into a plate glass window. The subtext of the ad was basically “It’s Funny to Attack White People”


32 posted on 02/09/2011 10:53:38 AM PST by Christian Engineer Mass (25ish Cambridge, MA grad student. Any potential conservative Christian FReepmail-FRiends out there?)
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To: BradtotheBone

It was an example on black on white assault. Pepsi and their Frito Lay division are Obama-loving companies. I dumped Obama TV over a year ago but was at a relatives house for the game.

The commercials were filled with stupid white people being abused or made to look stupid because Madison Avenue loves to make “dumb white men” commercials.


33 posted on 02/09/2011 10:54:18 AM PST by Frantzie (HD TV - Total Brain-washing now in High Def. 3-D Coming soon)
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To: BradtotheBone

Some people live and breath playing the victim/racism card. It is also sad how our country has put up with these PC agendas.


34 posted on 02/09/2011 10:54:57 AM PST by justice14 ("stand up defend or lay down and die")
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To: BradtotheBone

Actually, the commercial is hardly flattering to the public’s perception of African-American morality. I mean, the two of them booked while the poor white woman lay writhing on the ground, obviously injured.


35 posted on 02/09/2011 10:56:06 AM PST by Mr Ramsbotham (Laws against sodomy are honored in the breech.)
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To: Christian Engineer Mass

No...the baby in that ad was identified as a ‘stunt, double, non-human form’ or something like that.

But I agree at the RAAACISM of leaving the melanin challenged woman writhing in pain on the ground.


36 posted on 02/09/2011 10:56:19 AM PST by PennsylvaniaMom (Newt Gingrich, he would rather sit on a couch with Nancy Pelosi, than stand with Sarah Palin.)
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To: BradtotheBone

Maybe the black couple were in the park looking for the “real” killers.


37 posted on 02/09/2011 10:56:36 AM PST by N. Theknow (Kennedys: Can't skipper a boat, Can't drive, Can't ski, Can't fly. But they KNOW what's best!)
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To: Frantzie
In certain respects, the ad is a reversal of the Emmett Till situation from the 1950's.

I don't rememeber the blacks finding it all that funny back then. Because it wasn't. And it isn't.

38 posted on 02/09/2011 10:56:39 AM PST by ClearCase_guy (BO + MB = BOMB -- The One will make sure they get one.)
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To: BradtotheBone

Clearly it’s time to ban Pepsi cans as they can kill people


39 posted on 02/09/2011 10:56:52 AM PST by 1000 silverlings (everything that deceives, also enchants: Plato)
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To: BradtotheBone

Pepsi should make a commercial with astronauts planting the U.S. flag on Mars.


40 posted on 02/09/2011 10:57:13 AM PST by windsorknot
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To: PGR88

If that happened it real life - the person would be in jail for assualt. If it were a white couple and a black woman knocked senseless - there would have been a furor and boycott. Just another dumb white people commercial. TV is total s**t.


41 posted on 02/09/2011 10:58:30 AM PST by Frantzie (HD TV - Total Brain-washing now in High Def. 3-D Coming soon)
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To: BradtotheBone

I thought it was funny.


42 posted on 02/09/2011 10:59:08 AM PST by b4its2late (Ignorance allows liberalism to prosper.)
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To: BradtotheBone

cracka azz cracka


43 posted on 02/09/2011 10:59:40 AM PST by sappy (criminallibs)
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To: BradtotheBone

If Pepsi showed a commercial lionizing black Americans, Jackson Lee would call it patronizing.

Everything’s racist in Sheila’s world, especially if there’s a mo-money angle.


44 posted on 02/09/2011 10:59:50 AM PST by Free Vulcan (Vote Republican! You can vote Democrat when you're dead.)
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To: BradtotheBone

Some people just have no sense of humor.


45 posted on 02/09/2011 11:01:06 AM PST by K-Stater
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To: BradtotheBone

“It was not humorous. It was demeaning — an African-American woman throwing something at an African-American male and winding up hitting a Caucasian woman.”

Sounds like she speaks from experience.

Hey Sheila, “Better to keep your mouth shut and be thought a fool than to open it and remove all doubt.”


46 posted on 02/09/2011 11:01:22 AM PST by liberalh8ter
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To: BradtotheBone

She objects because the black girl didn’t intentionally throw it at the white woman.


47 posted on 02/09/2011 11:01:37 AM PST by dfwgator
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To: DoughtyOne

No it was a very racial ad. It showed that it is okay for blacks to assualt dumb white people. Just another dumb white person TV ad.

This would have been assault and someone would have been in jail. It is okay to assault white people, steal their wealth, tax them to death, rig elections with the black panthers, etc. Wake up.


48 posted on 02/09/2011 11:01:37 AM PST by Frantzie (HD TV - Total Brain-washing now in High Def. 3-D Coming soon)
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To: BradtotheBone
Worst Superbowl commercials - EVER!

(I cant even look at a Dorito without getting sick)

It is my theory that the quality of the commercials (and the halftime entertainment) is inversely proportional to the quality of the game....

49 posted on 02/09/2011 11:03:23 AM PST by Species8472 ( Politically motivated science is called propaganda)
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To: PGR88

Yes. It shows it is okay to assualt whites including white women. Just another stupid white person ad. They will take it. They will accept having the Constitution destroyed and the Treasury looted.


50 posted on 02/09/2011 11:03:55 AM PST by Frantzie (HD TV - Total Brain-washing now in High Def. 3-D Coming soon)
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