Skip to comments.Atlas Shrugged' Producer Promises Two Sequels Despite Terrible Reviews, Poor Box Office
Posted on 04/27/2011 8:11:46 PM PDT by raccoonradio
The critics are "revitalizing me with their outrageousness," John Aglialoro, who spent $10 million of his own money on the film, tells THR.
The man who says he spent $10 million of his own money to bring Atlas Shrugged: Part 1 to the big screen vowed Wednesday to go through with his plans to make the next two installments, even though critics hate the movie and business at movie theaters has fallen off a cliff.
In fact, said John Aglialoro, the co-producer and financier, it's the monolithic view from critics that say the movie stinks that is motivating him to make Parts 2 and 3, he told The Hollywood Reporter.
And he defended his film Wednesday by accusing professional film reviewers of political bias. How else, he asks, to explain their distaste for a film that is liked by the audience? At Rottentomatoes.com, 7,400 people gave it an average 85% score.
Peter Travers of Rolling Stone, though, gave the movie zero stars, and Roger Ebert of the Chicago Sun-Times gave it one. A dozen others were equally dismissive.
"It was a nihilistic craze," Aglialoro said. "Not in the history of Hollywood has 16 reviewers said the same low things about a movie.
"They're lemmings," he said. "What's their fear of Ayn Rand? They hate this woman. They hate individualism.
"I'm going to get a picture of Ebert and Travers and the rest of them so I can wake up in the morning and they'll be right there. They're revitalizing me with their outrageousness."
Aglialoro said he had to scale down his ambition for the film to be in 1,000 theaters this weekend, so it will likely be closer to 400. During its opening weekend, the movie took in $5,640 per screen but then only $1,890 in its second. Through Wednesday, the film had grossed $3.3 million since opening April 15.
Aglialoro acknowledged that spending almost no money on marketing and relying almost entirely on the Internet and talk radio -- a strategy he boasted of a week ago -- was ineffective in the long run.
"You really need to spend millions to get the message on TV screens," he said. "If I want Part 2 to open on 1,500 screens, I need to decide if I want to spend $10 million on TV commercials."
He also is considering partnering with a major studio for the next two installments, as he may do for international distribution on Part 1.
He said he's sticking to his plan to release Part 2 on April 15, 2012, and Part 3 on April 15, 2013, though gathering the same talent and crew might be a problem.
"The critics killed it so badly that agents may tell their clients they shouldn't be associated with this thing," he said. "I've got to give it to the critics. They won this battle, but they will not win the war. The message has been told in Part 1, and it will be told in Parts 2 and 3."
I read an article here that Hollywood money people are secretly wondering how this movie is doing as well as it is. They are surprised that there is a decent market for this type of material and it IS a money maker. I don’t believe this spin that the movie sucks and it is making no money.
If liberally biased critics like Roger Ebert hated it, then it’s definitely a must see! ;)
YES! that’’s what I’m talking about!!!
Glad the guy is forging ahead. (With netflix and home DVD sales, I think Part I will turn a fair profit in the end.)
>”I’m going to get a picture of Ebert and Travers and the rest of them so I can wake up in the morning and they’ll be right there. They’re revitalizing me with their outrageousness.” <
Love it! (Well, don’t get a picture of Ebert)
I told people on Facebook “usually I’m not profane, but f-— Roger Ebert!” (only I didn’t bleep it!)
What could compare to "Fast And Furious V"?
Yeah, the movie has such terrible box office returns that they’re expanding from a few hundred theaters to over 1000 theaters.
It is. Most of my clients are in the Hollywood industry here in L.A. and have understood it after a series of lunches. Distribution has always been the key. Look at Fireproof.
I agree. If it would come to my area, I'd see it.
I hate to say it, but the movie does suck.
He needs to get it up for sale on DVD/Blu-Ray just as soon as it’s pulled out of the theaters. There are a lot of people who just won’t go out to see movies anymore. I won’t. I’d rather stay home and watch it in my home theater where I don’t have to deal with paying $15 for a coke and popcorn and don’t have to have some idiot behind me talking on a cellphone during the movie.
Why do you say that?
I enjoyed it though and luckily it was only about 6 miles from my house (I went to first showing of first day). Some drove hundreds of miles to see it.
It may not go to 1,000 theatres right away after all but the producer did say that maybe there will be some money poured into TV ads and maybe it can snowball into bigger distribution. If anything I would hope that a worst case scenario would be that part 2 and 3 could be made-for-TV and then all 3 would be on DVD (I know I’m buying the DVDs when they come out).
I liked the movie.
Palin fans: ORGANIZE your group activies (2011 and 2012) with the first and second movies.
>>the movie does suck
“Welcome To Free Republic”. Perhaps new visitors to us who have frequented Daily Kos, Huffington Post, etc...?
I hear ya. That’s why IF and WHEN I do go out to watch a movie, I prefer it to be 4 weeks AFTER the first showing when there’s only a handful of people inside. But the $10 “handful” of popcorn is a rip-off.
It isn’t “spin” that ‘Atlas’ is making no money.
It opened in a few theaters and made some money. It opened in more theaters the next weekend and box office dropped. A lot.
I have nothing against the film or the producers — I’m not commenting on its quality at all, because I haven’t seen it — but box office take is the closest thing to objective verifiable fact you get in the movie business. ‘Atlas Shrugs’ goes in the red column. Sorry.
I go to the movies regularly and never have had someone talking on a cellphone anywhere near me.
I try to avoid the multiplex theaters and go to a family-owned restored historic theater that was built in the 1920's.
He charges $3, and the atmosphere is Art-deco. It's a fun evening out. After a movie leaves the multi-plex, he shows it, and he gets family type movies.
We’re either looking at one of the most obvious cases of media bias ever, or he’s done a complete 180 in less than 24 hours. Check out this LA Times story:
Whoops, typo! ‘Atlas Shrugged.’ Apologies.
I think April 15th was an odd time to bring out this film this year, and here's why. Yeah, I know April 15th is tax day and all, but there were some logistical reasons why this wasn't a great release date.
Atlas opened on 300 screens nationwide. There's a small portion of the population that was very dedicated to seeing it. These are the folks that drove 100 miles to the nearest theater, these are the people that Fandangoed the movie a week or two before it came out. Most of these people saw the movie on the opening weekend, and the per screen take during the first weekend was quite strong. I, for instance, drove across the Tappan Zee bridge on a Friday night to see it. Only 15 miles, but it took an hour (and I knew it would).
In the second weekend, AS expands to about 425 theaters. However, most of the dedicated have seen it by now (only those that lived really far from one of the 300 theaters haven't). Then there's another wrinkle. The April 22nd weekend is Easter weekend. Not the type of movie you can really go see with extended family. So the per screen rates tumbled.
I wish I had some way to tell this producer that his second weekend drop was because it was Easter. I sure wish it would show someplace near me.
is it anything like the book???
I plan to buy 5 Bluray copies and hand them out. And I haven’t bought a DVD in way over 5 years.
Box Office does have its merits, but if the film breaks even, it is a winner. It means that every one got paid and all the investors made their cash back. This movie could do it which means doing it again a worthwhile venture. Here is the article I read that had a different view on this movie.
On the other hand, I'll bet you were a big fan of Crouching Tiger, Hidden Dragon. All the critics swooned over it. Yowser, that was a terrible movie.
Yes, a Readers Digest condensed version in a way but it gets the plot points out and is entertaining, and sends a message in an effective way. Needless to say come Part 3, the Galt speech—3.5 hours in the audiobook version (not kidding)—will be streamlined to only the basics. But it’s the movies. Still, entertaining.
It has already spurred a lot of interest in the book and Ayn.
Went to see the movie again last night. I’m more critical the 2nd time. What is missing from the movie? Causality... All the props are there, but without the “why?” it feels flat. Drama is created by causality. In the 2nd/3rd movies, take the time to develop the ideas.
Started to read the book again today, would suggest to people who see the movie (and not read the book), go ahead and read the book now.
Screw the theaters, get the DVDs out! Many of us will not go to the theater but will buy this in a heartbeat.
For me the closest screen is in Madistan, WI...and if you think I’m going to park in a theater lot that’s showing Atlas Shrugged while the liberal loons key my truck, you’re nuts!
It does help to have read the book and things like Hank Rearden’s struggle to develop the metal, and story of his life, needed to be said. It probably would have worked better in this way to have been a TV mini-series. Still, I’ll take it.
I’m guessing cost factor kept pt 1 at about 1 hr 40 minutes. Could have easily done 2hr 15 min at least but maybe they figure people have short attention spans? Or they fit more showings in this way. Some kids’ movies do well because they’re only an hour and a half long and—despite lower ticket prices for kids—they manage to fit more showings in.
While the reviews are certainly liberal BS, the box office receipts are pretty clear that the movie is struggling.
Some of you might get mp3 players and there’s an offer to join audible.com...you get one (or two) free audiobooks and if you decide to stay pay $15/mo and can quit when you want; anyway, if you’ve been meaning to hear the A.S. audiobook this is a good way.
I wound up getting Fountainhead audiobook free from audible and then got A.S. for sale, $10...I think about 45 hrs long and 64 hours long respectively? Got my money’s worth.
Facebook page for ‘Atlas Shrugged The Movie’
Exactly like the book!
Can’t wait for the next installments. I thought the film was excellent. The next films should have more flashy, cinematic scenes if I remember the book correctly.
That was the first week, which looked good for a limited release. But, it was a bubble. Second week, Returns dropped 30-50% compared to the same day week previous. That says Atlas Flopped.
I didn't tell her exactly what it was, just about a woman that builds a railroad.
She enjoyed the movie quite a bit, and thought it was very worth while.
Interestingly, she noticed that the actors discussed the reasons for the plot twists more lucidly and realistically than the typical "government secret agency gone bad" or "megalomaniac conglomerate CEO takes over the world" movie, and she loved the "who is John Galt" and disappearances mystery.
My wife has seen a lot of movies, and when she likes one, it is a better than average film.
I think big Hollywood is trying desperately to cover up a success.
I also believe it is a success in more ways than just a movie, as Mrs Patriot began asking questions about laws of economics and how they work. She didn't know that was what she was asking because she related the asking to the characters in the movie, but the movie got across information that I never could without it.
She also couldn't figure out the title, but can't wait for parts 2 and 3.
Lazlo, I saw that article, and it was accurate at the time it was written.
Distribution execs were surprised that ‘Atlas’ had a strong opening weekend in a few theaters. But that article was written before the wider release ticket sales had come in for the following weekend. The totals were dismal.
‘Atlas’ cost 20 million. So far it’s taken in 3 million and change. It has no chance of breaking even at the box office.
Everyone thinks that movies that don’t make money at the box office automatically break even on DVD. That isn’t true — it’s just more spin from producers of unsuccessful films. DVD sales are flat and have been for a while now. It will be years and years — if ever — before anyone sees their money back on ‘Atlas.’
I liked it. But, some of the acting was pretty lame.
” Then there’s another wrinkle. The April 22nd weekend is Easter weekend. Not the type of movie you can really go see with extended family. So the per screen rates tumbled.”
Exactly! The expansion to 425 theaters was only an increase of 125 more screens than the opening. Not even half the number of screens when it did open. I think it is too soon to make a call on this.
Specially considering how the left wants to see this movie die and go away. Give it a bit more time.
Not all sleepers wake up by the second weekend.
I don’t see how it is doing poorly. I saw it in Nashville with NINE of my friends and relatives, non of whom ever go to the movies anymore. The theater was packed.
A dozen or so in the theater last friday. Applause all the way around.
A dozen or so in the theater last friday. Applause all the way around.
A dozen or so in the theater last friday. Applause all the way around.
The movie will come out fine financially, it will have a “long tail” and be sold for fifty years.
It cost $10 million. It will make its money back when it goes to DVD/Bluray. I liked though I hadn’t read the book.
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