One thing I have found is that there are women HATE being addressed as “Ma’am” and tell me so (I work in a hospital, and part of my job is interacting with many people)
I usually apologize, and say that I was raised that way and just cannot shake the habit, and tell them it is, to me, a gesture of respect.
Many times, they think, and then say something like “Okay, then. You can call me “Ma’am”. But it makes me sound so OLD!”
I do not like being addressed as "Honey" or "Sweetie" by the check out at Kroger. (Just one does it and I avoid her line when I see her). But, I do not mind it at all at the Waffle House. What is up with that?