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Obama team still hoping to find another pithy bumper-sticker slogan for 2012
The Hill ^

Posted on 12/10/2011 8:49:34 AM PST by Sub-Driver

Obama team still hoping to find another pithy bumper-sticker slogan for 2012 By Niall Stanage - 12/10/11 09:57 AM ET

President Obama’s re-election team has been training its fire on potential Republican opponents of late.

But the question of what the president is for, rather than what he is against, has been met with diffuse answers.

Those answers tend to revolve around either general sentiments about protecting the middle class or a broad miscellany of policy goals — economic regeneration, environmental protection and educational improvement among them.

The problem for Team Obama is that, so far, they have found no clear way of encapsulating his case for a second term.

The option of running as the candidate of "hope and change" is no longer available for a man who has occupied the Oval Office for almost three years. But the search for a concise rationale for his candidacy — the ‘bumper sticker’ of the 2012 campaign — has not yet been fruitful.

Last week on MSNBC’s Daily Rundown, Obama adviser David Axelrod was asked about this at length by anchor Chuck Todd. His responses, rich in curlicues, demonstrated the problem.

When Todd asked whether the aide could give “the elevator pitch” for an Obama second term, Axelrod first replied, “Well, I don’t know how tall your building is.”

He continued: “The short one is: let’s restore the economic security that Americans have lost — not just recover from a recession, but rebuild the economic security that Americans have lost. Let’s make work pay again, reward responsibility, restore those values that have made this country great,” he said.

“And, you know, that is going to involve a series of things that are more than a bumper sticker — it’s going to be educating our kids, it’s going to be research and development, and innovation. There are a lot of things that go into it. But that is the goal, that is the north star that is going to drive him.”

In terms of policy, that may sound like a good enough agenda to many Democrats. But in terms of a crystallized election message — something which is Axelrod’s speciality — it lacks both precision and magnetism.

Obama is a victim of his circumstances in many respects. The historically high rate of unemployment, coupled with the sluggishness of the economic recovery, render it difficult for his campaign team to come up with a message that is much more inspiring than “It could have been worse.”

Rep. Barney Frank (D-Mass.) acknowledged the difficulty. “I don’t know how you’d translate this but I think one [possible slogan] is, ‘We’re not perfect, but they’re nuts,’” he told The Hill. “The other one, which I considered using myself last year is: ‘Things would have sucked more without me.’”

Veteran Democratic consultant Bill Carrick sounded a similar, if less humorous, note.

“The bumper-sticker problem is the question of ‘What can you say in a few words that expresses the most complex economic mess we’ve seen since the Great Depression?’”

In advance of the 2010 midterm elections, Obama’s stump speech featured an extended metaphor about how Republicans had driven the economy into a ditch and were demanding to be given back the “keys to the car” back just as Democrats were righting things. The message did not get much traction.

More recently, Obama has spoken of “winning the future.” The slogan has the dual benefit of diverting attention from the recent, gloomy past and suggesting that a vote to put a Republican back into the White House would result in the future being lost. But Obama seems to have stepped back from using it so frequently in recent weeks.

In an October interview with ABC’s George Stephanopoulos, Obama was asked what two words were going to define 2012 as “hope” and “change” did in 2008.

“You know, I haven’t quite boiled it down to a bumper sticker yet. But I think what’ll define 2012 is, you know, our vision for the future,” Obama replied. “There is going to be a contest of values and vision in 2012.”

The most recent example of the drive for a crisp message came last week, with Obama’s visit to Osawatomie, Kan. The location was an attempt to summon the spirit of President Theodore Roosevelt, who in 1910 had delivered a plea for a “New Nationalism” in the same place.

Obama’s aides have also appropriated Roosevelt’s call for a “fair shake” — in the process pleasing Democratic strategist Chris Lehane.

He told The Hill that in the general election “a Fair Shake message will make clear [to the middle class] that Obama is in their corner, fighting to make sure they can get a fair shot at enjoying the American Dream.”

As alternative slogans, Lehane also suggested “Fighting For The American Dream” and “We Are All in This Together.”

Carrick, however, sounded a note of caution when asked about Obama slogans like “Winning the Future.”

“My experience with slogans is that they are better if they evolve than if you lock everybody in a room and say ‘Come up with the magic three words.’ In those situations, the magic three words they come up with tend to sound recycled, like you’ve heard them somewhere before. If you develop the message, there will be a slogan that emerges from that.”

That may be cold comfort for Team Obama, however. Their message will almost inevitably revolve around condemning the Republican candidate and insisting that things would have been worse over the past few years with someone else at the helm.

Meanwhile, the gridlock on Capitol Hill makes it all but impossible for Obama to present himself as an agent of sweeping change — an appeal that had considerable emotional resonance in 2008.

All in all, a man whose candidacy exuded more than its fair share of poetry three years ago seems destined to make a much more prosaic appeal to voters next November.

Additional reporting by Ariel Katz.


TOPICS: News/Current Events; Politics/Elections
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To: Sub-Driver
"Obama is a victim of his circumstances in many respects. The historically high rate of unemployment, coupled with the sluggishness of the economic recovery" -- David Axlerod

Simply breathtaking!

51 posted on 12/10/2011 9:31:59 AM PST by ProtectOurFreedom
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To: kosciusko51

“Non-workers of the world unite!”

HAHAHAHAHAHAHAHAHAHAHAHAHHAHAHAHAHHA

Ding ding ding! Winner!


52 posted on 12/10/2011 9:33:45 AM PST by Blue Ink
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To: Sub-Driver

Why change in mid-flush?
Obama Biden
2012
USA = THIRD WORLD


53 posted on 12/10/2011 9:34:50 AM PST by Covenantor ("Men are ruled...by liars who refuse them news, and by fools who cannot govern." Chesterton)
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To: ProtectOurFreedom
Obama team still hoping to find another pithy bumper-sticker slogan for 2012

"Obama is a victim of his circumstances in many respects. The historically high rate of unemployment, coupled with the sluggishness of the economic recovery" -- David Axlerod


Bumper Sticker: Obama 2012--Bush's Tax Cuts Made You Poor
54 posted on 12/10/2011 9:35:40 AM PST by aruanan
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To: Sub-Driver

Loot Not Newt


55 posted on 12/10/2011 9:36:53 AM PST by matt1234 (Bring back the HUAC.)
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To: Sub-Driver

Beans & Franks: It`s what`s for dinner, every night!


56 posted on 12/10/2011 9:40:02 AM PST by rfreedom4u (Forced diversity causes dissent!)
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To: Sub-Driver

Obama needs a new, empty-headed Vapid Slogan to replace all the other empty-headed vapid slogans he’s tried??


57 posted on 12/10/2011 9:42:31 AM PST by tcrlaf (Election 2012: THE RAPTURE OF THE DEMOCRATS)
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To: All; Sub-Driver
More recently, Obama has spoken of “winning the future.”


58 posted on 12/10/2011 9:44:00 AM PST by newzjunkey (Republicans will find a way to reelect Obama and Speaker Pelosi.)
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To: All; Sub-Driver
More recently, Obama has spoken of “winning the future.”


59 posted on 12/10/2011 9:44:00 AM PST by newzjunkey (Republicans will find a way to reelect Obama and Speaker Pelosi.)
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To: Sub-Driver

It’s Not My Fault


60 posted on 12/10/2011 9:44:48 AM PST by trebb ("If a man will not work, he should not eat" From 2 Thes 3)
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To: Sub-Driver
See 100 plus Obama Bumper Stickers @ UpyoursObama.com


61 posted on 12/10/2011 9:45:09 AM PST by Iron Munro ("Don't pick a fight with an old man. If he is too old to fight, he'll just kill you." John Steinbeck)
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To: Sub-Driver

“Obama. The Great Pretender”

“Obama. Nobody Else Comes Close. Just Ask Him”

“Obama. The Human Wrecking Ball”

“Obama. All BS, All The Time”


62 posted on 12/10/2011 9:46:17 AM PST by albie
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To: Sub-Driver


63 posted on 12/10/2011 9:47:35 AM PST by Iron Munro ("Don't pick a fight with an old man. If he is too old to fight, he'll just kill you." John Steinbeck)
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To: Sub-Driver

Hope and Hoper.


64 posted on 12/10/2011 9:47:53 AM PST by rogue yam
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To: Sub-Driver

Purple Lips!


65 posted on 12/10/2011 9:50:17 AM PST by melancholy (0b0z0's '12 campaign slogan: Read My Purple Lips, Nooo...Newwww...Joooobs.)
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To: rfreedom4u

Free Hopium for all!


66 posted on 12/10/2011 9:51:53 AM PST by Paladin2
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To: Iron Munro; All

Obama 2012: A Wholly-owned Subsidiary of Goldman-Sachs, Inc., in Partnership with Soros Global Investments


67 posted on 12/10/2011 9:56:03 AM PST by tcrlaf (Election 2012: THE RAPTURE OF THE DEMOCRATS)
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To: tcrlaf


68 posted on 12/10/2011 9:56:47 AM PST by Iron Munro ("Don't pick a fight with an old man. If he is too old to fight, he'll just kill you." John Steinbeck)
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To: Zarro

How about “Give Marxism a Chance”


69 posted on 12/10/2011 9:58:33 AM PST by Georgia Girl 2 (The only purpose of a pistol is to fight your way back to the rifle you should never have dropped.)
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To: Sub-Driver

.


70 posted on 12/10/2011 10:01:05 AM PST by Iron Munro ("Don't pick a fight with an old man. If he is too old to fight, he'll just kill you." John Steinbeck)
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To: Iron Munro

Obama 2012: Next We Occupy Your Paycheck

Obama 2012: Into The Abyss!

Obama 2012: Don’t Make The Mayans Look Bad

Obama 2012: Because Capitalism Isn’t Dead Yet

Obama 2012: Let The Corruption Continue!

Obama 2012: Change It All Down!

Obama 2012: Because You Don’t Deserve Freedom


71 posted on 12/10/2011 10:10:32 AM PST by Interesting Times (WinterSoldier.com. SwiftVets.com. ToSetTheRecordStraight.com.)
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To: null and void

Wish I could graphic - how about

SCROOD???


72 posted on 12/10/2011 10:11:34 AM PST by sodpoodle ( Gingrich - flying solo - without congressional baggage!!!)
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To: Sub-Driver

How about

MORE GOLF!

(with those red white and blue “Obama Ohs” — sorry, I can’t do graphics)


73 posted on 12/10/2011 10:18:47 AM PST by Zman516
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To: sodpoodle
SCRD
74 posted on 12/10/2011 10:22:32 AM PST by null and void (Day 1054 of America's ObamaVacation from reality [Heroes arent made, Frank, they're cornered...])
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To: newzjunkey
Whining
the Future


75 posted on 12/10/2011 10:26:46 AM PST by null and void (Day 1054 of America's ObamaVacation from reality [Heroes arent made, Frank, they're cornered...])
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To: Zman516
MRE Glf!
76 posted on 12/10/2011 10:29:26 AM PST by null and void (Day 1054 of America's ObamaVacation from reality [Heroes arent made, Frank, they're cornered...])
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To: null and void

WOW - you are awesome;)

LOVE IT!!!!


77 posted on 12/10/2011 10:29:55 AM PST by sodpoodle ( Gingrich - flying solo - without congressional baggage!!!)
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To: sodpoodle; Zman516
Nah, I just have Nully's Quick FR HTML Guide
78 posted on 12/10/2011 10:38:13 AM PST by null and void (Day 1054 of America's ObamaVacation from reality [Heroes arent made, Frank, they're cornered...])
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To: Sub-Driver
OBAMA & ASSOCIATES

BANKRUPTING AMERICA ONE MIDDLE-CLASS FAMILY AT A TIME

This would also look great passed out as a business card with the White House phone number below it.

79 posted on 12/10/2011 10:39:55 AM PST by anonsquared
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To: null and void

Thanks - will check it out. I used to be intelligent - but it didn’t help - so I put my brain in storage;)


80 posted on 12/10/2011 10:41:19 AM PST by sodpoodle ( Gingrich - flying solo - without congressional baggage!!!)
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To: sodpoodle

IQ is over rated...


81 posted on 12/10/2011 10:50:53 AM PST by null and void (Day 1054 of America's ObamaVacation from reality [Heroes arent made, Frank, they're cornered...])
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Hope For Spare Change


82 posted on 12/10/2011 10:53:45 AM PST by dsrtsage (One half of all people have below average IQ...In the US the number is 54%)
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To: Sub-Driver
Obama 2012: Because Michelle and her relatives still haven't seen the whole world on your dime yet.
83 posted on 12/10/2011 10:59:48 AM PST by keepitreal ( Good manners never go out of style)
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To: Sub-Driver

“Four Years is Enough”


84 posted on 12/10/2011 11:09:34 AM PST by Right Wing Assault (Dick Obama is more inexperienced now than he was before he was elected.)
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To: Right Wing Assault

Hmmm, along those lines, maybe: “It Seems Like Eight Years Already”?


85 posted on 12/10/2011 11:11:08 AM PST by Zarro ("I'll never apologize for America's greatness." - Herman Cain)
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To: Sub-Driver

4 more years dumbass?
Ha ha ha


86 posted on 12/10/2011 11:17:56 AM PST by Joe Boucher ((FUBO))
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To: Sub-Driver
Obama 2012 - In your heart, you know he's (far) Left

Obama 2012 - To boldly golf where no man has golfed before

87 posted on 12/10/2011 11:47:45 AM PST by Campion ("It is in the religion of ignorance that tyranny begins." -- Franklin)
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To: Sub-Driver

I have a suggestion that everyone can use.

Make a bumper sticker that says “Run, Obama Run!”

Libs can put it on the back bumper while Conservatives can put it on the front bumper.


88 posted on 12/10/2011 12:03:27 PM PST by cpa4you (CPA4YOU)
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To: Fzob

89 posted on 12/10/2011 12:51:08 PM PST by Fzob (In matters of style, swim with the current; in matters of principle, stand like a rock. Jefferson)
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To: Sub-Driver

I Got Nothing

Oh wait...that works!


90 posted on 12/10/2011 1:34:22 PM PST by hattend (If I wanted you dead, you'd be dead. - Cameron Connor)
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To: Sub-Driver
Rep. Barney Frank (D-Mass.) acknowledged the difficulty. “I don’t know how you’d translate this but I think one [possible slogan] is, ‘We’re not perfect, but they’re nuts,’” he told The Hill. “The other one, which I considered using myself last year is: ‘Things would have sucked more without me.’”

Well, Bawney Fwank would know all about sucking on nuts.

91 posted on 12/10/2011 1:38:23 PM PST by hattend (If I wanted you dead, you'd be dead. - Cameron Connor)
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To: Sub-Driver

92 posted on 12/10/2011 9:05:18 PM PST by TXnMA ("Allah": Satan's current alias...)
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To: Sub-Driver

On an American flag background with a stake in the middle and one hand holding it and another hand holding a hammer over the stake: “The heart is still beating; help me finish her off!”


93 posted on 12/11/2011 4:33:49 AM PST by jmaroneps37 (Conservatism is truth. Liberalism is lies.)
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