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Obama team still hoping to find another pithy bumper-sticker slogan for 2012
The Hill ^

Posted on 12/10/2011 8:49:34 AM PST by Sub-Driver

Obama team still hoping to find another pithy bumper-sticker slogan for 2012 By Niall Stanage - 12/10/11 09:57 AM ET

President Obama’s re-election team has been training its fire on potential Republican opponents of late.

But the question of what the president is for, rather than what he is against, has been met with diffuse answers.

Those answers tend to revolve around either general sentiments about protecting the middle class or a broad miscellany of policy goals — economic regeneration, environmental protection and educational improvement among them.

The problem for Team Obama is that, so far, they have found no clear way of encapsulating his case for a second term.

The option of running as the candidate of "hope and change" is no longer available for a man who has occupied the Oval Office for almost three years. But the search for a concise rationale for his candidacy — the ‘bumper sticker’ of the 2012 campaign — has not yet been fruitful.

Last week on MSNBC’s Daily Rundown, Obama adviser David Axelrod was asked about this at length by anchor Chuck Todd. His responses, rich in curlicues, demonstrated the problem.

When Todd asked whether the aide could give “the elevator pitch” for an Obama second term, Axelrod first replied, “Well, I don’t know how tall your building is.”

He continued: “The short one is: let’s restore the economic security that Americans have lost — not just recover from a recession, but rebuild the economic security that Americans have lost. Let’s make work pay again, reward responsibility, restore those values that have made this country great,” he said.

“And, you know, that is going to involve a series of things that are more than a bumper sticker — it’s going to be educating our kids, it’s going to be research and development, and innovation. There are a lot of things that go into it. But that is the goal, that is the north star that is going to drive him.”

In terms of policy, that may sound like a good enough agenda to many Democrats. But in terms of a crystallized election message — something which is Axelrod’s speciality — it lacks both precision and magnetism.

Obama is a victim of his circumstances in many respects. The historically high rate of unemployment, coupled with the sluggishness of the economic recovery, render it difficult for his campaign team to come up with a message that is much more inspiring than “It could have been worse.”

Rep. Barney Frank (D-Mass.) acknowledged the difficulty. “I don’t know how you’d translate this but I think one [possible slogan] is, ‘We’re not perfect, but they’re nuts,’” he told The Hill. “The other one, which I considered using myself last year is: ‘Things would have sucked more without me.’”

Veteran Democratic consultant Bill Carrick sounded a similar, if less humorous, note.

“The bumper-sticker problem is the question of ‘What can you say in a few words that expresses the most complex economic mess we’ve seen since the Great Depression?’”

In advance of the 2010 midterm elections, Obama’s stump speech featured an extended metaphor about how Republicans had driven the economy into a ditch and were demanding to be given back the “keys to the car” back just as Democrats were righting things. The message did not get much traction.

More recently, Obama has spoken of “winning the future.” The slogan has the dual benefit of diverting attention from the recent, gloomy past and suggesting that a vote to put a Republican back into the White House would result in the future being lost. But Obama seems to have stepped back from using it so frequently in recent weeks.

In an October interview with ABC’s George Stephanopoulos, Obama was asked what two words were going to define 2012 as “hope” and “change” did in 2008.

“You know, I haven’t quite boiled it down to a bumper sticker yet. But I think what’ll define 2012 is, you know, our vision for the future,” Obama replied. “There is going to be a contest of values and vision in 2012.”

The most recent example of the drive for a crisp message came last week, with Obama’s visit to Osawatomie, Kan. The location was an attempt to summon the spirit of President Theodore Roosevelt, who in 1910 had delivered a plea for a “New Nationalism” in the same place.

Obama’s aides have also appropriated Roosevelt’s call for a “fair shake” — in the process pleasing Democratic strategist Chris Lehane.

He told The Hill that in the general election “a Fair Shake message will make clear [to the middle class] that Obama is in their corner, fighting to make sure they can get a fair shot at enjoying the American Dream.”

As alternative slogans, Lehane also suggested “Fighting For The American Dream” and “We Are All in This Together.”

Carrick, however, sounded a note of caution when asked about Obama slogans like “Winning the Future.”

“My experience with slogans is that they are better if they evolve than if you lock everybody in a room and say ‘Come up with the magic three words.’ In those situations, the magic three words they come up with tend to sound recycled, like you’ve heard them somewhere before. If you develop the message, there will be a slogan that emerges from that.”

That may be cold comfort for Team Obama, however. Their message will almost inevitably revolve around condemning the Republican candidate and insisting that things would have been worse over the past few years with someone else at the helm.

Meanwhile, the gridlock on Capitol Hill makes it all but impossible for Obama to present himself as an agent of sweeping change — an appeal that had considerable emotional resonance in 2008.

All in all, a man whose candidacy exuded more than its fair share of poetry three years ago seems destined to make a much more prosaic appeal to voters next November.

Additional reporting by Ariel Katz.


TOPICS: News/Current Events; Politics/Elections
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Ok let's have some fun and give them some ideas.........
1 posted on 12/10/2011 8:49:38 AM PST by Sub-Driver
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To: Sub-Driver

F U B O


2 posted on 12/10/2011 8:51:29 AM PST by unkus (Silence Is Consent)
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To: Sub-Driver

Right the Second Time?


3 posted on 12/10/2011 8:51:49 AM PST by Zarro ("I'll never apologize for America's greatness." - Herman Cain)
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To: Sub-Driver

I’m still disappointed that they threw “Win The Future” (WTF) under the bus.


4 posted on 12/10/2011 8:52:32 AM PST by FlingWingFlyer (Stop BIG Government Greed Now!!!!)
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To: Sub-Driver

Anyone nuts enough to put an Obama bumper sticker on their really deserves to be vandalized.....


5 posted on 12/10/2011 8:53:03 AM PST by libertyhoundusnr
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To: Zarro

More Golf, More Taxes!


6 posted on 12/10/2011 8:53:35 AM PST by GAB-1955 (I write books, serve my country, love my wife and daughter, and believe in the Resurrection.)
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To: Sub-Driver

7 posted on 12/10/2011 8:54:18 AM PST by humblegunner (The kinder, gentler version...)
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To: Sub-Driver

New obama bumper sticker:

“Hope you have some change left”!


8 posted on 12/10/2011 8:55:37 AM PST by factoryrat (We are the producers, the creators. Grow it, mine it, build it.)
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To: Sub-Driver

How about

http://www.kevinwebb22.com/wp-content/uploads/2011/02/Obama-Change-It-Back-Bumper-Sticker-High-Res-Horizontal.jpg


9 posted on 12/10/2011 8:56:54 AM PST by Fzob (In matters of style, swim with the current; in matters of principle, stand like a rock. Jefferson)
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To: Sub-Driver
"We're here for the rest of your wealth".

"Give us your dough."

10 posted on 12/10/2011 8:57:33 AM PST by Paladin2
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To: Sub-Driver

“Barry Again? Nope, Not Deranged”


11 posted on 12/10/2011 8:58:22 AM PST by COUNTrecount (Barry...above his poi grade.)
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To: Sub-Driver

“Smoke some Hopium with Zer0”


12 posted on 12/10/2011 8:58:32 AM PST by Paladin2
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To: Sub-Driver

January 20, 2013, The End of an Error


13 posted on 12/10/2011 8:59:33 AM PST by Navy Patriot (Join the Democrats, it's not Fascism when WE do it. (plagiarized))
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To: Sub-Driver

obama is for losers


14 posted on 12/10/2011 8:59:48 AM PST by looois
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To: Sub-Driver
President Obama.
Now more than ever.

15 posted on 12/10/2011 9:02:09 AM PST by Maurice Tift (You can't stop the signal, Mal. You can never stop the signal.)
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To: Sub-Driver

“Hope and Change. Really, we mean it this time.”


16 posted on 12/10/2011 9:02:17 AM PST by EternalVigilance (The Republican Party is retrograde. And that is not a compliment.)
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To: Sub-Driver
from The People's Cube

Obama 2012 Slogans: Change Is Not An Option

General Secretary called me today with an important question. If we must spearhead the campaign to get Obama reelected in 2012, should we once again use the word CHANGE in our visual agitation?

Wouldn't that mean that we're changing the change we've already been blessed with? Wouldn't two consecutive changes work as a double negative, canceling each other out? What is the result of changing change? And what would be the result of not changing change?

Further deliberations led us to believe that the outcome in either case will be THE SAME! Let me illustrate it with these formulae:

CHANGE + CHANGE = THE SAME
CHANGE - CHANGE = THE SAME

17 posted on 12/10/2011 9:03:39 AM PST by raccoonradio
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To: Sub-Driver

“We Ain’t Broke, Obama Still Got Stash - O 4 2012”


18 posted on 12/10/2011 9:05:24 AM PST by RegulatorCountry
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To: factoryrat

19 posted on 12/10/2011 9:05:52 AM PST by ErnBatavia (Obama Voters: Jose Baez wants YOU for his next jury pool.......)
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To: Sub-Driver

“Non-workers of the world unite!”


20 posted on 12/10/2011 9:06:40 AM PST by kosciusko51 (Enough of "Who is John Galt?" Who is Patrick Henry?)
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To: Sub-Driver
.

.

HOPE: Piled Higher and Deeper

.

.

21 posted on 12/10/2011 9:07:26 AM PST by Jeff Chandler (Quando Omni Flunkus Moritati)
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To: Sub-Driver
Obama 2012: At least you know how much he sucks.
22 posted on 12/10/2011 9:09:00 AM PST by MNJohnnie (Giving more money to DC to fix the Debt is like giving free drugs to addicts think it will cure them)
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To: factoryrat

If Gingrich ends up winning the nomination, something along the lines of “You hope; I’ll plan. -Gingrich 12” would be a very nice little slogan for him.

It would work for the other candidates, as well, but Gingrich is obviously the biggest planner in the bunch.


23 posted on 12/10/2011 9:09:00 AM PST by CaspersGh0sts
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To: Sub-Driver

Obama team still hoping to find another pithy bumper-sticker slogan for 2012: Help me i’m falling?


24 posted on 12/10/2011 9:09:14 AM PST by TalBlack ( Evil doesn't have a day job.)
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To: Sub-Driver

“Obama 2012: let’s finish the damage!”


25 posted on 12/10/2011 9:09:24 AM PST by NonValueAdded (At 4 AM, it is a test; at 2 PM, it is a demonstration)
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To: Sub-Driver
NObama 2012
26 posted on 12/10/2011 9:10:14 AM PST by Chgogal (WSJ, Kristol, Krauthammer, Rove et. al., STFU. Thank you.)
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To: Sub-Driver
Photobucket
27 posted on 12/10/2011 9:10:26 AM PST by EGPWS (Trust in God, question everyone else)
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To: Sub-Driver; All

28 posted on 12/10/2011 9:10:33 AM PST by musicman (Until I see the REAL Long Form Vault BC, he's just "PRES__ENT" Obama = Without "ID")
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To: Paladin2
.

"Gimme yo wallet."

.

29 posted on 12/10/2011 9:10:33 AM PST by Jeff Chandler (Quando Omni Flunkus Moritati)
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To: Sub-Driver

30 posted on 12/10/2011 9:11:23 AM PST by relictele (Green Energy is neither)
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To: Sub-Driver
Meet The New Bss
31 posted on 12/10/2011 9:12:24 AM PST by null and void (This is day 1054 of America's ObamaVacation from reality.)
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To: Sub-Driver; All

My tagline says it all.........


32 posted on 12/10/2011 9:12:37 AM PST by TheRobb7 (OBAMA 2012: NO TAX LEFT BEHIND)
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To: Sub-Driver

Visualize Impeachment.


33 posted on 12/10/2011 9:14:01 AM PST by rfp1234 (RFP's Law: Whoever blames Bush first shall lose the argument.)
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To: Sub-Driver

“Faster and Furiouser”.


34 posted on 12/10/2011 9:15:32 AM PST by rfp1234 (RFP's Law: Whoever blames Bush first shall lose the argument.)
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To: Sub-Driver

“Finish it”


35 posted on 12/10/2011 9:16:05 AM PST by reagandemocrat
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To: rfp1234

36 posted on 12/10/2011 9:16:16 AM PST by null and void (This is day 1054 of America's ObamaVacation from reality.)
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To: rfp1234

EPIC FAIL REDUX 2012


37 posted on 12/10/2011 9:18:13 AM PST by wetgundog (" Extremism in the Defense of Liberty is no Vice")
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To: Sub-Driver
I think he should just stick with his Win The Future theme. His bumper stickers could be

Obama WTF


38 posted on 12/10/2011 9:20:00 AM PST by mnehring
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To: Sub-Driver

Obama: That deaf, dumb and blind kid.


39 posted on 12/10/2011 9:20:55 AM PST by ConservativeStatement (Obama "acted stupidly.")
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To: Sub-Driver

Change it back!


40 posted on 12/10/2011 9:22:56 AM PST by Thermalseeker (If ignorance is bliss how come there aren't more happy people?)
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To: Sub-Driver

From : http://www.freerepublic.com/focus/f-bloggers/2818644/posts

41 posted on 12/10/2011 9:23:05 AM PST by ATOMIC_PUNK (Any man may make a mistake ; none but a fool will persist in it . { Latin proverb })
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To: Sub-Driver

Detroit. It’s Not Just for Michigan Anymore.


42 posted on 12/10/2011 9:25:05 AM PST by matt1234 (Bring back the HUAC.)
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To: Sub-Driver

“We’re from the Government and we’re here to ____ you!”


43 posted on 12/10/2011 9:25:23 AM PST by rfp1234 (RFP's Law: Whoever blames Bush first shall lose the argument.)
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To: Sub-Driver
"C'mon, roll the dice"

"What could go wrong?"

"I think I got the hang of it now"

44 posted on 12/10/2011 9:25:23 AM PST by muir_redwoods (No wonder this administration favors abortion; everything they have done is an abortion)
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To: Sub-Driver

America: 3M Company —— More Muslim Misery


45 posted on 12/10/2011 9:27:11 AM PST by Gaffer
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To: Fzob

The one I have has the same message, but the “logo” is a counter clockwise arrow in the “O”


46 posted on 12/10/2011 9:27:17 AM PST by Gabz (Democrats for Voldemort.)
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To: Sub-Driver

How about some of my favorite Obama quotations?

“Leading from behind.”
- Obama 12

or....

“It’s not my fault.”
- Obama 12


47 posted on 12/10/2011 9:27:26 AM PST by CaspersGh0sts
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To: Sub-Driver

End America vote Obama.


48 posted on 12/10/2011 9:28:03 AM PST by Vaduz
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To: Sub-Driver
How about a poem?

Hope and change,
Change and hope.
Four more years?
Nope, nope, nope.

49 posted on 12/10/2011 9:29:04 AM PST by thesharkboy (poet, know it.)
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To: Sub-Driver

“Because 4-years of “It’s still Bush’s fault,” just isn’t enough.”

- Obama 2012


50 posted on 12/10/2011 9:31:50 AM PST by CaspersGh0sts
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