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FCC passes rules banning extra-loud commercials
CBS News ^ | 12/13/11 | Lucy Madison

Posted on 12/13/2011 12:35:41 PM PST by americanophile

The Federal Communications Commission (FCC) on Tuesday voted unanimously to approve rules implementing legislation that makes it illegal for advertisers to pump up the volume during television commercial breaks.

The law, called the Commercial Advertisement Loudness Mitigation (CALM) Act, aims to answer the complaints of Americans who have for years protested that commercials are too loud.

"The Federal Communications Commission (FCC) today took a major step toward eliminating one of the most persistent problems of the television age - loud commercials," the FCC said in a statement following the passage of the CALM rules. "Congress gave the Commission, for the first time, authority to address the problem of excessive commercial loudness."

The legislation, which is slated to go into effect on December 13, 2012, dictates that cable providers be responsible for the volume of the advertisements they run, both locally and nationally.

(Excerpt) Read more at cbsnews.com ...


TOPICS: Culture/Society; Government
KEYWORDS: commerical; fcc; tv; volume
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Can't say I'm unhappy about that.
1 posted on 12/13/2011 12:35:51 PM PST by americanophile
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To: americanophile

Wow one I agree with.......................yikes!


2 posted on 12/13/2011 12:37:23 PM PST by ColdOne (I miss my poochie... Tasha 2000~3/14/11)
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To: americanophile

It’d be nice if the free market would just put an end to this, obnoxious commercials, or even if a service was offered by cable or television companies, but failing that, I suppose this is acceptable.


3 posted on 12/13/2011 12:42:50 PM PST by South Hawthorne (In Memory of my dear Friend Henry Lee II)
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To: americanophile

I thought a law doing exactly this had been passed and implented several years ago?


4 posted on 12/13/2011 12:43:05 PM PST by Cyman
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To: americanophile
Just what America needs to get the economy moving.

I guess the guys in the advertising industry don't have the pay to play bucks that LightSquared has.

5 posted on 12/13/2011 12:44:21 PM PST by Drill Thrawl (The patient is too far gone to save.)
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To: americanophile

One sensible regulatory ruling for the sake of eardrums and sanity and it only took them about 50 years. Gotta love the FEDs.


6 posted on 12/13/2011 12:44:59 PM PST by rod1
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To: americanophile

Agreed. Now, if they could just ban an extra-loud F. C. C., N. T. S. B., and many other agencies.


7 posted on 12/13/2011 12:45:05 PM PST by DoughtyOne (Why back in '88, Conservatives backed Gore in Texas. What Reagan revolution? What laegacy?)
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To: americanophile

I use my remote control. I am unwilling to pay for extra government to do something that I can do for free. The wife and kids on the other hand, they’ll love the reduced volume commericals. They are not allowed to touch the remote.


8 posted on 12/13/2011 12:45:17 PM PST by ConservativeInPA (Maxine, I'll see you there. I'm not changing my ways.)
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To: americanophile

Huh...that’s odd, I hadn’t notice commercials being extra loud. [shrug] Oh, wait, that’s because I don’t encounter commercials! Seems dumping TV per se in favor of Netflix, iTunes, etc. has saved my hearing and done my small part in attempting to deflect government meddling. $99+$8/mo is paying off.


9 posted on 12/13/2011 12:48:01 PM PST by ctdonath2 ($1 meals: http://abuckaplate.blogspot.com/)
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To: americanophile

When these idiots increase the volume on the commercials it forces me to pick up the remote.

I usually push the channel change button rather than the volume control.

It is a lot easier to change channels than to change volume.


10 posted on 12/13/2011 12:53:33 PM PST by P-Marlowe (LPFOKETT GAHCOEEP-w/o*)
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To: Cyman
I thought a law doing exactly this had been passed and implemented several years ago?

Decades ago, in fact. This is new because it is applied to cable providers...a new stretch for the FCC. The headline and most of the article is not clear about that.

11 posted on 12/13/2011 12:53:43 PM PST by Cyber Liberty (To Obama, bipartisanship is giving the opposition the opportunity to do as they are told. (WGensert))
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To: americanophile
It's especially jarring if your're watching a moody drama then an immediate seque into a load car ad before you can get to the mute button.

The DVR is my friend.

12 posted on 12/13/2011 12:54:13 PM PST by AU72
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To: americanophile

This would be what, the 3rd or 4th time Congress has passed such legislation?


13 posted on 12/13/2011 12:55:57 PM PST by loboinok (Gun control is hitting what you aim at!)
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To: americanophile

i say dig it!! i get pissed when i fall asleep in front of the tube and a loud commercial wakes me up!!


14 posted on 12/13/2011 12:57:39 PM PST by sit-rep
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To: ConservativeInPA

lol.....


15 posted on 12/13/2011 12:59:24 PM PST by sit-rep
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To: americanophile


16 posted on 12/13/2011 1:04:50 PM PST by JoeProBono (A closed mouth gathers no feet - Mater tua caligas gerit)
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To: americanophile

Great news.... now will they get rid of that stupid ‘penis pump’ commercial?


17 posted on 12/13/2011 1:06:13 PM PST by Gator113 (~Just livin' life, my way~.. Newt/Palin-West-2012."got a lot swirling around in my head.")
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To: americanophile
FCC passes rules banning extra-loud commercials
So, just plain loud commercials are still okay?
And what about commercials that flash through 50 scene changes in less than 30 seconds?
Watching them is enough to bring on a brain seizure.
18 posted on 12/13/2011 1:07:42 PM PST by oh8eleven (RVN '67-'68)
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To: Gator113

“Great news.... now will they get rid of that stupid ‘penis pump’ commercial?”

You mean the one that has cost the taxpayers a quarter of a billion dollars this year alone?


19 posted on 12/13/2011 1:08:39 PM PST by animal172 (A vote for a donkey is a vote for servitude.)
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To: americanophile

I seldom watch commercials (using the combination of DVR and skip button—one of mankind’s greatest inventions), but on several occasions I when I have watched, I noticed one or two commercials that tried a savvy trick often used by good speakers, lower the volume of your voice to barely audible. The audience will strain to hear you.


20 posted on 12/13/2011 1:10:58 PM PST by DeFault User
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