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Priceline Kills Off ‘The Negotiator’: William Shatner in “Grief Mode” But $600M Richer
Yahoo Finance ^ | January 30,2012 | Morgan Korn |

Posted on 01/30/2012 10:47:11 AM PST by Hojczyk

"Save yourself - some money."

Those were William Shatner's last words as Priceline's "Negotiator." The discount-price travel booking site apparently killed off the television and movie legend last week in a TV advertisement.

In the commercial, which has been airing nationally and will also be shown during the Super Bowl pre-game show, Shatner's character saves the lives of fellow travelers as their bus teeters on the edge of a bridge. As the last passenger steps off, Shatner says "Save yourself - some money," handing his cellphone to a woman just before the bus falls off the bridge, bursting into flames as it crashes to the ground.

According to the company, Priceline is moving in a new direction - from negotiating to a fixed-price business model. In an official press release, Priceline's Chief Marketing Official Brett Keller said: "We felt it was necessary to go to extremes to grab the attention of every consumer in America and drive home the message that you don't have to negotiate to save money on a hotel at priceline.com. We know that The Negotiator has a lot of fans, and we hope that everyone understands this was something that just had to be done."

Because he accepted Priceline shares as part of compensation when the contract was signed in 1997, Shatner has reportedly earned $600 million as Pricline's pitchman. (Talk about smart negotiating!)

(Excerpt) Read more at finance.yahoo.com ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: priceline; williamshatner
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1 posted on 01/30/2012 10:47:18 AM PST by Hojczyk
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To: Hojczyk
As the last passenger steps off, Shatner says "Save yourself - some money," handing his cellphone to a woman just before the bus falls off the bridge, bursting into flames as it crashes to the ground.

Still better than the way Kirk died.

2 posted on 01/30/2012 10:50:48 AM PST by agere_contra ("Debt is the foundation of destruction" : Sarah Palin.)
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To: Hojczyk
I've heard of killing off TV characters but killing off a guy in a commercial must be a first.

Will Flo be next?

3 posted on 01/30/2012 10:51:20 AM PST by ari-freedom (If SOPA/PIPA passes, we will lose our Free Republic.)
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To: ari-freedom

I hope so.


4 posted on 01/30/2012 10:52:53 AM PST by bmwcyle (I am ready to serve Jesus on Earth because the GOP failed again)
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To: ari-freedom

One can only hope.


5 posted on 01/30/2012 10:53:10 AM PST by Obadiah (If U don't believe you can win, then there is no point in getting out of bed at the end of the day.)
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To: ari-freedom
Will Flo be next?

Please... please... and take out the Gecko too.

6 posted on 01/30/2012 10:54:13 AM PST by Tijeras_Slim
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To: agere_contra

> Still better than the way Kirk died.

How DID Kirk die?

What ST episode was that?


7 posted on 01/30/2012 10:54:18 AM PST by Westbrook (Children do not divide your love, they multiply it.)
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To: Tijeras_Slim
Please... please... and take out the Gecko too.

And his co-workers, the cavemen and the piglet.

8 posted on 01/30/2012 10:57:01 AM PST by IYAS9YAS (Rose, there's a Messerschmitt in the kitchen. Clean it up, will ya?)
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To: ari-freedom

One can only hope.


9 posted on 01/30/2012 10:57:02 AM PST by Mr. Lucky
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To: ari-freedom

-—Will Flo be next?-—

From your lips to God’s ear.


10 posted on 01/30/2012 10:57:15 AM PST by St_Thomas_Aquinas
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To: ari-freedom

I cannot wait for the Grimreaper of Advertising to come for Flo.


11 posted on 01/30/2012 10:58:23 AM PST by ConservativeTeen (Proud Right Wing Extremist)
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To: Westbrook

If it didn’t happen in ST:TOS, it didn’t happen, right?
“In my star-trek universe, klingons are still our enemy, there are no therapists at the Captain’s right hand, and the only Kardashians anyone ever heard of were a tribe of 21st-century skanks.”


12 posted on 01/30/2012 10:58:29 AM PST by dangus
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To: Westbrook

In Star Trek the Next Generation movie “Generations”


13 posted on 01/30/2012 10:59:13 AM PST by mom4melody
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To: Westbrook

It was in “Generations” (a film, and eminently missable).

Kirk fell off a cliff and his last words were “It was fun” (or something like that).

The guy saved the Federation more times than I can count: at least give him a suitably epic death!


14 posted on 01/30/2012 10:59:40 AM PST by agere_contra ("Debt is the foundation of destruction" : Sarah Palin.)
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To: Hojczyk

I saw it a few days ago. I thought it was odd.


15 posted on 01/30/2012 10:59:40 AM PST by FreeAtlanta (Liberty and Justice for ALL)
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To: ari-freedom

Jack In The Box not only killed off their titular character, they later brought him back.


16 posted on 01/30/2012 11:01:42 AM PST by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: ari-freedom

Those regressive “Progressives” at Progressive irritate me. Flo is the recipient of my angst. Hopefully, she broke Shatner’s fall.


17 posted on 01/30/2012 11:01:44 AM PST by FreeAtlanta (Liberty and Justice for ALL)
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To: Hojczyk
Its amazing how frequently Wm Shatner has gotten his face on the tube over the past 50 years.

At any given time he's been there, almost every day on some channel or other. Its hard to believe.

18 posted on 01/30/2012 11:01:52 AM PST by skeeter
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To: agere_contra

There are no suitable epic deaths that can match the ego of William Shatner.


19 posted on 01/30/2012 11:02:01 AM PST by Jonty30 (What Islam and secularism have in common is that they are both death cults.)
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To: ari-freedom

Jeez I hope so. That bimbo drives me nuts. I’d not shop at Progressive just because their commercials irritate me.


20 posted on 01/30/2012 11:02:21 AM PST by wbill
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