Skip to comments.Priceline Kills Off ‘The Negotiator’: William Shatner in “Grief Mode” But $600M Richer
Posted on 01/30/2012 10:47:11 AM PST by Hojczyk
"Save yourself - some money."
Those were William Shatner's last words as Priceline's "Negotiator." The discount-price travel booking site apparently killed off the television and movie legend last week in a TV advertisement.
In the commercial, which has been airing nationally and will also be shown during the Super Bowl pre-game show, Shatner's character saves the lives of fellow travelers as their bus teeters on the edge of a bridge. As the last passenger steps off, Shatner says "Save yourself - some money," handing his cellphone to a woman just before the bus falls off the bridge, bursting into flames as it crashes to the ground.
According to the company, Priceline is moving in a new direction - from negotiating to a fixed-price business model. In an official press release, Priceline's Chief Marketing Official Brett Keller said: "We felt it was necessary to go to extremes to grab the attention of every consumer in America and drive home the message that you don't have to negotiate to save money on a hotel at priceline.com. We know that The Negotiator has a lot of fans, and we hope that everyone understands this was something that just had to be done."
Because he accepted Priceline shares as part of compensation when the contract was signed in 1997, Shatner has reportedly earned $600 million as Pricline's pitchman. (Talk about smart negotiating!)
(Excerpt) Read more at finance.yahoo.com ...
Shatner is an amazing business man.
He’s easily a billionaire, all off of bad acting and worse singing.
He’s effective on commercials.
I’ll bet he shows up for somebody else within 3 months.
As for Flo, as annoying as she is to most of us, it must work or they would have dumped her long ago.
Maybe Flo will choke to death on the gecko in an unfortunate accident at a local sushi bar...win/win!
He.......... is not........... a bad..........................................actor...
If I see that damn pig slide down the zipline one more time I’m going to track him down and turn him into bacon myself. And I guarantee you his voice won’t be that low when I finish.
Kirk is dead?
When I travel to downtown Chicago, I usually end up paying $75 for a 3-4 start hotel. looking at Orbitz and the non-bid portion of Priceline, The same hotel would be $99. A hotel I booked last week for $100 is $125 on both Priceline no-bid and Orbitz.
According to Google, he’s worth 200 million.
He was one of the first actors to get residuals, which he got from Star Trek (TOS)
That’s where most of his wealth comes from.
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Sorry to inform you that as a member of the Zombie undead, Flo is indestructible.
No way! Flo’s Not Guilty in my book....LOL If they want to get rid of a Huckster Ad man how about that one in the White House that keeps trying to raise taxes!!
Based on where she works, I hope she gets “killed off” too....Progressive sucks, it’s owner/CEO-whatever is a flaming liberal....if anybody who owns a Progressive policy ever hits me, I’m gonna develop a whiplash case and sue.
I betcha lots were hoping the gecko would step off the curb.
Kind of like Chewie's death in the Star Wars novels. He died saving the life of Anakin Solo, Han and Leia's youngest son, thus fulfilling the life debt he had to Han and his family.
Kirk death scene in ST:Generations.