Skip to comments.JC Penney Offends Traditional Families Again (By Using Ellen DeGeneres as spokesperson)
Posted on 02/02/2012 2:08:23 PM PST by NYer
Recently JC Penney announced that comedian Ellen Degeneres will be the company's new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.
Their marketing strategy is to help families shop and receive a good value for their money. Degeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales.
JC Penney has made a poor decision and must correct their mistake fast to retain loyal customers and not turn away potential new, conservative shoppers with the company's new vision.
"Importantly, we share the same fundamental values as Ellen," said Michael Francis, president of J.C. Penney Company in a press statement. "At JC Penney, we couldn't think of a better partner to help us put the fun back into the retail experience. Moving forward, we'll be focused on being in sync with the rhythm of our customers' lives and operating in a 'Fair and Square' manner that is rooted in integrity, simplicity and respect. We're thrilled that she's joining our team to help convey the exciting transformation under way."
"They have an incredible vision for the future and are completely re-inventing themselves to become America's favorite store," said DeGeneres in a press statement.
By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years.
* UPDATE: In a previous campaign we emailed Disney Channel and requested that the film "Little Manhattan" no longer air on their channel or at the very least cut out the offensive scenes. It did not air for some time. During last night's episode on January 31, the curse word OMM was concerned about being in a childrens movie on a kid's network has been edited! The 10-year-old Gabe originally said, "What the hell?!" and now the word "hell" has been edited. Instead of the obnoxious beep to bleep out the foul language, which would raise questions, it was just removed.
Make a personal phone call to JC Penney's customer service department. Their numbers are 972-431-8200 (customer service) and 972-431-1000 (corporate headquarters).
Ask JC Penney to replace Ellen Degeneres as their new spokesperson immediately and remain neutral in the culture war.
For all-night baby-feeding events, there are documentaries on streaming video from Netflix.
They sponsor the cancer center that saved my Husband's life last year so I would really have to think about it.
First, I would have to know if they are still donors to PP.
I take this seriously and not in a knee jerk sort of way.
Whenever I hear the work "respect" used anymore, I know it's just one more word that's been re-defined by the pervert Left. It has no semblance to the correct, original meaning.
I do not understand why she wants to look like a man.
I also do not understand why she does commercials for make-up,since she looks more and more masculine every day.
What am I missing?
Marketing cosmetics to men? I can't figure it out either; that's my best guess.
Smellen’s an unfeminine dog; actually, I wouldn't want her selling dog food because she'd frighten the dogs.
Jim, why is this homo supporting troll allowed to stay here?
You know those signs by the subway rails?
The ones that show a pictogram telling you NOT to pee on the rails?
You like to ignore those signs, don’t you.
So you like homosexuals, we get it.
You like Obama too.
We get that as well.
FR is not for you.
May I suggest DemonicUnderground?
Just think of all of the money we could save...
Please let me know if you want ON or OFF my Viking Kitty/ZOT ping list!. . . don't be shy.
I see the troll got banned and how the troll ever stayed on here for all this time just shows how good these trolls can be.
Another reason to get your suits tailor made instead of buying it from a retail store.
Thank you for the ping... Now THAT ZoT was worth it :D
It’s been a long time coming.
got that right LJ.
How did he or she stay so long on here? You can guarantee trolls like him will have other usernames and be back