Skip to comments.Sleep Train & the Betrayal of Rush Limbaugh
Posted on 03/03/2012 8:43:31 PM PST by gaijin
Dale Carlsen was about 24 years old and had been merely selling mattresses, but finally Dale got frustrated and went into the biz for himself. He was coming up on having to make a payment on the loan for his new, tiny mattress company.
He didn't have much money, and this loan was at over 20% interest, ok?
Worse was that Dale had chosen the location of his first mattress store in gritty South Sacramento, near Sac State, alongside some train tracks, next to a flea market. He'd thought the flea market foot traffic would bring customers, but in fact flea market afficianados are not huge mattress spenders, right?
And in fact that first Sleep Train location had lots of drug dealers and SLUTS nearby --I'm serious.
So in fact young Dale was looking at a major business failure for his little struggling company. But next door to his little disheveled mattress dump was a pizza place, and that's where Dale, the CEO of the erstwhile tiny Sleep Train, Inc. would eat:
A drummer had taken time off from touring with his band to sell radio ads for KFBK, a Sacramento radio station, simply cuz his buddy worked there. So this drummer had gotten this gig as an, "Account Exec" and he would eat at the pizza place next to Dale's tiny, dumpy mattress store:
One day Dejected Dale is staring off into space over an oily pool in a piece of pepperoni, muttering about not being able to sell mattresses to sluts (a bit like that Georgetown feminazi from hell, except that these really were pro sluts). Meanwhile sitting next to him was Mr. Radio Account Exec, drumming his hands on the table, and he chirps back to Dale's, to cheer him up a bit, "Well there's a new guy at KFBK who just moved into town, and he needs a mattress..."
Dale goes, "OK well send him by..."
Maybe you have figured out that this guy who needed a mattress was Rush Limbaugh...?
OK well, poor fat Rush (who by that time had been fired 7 times and was 42 or so) waddles into Dale's place to buy his mattress for his tiny and empty apartment in none other than Rio Linda (which was the only place poor Rush could afford to live in Sacramento, at the time).
Rush bought a mattress, and being a natural salesman also convinced Dale to consider advertising on his show, on KFBK.
And Dale did exactly that, he took out ads on the show of fat, poor Rush Limbaugh, the unknown whose career would shoot skyward like a P51, and completely transform AM radio from an empty backwater for kooks and weather afficianados into a hotbed of politics and a, "Vast Right-Wing Conspiracy".
And Rush turned on the charm, and talked up Dale's mattresses so much that they drove from miles and miles around, saying, "I want the same mattress Rush sleeps on..."
And so with that thunderclap of Rush-mediated publicity it turned out that Dale could make the payment on his +20% interest loan --he survived. And soon after he opened up a branch adjoining the parking lot of Rush's station, so intimate was the link between the growing success of each man.
And now Dale Carlsen has over 250 stores, in Sleep Train, making 1/3 of a billion dollars yearly.
But then something happened:
Dale fired Rush, the saleman extraordinaire, who'd saved Dale decades before.
--> Because Rush insulted dishonest feminist who thinks the government should pay for contraceptives. < --
I was just a boy at the time, and I just thought that Freeps should know just how much Rush has done for Sleep Train, over these decades.
I'm really mad about this, because someone treated me just like Sleep Train has recently treated Rush, and I know it doesn't feel good.
What’s wrong with the post/thread?
Great story, but Rush was in his 30s when he started his NY & National show.
...did you let Sleep Train know how you feel?
“Dale fired Rush”
Hmm. Rush fans now know what beds NEVER to buy.
ok —what’s wrong with it?
gaijin, thanks for the retrospective.
Good to “see” you again.
I was going to put, “Freeper Account” in the title, but then I forgot.
I wrote all this —I’m not a pro writer, as I think you can tell.
I’d be much more sympathetic if Rush hadn’t thrown US under the bus today.
The to add salt in the wound ole RUSHBO goes & makes an apology. The guy who calls the chikifycation of America goes & does a mea culpa. RUSH - RIP.
I'm new here but I don't quite understand. I assume we are all pro-Rush, right? Are you upset with Sleep Train (I am) or Rush??
Thanks - this is interesting backstory
Well it goes without saying these idiots are making a HUGE mistake because the majority of their customers are conservatives or just Repub. Rush listeners. Do companies like Carbonite actually think liberals are going buy what they are selling? Lberals who refuse to work and want everything for free including condoms? LOL! When they come crawling back to Rush begging for air time I hope he charges these fools triple.
Carbonite Corporate Headquarters
177 Huntington Avenue
Boston, MA 02115
Main Office: 617-587-1100
Toll Free: 877-665-4466
101 N. Brand Blvd., 11th Floor
Glendale, CA 91203
Quicken Loans - Main Office
1050 Woodward Avenue
Detroit, MI 48226
Client Relations - (800) 863-4332
The Sleep Train
A LOT of sponsored pulled their support over this faux controversy nonsense.
It really could be the end of the Rush Limbaugh show.
Rush would have been 33 in 1984 starting out at KFBK.
I think this was a Clear Channel hit, not a Dale Carlsen decision.
Rush always has iced tea to sell. I would rather he shrink in number of radio stations until this blows over. Money always wins.
If he can sell stuff, he will be on the air.
Great recall. Thanks.
This thread has gone a little disjointed.
I don’t get all the multiple thoughts splashing around either.
The point is that Rush went into damage control. He apologized. All the political heat and the loss of advertisers mess with his guarantees to his broadcast provider probably, and the political weight is being thrown full bore.
Rush is no Breitbart, who loved it, took it and beat it.
The point is that it was a Capitalist win/win.
It's not Carlseh's fault that he wants to protect his life's work.
I would bet that if anyone here could talk with El Rushbo, and get the straight scoop, he would say that he was upset with himself for the lapse.
I suspect that Sleep Train will be back in the Limbaugh stable of advertisers before long. On the rare occasion that I need a mattress, I go to Sleep Train, and will continue to do so.
Sounds like this Dale Carlsen is a disloyal scumbag who can go to hell.
And take his political correctness with him.
The company can hire the slut to be spokesperson. People will buy more mattresses since sluts story will convince everyone it is a superior mattress. She can say it was the reason she needed to have so much money for BC. Bye bye Rush. The slut will come out on top.
Call the mattress company EVERYONE CALL!!!! We need to fight back!!!
I am so beyond angry I have been screaming on the computer!!! PLEASE
all of you fight the same nasty way they do!!! Let these advertisers know
we are customers also and WE also will never buy their products.
These bastards are coming at our freedoms from every direction!!!!
PLEASE, PLEASE, give the same fight back to them!!!! Call all of Rush’s
advertisers WE have to end this crap!!!!
You did good, gaijin. Thankyou for the report.
“I’m new here but I don’t quite understand. I assume we are all pro-Rush, right? Are you upset with Sleep Train (I am) or Rush??”
Thanks for joining and welcome to Free Republic. If you didn’t already know, FR attracts lots and lots of trolls seeking to undermine FR, Rush, GWB, RNR, and anything else to the right of Stalin. Luckily for him, the Messiah is to the left of Stalin, HARD to the left.
Big Pharma would jump all over “free” birth control if the government is paying.... can you say $100 hammers? That $9 a month birth control will easily triple... cha-ching
Maybe Spatula City will come back and buy some airtime.
And you just stated why I won’t work for a phrama company.
That must be a very BIG bus!
Rush is in business, when your advertisers pull due to pressure from
ROTTEN progressives, Rush has to save his business, it is our job to
SAVE this country!!!! We can not sit here any longer WE have to act!!!
We have to STAND and fight back!!! These slime balls are going after the
Tea Party with the IRS, our religious beliefs are at risk, everyone on our
side that opens their mouth is trashed, WE let them take down Sarah,
WE let them take down Cain, for GOD’S sake everyone when are we
going to start screaming!!!!
Slut mattress ping
I don’t patronize any of these businesses anyway. LET THEM GO. BYE BYE. Go to MS NBC where you belong.
Faux controversy. Exactly, you hit the nail on the head for me. This woman was set up and supported to make just the sort of a situation we are seeing. She’s an activist and an anti Catholic activist at that. The whole mess continues to be a freedom from religion crusade led by our Marxist in chief.
I personally wouldn’t have opted for the “slut” insult because I have a losing preference for a polite society(what a joke in today’s culture). But that is neither here nor there. Once you have met the challenge and exposed the hypocrisy Is not the time to retreat and pee your pants. Rush’s retreat could become a rout.
As I think more about this, maybe Rush had no choice. Either his career is over, or he caves.
It’s not like there are independent radio stations and alternate syndication opportunities any longer.
If he gets dumped, he can’t get around not owning the network. Look what happened to Oprah and Beck. They are disappearing before our eyes.
Still, 20 million listeners a week is huge. But these corporate interests are not rational.
These are the same people that produce “R” rated movies by the truckload knowing that the rating is an automatic money disadvantage. The same people that produce christian bashing, military bashing, family bashing content; knowing it will fail financially.
Sleepnumber always has those pull-out, postage-paid cards in the gun magazines...
I think those cards are the perfect way to send them a piece of my mind about their decision to pull their ads / side with the DNC.
You seem to forget exactly who it is that retracted his statement.
Is you can’t see the magnitude of this betrayal, you’re not smart enough to be a conservative.
Rush had better not retreat on Monday.
He needs to POUND this home. heh
If you believe a loser leach with sawed off heels and a mattress back is gonna cause Rush’s demise,
you have no idea how business/advertising works.
Rush advertisers are not trying to reach a demographic of liberal whores... or anyone else in the democratic party.
In a past life as a “financial consultant” I bought time on radio stations during Rush. I wanted exposure to sensible conservatives...preferably with money to invest. It worked just peachy for me. Alternative advertisers will be lined up for airtime. But if Rush doesn’t believe in the product, he won’t promote it. His listeners know this hence his words mean something.