Skip to comments.Sleep Train & the Betrayal of Rush Limbaugh
Posted on 03/03/2012 8:43:31 PM PST by gaijin
Dale Carlsen was about 24 years old and had been merely selling mattresses, but finally Dale got frustrated and went into the biz for himself. He was coming up on having to make a payment on the loan for his new, tiny mattress company.
He didn't have much money, and this loan was at over 20% interest, ok?
Worse was that Dale had chosen the location of his first mattress store in gritty South Sacramento, near Sac State, alongside some train tracks, next to a flea market. He'd thought the flea market foot traffic would bring customers, but in fact flea market afficianados are not huge mattress spenders, right?
And in fact that first Sleep Train location had lots of drug dealers and SLUTS nearby --I'm serious.
So in fact young Dale was looking at a major business failure for his little struggling company. But next door to his little disheveled mattress dump was a pizza place, and that's where Dale, the CEO of the erstwhile tiny Sleep Train, Inc. would eat:
A drummer had taken time off from touring with his band to sell radio ads for KFBK, a Sacramento radio station, simply cuz his buddy worked there. So this drummer had gotten this gig as an, "Account Exec" and he would eat at the pizza place next to Dale's tiny, dumpy mattress store:
One day Dejected Dale is staring off into space over an oily pool in a piece of pepperoni, muttering about not being able to sell mattresses to sluts (a bit like that Georgetown feminazi from hell, except that these really were pro sluts). Meanwhile sitting next to him was Mr. Radio Account Exec, drumming his hands on the table, and he chirps back to Dale's, to cheer him up a bit, "Well there's a new guy at KFBK who just moved into town, and he needs a mattress..."
Dale goes, "OK well send him by..."
Maybe you have figured out that this guy who needed a mattress was Rush Limbaugh...?
OK well, poor fat Rush (who by that time had been fired 7 times and was 42 or so) waddles into Dale's place to buy his mattress for his tiny and empty apartment in none other than Rio Linda (which was the only place poor Rush could afford to live in Sacramento, at the time).
Rush bought a mattress, and being a natural salesman also convinced Dale to consider advertising on his show, on KFBK.
And Dale did exactly that, he took out ads on the show of fat, poor Rush Limbaugh, the unknown whose career would shoot skyward like a P51, and completely transform AM radio from an empty backwater for kooks and weather afficianados into a hotbed of politics and a, "Vast Right-Wing Conspiracy".
And Rush turned on the charm, and talked up Dale's mattresses so much that they drove from miles and miles around, saying, "I want the same mattress Rush sleeps on..."
And so with that thunderclap of Rush-mediated publicity it turned out that Dale could make the payment on his +20% interest loan --he survived. And soon after he opened up a branch adjoining the parking lot of Rush's station, so intimate was the link between the growing success of each man.
And now Dale Carlsen has over 250 stores, in Sleep Train, making 1/3 of a billion dollars yearly.
But then something happened:
Dale fired Rush, the saleman extraordinaire, who'd saved Dale decades before.
--> Because Rush insulted dishonest feminist who thinks the government should pay for contraceptives. < --
Faux controversy. Exactly, you hit the nail on the head for me. This woman was set up and supported to make just the sort of a situation we are seeing. She’s an activist and an anti Catholic activist at that. The whole mess continues to be a freedom from religion crusade led by our Marxist in chief.
I personally wouldn’t have opted for the “slut” insult because I have a losing preference for a polite society(what a joke in today’s culture). But that is neither here nor there. Once you have met the challenge and exposed the hypocrisy Is not the time to retreat and pee your pants. Rush’s retreat could become a rout.
As I think more about this, maybe Rush had no choice. Either his career is over, or he caves.
It’s not like there are independent radio stations and alternate syndication opportunities any longer.
If he gets dumped, he can’t get around not owning the network. Look what happened to Oprah and Beck. They are disappearing before our eyes.
Still, 20 million listeners a week is huge. But these corporate interests are not rational.
These are the same people that produce “R” rated movies by the truckload knowing that the rating is an automatic money disadvantage. The same people that produce christian bashing, military bashing, family bashing content; knowing it will fail financially.
You seem to forget exactly who it is that retracted his statement.
Is you can’t see the magnitude of this betrayal, you’re not smart enough to be a conservative.
Rush had better not retreat on Monday.
He needs to POUND this home. heh
If you believe a loser leach with sawed off heels and a mattress back is gonna cause Rush’s demise,
you have no idea how business/advertising works.
Rush advertisers are not trying to reach a demographic of liberal whores... or anyone else in the democratic party.
In a past life as a “financial consultant” I bought time on radio stations during Rush. I wanted exposure to sensible conservatives...preferably with money to invest. It worked just peachy for me. Alternative advertisers will be lined up for airtime. But if Rush doesn’t believe in the product, he won’t promote it. His listeners know this hence his words mean something.
I dare say there are only a minority of FReepers that currently understand just how big that bus is... but it will be sinking in rather quickly.
If Rush won’t trust us to stand and fight for him, why should the Republicans?
The beds can be dialed so it is exactly the right firmness for both partners. Sandra loves this feature and it really helps her meet her monthly quota.
At least I’m not the idiot that accuses those who advocate “stand and fight” of being a “fair weather friend” when Rush caves to his enemies.
The difference between the left and conservatives is this -— THEY KNOW HOW TO USE MUSCLE AND WIN.
And they are UNIFIED when it comes to attacking conservative causes.
On the other hand — notice how DIVIDED the Roman Catholics — whose moral teachings are being threatened -— are.
They can’t even muster a unified CLERGY PLUS LAIETY VOICE to stop Obama and the HHS’s assault.
One woman’s politically correct victimhood intimidates the leading Conservative Voice in the media, while conservatives cannot intimidate a leftist president to cause him to change his policy.
Interesting background and entertainingly written. Good post.
Rush has a billion dollar property when you look at national and local advertisement sales, tie ins and potential to draw millions of additional subscribers to satellite And he can say anything he wants to say.
Remember when Rush used to do caller abortions?
Well, well........ perhaps Rush did choose the word $!ut a little too quickly. I totally agreed with him / but he IS a gentleman and I do think that choice of words was not wise.
Let’s remember how well Snapple did when THEY advertised on Rush’s program. Don’t remember why, but the dumped him as well. Tee Hee....... their stock tanked along with their sales. Now Rush has Two if By Tea. YUMMY - best ever. Profits there go to a great cause. Advertisers can #%)#**~!
Well said, FrankR. Thank you for that post.