Posted on 03/07/2012 8:34:46 AM PST by raccoonradio
Rush Limbaugh has now lost a total of 36 advertisers, according to multiple sources, including national advertisers JC Penney and Capitol One. They join such high-profile companies as AOL, Sears, Carbonite, Geico, Netflix, Quicken Loan and ProFlowers. Watchdog group Media Matters is maintaining a list that says Limbaugh has lost 36 advertisers as of Tuesday, which was confirmed by USA Today.
The latter source points out, “Some companies buy time directly on Limbaugh's show. Others instruct their ad agencies to buy what's known in the industry as run of schedule time, meaning their commercials run at different times of the day for several days, so they could appear on a certain program one day and not the next.”
Here is the list of Limbaugh deserters, including sponsors, national and local advertisers, per Politico.com. It cites official announcements, Facebook and Twitter statements: AccuQuote Life Insurance, Allstate Insurance, AOL, Bare Escentuals, Bethesda Sedation Dentistry, Bonobos, Capital One, Carbonite, Cascades Dental, Citrix, Consolidated Credit Counseling Services, Constant Contact, Cunningham Security, Girl Scouts, Goodwill Industries, Hadeed Carpet, JCPenney, Legal Zoom, Matrix Direct, Netflix, Philadelphia Orchestra, PolyCom, ProFlowers, Quicken Loans, Reputation Rhino, RSVP Discount Beverage, Sears, Sensa, Service Magic, Sleep Train, Sleep Number, St. Vincent’s Medical Center, Tax Resolution, Thompson Creek Windows and Vitacost.
Meanwhile, online dating website SeekingArrangement.com, whose mission is to match subscribers with wealthy “Sugar Daddies,” said Tuesday it intends to gobble up available ad time during Limbaugh’s program.
I’m listening to him right now, and he says these numbers are a crock!
He says he’s got 3 new sponsors coming in, and a couple of sponsors that dropped him are begging to come back now!
I’d tell ‘em to “F OFF”! He’s not giving any names though.
Absolutely. The way Rush would be discussing the current news and events of the day and seamlessly segue into Life-lock or Carbonite or whatever...
pissed me off.
I’m listening to Rush now, and he’s saying that’s not true. Most of these advertisers are not sponsors of his show, at least not nationally.
That'd be my guess too! I know the market took a dump yesterday, but Carbonite took about a 9% DIVE, while the overall markets were only off about 1.5%! Wonder if that had anything to do with them dumping Rush?
I thought I heard a Lifelock commercial yesterday on Rush’s show with Rush doing the commercial.
wouldn't trust them. Rush is addressing this now on radio. May have 18,000 sponsors When you add over 600 stations, it is intentionally being misrepresented. 2 want to come back, 3 new signed on..show is okay
“Waiting to how the 36 advertisers stocks end up in six weeks.’
Me too. Suddenly losing exposure to 20 million listeners cannot help business. I wouldn’t have a clue who Carbonite is were it not for Rush.
thanks, good post
>>2 sponsors are begging to come back
I’d like to think our own voices on this—cancelling services of these sponsors and letting them know, letting stations know we’re glad they run Rush, etc.—are a big factor. In the P.R. game, companies get antsy when pressure groups
contact them, threaten boycotts, etc. They don’t want to lose business. But they can lose OUR business by backing off
their sponsorship. Our voices are being heard here.
And so far only the stations in Hilo, HI and Pittsfield, MA
have dropped him. In the Berkshire Eagle, the Pittsfield
area paper, most people in a poll said they were glad
the station (WBEC) dropped him. That poll was probably (the lib equivalent of) freeped...and it’s lib territory anyway, though Rush can be heard on stations from Albany, etc. just as easily.
After reading who/what Carbonite’s CEO supports - I hope Rush tells them to pound sand, if they are one of the beggars.
I told them just that, on Sunday, when I cancelled our subscription.
CARB is up .30 today as of now. I called them yesterday and told the gal who answered the phone that I was sorry that she would be losing her job soon and why. She was speechless.
Rush’s brilliance is not to be underestimated. This may be an engineered “path to retirement” that allows him to escape what would otherwise be inescapable contractual constraints.
Thank you!
Some time ago I saw a documentary on Palm Beach. The camera crew went to a very expensive charity event where they filmed dozens of couples. All the men were between 75 and 100 and, as the narrator said, “You have to be worth at least $100 million just to get through the door.” Every one had a wife or girl friend that was under 30 and gorgeous. I would have expected a company like Sugardaddies to keep a low profile.
WBEC is in the capitol of Lesbian Utopia in Western MA, ‘nuf said.
I actually wouldn’t waste my money on them anyways! Seems like most people wouldn’t have enough data to save that would require paying a business to back them up!
Now if you were a business, with major data, possibly. But, it still seems like you could make your own back-up system just as easily and not have to pay yearly fees.
Too bad for you Media Matters and the rest: FAIL
>>>It may be necessary for Rush to go to an online type subscription broadcast. I seriously doubt that he would have any problem getting subscribers.
Horse Hockey. Rush is fine. Business is fine. Go to any station’s on-line feed where the show is delayed, and listen to the first half hour. It’s all explained.
REPLY FROM GEICO RECEIVED A FEW MOMENTS AGO..
IT SEEMS WHOMEVER IS COMPILING THIS LIST IS GOING BACK TO ADVERTISERS FROM THE PAST..Another conspiracy theory is — that certain people are getting advertising agencies to get a commercial in by “mistake” such as mentioned below by GEICO, so they can add a sponsor to their list of those that have dropped..
My reaction in this case - I believe Geico and will stay with them..
Case: 3890901
In 2004, GEICO instructed our affiliates not to run our ads during Rush Limbaugh’s program. This week an ad was placed incorrectly on the show.
GEICO delivers very important messages through its major marketing
campaigns: we?re saving customers? dollars ? we?re easy to do business
with ? we?re looking out for our policyholders. That?s what we hope the
public hears and sees and focuses on.
As a company, we do not take positions on controversial issues.
As an advertiser, while a national debate on issues can be healthy and
appropriate, we don?t see ourselves in the role of taking part in those
debates.
Our business is auto insurance. We want to bring people value and we
attempt to reach large audiences with that message.
It is of little benefit to us if a program gets so much attention that
our message is drowned out.
Sincerely,
Tracie Weekley
Your GEICO Service Team
geico.com
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