Skip to comments.Limbaugh Denies He’s Lost 28 Sponsors: How Can They Say it? Because They Lie!
Posted on 03/07/2012 3:03:54 PM PST by Zhang Fei
On his show Wednesday, radio host Rush Limbaugh denied he was hemorrhaging advertisers over the Sandra Fluke incident as has been widely reported. People are reporting things that, A, are not true, and B, I dont even think the people reporting it have the slightest idea what theyre talking about, nor do they have the ability to understand it, Limbaugh fumed and shared that his own brother had asked him if he was bleeding sponsors.
No, we have not lost 28 sponsors! Well, how can they say it? Because they lie and because they dont understand how it works, and thats what I want to try and explain! he exclaimed. In fact, folks, we have three brand-new sponsors that will be starting in the next two weeks. Now, obviously, Im not gonna tell you who they are today, but weve got three brand-new, full-fledged sponsors starting in the next two weeks.
(Excerpt) Read more at mediaite.com ...
I think the plummeting of Carbonite stock was the end of this issue. Money says Rush stays where he is.
Here is the list of confirmed companies who have officially pulled their advertisements from the Rush Limbaugh radio show.
Service Magic home contractor
Accuquote Life Insurance
Vitacost vitamin supplier
Bonobos clothing company
Sensa weight- loss program
Thompson Creek Windows
Tax Resolution Services
Legal Zoom online document creator
Carbonite web security firm
Citrix software maker
Sleep Train Mattresses
Sleep Number mattresses
Girl Scouts of Oregon and Southwest Washington
Consolidated Credit Counseling Services
Constant Contact email marketing firm
Reputation Rhino online reputation consulting firm
St. Vincent's Medical Center
Regal Assets precious medal investment group
Freedom Debt Relief
Norway Savings Bank
Portland Ovations performing arts center
Stamps.com These companies say their ads were mistakenly run during Limbaugh's program and have contacted radio stations and media buyers to ensure their ads do not run during his program again.
PolyCom web conferencing The following companies said they did not intentionally have their ads run during Limbaugh's show, but are also not specifically taking steps to remove the ads from his time slot.
Bethesda Sedation Dentistry
Amberen menopause medication Other news outlets have reported that the following companies have pulled their advertisements. ABC News is working to confirm.
RSVP Discount Beverage (declined to comment to ABC whether they had pulled their ads)Also Read
It is good to know whom to boycott.
Netflx is the only one I had made much use of. Will no longer do so. And will let them know.
Well this list Yahoo provides is 43! So, what does the 28 sponsors figure represent?
FYI, according the excerpt, Netflix is staying on...
Considering that many of them aren't true....You are doing what here?
Yesterday the left was crowing about Citrix dropping Rush, but they were on there today, advertising as usual.
Au contraire, mon ami. A central point in Limbaugh's quite thorough explanation, today, was the fact that there really IS NO danger at all to his show.
Direct Advertisers who contract with EIB for spots during his show are readily replaced with others from his well-padded waiting list. In fact, he noted there were already some new advertisers coming on board in the next couple of weeks to replace those who'd bailed on him, and a couple of those that had left, were begging to come back.
Indirect Advertisers -- the VAST majority, including the 28 (or however many it really is) that have supposedly left the show -- don't contract directly with EIB in the first place; they contract with the local affiliates. As such, Rush has no say as to whether their ads will run during his show, or not; its up to the local affiliate. So, even if they pull all of their ad buys, it's the affiliate that takes the hit; EIB feels nothing.
But, as Rush thoroughly explained, those Indirect Advertisers more than likely just sent a note to the local affiliate saying "Don't run our spot during Limbaugh's show"; it is highly unlikely that they'd pull their ads entirely considering they've already paid for the airtime.
As Rush said at the outset, this is "inside baseball" stuff that concerns the arcane inner workings of radio advertising. Don't expect the MSM lemmings to get it right.
Well I heard a Quicken loans ad on Rush’s show today
>>>Well this list Yahoo provides is 43! So, what does the 28 sponsors figure represent?
The 23, and Yahoo’s list are numbers pulled out of article author’s wazoo aperture.
Nothing more need be said.
Geesh, glad you told me before I phoned them. Unfortunately, I just noticed that GEICO is also one of the boycotters. I love that company, but can’t see remaining with them if they support radical pro-abortion zealots.
I haven’t heard of most of these companies!
When the smoke clears and they realize that they are losing business faster than Congress is losing approval and want to return to Rush’s show, I hope Rush puts them on a waiting list.
And, 5 years later, he may allow one of them to sponsor his show again.
Nothing of substance........How many of the total 43 were local sponsors out of the over 500 stations across the country?
Much to do about nothing other than trying to elicit other sponsors to follow suit.........Kinda like "every one will be voting for Obama in 2012 so maybe you should too...."
So was Quicken Loans
My guess is that they're lying. Because a fib costs them nothing and is hard to verify, given that someone who objects to Rush's program is not going to spend hours listening. Someone who supports Rush's program and hears from Rush that such-and-such a sponsor has cancelled is going to stop giving that sponsor his business. People like the Carbonite CEO don't realize that there is a major difference in commitment between people who listen to Rush and people who don't. Non-listeners would never patronize a sponsor's business just for boycotting Rush, whereas listeners will boycott them in retaliation.
Then why make a public statement. Just call the advertising company and let them know they made a mistake. They entered this when they did not have to do anything publicly.
Now they need to make a public announcement that they did not pull any advertising and ask Media Matters and others to amend the list without them on it.
Of course, Yahoo! had no intention of furthering a boycott against these companies. It is my guess that most of these are local advertisers and had hired ad companies which purchased time in one of the most listened to shows. I bet most of them didn’t really pay attention to when the advertising ran. Just a guess.
I canceled Netflix last summer when they jacked up prices. I don’t use pro-flowers. You can get legal forms off the web and I just this week canceled Carbonite. I had only contracted with them last week because Rush endorsed them. I let them know why I canceled.
GEICO is a Berkshire Hathaway subsidiary. Warren Buffett, staunch Obama cheerleader, is the CEO. I recommend AAA insurance. Excellent rates. State Farm also (in my experience) has good rates and is usually pretty good with claims.
So, we know that Yahoo! doesn’t always verify its “facts.”
Hmmm...............ya think they were, um.........LYING??
Hmmm...............ya think they were, um.........LYING??
Thanks for the link. I imagine Rush will pick up even more sponsors.
Lying implies intent. If a Grand Inquisitor were to hold their feet to the fire, they'd probably say they were unintentionally wrong... It's easy to say something like this and hard for the recipient to verify the information without listening to Rush's programs for days on end. Hence the temptation to say just about anything to soothe irate non-customers riled up by the left.
Let's set this straight, put it in perspecive - in a short number of words directly from Rush today..
"Now, let me put this in further perspective for you, this number of 28 or 32, and then we're gonna move on to other things. Sponsors of our program are both nationwide companies, like Two If By Tea (my tea company), and local companies, like "Mike's Auto Body Repair" or a local bank. If we added up all of our affiliates (let's choose the number 600) and we assumed that each of those affiliates had 30 such sponsors in the course of our three-hour program, there might be -- all across this country -- as many as 18,000 different sponsors of this program. Let me put it another way: There might be 18,000 different people buying advertising within this program alone."
"That is a conservative number: 600 stations, 18 commercial minutes an hour. We take whatever we take to sell ourselves and the local station keeps the rest. They have local advertisers. You add up all those over the course of 600 stations, over three hours a day, five days a week, and we're talking 18,000 different sponsors, okay? ABC News, who understands how this works and are purposely misrepresenting it, is out there ballyhooing that we have lost 28 sponsors. Twenty-eight sponsors out of 18,000! That's like losing a couple of french fries in the container when it's delivered to you at the drive-thru. You don't even notice it. If we lose 28 of those sponsors, the majority of them being in one city or another out of 18 thousand, it's a sad occurrence."
Rush also said advertisers that did leave are trying to get back on! One, 'desperately.'
That “one” is very probably carbonite. Have you looked at their stock ticker for the last four or five days?
Some of these are local ad buys... there are 18,000 unique ad buys ever day on stations that carry Rush.
The reality is that Limbaugh is not exactly an unknown entity. He's been on the national stage for 24 years. Advertisers flock to him to get access to...informed, intelligent customers who have incomes to spend. If they weren't getting a return on their investment, they would have pulled out a long time ago.
Limbaugh will have the last laugh when the advertisers realize that they are only appeasing people who don't listen to Rush in the first place. The fans will now pay back the sponsors in kind. Very foolish on their part from a business standpoint.
I said this yesterday .
These look like a few local radio ad list but for a massive show like Rush which has over 10,000 ads which rotate or they don’t renew .
It’s meaningless .
The list iand story are bogus as the Obama media and media matters .
I did pay attention to all of Rush’s ads today on WABC NYC , but there were of Ad Council ads or PSA. Cannot recall the real ads.
It is foolish beyond belief that any advertiser would leave the one show that has, demonstrably, the largest radio audience in this nation - nearly 9 times greater than any other.
I hope to heaven he tells both to pound sand. They made a public big-deal out of leaving. They participated in a planned attack on his show and his business...why should he let them back in now and give them another crack at it sometime down the road?
NO! They have shown the business and moral idiocy to deserve a Darwinian death - let them die!
I listened to WABC live today on an online feed. A NetFlix ad ran about 2:45pm.
It was indeed incredibly stupid, especially since advertising on Rush pulled in most of Carbonite’s customers.
Netflix has not and does not purchase advertising on the Rush Limbaugh show. We do buy network radio advertising and have confirmed that two Netflix spots were picked up in error as part of local news breaks during the Rush Limbaugh show. We have instructed our advertising agency to make sure that this error will not happen again.
And here's their e-mail address...email@example.com
You write them....
Let me know what find out.
The only way to know for sure is to continue listening for Netflix commercials. If you keep on hearing them, then the person who replied (typically some low level flunky) was just making stuff up.
Clearly, you don't undertand how it works either.
And I'll not be so kind as to explain it to you.
I usual do not give the ads much notice, but thos AD Council and similar PSA were more frequent, so I have to believe at least in NYC he lost local ads.
You progessive doofuses know everything.
Figure it out yourself
State Farm is AWESOME. VERY attentive with claims and have gone above and beyond the call of duty for my husband and myself more than once. And, maybe Geico is okay if you are their customer, but a claim against them watch out, they’ll lie like the devil.
I like to attempt to live by that....
One of the reasons...I responded to your post.
I choose SENILE, although I do spend a bit of time with middle school students.
Did you not understand that I posted a list provided by Yahoo? I didn’t check whether the list was correct. Yahoo wouldn’t try to deceive me, now would it? /heavy sarcasm
LOL Let me know if you don't get it.
I have three policies with GEICO. Unless they reconsider and renew with Rush, I’ll certainly change.