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Limbaugh Denies Hes Lost 28 Sponsors: How Can They Say it? Because They Lie!
Mediaite ^ | March 7, 2012 | James Crugnale

Posted on 03/07/2012 3:03:54 PM PST by Zhang Fei

On his show Wednesday, radio host Rush Limbaugh denied he was hemorrhaging advertisers over the Sandra Fluke incident as has been widely reported. “People are reporting things that, A, are not true, and B, I don’t even think the people reporting it have the slightest idea what they’re talking about, nor do they have the ability to understand it,” Limbaugh fumed and shared that his own brother had asked him if he was bleeding sponsors.

“No, we have not lost 28 sponsors! ‘Well, how can they say it?’ Because they lie and because they don’t understand how it works, and that’s what I want to try and explain!” he exclaimed. “In fact, folks, we have three brand-new sponsors that will be starting in the next two weeks. Now, obviously, I’m not gonna tell you who they are today, but we’ve got three brand-new, full-fledged sponsors starting in the next two weeks.”

(Excerpt) Read more at mediaite.com ...


TOPICS: Extended News; Government; News/Current Events; Politics/Elections
KEYWORDS: corporateamerica; demlies; denial; limbaugh; rush; sandytheslut; talkradio
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Rumors of his radio show's impending demise are apparently greatly exaggerated. It's smart of him to deal with this rumor head-on because of the danger of other lemmings joining in the drip of cancellations.
1 posted on 03/07/2012 3:04:02 PM PST by Zhang Fei
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To: Zhang Fei

I think the plummeting of Carbonite stock was the end of this issue. Money says Rush stays where he is.


2 posted on 03/07/2012 3:13:47 PM PST by omega4179 (Internet ID:FU░&#BO)
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To: Zhang Fei
A Yahoo! article thoughtfully provided this listing:

Here is the list of confirmed companies who have officially pulled their advertisements from the Rush Limbaugh radio show.

Service Magic home contractor

Hadeed Carpets

Accuquote Life Insurance

Vitacost vitamin supplier

Bonobos clothing company

Sensa weight- loss program

Thompson Creek Windows

AOL

Tax Resolution Services

ProFlowers

Legal Zoom online document creator

Carbonite web security firm

Citrix software maker

Sleep Train Mattresses

Sleep Number mattresses

Quicken Loans

Girl Scouts of Oregon and Southwest Washington

Cascades Dental

Consolidated Credit Counseling Services

Constant Contact email marketing firm

Philadelphia Orchestra

Reputation Rhino online reputation consulting firm

St. Vincent's Medical Center

Cunningham Security

Regal Assets precious medal investment group

Freedom Debt Relief

Norway Savings Bank

Portland Ovations performing arts center

Stamps.com These companies say their ads were mistakenly run during Limbaugh's program and have contacted radio stations and media buyers to ensure their ads do not run during his program again.

JCPenney

Capital One

Goodwill

Geico

Sears

PolyCom web conferencing The following companies said they did not intentionally have their ads run during Limbaugh's show, but are also not specifically taking steps to remove the ads from his time slot.

John Deere

Bethesda Sedation Dentistry

Amberen menopause medication Other news outlets have reported that the following companies have pulled their advertisements. ABC News is working to confirm.

Downeast Energy

Matrix Direct

Netflix

RSVP Discount Beverage (declined to comment to ABC whether they had pulled their ads)Also Read

It is good to know whom to boycott.

3 posted on 03/07/2012 3:14:58 PM PST by Jemian
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To: Zhang Fei
The Inalienable Right to Illicit Sex
4 posted on 03/07/2012 3:19:14 PM PST by Aquamarine
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To: Jemian

Netflx is the only one I had made much use of. Will no longer do so. And will let them know.


5 posted on 03/07/2012 3:22:08 PM PST by hampdenkid
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To: Jemian
“No, we have not lost 28 sponsors!

Well this list Yahoo provides is 43! So, what does the 28 sponsors figure represent?

6 posted on 03/07/2012 3:22:08 PM PST by sirchtruth (Freedom is not free)
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To: hampdenkid
Netflx is the only one I had made much use of. Will no longer do so. And will let them know.

FYI, according the excerpt, Netflix is staying on...

7 posted on 03/07/2012 3:27:39 PM PST by Zhang Fei (Let us pray that peace be now restored to the world and that God will preserve it always.)
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To: Jemian
Thoughtfully?

ROFLOL!!....

Considering that many of them aren't true....You are doing what here?

8 posted on 03/07/2012 3:28:22 PM PST by Osage Orange (Why do we eat Soylindra Green?)
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To: Zhang Fei

Yesterday the left was crowing about Citrix dropping Rush, but they were on there today, advertising as usual.


9 posted on 03/07/2012 3:28:55 PM PST by EggsAckley ( There's an Ethiopian in the fuel supply ! ! ..)
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To: Zhang Fei
...because of the danger of other lemmings joining in the drip of cancellations.

Au contraire, mon ami. A central point in Limbaugh's quite thorough explanation, today, was the fact that there really IS NO danger at all to his show.

Direct Advertisers who contract with EIB for spots during his show are readily replaced with others from his well-padded waiting list. In fact, he noted there were already some new advertisers coming on board in the next couple of weeks to replace those who'd bailed on him, and a couple of those that had left, were begging to come back.

Indirect Advertisers -- the VAST majority, including the 28 (or however many it really is) that have supposedly left the show -- don't contract directly with EIB in the first place; they contract with the local affiliates. As such, Rush has no say as to whether their ads will run during his show, or not; its up to the local affiliate. So, even if they pull all of their ad buys, it's the affiliate that takes the hit; EIB feels nothing.

But, as Rush thoroughly explained, those Indirect Advertisers more than likely just sent a note to the local affiliate saying "Don't run our spot during Limbaugh's show"; it is highly unlikely that they'd pull their ads entirely considering they've already paid for the airtime.

As Rush said at the outset, this is "inside baseball" stuff that concerns the arcane inner workings of radio advertising. Don't expect the MSM lemmings to get it right.

10 posted on 03/07/2012 3:30:18 PM PST by HKMk23 (AVIS: RISQUE DE CHOC ELECTRIQUE — NE PAS OUVRIR.)
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To: Jemian

Well I heard a Quicken loans ad on Rush’s show today


11 posted on 03/07/2012 3:30:54 PM PST by funfan (and his crew)
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To: Zhang Fei
According to what Netflix told me via e-mail....they don't advertise with Rush. And have never done so intentionally. And don't intend to, either.
12 posted on 03/07/2012 3:31:58 PM PST by Osage Orange (Why do we eat Soylindra Green?)
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To: sirchtruth

>>>Well this list Yahoo provides is 43! So, what does the 28 sponsors figure represent?

The 23, and Yahoo’s list are numbers pulled out of article author’s wazoo aperture.

Go read this: http://www.rushlimbaugh.com/daily/2012/03/07/clearing_up_misinformation_on_our_sponsors

Nothing more need be said.


13 posted on 03/07/2012 3:33:31 PM PST by Keith in Iowa (Willard Romney, purveyor of the world's finest bullmitt. | FR Class of 1998 |)
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To: Zhang Fei

Geesh, glad you told me before I phoned them. Unfortunately, I just noticed that GEICO is also one of the boycotters. I love that company, but can’t see remaining with them if they support radical pro-abortion zealots.


14 posted on 03/07/2012 3:34:11 PM PST by hampdenkid
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To: Jemian

I haven’t heard of most of these companies!

When the smoke clears and they realize that they are losing business faster than Congress is losing approval and want to return to Rush’s show, I hope Rush puts them on a waiting list.

And, 5 years later, he may allow one of them to sponsor his show again.


15 posted on 03/07/2012 3:34:16 PM PST by DustyMoment (Congress - Another name for white collar criminals!!)
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To: sirchtruth
Well this list Yahoo provides is 43! So, what does the 28 sponsors figure represent?

Nothing of substance........How many of the total 43 were local sponsors out of the over 500 stations across the country?

Much to do about nothing other than trying to elicit other sponsors to follow suit.........Kinda like "every one will be voting for Obama in 2012 so maybe you should too...."

16 posted on 03/07/2012 3:39:30 PM PST by Hot Tabasco (The only solution to this primary is a shoot out! Last person standing picks the candidate)
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To: EggsAckley

So was Quicken Loans


17 posted on 03/07/2012 3:39:47 PM PST by nomobs
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To: Osage Orange
According to what Netflix told me via e-mail....they don't advertise with Rush. And have never done so intentionally. And don't intend to, either.

My guess is that they're lying. Because a fib costs them nothing and is hard to verify, given that someone who objects to Rush's program is not going to spend hours listening. Someone who supports Rush's program and hears from Rush that such-and-such a sponsor has cancelled is going to stop giving that sponsor his business. People like the Carbonite CEO don't realize that there is a major difference in commitment between people who listen to Rush and people who don't. Non-listeners would never patronize a sponsor's business just for boycotting Rush, whereas listeners will boycott them in retaliation.

18 posted on 03/07/2012 3:40:35 PM PST by Zhang Fei (Let us pray that peace be now restored to the world and that God will preserve it always.)
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To: Osage Orange

Then why make a public statement. Just call the advertising company and let them know they made a mistake. They entered this when they did not have to do anything publicly.

Now they need to make a public announcement that they did not pull any advertising and ask Media Matters and others to amend the list without them on it.


19 posted on 03/07/2012 3:44:49 PM PST by nomobs
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To: Osage Orange

Of course, Yahoo! had no intention of furthering a boycott against these companies. It is my guess that most of these are local advertisers and had hired ad companies which purchased time in one of the most listened to shows. I bet most of them didn’t really pay attention to when the advertising ran. Just a guess.

I canceled Netflix last summer when they jacked up prices. I don’t use pro-flowers. You can get legal forms off the web and I just this week canceled Carbonite. I had only contracted with them last week because Rush endorsed them. I let them know why I canceled.


20 posted on 03/07/2012 3:45:03 PM PST by Jemian
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To: hampdenkid
Unfortunately, I just noticed that GEICO is also one of the boycotters. I love that company, but can’t see remaining with them if they support radical pro-abortion zealots.

GEICO is a Berkshire Hathaway subsidiary. Warren Buffett, staunch Obama cheerleader, is the CEO. I recommend AAA insurance. Excellent rates. State Farm also (in my experience) has good rates and is usually pretty good with claims.

21 posted on 03/07/2012 3:45:16 PM PST by Zhang Fei (Let us pray that peace be now restored to the world and that God will preserve it always.)
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To: funfan

So, we know that Yahoo! doesn’t always verify its “facts.”


22 posted on 03/07/2012 3:47:00 PM PST by Jemian
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To: nomobs

Hmmm...............ya think they were, um.........LYING??


23 posted on 03/07/2012 3:48:16 PM PST by EggsAckley ( There's an Ethiopian in the fuel supply ! ! ..)
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To: nomobs

Hmmm...............ya think they were, um.........LYING??


24 posted on 03/07/2012 3:48:39 PM PST by EggsAckley ( There's an Ethiopian in the fuel supply ! ! ..)
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To: Hot Tabasco; Keith in Iowa

Thanks for the link. I imagine Rush will pick up even more sponsors.


25 posted on 03/07/2012 3:50:17 PM PST by sirchtruth (Freedom is not free)
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To: EggsAckley
Hmmm...............ya think they were, um.........LYING??

Lying implies intent. If a Grand Inquisitor were to hold their feet to the fire, they'd probably say they were unintentionally wrong... It's easy to say something like this and hard for the recipient to verify the information without listening to Rush's programs for days on end. Hence the temptation to say just about anything to soothe irate non-customers riled up by the left.

26 posted on 03/07/2012 3:53:36 PM PST by Zhang Fei (Let us pray that peace be now restored to the world and that God will preserve it always.)
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To: Jemian; Zhang Fei; omega4179; hampdenkid; sirchtruth; Osage Orange; EggsAckley; funfan; ...
"Here is the list of confirmed companies who have officially pulled their advertisements from the Rush Limbaugh radio show."

Let's set this straight, put it in perspecive - in a short number of words directly from Rush today..

"Now, let me put this in further perspective for you, this number of 28 or 32, and then we're gonna move on to other things. Sponsors of our program are both nationwide companies, like Two If By Tea (my tea company), and local companies, like "Mike's Auto Body Repair" or a local bank. If we added up all of our affiliates (let's choose the number 600) and we assumed that each of those affiliates had 30 such sponsors in the course of our three-hour program, there might be -- all across this country -- as many as 18,000 different sponsors of this program. Let me put it another way: There might be 18,000 different people buying advertising within this program alone."

"That is a conservative number: 600 stations, 18 commercial minutes an hour. We take whatever we take to sell ourselves and the local station keeps the rest. They have local advertisers. You add up all those over the course of 600 stations, over three hours a day, five days a week, and we're talking 18,000 different sponsors, okay? ABC News, who understands how this works and are purposely misrepresenting it, is out there ballyhooing that we have lost 28 sponsors. Twenty-eight sponsors out of 18,000! That's like losing a couple of french fries in the container when it's delivered to you at the drive-thru. You don't even notice it. If we lose 28 of those sponsors, the majority of them being in one city or another out of 18 thousand, it's a sad occurrence."

Rush also said advertisers that did leave are trying to get back on! One, 'desperately.'

27 posted on 03/07/2012 4:03:02 PM PST by Ron C.
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To: Ron C.

That “one” is very probably carbonite. Have you looked at their stock ticker for the last four or five days?


28 posted on 03/07/2012 4:05:32 PM PST by Jemian
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To: Jemian

Some of these are local ad buys... there are 18,000 unique ad buys ever day on stations that carry Rush.

LLS


29 posted on 03/07/2012 4:06:17 PM PST by LibLieSlayer (WOLVERINES!)
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To: Keith in Iowa
The leftist media meme is: "Look at ALL of the sponsors pulling out of the Limbaugh show. Let's joyfully report on each one,like a falling domino that will finally get rid of the SOB..."

The reality is that Limbaugh is not exactly an unknown entity. He's been on the national stage for 24 years. Advertisers flock to him to get access to...informed, intelligent customers who have incomes to spend. If they weren't getting a return on their investment, they would have pulled out a long time ago.

Limbaugh will have the last laugh when the advertisers realize that they are only appeasing people who don't listen to Rush in the first place. The fans will now pay back the sponsors in kind. Very foolish on their part from a business standpoint.

30 posted on 03/07/2012 4:11:30 PM PST by boop (I hate hippies and dopeheads. Just hate them. ...Ernest Borgnine)
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To: Jemian

I said this yesterday .
These look like a few local radio ad list but for a massive show like Rush which has over 10,000 ads which rotate or they don’t renew .
It’s meaningless .

The list iand story are bogus as the Obama media and media matters .


31 posted on 03/07/2012 4:12:12 PM PST by ncalburt (NO MORE WIMPS need to apply to fight the Soros Funded Puppet !H)
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To: Zhang Fei

I did pay attention to all of Rush’s ads today on WABC NYC , but there were of Ad Council ads or PSA. Cannot recall the real ads.


32 posted on 03/07/2012 4:12:25 PM PST by SMGFan
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To: Jemian
LOL - yep. Carbonite is likely the 'desperate' one, but they are not alone.

It is foolish beyond belief that any advertiser would leave the one show that has, demonstrably, the largest radio audience in this nation - nearly 9 times greater than any other.

33 posted on 03/07/2012 4:13:59 PM PST by Ron C.
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To: Ron C.

I hope to heaven he tells both to pound sand. They made a public big-deal out of leaving. They participated in a planned attack on his show and his business...why should he let them back in now and give them another crack at it sometime down the road?

NO! They have shown the business and moral idiocy to deserve a Darwinian death - let them die!


34 posted on 03/07/2012 4:16:51 PM PST by GilesB
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To: SMGFan; Zhang Fei
I did pay attention to all of Rush’s ads today on WABC NYC , but there were of Ad Council ads or PSA. Cannot recall the real ads.

I listened to WABC live today on an online feed. A NetFlix ad ran about 2:45pm.

35 posted on 03/07/2012 4:17:41 PM PST by tarheelswamprat
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To: Ron C.

It was indeed incredibly stupid, especially since advertising on Rush pulled in most of Carbonite’s customers.


36 posted on 03/07/2012 4:19:05 PM PST by Jemian
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To: Zhang Fei
I tell you what....here's what they wrote to me.

Netflix has not and does not purchase advertising on the Rush Limbaugh show. We do buy network radio advertising and have confirmed that two Netflix spots were picked up in error as part of local news breaks during the Rush Limbaugh show. We have instructed our advertising agency to make sure that this error will not happen again.

And here's their e-mail address...pr@netflix.com

You write them....

Let me know what find out.

37 posted on 03/07/2012 4:19:05 PM PST by Osage Orange (Why do we eat Soylindra Green?)
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To: nomobs
Not sure replying to me....would be a "public statement".

FWIW-

38 posted on 03/07/2012 4:21:03 PM PST by Osage Orange (Why do we eat Soylindra Green?)
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To: Jemian

Ok....fair enough.


39 posted on 03/07/2012 4:23:32 PM PST by Osage Orange (Why do we eat Soylindra Green?)
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To: Osage Orange

The only way to know for sure is to continue listening for Netflix commercials. If you keep on hearing them, then the person who replied (typically some low level flunky) was just making stuff up.


40 posted on 03/07/2012 4:24:33 PM PST by Zhang Fei (Let us pray that peace be now restored to the world and that God will preserve it always.)
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To: Ron C.

Bingo!


41 posted on 03/07/2012 4:25:48 PM PST by Osage Orange (Why do we eat Soylindra Green?)
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To: Jemian
You are either senile or a Jr. Highschooler.

Clearly, you don't undertand how it works either.

And I'll not be so kind as to explain it to you.

42 posted on 03/07/2012 4:27:09 PM PST by Publius6961 (“It’s easy to make phony promises you can’t keep.” - Obama, Feb23, 2012)
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To: tarheelswamprat

I usual do not give the ads much notice, but thos AD Council and similar PSA were more frequent, so I have to believe at least in NYC he lost local ads.


43 posted on 03/07/2012 4:27:53 PM PST by SMGFan
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To: nutmeg

bookmark


44 posted on 03/07/2012 4:28:19 PM PST by nutmeg (Rest in Peace, and THANK YOU, Andrew Breitbart)
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To: sirchtruth
Well this list Yahoo provides is 43! So, what does the 28 sponsors figure represent?

You progessive doofuses know everything.

Figure it out yourself

45 posted on 03/07/2012 4:29:57 PM PST by Publius6961 (“It’s easy to make phony promises you can’t keep.” - Obama, Feb23, 2012)
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To: Zhang Fei

State Farm is AWESOME. VERY attentive with claims and have gone above and beyond the call of duty for my husband and myself more than once. And, maybe Geico is okay if you are their customer, but a claim against them watch out, they’ll lie like the devil.


46 posted on 03/07/2012 4:30:49 PM PST by visualops (artlife.us)
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To: Zhang Fei
Trust, but verify.

I like to attempt to live by that....

One of the reasons...I responded to your post.

47 posted on 03/07/2012 4:31:46 PM PST by Osage Orange (Why do we eat Soylindra Green?)
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To: Publius6961

I choose SENILE, although I do spend a bit of time with middle school students.

Did you not understand that I posted a list provided by Yahoo? I didn’t check whether the list was correct. Yahoo wouldn’t try to deceive me, now would it? /heavy sarcasm


48 posted on 03/07/2012 4:32:20 PM PST by Jemian
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To: Zhang Fei
"Did you see the power behind that body slam by The Big Show?! He's going to be feeling that into next month! Ooooo! That's a vicious slap to the chest with that huge hand of his! He's really reeling now."

LOL Let me know if you don't get it.

49 posted on 03/07/2012 4:34:03 PM PST by philman_36 (Pride breakfasted with plenty, dined with poverty, and supped with infamy. Benjamin Franklin)
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To: Zhang Fei

I have three policies with GEICO. Unless they reconsider and renew with Rush, I’ll certainly change.


50 posted on 03/07/2012 4:36:34 PM PST by HokieMom (Pacepa : Can the U.S. afford a president who can't recognize anti-Americanism?)
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