In most circumstances, I'd agree with you.
But I think Sleep Train was just made an example of. A message to other advertisers, you might say.
In most circumstances, I'd agree with you.Shadenfreude is fun, but not worth endangering business relationships.
But I think Sleep Train was just made an example of. A message to other advertisers, you might say.
Oh, there’s no doubt that that is true. I just think that publishing the identity of the particular advertiser was done without the direction and probably against the policy of Rush himself. But I think that Rush, rightly, has less than zero interest in giving prospective sponsors pause as to potential risks associated with becoming sponsors.I would be more surprised that Rush associated himself with the “outing” of a former sponsor than I would be to learn that an associate of Rush’s became a former associate of Rush’s because this former sponsor was publicly embarrassed.
The closest thing I can think of as a counterexample against my point is the “Two If By Tea” initiative, which has to be seen as a slap at Snapple - although, Two If By Tea is positioned and certainly priced in a different category from Snapple.