Skip to comments.New Israeli Law Bans Underweight Models in Ads
Posted on 03/20/2012 8:23:31 PM PDT by MinorityRepublican
JERUSALEM A new Israeli law bans showing overly thin models from local advertising in an attempt to fight the spread of eating disorders.
It also requires publications to disclose when they use altered images of models to make the women and men appear even thinner than they really are.
The law, passed late Monday, appears to be the first attempt by a government to use legislation to take on a fashion industry accused of abetting eating disorders by idealizing extreme thinness. It could become an example for other countries grappling with the spread of anorexia and bulimia, particularly among young women.
The law's supporters said they hoped it would encourage the use of healthy models in local advertising and heighten awareness of digital tricks that transform already thin women into illusory waifs.
"We want to break the illusion that the model we see is real," said Liad Gil-Har, assistant to law sponsor Dr. Rachel Adato, who compares the battle against eating disorders to the struggle against smoking.
In Israel, about two percent of all girls between 14 and 18 have severe eating disorders, a rate similar to other developed countries, said anthropologist Sigal Gooldin, who studies eating disorders.
The new law requires models to produce a medical report dating back no more than three months at every shoot that will be used on the Israeli market, stating that they aren't malnourished by World Health Organization standards.
The U.N. agency uses a standard known as the body mass index calculated by factors of weight and height to determine malnutrition. WHO says a body mass index below 18.5 is indicative of malnutrition, said Dr. Adato, a gynecologist.
(Excerpt) Read more at online.wsj.com ...
Katie Sandwina in her late teens or early twenties, about 6-1, 220 or thereabouts.
She looks like she’d overdone gorging on those bologna and cheese sandwinas!
She grew up without any dolls, just barbells, and could do arm exercises with 300 lbs on a bar.
I would be happy tossing Kim Kardashia in something.
As if the girls these days aren’t hefty enough. Now we’re getting rid of all the good role models, too? Sheesh.
For the children of course, not to encourage more women to have huge arses and thunder thighs to make her look more, ah, normal in comparison.
Of course, Hillary will be down with encouraging women to put on pounds..
“The new law requires models to produce a medical report dating back no more than three months at every shoot...”
No government overreaching there. (sarc)
Glad the Israelis have their priorities straight. I was worried that the threat of an impending nuclear holocaust might distract them from important business like this.
Won’t do much.
The fashion industry is dominated by homosexuals, and they like their models to look like boys.
No more phone calls; we have a winner.
LOL.....my all-time favorite, as well. I was tickled to death when I found it up on Youtube some time ago.
That Wendy’s ad (yeah, most forget who the ad was for) set the benchmark for downright FUNNY that no one has touched since. :)