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Nissan resurrects the Datsun brand
CNN ^ | March 21, 2012 | Kevin Voigt

Posted on 03/25/2012 1:16:55 AM PDT by derfel

Nissan Motor Company announced the return of the Datsun brand after 30 years, with plans to introduce a low-cost car in several emerging markets in 2014.

In a nod to the growing importance of developing markets, Nissan CEO Carlos Ghosn made the announcement Tuesday in Indonesia, one of three markets the new car line will debut.

(Excerpt) Read more at edition.cnn.com ...


TOPICS: Foreign Affairs; Japan; News/Current Events
KEYWORDS: car; datsun; japan; nissan
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1 posted on 03/25/2012 1:17:08 AM PDT by derfel
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To: derfel

Nissan shot itself in the foot taking away the Datsun brand in the mid-1980s, confusing potential car-buyers. Datsun was a very well-known brand, particularly for their racing heritage with the sportscar line. I am glad they brought the name back, although I don’t like the idea that the name is only being used in 3rd-world countries for their low end of the line. I own several vintage Datsun sportscars, one is a 1966 with over 150hp that leaves modern cars in the dust - still runs great even with modern gasoline having 10 percent ethanol. These cars are rugged.


2 posted on 03/25/2012 1:34:02 AM PDT by roadcat
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To: derfel
http://www.youtube.com/watch?v=sff6Wi3fHVw
3 posted on 03/25/2012 1:34:19 AM PDT by real saxophonist (The fact that you play tuba doesn't make you any less lethal. -USMC bandsman in Iraq)
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To: derfel

Honeybee Ping !


4 posted on 03/25/2012 1:35:08 AM PDT by onona (Dicky Betts is one ramblin man !)
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To: derfel

Wow.. I am having flashbacks about the 240Z, then the 260Z, and then the 280Z.
Stopped keeping track after that. Nice cars, though.


5 posted on 03/25/2012 1:47:25 AM PDT by Lancey Howard
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To: roadcat
Nissan shot itself in the foot taking away the Datsun brand in the mid-1980s, confusing potential car-buyers.

I didn't realize it went away

1967 1300SS just 70+ horsepowers, solid rear axle, rear leaf springs, four wheel drum brakes, no seat belts - they had the nerve to call it a "Sports Saloon". And it was the best long distance driving car I've ever owned - still miss it sometimes.
6 posted on 03/25/2012 2:02:26 AM PDT by Oztrich Boy (This world is a comedy to those that think, a tragedy to those that feel - Horace Walpole)
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To: Oztrich Boy

Some of my fondest childhood memories are bouncing around in the back of my uncle’s Datsun pickup with my cousins one summer at our family’s camp up in the woods of northern PA...


7 posted on 03/25/2012 2:17:10 AM PDT by Joe 6-pack (Que me amat, amet et canem meum)
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To: roadcat

I owned a 510. It was a great canyon racer! (til I wrecked it)


8 posted on 03/25/2012 2:29:27 AM PDT by StayoutdaBushesWay (Every man dies, but not every man really lives.)
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To: derfel

My first car was a Datsun. It served me well for about seven years. Some good memories with that car.


9 posted on 03/25/2012 2:33:32 AM PDT by naturalman1975 ("America was under attack. Australia was immediately there to help." - John Winston Howard)
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To: Lancey Howard
Same here. I gave my 280z to mom and she drove it till it died.
She loved that car and still talks about it.
10 posted on 03/25/2012 3:12:47 AM PDT by MaxMax
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To: roadcat

>I don’t like the idea that the name is only being used in >3rd-world countries
Agreed.Considering the popularity of Datsun in US, they should not limit its market in developing countries.


11 posted on 03/25/2012 4:10:00 AM PDT by derfel
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To: derfel

I remember the Datsun pickups. They were pretty good trucks. I currently own a 2004 Nissan Frontier and unfortunately it is a POS.


12 posted on 03/25/2012 4:23:31 AM PDT by MachIV
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To: StayoutdaBushesWay; derfel

The 510 was one of the ‘classic’ auto models built.


13 posted on 03/25/2012 4:39:00 AM PDT by Tainan (Cogito, ergo conservatus sum)
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To: MachIV
That's surprising - I own a 2005 Frontier and it's hands down the best auto I've ever owned. Pretty good mileage, great acceleration, handles well, and has a good size bed for loading.

In fact, I like it so much I intend to drive it until it stops running and then buy another one.

14 posted on 03/25/2012 4:58:43 AM PDT by Cable225 (TACT is for those not witty enough for sarcasm!)
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To: roadcat

My dad had a 1973 Datsun four-speed sub-compact that he used to drive back and forth to the coal mines. Best damned car we ever owned...he traded it for a brand new 1980 Chevette and regretted it almost immediately.


15 posted on 03/25/2012 5:01:14 AM PDT by Timber Rattler (Just say NO! to RINOS and the GOP-E)
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To: derfel
Datsun 240Z. A classic.


16 posted on 03/25/2012 5:25:21 AM PDT by 6SJ7 (Meh.)
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To: roadcat

There has never been an American sports car that could beat a Datsun. If a Corvette reached the speeds of the Datsun, it would spin out in the corners.

A Shelby Cobra could compete but was not a production vehicle, but a race car

The same is true of the British cars of the era.They could hold the road but lacked the speed.

The Datsun was but a precursor of what was to come. Accord, Corolla, Civic , Camry........ industry destroyers


17 posted on 03/25/2012 5:44:03 AM PDT by bert (K.E. N.P. +12 ..... Crucifixion is coming)
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To: derfel

YEAH!

Dump ALL this new Age BS! of the hippy+ generations!


18 posted on 03/25/2012 5:54:04 AM PDT by gunnyg ("A Constitution changed from Freedom, can never be restored; Liberty, once lost, is lost forever...)
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To: derfel
Loved my old datsun truck, run and run and run on a dollar of gas. 55 cents a gallon. Left the 383 Plymouth in the drive when went to school.
19 posted on 03/25/2012 6:47:01 AM PDT by org.whodat
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To: 6SJ7

I wish I had never sold mine.


20 posted on 03/25/2012 6:49:46 AM PDT by BOBWADE (RINOs suck)
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To: derfel

Welcome to Obamaville.


21 posted on 03/25/2012 6:52:54 AM PDT by JohnnyP
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To: Tainan; StayoutdaBushesWay; derfel
I love small rear wheel drive cars. If Nissan built the 510 again, with updated electronics and engine it would sell like hot cakes.
22 posted on 03/25/2012 6:58:04 AM PDT by central_va ( I won't be reconstructed and I do not give a damn.)
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To: central_va

The 510 was a favorite of rally drivers in the late 70’s/early 80’s. It was considered a near copy of the BMW 2002.


23 posted on 03/25/2012 7:05:37 AM PDT by Fred Hayek (FUBO, the No Talent Pop Star pResident.)
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To: Cable225

2005 was the beginning of a new generation of Frontiers. 2004 was the last of the prior generation. Your’s may very well be good. I just know my 2004 gets the worst fuel mileage of any small truck like that I’ve ever seen. The most I ever got light footing it on the interstate was 19mpg and it usually only gets around 18 at best and usually 17 or even 16 around town. With that kind of mileage, I should have just got a full size. It is 4x4 with 5 speed manual, but still, that’s terrible mileage. I had a 4x4 Ford Ranger 20 years ago that was the same format pickup and I got 23mpg on the interstate with it and never below 19 in town. The real problem with the 2004 Frontiers is they were geared way too low. At 65 to 70mph on the interstate, the V6 motor is turning right at 3,000rpms. If it was a 4 cyl, it would be ok, but that is rediculous for a V6. What’s even worse, if a vehicle is geared lower, you would think it would have better “get up and go”. Not so with mine. It is very underpowered for what it is. I had to spend $234 to fix a tailgate latch, some hoses went out in January that cost $468 to fix, and since December, the top end of the motor, somewhere in the valve train, is making a knocking noise when the motor is pulling, usually when I’m accelerating to shift gears to get to highway speed(It’s not spark knock). I’ve mostly owned Hondas and Fords for 29 years or so I’ve been driving and I’ve never had these problems before. My next vehicle is probably going to be some kind of crossover SUV, Subaru Forester, Hundiya Tucson, Ford Escape, etc.


24 posted on 03/25/2012 8:04:23 AM PDT by MachIV
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To: MachIV

Datsun’s are coming back?

Dat sun do rise in the East!


25 posted on 03/25/2012 8:09:17 AM PDT by combat_boots (The Lion of Judah cometh. Hallelujah. Gloria Patri, Filio et Spiritui Sancto.)
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To: derfel
My stepmother had a Datsun B210 that she loved, drove it until the wheels nearly fell off of it, then gave it to her son.

My first time in a car over 100mph was in a Datsun 240Z.

Mark

26 posted on 03/25/2012 9:43:36 AM PDT by MarkL (Do I really look like a guy with a plan?)
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To: 6SJ7

I had a ‘72 Z. What a car. Put Cyclone headers, konis, spoilers, three 40 DCOE Webers....poor man’s Ferrari.


27 posted on 03/25/2012 9:48:06 AM PDT by stboz
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To: derfel

It cost them over $200 million to switch their name from Datsun to Nissan. I could never figure out why. Neither word has any connotation in English: equally null, not positive, not negative, just random pairings of syllables, as far as Americans are concerned. Maybe the words have meanings to the Japanese.


28 posted on 03/25/2012 9:53:11 AM PDT by Colinsky
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To: 6SJ7

If I remember correctly, the 240Z used to sell for about $3,500 in around 1972.


29 posted on 03/25/2012 9:58:54 AM PDT by Inyokern
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To: Lancey Howard

We had a 240Z in our early married years. My dh loved that car.


30 posted on 03/25/2012 10:36:35 AM PDT by kalee (The offenses we give, we write in the dust; Those we take, we engrave in marble. J Huett 1658)
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To: Inyokern

Just a little over $19,000 today by the inflation calculator.


31 posted on 03/25/2012 10:36:35 AM PDT by GATOR NAVY
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To: MachIV

I remember the Datsun pickups. They were pretty good trucks. I currently own a 2004 Nissan Frontier and unfortunately it is a POS.
***********
************
Think they were advertised as the “’Lil Hustler” or sumpthin’ similar—one of the first of the great smaller PUs—now gone from obamaland!


32 posted on 03/25/2012 10:46:56 AM PDT by gunnyg ("A Constitution changed from Freedom, can never be restored; Liberty, once lost, is lost forever...)
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To: Colinsky
It cost them over $200 million to switch their name from Datsun to Nissan. I could never figure out why.

The story I heard, which I could never verify, is that the Datsun name was tied to military production during the war years (as was Mitsubishi and other manufacturers). Somebody decided that was hurting sales. However, by the mid-1980s I don't think anyone in the U.S.A. remembered or cared about the name. After all, Mitsubishi kept their name despite producing the Zero fighter-planes. The Datsun name didn't bother my dad when he bought a Datsun 510 in the 60's, despite having fought in WWII and being part of occupation forces in Tokyo. The war was long over.

33 posted on 03/25/2012 11:42:26 AM PDT by roadcat
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To: roadcat
The story I heard, which I could never verify, is that the Datsun name was tied to military production during the war years (as was Mitsubishi and other manufacturers). Somebody decided that was hurting sales. However, by the mid-1980s I don't think anyone in the U.S.A. remembered or cared about the name.

The fact that "Volkswagen" means "People's Car" in German, and that name was given by Adolf Hitler, didn't seem to hurt their sales.

34 posted on 03/25/2012 11:44:40 AM PDT by dfwgator (Don't wake up in a roadside ditch. Get rid of Romney.)
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To: roadcat

The DAT car, and the smaller DATson predate World War II (and the parent Nissan Corp.) by several decades and were not tied to military production.


35 posted on 03/25/2012 11:52:52 AM PDT by jjotto ("Ya could look it up!")
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To: Oztrich Boy
And it was the best long distance driving car I've ever owned - still miss it sometimes.

Nice ride! If you get nostalgic, there are annual Datsun car shows in California every year, where examples of the '67 sedans pop up. Every July at Mt. Shasta in Northern California, and a couple shows in Southern California - Long Beach area and San Diego area, unsure of the dates. At Doheny State Beach show near San Diego, I've seen lots of these Datsun cars and trucks. Some early 1960s examples had a slot in the front bumper, where you inserted a crank to crankstart the car if your battery went dead.

36 posted on 03/25/2012 11:53:10 AM PDT by roadcat
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To: roadcat

I had a datsun pickup that broke on me on the old Maricopa Rd. 30 miles from nowhere. The water pump pulley snapped. I got out and rerouted the belts to the crankshaft and alternator and magic convection got me home to Chandler. Made it home without a water pump in 110 heat. Good little truck.


37 posted on 03/25/2012 11:59:26 AM PDT by eyedigress ((zOld storm chaser from the west)/?)
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To: jjotto

Sure they were. The Dot, later changed to Dat, was started in 1923. But during the war years, all the car makers were producing military vehicles, particularly Datsun. They were rolling out jeeps, trucks, artillery trailers, you name it. The allies bombed the crap out of the Japanese car company factories. And after the war, the U.S. helped them get back in production again in order to rebuild Japan (to help us fight the communists in Asia). Mitsubishi was more tied into aircraft and ship building, but Datsun made land vehicles.


38 posted on 03/25/2012 12:03:46 PM PDT by roadcat
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To: roadcat

I think the DATs go back to the teens.


39 posted on 03/25/2012 12:10:16 PM PDT by jjotto ("Ya could look it up!")
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To: Colinsky

No real idea about the name change. My perception at the time, unlike all those here with fond Datsun memories, was the name Datsun was tied to the old “made from beer cans” meme about Japanese products being inferior.

Datsun later shot themselves in the foot with execrable commercials. Awesome! GMAFB


40 posted on 03/25/2012 1:43:21 PM PDT by doorgunner69
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To: jjotto

Yes, they do. I was joking about the Dot thing. I have several books on their history. Goes back to 1911, Masujuro Hashimoto founded the Kwaishinsha Motor Car Works. His first car was exhibited in 1914. His financial backers names provided the initials for a name. The DAT firm in 1923 merged with Jitsuyo Jidosha Seizo (which means Practical Automobile Manufacturing), and became DAT Jidosha Seizo Company, Ltd. Doesn’t roll off the tongue, does it? In 1933 it was renamed Nissan Motor Company, Ltd. Between then and 1938, they had technical assistance from the American Graham-Paige Motor Car Company. So Americans had an influence on their cars before WWII. Much of the Nissan production facilities were in Manchuria and disappeared into the Russian hands after the war. The Japan facilities were taken over by the Americans, where they allowed resumption of manufacturing of Datsun trucks and cars. In 1949, they took the name Nissan Motor Company, Ltd.

A lot of fascinating history there. I’ve met Yutaka Katayama several times, he was the one who built Nissan Motor Corporation USA, he’s mostly known as Mr. K. He was the founder of the Sports Car Club of Japan in 1951, and simply loved sports cars. He is the main guy who pushed the 240Z and made it popular.


41 posted on 03/25/2012 2:39:58 PM PDT by roadcat
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To: doorgunner69
My perception at the time, unlike all those here with fond Datsun memories, was the name Datsun was tied to the old “made from beer cans” meme about Japanese products being inferior

It's hard to see that as a reason to drop the name in the 80s. By that time Datsun has a reputation on four continents of building nearly unbreakable rally cars.

1966 East African Safari Rally. 88 cars entered, two of them Datsun 411s.
Nine cars finished, two of them Datsun 411s: 1st, 2d in class, 5th, 6th outright.

Class win by a 510 in 1969. Outright wins by Datsuns in 1970, 71, 73. By this stage 40 of the 85 entrants were Datsuns - Porsches, BMWs, Volvos being considered too fragile.

Then there was the 1971 U2 Trans-Am.

IN the 70s, the BMW2002 was known as the rich mans Datsun 510.

Ten years later Nissan Co threw that all away.

42 posted on 03/25/2012 5:09:38 PM PDT by Oztrich Boy (This world is a comedy to those that think, a tragedy to those that feel - Horace Walpole)
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To: derfel; a fool in paradise
I'm still waiting for the revival of the legendary Trabi brand!

It's NOT GUILTY fer shore!

43 posted on 03/25/2012 5:14:05 PM PDT by Revolting cat! (Let us prey!)
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To: derfel

'76 Datsun B210. One of the best damn cars I've ever owned.

44 posted on 03/25/2012 5:20:49 PM PDT by Windflier (To anger a conservative, tell him a lie. To anger a liberal, tell him the truth.)
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To: Oztrich Boy
As I posted, no idea why they dropped the name. Just that for many into cars at the time, it was synonymous with cheap.

Wife had a Sentra that I had to drive for several months. Also borrowed one of those 280Z things for a while. Not like I have no personal experience with their cars.

And a hand built race car has absolutely nothing to do with factory produced street cars, but you knew that.

The Trans-Am 510s were very cool. Datsun sold a bunch of nice race bits for them. Can't do that now with the EPA BS. I seriously thought about buying and building my own street legal Trans-Am car.

45 posted on 03/25/2012 6:47:12 PM PDT by doorgunner69
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To: roadcat

Great history.

The relevant thing I recall from spending most of my life in Minnesota is that Japanese cars had inadequate batteries and were prone to rust in the harsh climate. But they got ahead of the curve, correcting those and other problems while American manufacturers disrespected their customers and their competition.


46 posted on 03/25/2012 7:01:33 PM PDT by jjotto ("Ya could look it up!")
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To: 6SJ7

bttt


47 posted on 03/25/2012 7:05:14 PM PDT by Liberty Valance (Keep a simple manner for a happy life :o)
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To: onona

41 mpg 37 years ago.

48 posted on 03/25/2012 7:11:25 PM PDT by Rebelbase
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To: Rebelbase

Unfortnately, that, aka Sunny, aka 120Y was not a car that enchanced Datsun’s reputation.


49 posted on 03/26/2012 5:58:33 AM PDT by Oztrich Boy (This world is a comedy to those that think, a tragedy to those that feel - Horace Walpole)
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To: Revolting cat!

It took awhile but I now see that there is actually a car in that picture.


50 posted on 03/26/2012 6:03:56 AM PDT by central_va ( I won't be reconstructed and I do not give a damn.)
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