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Flailing Anheuser-Busch Tries New Beers, Intimidation
Newser ^ | 3/29/2012 | Kevin Spak

Posted on 03/29/2012 9:43:21 AM PDT by B Knotts

(NEWSER) – Anheuser-Busch InBev is desperate to turn its sales around. Sure, it's still the biggest beer company in the US, but shipments have fallen for three straight years, thanks to the growing popularity of small, independent craft brewers. But this year Budweiser's got a plan, president of North American operations Luiz Edmond tells the Wall Street Journal: It's going to produce more beers, while leaning on distributors not to carry the competition. Anheuser will introduce 19 new products this year, its biggest rollout since the InBev merger.

Some will aim to compete in the craft market, like additions to its Shock Top line, or boast higher alcohol content, like the 6% Bud Light Platinum, which Edmond calls a "game changer." Still others, like Bud Light Lime-a-Rita, will be malt beverages bearing little resemblance to beer. At the same time, Bud has urged 500 wholesalers to distribute fewer rival beers, warning that it will act against those who don't. An unapologetic Edmond says wholesalers must pick sides, and show "loyalty" to InBev.


TOPICS: Business/Economy
KEYWORDS: beer; inbev
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To: B Knotts

They are losing market share because I stopped drinking beer fourteen years ago when we moved to Utah.

VODKA works faster. Besides Utah beer is 3.2%; carbonated yellow water.


41 posted on 03/29/2012 10:32:50 AM PDT by Utah Binger (Southern Utah where the world comes to see America)
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To: boomop1
I can drink a lot of beer but that platinum is some potent stuff.

It's 6% abv, from what I read. That's potent for a light lager, but not all that strong compared to a lot of other beers. New Belgium sells a reasonably-priced (as opposed to something like Chimay, which is still one of the best) trippel which is 7.8%. Tasty, and has an interesting coriander flavoring that grows on you.

42 posted on 03/29/2012 10:33:20 AM PDT by B Knotts (Just another Tenther)
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To: CrazyIvan
Why is Bud Light like making love in a canoe?

See my post #37.

43 posted on 03/29/2012 10:36:09 AM PDT by N. Theknow (Kennedys=Can't drive, can't ski, can't fly, can't skipper a boat, but they know what's best for you.)
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To: Utah Binger

So, it’s all your fault? How much beer were you drinking?!? :-)


44 posted on 03/29/2012 10:37:26 AM PDT by B Knotts (Just another Tenther)
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To: knews_hound

homebrew is the only way to fly. my next attempt is going to be a trippel belgian ale.


45 posted on 03/29/2012 10:40:51 AM PDT by tx_eggman (Liberalism is only possible in that moment when a man chooses Barabas over Christ.)
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To: SengirV
These are out now too:

homer drooooool

46 posted on 03/29/2012 10:44:31 AM PDT by PissAndVinegar
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To: NativeSon
That's my position. When I have a beer, I want a good beer. There are a lot of micro brews in my area and I have friends that brew.

Yessir!

This is one awesome brewery in Tampa. Cigar City Brewing

And the local pubs and ABC liquor store also sell their brews.

Their Humidor Series IPA is 7.5 ABV and I would rather have one of them than an entire 6-pack of cruddy beer.

And living in central Florida, it is beer drinking weather, for me anyway, all year round.

47 posted on 03/29/2012 10:46:12 AM PDT by N. Theknow (Kennedys=Can't drive, can't ski, can't fly, can't skipper a boat, but they know what's best for you.)
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To: boomop1

The Mrs. and I were at Sam’s Club when they were having a tasting of Bud Platinum. One guy in the group said its taste reminded him of another beer, but he couldn’t put his finger on it. I tasted it and said “Old English 800.” Everyone started laughing and agreeing and telling tales of OE8, Colt 45, etc. The Bud guy started to protest, talking about superior ingredients and brewing methods but then just gave up.


48 posted on 03/29/2012 10:46:48 AM PDT by VanShuyten ("a shadow...draped nobly in the folds of a gorgeous eloquence.")
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To: tx_eggman
I just made this 1.9 SRM  Classic American Pils a couple of weeks ago.



Just because its light in color does not mean it is flavorless.
49 posted on 03/29/2012 10:46:57 AM PDT by knews_hound (Credo Quia Absurdium--take nothing seriously unless it is absurd. E. Clampus Vitus)
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To: St_Thomas_Aquinas
When I visited Ireland I noticed that a lot of the locals were drinking Heineken.

Heineken is OK, but if you're in Ireland why settle for OK?

50 posted on 03/29/2012 10:47:20 AM PDT by who_would_fardels_bear
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To: B Knotts

Bud has always been a “High School” beer.

Green goo.


51 posted on 03/29/2012 10:51:21 AM PDT by editor-surveyor (No Federal Sales Tax - No Way!)
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To: B Knotts
AB doesn't really have to intimidate the retailers into keeping competition at bay.

All they have to do is come up with lots and lots of varieties of beer, and depend on the retailers to be cheap and let the distributors stock the shelves for them.

That way most (if not all) of the shelf space goes to AB products.

This is what Nabisco does with its chips and cookies. This is what the soda companies do with a plethora of almost indistiguishable varieties of cola, etc.

If people want true variety then they need to demand that retailers continue to stock the products they want and not leave those decisions up to the distributors with the greatest load of crap to push.

52 posted on 03/29/2012 10:53:08 AM PDT by who_would_fardels_bear
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To: B Knotts

Sorry guys, in this house it’ll be PBR and The Beast for the duration of the Obama Economy.


53 posted on 03/29/2012 10:55:05 AM PDT by Buckeye McFrog
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To: BrewingFrog
I wish them all the calamity and doom the fates have to offer for their continual affronts to the lovers of fine beer the world over.

Lol -- spoken like a true beer philosopher.

54 posted on 03/29/2012 10:56:10 AM PDT by Yardstick
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To: knews_hound

True. You can make a very hoppy light beer.

I’m a malt fan, myself, though. More malt, less hops. Not always, but generally.


55 posted on 03/29/2012 10:59:11 AM PDT by B Knotts (Just another Tenther)
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To: who_would_fardels_bear

Nothing that is brewed in Ireland is remotely close to refreshing. Its all like stale pancake syrup with mold in it.
.


56 posted on 03/29/2012 11:04:02 AM PDT by editor-surveyor (No Federal Sales Tax - No Way!)
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To: who_would_fardels_bear

Nothing that is brewed in Ireland is remotely close to refreshing. Its all like stale pancake syrup with mold in it.
.


57 posted on 03/29/2012 11:04:09 AM PDT by editor-surveyor (No Federal Sales Tax - No Way!)
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To: editor-surveyor
Nothing that is brewed in Ireland is remotely close to refreshing. Its all like stale pancake syrup with mold in it.

awww....who gave away the Secret Formula?
58 posted on 03/29/2012 11:06:05 AM PDT by Buckeye McFrog
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To: SengirV

Their Black and Tan is awesome.

If that’s all Budweiser made, they would be successful.


59 posted on 03/29/2012 11:10:58 AM PDT by EQAndyBuzz (Solyent Pink is Sheeple!!!!)
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To: B Knotts
You need a case of Utah beer to get a slight buzz. Artists come here, take a tug on a Utah beer and get the strange look on their face as in,"what in the hell is this"?
60 posted on 03/29/2012 11:11:22 AM PDT by Utah Binger (Southern Utah where the world comes to see America)
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