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GE CEO Stuck Inside Wet Paper Bag ^ | April 19, 2012 | Political Calculations

Posted on 04/19/2012 12:33:40 PM PDT by Kaslin

The March 2012 edition of the Harvard Business Review is featuring an article by General Electric's CEO, Jeffrey Immelt, a man we've previously described as someone who "couldn't compete his way out of a wet paper bag."

Immelt, who also heads President Obama's Council on Jobs and Competitiveness, writes on "Sparking an American Manufacturing Renewal". In that article, he points to GE Appliances as an example for the broken paradigm of offshoring work to foreign countries when it might otherwise make more sense to stay in the U.S. (HT: Mark Perry):

One thing is clear: Outsourcing that is based only on labor costs is yesterday's model.

Today at GE we are outsourcing less and producing more in the U.S. We created more than 7,000 American manufacturing jobs in 2010 and 2011. Our success on the factory floor rests on human innovation and technical innovation – the keys to leading an American manufacturing renewal. When we are deciding where to manufacture, we ask, "Will our people and technology in the U.S. provide us with a competitive advantage?" Increasingly, the answer is yes.

Engineering are hands-on and iterative, and our most innovative appliance-design work is one in the United States. At a time when speed to market is everything, separating design and development from manufacturing didn't make sense.

Complex trade-offs have always been involved in location decisions, but as these trade-offs have shifted, around 2008, we came to the conclusion that outsourcing was quickly becoming mostly outdated as a business model for GE Appliances.

It's funny that he uses GE Appliances for his example, because that division of the company also provides a unique example of how dependent the entire company has become upon federal government's mandates, protections and subsidies for its revenue.

Here, if you want to see just how dependent the company has become upon the federal government "assistance", look no further than the front of its latest microwave ovens, where you'll find the "" button.

2012 GE Microwave Oven Panel with Button

What does this mysterious button do? Can you figure it out without doing some research? Couldn't the company's designers devise a more intuitive way of communicating what will happen to whatever you've put in the oven to cook if you press it? And just what kind of results will you get out of that GE appliance if you use it?

That you cannot answer any of these questions right off the bat tells you that really bad design is involved.

But maybe you can figure it out from the other buttons that are right next to it. You can clearly see it's right under the Popcorn, Reheat, Family Snacks, Soften, and Steam buttons.... Surely it's obvious what GE's "human and technical innovation" staff intended purpose for the button is!

Or not. From our perspective, we think a better explanation of the function of the "" button has to do with GE's reliance upon government assistance for its revenue. We can't imagine what kind of detailed marketing studies or kind of high-level engineering analysis that might be performed by GE Appliance's non-outsourced "human and technical innovation" staff that would ever suggest putting such a mysterious label on a button on a microwave oven would be a good idea.

By contrast, you probably don't have any questions about what purpose the "Popcorn" button serves. That's because somebody actually studied how people actually use their microwave ovens over time and found that a special purpose button like that makes sense to include on the product. And because it captures how many people are actually using their microwave ovens, there's no question what function the "Popcorn" serves. That's how good design works in the real world!

That leaves the most likely explanation for the button's very presence on a device that might find a home in millions of American households is that the suits at GE thought it would be a good idea because it would make somebody in the U.S. federal government happy. Because if your revenue depends upon making those people happy, rather than say, consumers, good product design sense is going to go out of the window.

The "" button would also be an indication that GE has given up on the idea of exporting these particular units outside the United States. Because why would any potential consumer in any other country care about a button on a microwave oven whose mysterious purpose involves some sort of U.S. government web site?

We wonder when we might expect "milking government assistance for competitive advantage" to become the next outdated business model for GE?


Immelt, Jeffrey R. "The CEO of General Elecric on Sparking an American Manufacturing Renewal". Harvard Busines Review. March 2012.

Image Credit: Dalai's PACS Blo0g.

TOPICS: Business/Economy; Editorial

1 posted on 04/19/2012 12:33:44 PM PDT by Kaslin
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2 posted on 04/19/2012 12:38:22 PM PDT by musicman (Until I see the REAL Long Form Vault BC, he's just "PRES__ENT" Obama = Without "ID")
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To: Kaslin
"" button.

I thought this was a joke. IT IS FOR REAL!!

Holy Nazi State, Barackman!!

3 posted on 04/19/2012 12:49:24 PM PDT by Islander7 (There is no septic system so vile, so filthy, the left won't drink from to further their agenda)
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To: Kaslin
Immelt, who also heads President Obama's Council on Jobs and Competitiveness


4 posted on 04/19/2012 1:06:31 PM PDT by iowamark
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To: Kaslin

So what does the idiotic “” button do-vaporize your lunch if the contents are deemed unhealthy?

5 posted on 04/19/2012 1:07:35 PM PDT by Texan5 ("You've got to saddle up your boys, you've got to draw a hard line"...)
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To: Kaslin

Reason number 4,234,823 to buy any other manfacturer’s product. I couldn’t be paid to put a GE in my home, or a GM in my driveway.

6 posted on 04/19/2012 1:13:39 PM PDT by ElenaM
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To: Kaslin

Reason number 4,234,823 to buy any other manufacturer’s product. I couldn’t be paid to put a GE in my home, or a GM in my driveway.

7 posted on 04/19/2012 1:13:51 PM PDT by ElenaM
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To: Kaslin
Setting myself up for a super flame but I happen to own 1000 shares of GE. Purchased most of the shares when they were in the low teens. Currently trading around $19.50, a few weeks ago it was over $21.00 a share. GE stock also generates a respectable dividend.
As for GE appliances we've had good experiences ... refrigerators, ovens, dish washers. When I lived in CT our exit off the Merritt Parkway had the GE Corporate Headquarters next to it ... also knew some of the personal who worked there ... all top flight executives. In my estimation GE is an excellent US company.
8 posted on 04/19/2012 1:27:59 PM PDT by BluH2o
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To: Kaslin

Push the button and an image of Moochelle pops up in the glass door to lecture you on nutrition.

9 posted on 04/19/2012 1:35:09 PM PDT by abigailsmybaby ("To understan' the livin', you got ta commune wit' da dead." Minerva)
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To: Kaslin
Here's the first thing you see at
10 posted on 04/19/2012 1:39:20 PM PDT by zeestephen
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To: BluH2o

Is GE still using that stupid Integrated Management System business model? They adopted it some years ago along with Millikin and P&G. Back when I was with P&G, I saw it as a headlong rush to mediocrity - axing (high paid)experienced employees in favor of team/group think management dujour checklists and pseudo empowerment BS. I know it has killed innovation and quality at my old company. GE used to be the dream engineering job when I graduated engineering school. Now, they just seem to tinker with innovation and offshore all their manufacturing. This all happened after Neutron Jack left. I sure thought he was good...tough but very, very good.

11 posted on 04/19/2012 1:46:13 PM PDT by bossmechanic (If all else fails, hit it with a hammer)
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To: Kaslin

omg i love the title.

12 posted on 04/19/2012 2:06:09 PM PDT by the invisib1e hand
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To: Islander7

I did too. Just wow. Talk about overdone!!!!

13 posted on 04/19/2012 2:19:27 PM PDT by SueRae (Tale of 2 Towers - First, Isengaard (GOP-e), then, the Tower of Sauron on 11.06.2012)
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To: Kaslin an example for the broken paradigm of offshoring work ...

OldCorp's rule of thumb: Any time someone uses the word paradigm, get ready for some BS.

14 posted on 04/19/2012 2:23:44 PM PDT by OldCorps
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To: ElenaM

I won’t touch a GE appliance. Our current and prior homes came with builder installed GE kitchen appliances. In the former home, the wall oven would not maintain its temperature range. Even after replacing a circuit board, it had a range of nearly 100 degrees low to high from the set temperature. We replaced it after the combo wall microwave failed. We also replaced the GE dishwasher that was so noisy we had to wait until we were going to bed to turn it on as one could not hear the TV while it was running.

In our current home, the 7 year old GE dishwasher began to leak. Two repair technicians advised us to purchase a new dishwasher as the labor cost alone to take the unit apart to replace the failed part plus the cost of the part would equate the cost of a new dishwasher. That dishwasher also could not be run while watching TV. Then our GE wall oven failed twice after only 6 years. We got GE to pick up the cost of the front panel circuit assembly the first time, and we paid for the labor. The second time, two years later, that part was no longer available from GE, only from an independent parts supplier. That part would have cost several hundred dollars, was made in Mexico and had only a 3 month warranty.

In all of the above cases, we replaced the GE appliances with Kitchen Aid. They work great, are quiet and trouble free.

15 posted on 04/19/2012 3:05:57 PM PDT by CdMGuy
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To: bossmechanic
This all happened after Neutron Jack left.

When I lived in CT GE Corporate was just a few miles from where we lived in Easton. Neutron Jack was at the helm of GE in those days. Later we moved to the land of the Proctoids ... so I have some knowledge of P&G, your old alma mater.
Back to GE, they have a huge & very successful aircraft engine plant in Peebles, OH and another facility (same division) in Evendale, OH. In Schenectady, NY they manufacture train engines ... they are back ordered for several years out. In the Louisville KY area many of their large appliances are manufactured. The list goes on ... top rated business journals like Barron's and Fortune rank GE as one the most respected and admired companies in the world.

16 posted on 04/19/2012 4:10:01 PM PDT by BluH2o
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To: zeestephen
Typical Moochelle picture ... upper portion of torso and sleeveless. Media doesn't want you to see the rest ... for good reason.
17 posted on 04/19/2012 6:54:36 PM PDT by BluH2o
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To: OldCorps

I scrolled to the top half of your graphic before seeing the bottom half.

Somehow, the illustration works with your comment that way too.

18 posted on 04/19/2012 11:22:24 PM PDT by Erasmus (BHO: New supreme leader of the homey rollin' empire.)
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