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Free Republic 2nd Quarter Fundraising Target: $88,000 Receipts & Pledges to-date: $23,798
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Alternatives to donor based, ie, freepathon business model?
Click here if you wish to continue the donor based business model and free participation for all ^ | April 19, 2012 | Jim Robinson

Posted on 04/19/2012 1:22:35 PM PDT by Jim Robinson

I've checked with an ad agency. We can probably raise the funds we need to operate FR at our current level and at the current market price for online advertising if we run a banner ad at the top of every page and at least one rectangular ad in the above the fold body of the page and a couple rectangular ads in the sidebar. If that doesn't generate enough revenue, we can also run pop ups or pop unders and we can even run audio and video ads if need be. But of course, if we go full bore commercial, we'd have to insure strict copyright compliance with very brief excerpting of all articles to avoid lawsuits. And the agency would require that we install a filter to censor out any bad or unacceptable words in our posts.

Or, of course, there's always the membership model. We could setup a members only system where paying members get full access and non-paying members get throttled back, etc.

I don't like either of the above models and think we'd soon lose a lot of our readers and participants. Of course that may happen anyway if we can't fund it and if we cannot get our equipment problem under control, or if my refusal to vote for or support an abortionist/homosexualist/statist who has plans to install ObamaCare, er, I mean RomneyCare into all 50 states runs everyone off.

The donation model has served us very well since 1997 when we first started using it. It's very clean, uncomplicated and we attract participants who perhaps can't afford membership dues but do want to join the discussion and join our rallies, protests, prayer sessions, etc. And the advertising model would probably bring in the revenue, but it comes with strings attached.

I'm sure there are other ways and ways to combine features of various models, sell books, cds, gear, etc, offer no ads for paid subscribers, etc, even ISP services, but all of these also complicate matters.

I'm an old dog and I like to avoid new tricks, new complications, additional overhead, additional accounting, additional rules and regulations, etc, wherever possible. I like to stick to simplicity and with what works.

Thank you all very much for your continuing participation and support.


TOPICS: Free Republic; News/Current Events
KEYWORDS: advertising; commercial; dues; fr; freepathon; freerepublic; jimrobinson; memberships; merchandising; noncommercial; zot
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To: wendell dertah

Having a temper tantrum like a two year old, does not make you a man. In fact it makes you look like a little boy.


121 posted on 04/19/2012 3:54:04 PM PDT by beandog (All Aboard the Choo Choo Train to Crazy Town)
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To: Tribune7

Agreed. I’ve been here since 1998. I’d vote for the neighbor’s cat over Obama. He must be removed for the sake of the country.


122 posted on 04/19/2012 3:54:40 PM PDT by The Right Stuff
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To: Interesting Times

Yes, I know. I’ve looked into it. Like the hosting service we use. Thanks.


123 posted on 04/19/2012 3:55:19 PM PDT by Jim Robinson (There's no crying in rebellion!!)
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To: wendell dertah

Your post can stay for posterity, but your second opus is also accepted.


124 posted on 04/19/2012 3:57:36 PM PDT by Jim Robinson (There's no crying in rebellion!!)
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To: Jim Robinson

FWIW, I’m good with the present format and funding mechanism. I simply send in to FRee Republic the money I used to send to Gannett for a dead-tree subscription to The (Monroe, LA) News Star. The cosmic rewards for that act far outweigh the monetary value.

Of course, any marginal hardware/software upgrades to the system should be done as time/money permits.


125 posted on 04/19/2012 4:00:21 PM PDT by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: tomkat

LOL. Of course.


126 posted on 04/19/2012 4:00:53 PM PDT by onyx (SUPPORT FREE REPUBLIC, DONATE MONTHLY. If you want on Sarah Palin's Ping List, let me know.)
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To: Jim Robinson
"...but your second opus is also accepted."

He rightly deserves it. Good riddance!

127 posted on 04/19/2012 4:01:41 PM PDT by Ron C.
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To: rtwingxtremist

Thank you very much, rtwingxtremist!!


128 posted on 04/19/2012 4:03:02 PM PDT by Jim Robinson (There's no crying in rebellion!!)
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To: Jim Robinson

Thank you very much, abb!!


129 posted on 04/19/2012 4:04:13 PM PDT by Jim Robinson (There's no crying in rebellion!!)
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To: wendell dertah


130 posted on 04/19/2012 4:12:01 PM PDT by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
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To: Jim Robinson

I guess one of the questions I would have about the advertising model is what sort of ads would be there. My first thought was of coming to FR and seeing Obama and Romney ads on every page, for example.

If this has already been addressed, sorry about that. I scanned down through the posts but didn’t have time to actually read every detail.


131 posted on 04/19/2012 4:13:01 PM PDT by EternalVigilance (You can be a Romney Republican or you can be a conservative. You can't be both. Pick one.)
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To: libertarian27

Bob J and BadJoe did some merchandising with our logo as a separate entity long ago when we first got started, but then gave it to another FReeper. We chose not to participate when they transferred ownership to the new owner, to avoid being involved in merchandising or commercial ventures on FR. We did run a banner for him on our front page for many years as a public service for those who wanted to purchase gear with our logo, but I don’t think he made much money on it and gave it up recently.


132 posted on 04/19/2012 4:14:11 PM PDT by Jim Robinson (There's no crying in rebellion!!)
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To: wendell dertah

So I guess that means you are for the Ads rather than the donations?


133 posted on 04/19/2012 4:16:20 PM PDT by 21twelve
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To: Jim Robinson
Nothign to do with funding, and you might be sick of hearing it, but one thing that's always sounded 'right' somehow is a short lag between signup and posting rights.

Dunno, maybe it'd be too much of a PITA to implement, but seems like it'd keep the trolling pruned back a bit, especially around election time(s).

/.02

134 posted on 04/19/2012 4:17:30 PM PDT by tomkat ( ... shall NOT be abridged)
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To: wendell dertah
Go spit into the wind.

Aim for the green. Let's get those new servers!

135 posted on 04/19/2012 4:18:18 PM PDT by RedMDer (https://support.woundedwarriorproject.org/default.aspx?tsid=93)
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To: Ron C.

A good number of people are pissed.


136 posted on 04/19/2012 4:18:35 PM PDT by Outlaw Woman (The biggest Hate group in America is located in the White House, Congress & DOJ)
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To: Jim Robinson
Anyone not willing to donate to FR and uses it daily and calls it home... is NOT a Conservative. Even a dollar a month would help. Next thing you know... they will demand government support.

LLS

137 posted on 04/19/2012 4:19:49 PM PDT by LibLieSlayer (Pray hard and often!)
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grrrr .. Nothing

(and an edit button, while you're at it ;-)

138 posted on 04/19/2012 4:19:53 PM PDT by tomkat ( ... shall NOT be abridged)
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To: lightman; Jim Robinson

Yeah, I like it!

Free Republic Premium Membership

FRPM $1 a day gets you Free of the adds!

Freedom isn’t free anymore Jim.


139 posted on 04/19/2012 4:19:59 PM PDT by Randy Larsen (I hate Rinos and Romney is one of the worse Rinos ever!)
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To: EternalVigilance

The ads if we went that way would probably look similar to the ones on Drudge:

http://www.drudgereport.com/

Or NewsBusters:

http://newsbusters.org/blogs/jack-coleman/2012/04/19/ed-schultz-shrugs-secret-service-hooker-scandal-ive-heard-they-do-stuf

(for example).


140 posted on 04/19/2012 4:24:20 PM PDT by Jim Robinson (There's no crying in rebellion!!)
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